Elero AS
- Company typePrivate
- Founded1991
- HeadquartersKiili, Estonia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Elero AS firmographics
Firmographics- Name
- Elero AS
- Legal name
- AS Elero
- Website
- https://elero.ee
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Elero AS industry classification
Industry- Product category
- Electrical Infrastructure Construction Services
- NAICS
- Power and Communication Line and Related Structures Construction (237130), Electrical Equipment Manufacturing (3353)
- SIC
- Electrical Work (1731), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Distribution System Hardening & Resilience Upgrades (EUAEACAK)
Keywords
Where Elero AS is headquartered
LocationHeadquarters
- HQ city
- Kiili
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Elero AS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Electrical Infrastructure Construction Services: Project-based revenue from construction and reconstruction of electrical installations including power lines, substations, street lighting, and ship-to-shore electrical connections. Services are provided on a turnkey basis including design, installation, and commissioning. Major contracts range from approximately €838,920 to €2,831,729.
- Electrical Repair and Maintenance Services: Ongoing repair and maintenance services for electrical systems including switchboard construction and other electrical systems.
- Smart Metering System Services: ADDAX IMS remote electricity metering system installation and hosting services, including software installation on customer servers or use of AS Elero server hosting services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Elero AS product offering
Product offeringCore offering
AS Elero is an electrical infrastructure contractor that builds, reconstructs, and repairs low, medium, and high voltage electrical installations across Estonia. Its work spans overhead and cable power lines (up to 35 kV), substation construction, street lighting networks, ship-to-shore electrical connections for ports, and remote electricity metering systems using ADD Grup's ADDAX IMS smart-metering technology. Projects are delivered on a turnkey basis including design, installation, excavation and restoration, and commissioning.
Product overview
Elero AS is an electrical services company providing construction and repair of low, medium, and high voltage electrical installations across Estonia. The company operates a portfolio of service offerings centered on power infrastructure: Construction of Power Lines (up to 35 kV, cable and overhead), Construction and Reconstruction of Substations (turnkey and temporary), Construction of Street Lighting (with ADD management system), and Ship-Shore Electrical Connection Systems. Supporting these core services is the ADDAX IMS remote electricity metering system—a product family including smart meters (1-phase and 3-phase), load management controllers (LCU), communication routers, and management software. The company functions as an electrical contractor rather than a software platform.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 30,000 ADDAX remotely readable electricity meters installed in Estonia
Companies that use Elero AS
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Elero AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Elero AS partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- Elektrilevi OÜcoreElektrilevi OÜ is AS Elero's key partnership relationship. Elero AS is a partner of Elektrilevi OÜ and holds all rights to work in their electrical network including electricity, communications, and street lighting infrastructure. This partnership enables Elero to operate as an authorized contractor within Elektrilevi's network coverage area across Estonia.
- Eesti EnergiamajorParent company relationship with Eesti Energia group. Eesti Energia is a major Estonian energy company and Elektrilevi is its subsidiary. Partnership provides access to the broader Estonian energy sector.
- ADD GrupcoreTechnology partnership for ADD street lighting management system and ADDAX IMS remote electricity metering system. ADD Grup developed these systems with 25 years of experience in measuring device technology. Elero offers these systems as part of their service portfolio including installation, configuration, and hosting services.
- Tallinna Sadam AS (Port of Tallinn)majorMajor customer and partner for ship-to-shore electrical connection projects. Completed Phase I (€2,080,000) and Phase II (€1,386,665) of shore electrical connections for ferries.
- Nordecon ASmajorConstruction company partner for electrical infrastructure projects. Completed Haabersti roundabout project (€1,780,927).
- KMG Inseneriehituse ASmajorEngineering construction company partner. Completed Reidi road project (€2,831,729).
- Mitt & Perlebach OÜminorCustomer and partner for Manufaktuuri street electricity network construction.
- MerkominorConstruction company partner in Estonian construction sector.
- Viru ElektrikaubandusminorElectrical equipment supplier partner.
- EnerGo VeritasminorEnergy services company partner.
- ScaleupminorBusiness development services partner.
- OnninenminorWholesale distributor of electrical and HVAC equipment.
- VerstonminorConstruction company partner.
- SLOminorElectrical equipment supplier.
- MessiehitusminorConstruction company partner.
- EG EhitusminorConstruction company partner.
- KMGminorEngineering construction company partner.
- Tallinna Teede ASminorRoad construction company partner.
- Tallinna Keskkonna- ja Kommunaalamet (TKK)minorMunicipal authority partner for environmental and communal services.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Elero AS competitors and assessment
Company assessmentEmerging players
- Nordecon AS: Listed Estonian construction group that, like Elero, delivers electrical infrastructure (e.g., Haabersti roundabout project) but operates from a broader construction-engineering base. Comparable as a customer/channel partner and partial competitor on integrated project work.
- Verston AS: Estonian construction and infrastructure company partnering with Elero on civil-electrical project work. Comparable as an adjacent contractor whose pipeline drives demand for Elero's electrical scopes, and a partial competitor on combined tenders.
- KMG Inseneriehituse AS: Estonian engineering construction firm that has partnered with Elero on Reidi road and similar large infrastructure projects. Compares as a channel partner whose projects source Elero's electrical scope, and an adjacent competitor on integrated civil-electrical tenders.
Direct peers
- Empower AS: Finnish-headquartered electrical infrastructure contractor with operations across the Nordics and Baltics, delivering power network and substation construction services. Already an Elero partner and a directly comparable peer on grid EPC contracts.
- Connecto Eesti AS: Estonian electrical installation and infrastructure contractor covering power lines, substations, and telecom networks. Listed as an Elero technology/services partner and a directly comparable competitor for grid and municipal work.
- Imatra Elekter AS: Estonian electrical contracting company that, like Elero, uses ADD Grup equipment and delivers power line, substation, and lighting work. Comparable as a direct domestic peer in the same authorized-contractor pool for Elektrilevi.
- Sagro Elekter OÜ: Estonian electrical services firm also operating in the ADD Grup ecosystem for metering and lighting work. Directly competes with Elero on DSO and municipal electrical contracts inside Estonia.
- Eltel Group: Publicly listed Nordic-Baltic power and communication infrastructure contractor covering distribution grid build-out and smart metering rollouts. Direct competitor for Elero's core DSO work and a relevant comparison given much larger scale.
Broad incumbents
- Merko Ehitus AS: Listed Estonian construction conglomerate offering general construction and infrastructure services, including electrical scopes on its projects. Comparable as a broader incumbent whose projects occasionally involve Elero, and as a larger alternative in tender bidding.
- ABB Eesti AS: Local affiliate of the global electrical equipment and automation group, listed as an Elero technology partner. Comparable as a much larger incumbent supplying substation and automation equipment into the same Estonian infrastructure pipeline Elero services.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Elero AS compliance and trust
Trust signalCompliance1 record
Elero AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elero AS leadership team
Management profileNumber of profiles
Elero AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elero AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elero AS
What does Elero AS do?
AS Elero is an electrical infrastructure contractor that builds, reconstructs, and repairs low, medium, and high voltage electrical installations across Estonia. Its work spans overhead and cable power lines (up to 35 kV), substation construction, street lighting networks, ship-to-shore electrical connections for ports, and remote electricity metering systems using ADD Grup's ADDAX IMS smart-metering technology. Projects are delivered on a turnkey basis including design, installation, excavation and restoration, and commissioning.
Is Elero AS a public or private company?
Elero AS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elero AS founded?
Elero AS was founded in 1991. It employs 11 to 50 people.
Where is Elero AS based?
Elero AS is headquartered in Kiili, Estonia, in the Europe region.
How does Elero AS make money?
Three revenue lines are on record. Electrical Infrastructure Construction Services are the primary driver. The others are electrical Repair and Maintenance Services and smart Metering System Services.
Who are Elero AS's main competitors?
Emerging players on record are Nordecon AS, Verston AS and KMG Inseneriehituse AS. Direct peers are Empower AS, Connecto Eesti AS, Imatra Elekter AS, Sagro Elekter OÜ and Eltel Group. Broad incumbents are Merko Ehitus AS and ABB Eesti AS.
Does Elero AS have an API?
No public API is recorded for Elero AS.
What industry is Elero AS in?
Elero AS's product category is Electrical Infrastructure Construction Services. Its primary akta.pro industry code is EUAEACAK, Distribution System Hardening & Resilience Upgrades. Its NAICS code is 237130 and its SIC code is 1731.