NorthBaires
NorthBaires is a Buenos Aires-based private real estate developer building premium residential and mixed-use properties under its OM brand in Palermo, Recoleta, Barrio Parque, and Barrio Norte, selling units directly to affluent individual buyers and investors.
- Company typePrivate
- Founded2009
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NorthBaires does
NorthBaires (legal entity: Northbaires S.A.) is a privately held Argentine real estate developer founded in 2009 and headquartered in Buenos Aires. The company specializes in the construction and sale of premium residential, commercial, and mixed-use properties concentrated in Buenos Aires' most consolidated neighborhoods — Palermo, Recoleta, Barrio Parque, and Barrio Norte. It operates through its "OM" sub-brand portfolio, which includes completed towers (OM Botánico, OM Recoleta), projects under construction (OM Barrio Parque, OM Recoleta Callao, OM Palermo), and recently launched developments (OM Barrio Norte). Product offerings range from monoambientes (studio apartments) to 5-bedroom residences, with consistent specification of premium materials (travertine marble, porcelain tile, wooden floors) and modern construction systems including DVH double-glazed windows, VRV variable-refrigerant-volume climate control, and ventilated façades meeting international standards. Amenity packages (rooftop pools, SUM social rooms, coworking spaces, gyms, saunas, yoga rooms) are standardized across the portfolio.
The company employs 11-50 staff and sells directly to end consumers (individual buyers and investors) through its headquarters sales office, website inquiry forms, WhatsApp contact links, and downloadable brochures — with no intermediary broker channel. Revenue is generated on a one-time-per-unit basis at sale, with pricing kept off the public website and quoted on inquiry. The company has no disclosed institutional investors, parent company, or external funding rounds; ownership appears concentrated among founding partners Marcos Juejati (Director/Co-founder), Rodolfo Miani (Partner, also founder of affiliated architecture firm BMA), and sales leadership Matías Botello. Marketing relies on a digital-first approach across Instagram, LinkedIn, and YouTube, supplemented by earned media placements in outlets such as La Nación.
NorthBaires' business model is conventional real estate development: acquire land in premium micro-markets, build to premium specification, sell units at or above market comps to affluent individual buyers and real estate investors. The differentiation thesis rests on (a) consistent premium materials and amenity standards across the OM portfolio, (b) deep location concentration in land-constrained premium neighborhoods, and (c) brand coherence under the OM identity. The company has not disclosed AI, software platform, or proprietary technology capabilities beyond physical construction techniques, and its scale and geographic footprint are entirely domestic within CABA.
NorthBaires firmographics
Firmographics- Name
- NorthBaires
- Legal name
- Northbaires S.A.
- Website
- https://northbaires.com.ar
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NorthBaires is a Buenos Aires-based private real estate developer building premium residential and mixed-use properties under its OM brand in Palermo, Recoleta, Barrio Parque, and Barrio Norte, selling units directly to affluent individual buyers and investors.
- Ownership category
- akta.pro rank
Where NorthBaires is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
NorthBaires business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Residential Unit Sales: Primary revenue from selling residential apartments and lofts in developed properties. Units range from monoambientes (studio apartments) to 5-room apartments with and without service quarters. Revenue is one-time per transaction, generated from property sales to end customers.
- Commercial/Mixed-Use Unit Sales: Revenue from commercial and mixed-use developments as part of select projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Premium residential units with high-end finishes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
NorthBaires product offering
Product offeringCore offering
NorthBaires (operating under the OM sub-brand) is an Argentine real estate developer that builds and sells premium residential, commercial, and mixed-use properties in the most consolidated neighborhoods of Buenos Aires (Palermo, Recoleta, Barrio Parque, Barrio Norte). The company develops multi-floor towers and buildings featuring modern construction techniques, DVH windows, premium materials (marble, porcelain, neolith), and amenity-rich common areas such as pools, gyms, coworking spaces, and rooftop terraces, selling individual units directly to end buyers.
Product overview
NorthBaires is an Argentine real estate development company specializing in residential, commercial, and mixed-use properties in Buenos Aires. The company operates the OM brand portfolio, a collection of exclusive residential developments located in premium neighborhoods including Palermo, Recoleta, and Barrio Norte. The OM product line includes completed projects (OM Botánico, OM Recoleta) and developments in progress (OM Palermo, OM Recoleta Callao, OM Barrio Parque, OM Barrio Norte), all featuring high-end amenities, modern construction techniques, and premium finishes such as DVH windows, porcelain tiles, and smart climate control systems.
Differentiator
Problem solved
Functional benefit
Brands
- OM: Premium residential development brand under NorthBaires, featuring high-end residential projects including OM Botánico, OM Recoleta, OM Palermo, OM Barrio Parque, and OM Barrio Norte.
Products and services
- OM Botánico
Quantifiable outcome
- Projects in development in premium consolidated neighborhoods of Buenos Aires
- +1 more outcomes
Companies that use NorthBaires
Customer profileSegments2 records
Ideal customer profiles2 records
NorthBaires technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NorthBaires partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
NorthBaires competitors and assessment
Company assessmentDirect peers
- Raghsa: Argentine real estate developer with premium residential and commercial developments in Buenos Aires. Comparable in scale, product quality, and target buyer segment within the same Buenos Aires premium market.
- Consultatio: Argentine luxury real estate developer with a portfolio of premium residential towers in Buenos Aires' most exclusive neighborhoods (Puerto Madero, Recoleta, Palermo). Most directly comparable peer given overlapping micro-market focus, premium positioning, and product type.
- Faena Group: Argentine luxury real estate and hospitality developer behind the Faena brand in Buenos Aires and Miami. Comparable in luxury positioning, design-driven differentiation, and Buenos Aires roots, though with a hospitality-anchored mixed-use model.
- TGLT: Argentine premium residential developer (formerly publicly listed) known for high-end Buenos Aires developments. Comparable in product type (premium multi-unit residential), target buyer segment, and Buenos Aires focus.
- Eidico: Argentine real estate developer specializing in master-planned residential communities and country club developments in and around Buenos Aires. Comparable as a Buenos Aires-headquartered residential developer with multi-project pipeline.
Regional players
- Cyrela Brazil Realty: One of Brazil's largest premium residential developers, focused on high-rise luxury and upper-middle-income developments in São Paulo, Rio de Janeiro, and other major Brazilian cities. Comparable in product type and premium segment, but operates in a different geography.
Broad incumbents
- Cresud: Argentine real estate and agricultural company with property holdings across Argentina and a controlling stake in IRSA. Operates in the broader Argentine real estate market but is not focused on premium Buenos Aires residential development.
- IRSA: Argentina's largest diversified real estate company with shopping centers, office buildings, hotels, and residential developments. Operates broadly in the same real estate space and overlaps with NorthBaires in premium Buenos Aires residential, but at much greater scale and with a diversified portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
NorthBaires social profiles
Digital presenceNorthBaires financial estimates
Financial estimateRevenue estimate
Valuation estimate
NorthBaires leadership team
Management profileNumber of profiles
Profiles2 records
NorthBaires funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NorthBaires M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NorthBaires
What does NorthBaires do?
NorthBaires (operating under the OM sub-brand) is an Argentine real estate developer that builds and sells premium residential, commercial, and mixed-use properties in the most consolidated neighborhoods of Buenos Aires (Palermo, Recoleta, Barrio Parque, Barrio Norte). The company develops multi-floor towers and buildings featuring modern construction techniques, DVH windows, premium materials (marble, porcelain, neolith), and amenity-rich common areas such as pools, gyms, coworking spaces, and rooftop terraces, selling individual units directly to end buyers.
Is NorthBaires a public or private company?
NorthBaires is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NorthBaires founded?
NorthBaires was founded in 2009. It employs 11 to 50 people.
Where is NorthBaires based?
NorthBaires is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does NorthBaires make money?
Two revenue lines are on record. Residential Unit Sales are the primary driver. The others are commercial/Mixed-Use Unit Sales.
Who are NorthBaires's main competitors?
Direct peers on record are Raghsa, Consultatio, Faena Group, TGLT and Eidico. Cyrela Brazil Realty is listed as a regional player. Broad incumbents are Cresud and IRSA.
Does NorthBaires have an API?
No public API is recorded for NorthBaires.