Shield Solutions

What Shield Solutions does

Shield Solutions, LLC. is a privately held cleaning products manufacturer headquartered in Oconomowoc, Wisconsin, founded in 2010 with 1-10 employees. The company develops and sells pH-neutral, chemist-formulated cleaning agents and accessories, originating with turnout gear and PPE decontamination products for the fire, EMS, and law enforcement market and subsequently expanding into commercial, industrial, and consumer vehicle and surface cleaning SKUs. Core products include the Gear Clean laundry line and Rinse Clean decontamination rinse (NFPA 1851 compliant), vehicle wash and wax formulations, aluminum and metal brightener, bug remover, vinyl cleaner, general purpose floor cleaner, hose wash, and a potable-water-safe Tank Saver corrosion inhibitor; these are complemented by bundled cleaning kits and applicator accessories such as hose-end foam sprayers, telescoping brushes, and laundry dispensers.

The underlying technology rests on proprietary pH-neutral chemistry validated by third-party testing, with explicit formulations engineered to avoid Environmental Stress Cracking on polycarbonate light lenses and to clear acid-free testing thresholds (e.g., no hydrofluoric or muriatic acid in the aluminum cleaner). The company's go-to-market is distributor-led: more than 100 authorized distributors in all 50 US states plus international distributors in 25+ countries across North America, South America, the Caribbean, and Asia supplement direct phone and Shopify-style e-commerce via the company website. Revenue is generated through unit-based pricing across 32oz bottles, gallons, cases, 5-gallon pails, and bulk drum/tote SKUs (with custom pricing on the largest containers), all on a one-time-purchase model. Select customers are not publicly disclosed; segment exposure is concentrated in public safety (the primary vertical), with secondary exposure across trucking and towing, recreational vehicles, utilities, military, public works, septic haulers, and bus/fleet operators.

Name

Shield Solutions

Legal name

Shield Solutions, LLC.

Website

https://shieldsolutionsllc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Shield Solutions, LLC. is a Wisconsin-based chemical cleaning products manufacturer that sells pH-neutral, NFPA-compliant decontamination agents, vehicle washes, and corrosion inhibitors through 100+ US distributors and international channels to fire, EMS, police, trucking, RV, utility, and municipal fleet customers.

Ownership category

akta.pro rank

Product category

Public Safety Cleaning Chemicals

NAICS

Surface Active Agent Manufacturing (325613)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA), PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK)

Keywords

• Vehicle cleaning products
• PPE decontamination solutions
• Firefighting turnout gear cleaners
• PH neutral cleaning chemicals
• Public safety cleaning supplies

Headquarters

HQ city

Oconomowoc

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Sales: Direct sales of cleaning products and accessories to customers via phone orders and distributor network. Products sold in various sizes from individual bottles to 5-gallon pails and cases, with unit-based pricing.
2. Distributor Sales: Products distributed through a network of authorized distributors across all 50 US states and internationally in North America, South America, Asia, and the Caribbean

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Shield Solutions manufactures and sells pH-neutral cleaning chemicals and accessory systems for emergency vehicles, firefighting turnout gear and PPE, and commercial fleet vehicles. The product portfolio spans PPE decontamination washes, vehicle washes, aluminum/metal brighteners, degreasers, vinyl and floor cleaners, hose cleaners, and corrosion-inhibiting tank treatments, sold primarily to public safety agencies, commercial fleets, and distributors.

Product overview

Shield Solutions is a cleaning products manufacturer offering a portfolio of industrial and consumer cleaning solutions. The company provides two core product lines: (1) Public Safety/PPE Cleaning Products including Gear Clean, Gear Clean Pre-Spotter, and Rinse Clean for firefighting turnout gear and decontamination; and (2) Vehicle and Surface Cleaning Products including Vehicle Wash, Wash & Wax, Aluminum & Metal Cleaner, Bug Clean, Vinyl Cleaner, General Purpose & Floor Cleaner, Hose Clean, and Tank Saver. These core products are complemented by bundled Cleaning Kits (Basic, Standard, Vehicle, Bug Wash, and Deluxe kits) that combine complementary products with applicators and brushes, and by accessories including Foam Applicators (Hose End and Pump Up sprayers), Vehicle Cleaning Brushes (Long Handle, Telescoping, Short Handle), and Laundry Dispensers. The company initially served the public safety industry (Fire, EMS, Police) and has expanded to commercial, industrial, and consumer markets including towing, trucking, recreational vehicles, utilities, and municipal/public works.

Differentiator

Problem solved

Functional benefit

Products and services

• Gear Clean (Turnout Gear and PPE Wash) Laundry soap developed for safe cleaning of firefighting turnout gear and PPE. Meets NFPA 1851, 2014 edition recommendations, is non-corrosive and pH neutral, suitable for everyday laundry washing needs of fire/EMS agencies.
• Gear Clean Pre-Spotter Full-concentration Gear Clean in a one-quart spray bottle for pre-treating heavily soiled areas of turnout gear prior to washing or for spot cleaning. Meets NFPA 1851 recommendations.
• Rinse Clean (Gross Decontamination Rinse) Environmentally friendly, pH neutral rinse solution for on-scene gross decontamination of structural, wildland, and dive PPE, enabling firefighters to rinse contaminants off before returning to the station.
• Vehicle Wash Vehicle cleaning product formulated for Fire/Rescue and EMS apparatus. Uses a sheeting action that reduces hand drying and leaves a high-gloss finish; can be applied with hose-end foam sprayer or used as a manual wash.
• Wash & Wax Vehicle cleaner with Carnauba Wax that leaves a deep shine and surface protection. Safe for all vehicle surfaces including plastic lenses and light bars, used by public safety fleet operators.
• Aluminum and Metal Cleaner & Brightener Cleaning and brightening product for aluminum, stainless steel, and chrome. Replaces multiple acid blends, contains no hydrofluoric or Muriatic acid, and is safe on painted surfaces and decals.
• Bug Clean and Wash Ammonia-free formula that removes dried-on bug remains with minimal scrubbing. Safe for vehicle surfaces and polycarbonate light lenses.
• Vinyl Cleaner Multi-surface cleaner for vinyl, rubber, and plastic that does not leave a slippery surface or residue. Non-fuming and ammonia-free.
• General Purpose and Floor Cleaner pH-neutral multi-purpose cleaner for floors, counters, walls, and hard surfaces. Concentrated formula works in any water temperature and rinses clean without residue.
• Hose Clean pH-neutral wash solution developed for safe cleaning of firefighting hose. Contains no solvents, is low-foam, and safe for rubber and fabric hose.
• Tank Saver Liquid that forms a thin protective film on exposed metal surfaces to inhibit rust and corrosion. Non-toxic, odorless, protects all metals including iron, steel, brass, and copper; safe for potable water tanks without rinsing.
• Basic Aluminum & Metal Cleaner Kit Entry-level bundled kit containing 1 gallon of Aluminum & Metal Cleaner and Brightener plus a short-handle brush for cleaning apparatus metal surfaces.
• Standard Aluminum & Metal Cleaner Kit Mid-tier cleaning kit containing 4 gallons of Aluminum & Metal Cleaner and Brightener plus a long-handle brush.
• Vehicle Cleaning Kit Complete vehicle cleaning kit with a 5-gallon pail of Vehicle Wash and a hose-end foam sprayer, designed for fast and easy washing of fire, rescue, and EMS apparatus.
• Bug Clean Cleaning Kit Complete kit for removing dried-on bug remains, including 1 gallon of Bug Wash, a pump-up foam sprayer, and a telescoping vehicle brush.
• Deluxe Vehicle Cleaning Kit Comprehensive vehicle cleaning kit including Vehicle Wash, hose-end foam sprayer, telescoping brush, Bug Clean, spray detailer, vinyl cleaner, degreaser, and microfiber towels.
• Hose End Foam Sprayer Applicator for distributing cleaning solutions onto large vehicles including fire trucks, recreational vehicles, trucks, and trailers.
• 48 oz Pump Up Foam Sprayer 48-ounce pump-up foam sprayer used to evenly distribute Shield Solutions cleaning solutions on vehicles and trailers.
• Long Handle Soft Bristle Brush Soft-bristle long-handle brush designed for all types of vehicle cleaning.
• 3' to 6' Telescoping Brush Extendable brush that telescopes from 3 to 6 feet for reaching taller vehicles and rooftops.
• Short Handle Soft Bristle Brush Compact soft-bristle brush suitable for various cleaning tasks.
• Laundry Dispenser (LMD) Dispenser system that doses 1 or 2 products into top-loading coin-operated laundry machines up to 100 lb capacity; pumps are triggered by the laundry machine signal or an optional remote start button.

Quantifiable outcome

• Dries 95% spot free without towel drying
• +2 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor.

• Firefighter Cancer Support NetworkminorStrategic or Co-development PartnerNon-profit organization providing support to firefighters diagnosed with cancer. Shield Solutions provides resources and links to this organization on their website, demonstrating commitment to firefighter health and safety.
• National Fallen Firefighter FoundationminorStrategic or Co-development PartnerFoundation honoring fallen firefighters and providing support to their families. Shield Solutions links to this organization as part of their industry resource partnerships.
• International Firefighter Cancer FoundationminorStrategic or Co-development PartnerOrganization dedicated to reducing occupational cancer risk among firefighters through research, education, and advocacy. Linked as a resource on Shield Solutions website.
• International Association of Fire ChiefsminorStrategic or Co-development PartnerProfessional association for fire service leaders. Resource link provided on Shield Solutions website.
• International Association of FirefightersminorStrategic or Co-development PartnerLabor union representing professional firefighters. Resource link on Shield Solutions website.
• National Volunteer Fire CouncilminorStrategic or Co-development PartnerMembership organization representing volunteer firefighters. Resource link on Shield Solutions website.
• National Fire Protection AssociationminorStrategic or Co-development PartnerStandards-setting organization for fire and life safety. Resource link on Shield Solutions website.
• National Registry of Emergency Medical TechniciansminorStrategic or Co-development PartnerCertification organization for EMS professionals. Resource link on Shield Solutions website.
• International Tow and Recovery MuseumminorStrategic or Co-development PartnerMuseum preserving towing and recovery industry history. Resource link on Shield Solutions website.
• Firefighter Cancer AllianceminorStrategic or Co-development PartnerAlliance focused on reducing cancer risk among firefighters through awareness and education. Resource link on Shield Solutions website.
• First Responder Center for ExcellenceminorStrategic or Co-development PartnerOrganization supporting first responder health and wellness. Resource link on Shield Solutions website.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Simple Green: Manufacturer of non-toxic, biodegradable cleaning products sold through industrial and consumer channels; directly comparable to Shield Solutions' pH-neutral, environmentally safe positioning across vehicle, surface, and specialty cleaning.
• Zep Inc. Producer of professional and institutional cleaning and maintenance chemicals for industrial, fleet, and foodservice customers; directly competes in the vehicle wash, degreaser, and general-purpose cleaner categories Shield Solutions serves.
• Stoner Car Care: Specialty manufacturer of automotive cleaning and detailing products (washes, waxes, glass cleaners) sold through professional and enthusiast channels; highly comparable product mix to Shield Solutions' vehicle wash lineup.
• CRC Industries: Specialty chemical manufacturer for automotive, industrial, and heavy-duty vehicle maintenance; directly comparable product portfolio (vehicle cleaners, degreasers, corrosion inhibitors) sold through professional distribution.
• Malco Products: Manufacturer of professional auto detailing and vehicle cleaning products; comparable in its focus on vehicle-specific wash, wax, and bug-removal chemistry sold through professional channels.
• National Chemical Laboratories: Manufacturer of specialty cleaning and sanitation products for institutional and industrial customers; comparable in its multi-product specialty chemistry portfolio and distributor-driven sales model.
• Meguiar's: Professional and consumer vehicle care brand offering washes, waxes, and detailers; comparable as a vehicle-cleaning specialist with strong chemistry-driven brand equity in fleet and consumer channels.
• Turtle Wax Pro: Commercial-grade vehicle wash, wax, and bug-removal products sold through distributors; directly comparable in its vehicle-focused cleaning chemistry and professional channel strategy.
• Spartan Chemical Company: Manufacturer of specialty cleaning and sanitation products for industrial, institutional, and government customers; comparable in its multi-channel distributor model and focus on commercial/industrial cleaning formulations.

Broad incumbents

• 3M (Automotive Aftermarket Division): Diversified industrial conglomerate with a large automotive aftermarket and safety division that overlaps with Shield Solutions' vehicle cleaning, polishing, and PPE-adjacent offerings, though 3M's portfolio is much broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/shieldsolution
• YouTubeyoutube.com/channel/UCUwZ2jI05ByEfzm73MB_eUw
• Facebookfacebook.com/Shield.Solutions
• LinkedInlinkedin.com/company/shield-solutions-llc-chief%27s-shield-products?trk=biz-companies-cym

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shield Solutions