Hardy Capital Investments

What Hardy Capital Investments does

Hardy Capital Investments is a private, founder-led boutique wealth management advisory firm based in Beverly Hills, California, founded by Arynton Senna Hardy and operating exclusively through Savvy Advisors, Inc., an SEC-registered investment adviser (Hardy Capital functions as a marketing name only). The firm targets three primary client segments: tech employees holding concentrated equity compensation (RSUs, ISOs, NSOs, ESPP) at companies such as Google, Meta, Apple, and SpaceX; founders and early employees approaching or having completed liquidity events; and a secondary segment of athletes, entertainers, and creators with volatile income. Service delivery is high-touch and relationship-driven, anchored by 30-minute Calendly-booked intro calls, deep discovery engagements, strategy presentations, and ongoing quarterly and annual planning sessions, with no one-off or transactional engagements.

The core product stack comprises four integrated modules: Equity & Liquidity Strategy (scenario modeling for vesting, exercise timing, and diversification), Tax-Aware Investment Management (direct indexing, automated tax-loss harvesting, asset location), Founder & Business Owner Planning (cap table cleanup, 83(b) election strategy, post-liquidity deployment), and Cash Flow & Lifestyle Design (income smoothing, savings automation). The firm also publishes a free Apple Employee Financial Guide as a content-led acquisition asset. All client accounts are custodied with independent third parties (Charles Schwab and Fidelity), while the underlying client dashboard, financial planning tools, risk and scenario analysis, and estate planning coordination are delivered through the Savvy Wealth technology platform.

Revenue is generated on a recurring, complexity-based advisory fee model scaled to client situation and assets under management, with typical minimums of $500K+ in investable assets or qualifying complex equity compensation. Pricing is not publicly disclosed and is discussed during the intro call. Distribution is direct-to-client with no third-party channel partners; marketing channels include Calendly booking, an email newsletter, SEO/organic search via hardycap.com, and gated content resources. The firm carries 1-10 employees per public data, consistent with its deliberately limited client roster.

Name

Hardy Capital Investments

Legal name

Savvy Advisors, Inc.

Website

https://hardycap.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Hardy Capital Investments is a private Beverly Hills boutique wealth advisory that provides equity compensation, liquidity event, and tax-aware investment management services to senior tech employees, founders, and high earners via Savvy Advisors' SEC-registered platform.

Ownership category

akta.pro rank

Product category

Wealth Management Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industry

Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE)

Keywords

• Wealth management services
• Equity compensation planning
• Tax-aware investing
• Founder financial advisory
• Financial planning services

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Advisory/Management Fees: Fee-based model where fees are calculated based on the complexity of the client's situation and the assets under management. Operates through Savvy Advisors as the registered investment adviser. All accounts custodied with independent third-party custodians (Charles Schwab and Fidelity).
2. Comprehensive Financial Planning: Ongoing strategic partnership including annual planning sessions, quarterly check-ins, and on-demand access. Not hourly consulting or one-off projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Hardy Capital is a boutique wealth management advisory firm that provides strategic financial planning and investment management services centered on equity compensation complexity, liquidity events, and variable income. Core services include Equity & Liquidity Strategy for RSUs/ISOs/NSOs/ESPP, Tax-Aware Investment Management with direct indexing and tax-loss harvesting, Founder & Business Owner Planning covering cap table to post-exit deployment, and Cash Flow & Lifestyle Design for high earners. All advisory services are delivered through Savvy Advisors, an SEC-registered investment adviser, with client assets custodied at independent third parties (Charles Schwab and Fidelity).

Product overview

Hardy Capital is a boutique wealth management advisory firm that offers a unified suite of financial planning and investment management services centered on equity compensation complexity. The core offering consists of four integrated service modules: Equity & Liquidity Strategy, Tax-Aware Investment Management, Founder & Business Owner Planning, and Cash Flow & Lifestyle Design. These services work together to address the complete financial lifecycle of high earners—from equity vesting and tax optimization through to long-term wealth preservation. The firm also provides a supplementary free resource, the Apple Employee Financial Guide, as an educational tool and client acquisition channel for their primary advisory services. All services are delivered through ongoing partnerships with regular check-ins, not one-off consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Equity & Liquidity Strategy Strategic planning service for RSUs, ISOs, NSOs, and ESPP that balances tax efficiency, concentration risk, and personal goals. Includes vesting schedule analysis, tax scenario planning, diversification strategies, and coordination with tax advisors. Designed for senior tech employees with significant equity compensation.
• Tax-Aware Investment Management Investment management service focused on after-tax outcomes including direct indexing with automated tax-loss harvesting, strategic asset location, alternative investments, and charitable giving optimization. Delivered through Savvy Advisors SEC-registered investment adviser with assets custodied at Charles Schwab and Fidelity.
• Founder & Business Owner Planning Comprehensive planning service for founders covering pre-exit planning, 83(b) election strategy, entity structuring, cap table cleanup, exit modeling, and post-liquidity wealth deployment. Designed for founders and early employees navigating or recently completing M&A, IPO, or secondary sale events.
• Cash Flow & Lifestyle Design Financial planning service for variable income earners including income smoothing strategies, spending frameworks, savings automation, and major purchase planning. Designed for high earners with volatile, unpredictable income streams such as athletes, entertainers, and creators.
• Apple Employee Financial Guide Free downloadable comprehensive financial guide built specifically for Apple employees navigating RSUs, ESPP, and associated tax complexity. Covers withholding gaps, sell vs. borrow decisions, ESPP timing, stock diversification, and paycheck allocation. Functions as a content marketing resource and client acquisition channel.

Quantifiable outcome

• Tax savings through strategic equity diversification and tax-loss harvesting strategies
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Savvy AdvisorscoreStrategic or Co-development PartnerHardy Capital is powered by Savvy Wealth, which provides the operational and technology infrastructure. Savvy Advisors is an SEC-registered investment adviser that backs Hardy Capital's advisory services. All client accounts are held with independent third-party custodians (Charles Schwab and Fidelity). Hardy Capital is used as a marketing name only; all advisory services are offered through Savvy Advisors.
• Charles SchwabcoreOthersIndependent third-party custodian where client accounts are held. Provides account custody and execution services as part of the Savvy Wealth platform infrastructure.
• FidelitycoreOthersIndependent third-party custodian where client accounts are held. Provides account custody and execution services as part of the Savvy Wealth platform infrastructure.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brighton Jones: West Coast-based boutique wealth management firm serving tech employees, executives, and entrepreneurs with complex equity comp and concentrated wealth situations. Directly comparable target market, service offering, and boutique positioning.
• Savvy Wealth: The platform partner that powers Hardy Capital's infrastructure and provides SEC-registered advisory services. Operates a similar model of supporting independent wealth managers with modern technology, compliance, and operations — directly comparable in business model and target market.
• Halbert Hargrove: Long-established West LA boutique wealth management firm serving high-net-worth individuals and families. Comparable boutique RIA model with personalized advisory services, though broader in client profile than Hardy's tech equity focus.
• Moneta Group: Large independent RIA serving high-net-worth individuals and families with comprehensive financial planning. Comparable fee-based advisory model and fiduciary approach, though at significantly larger scale.
• Toast Financial Partners: Boutique RIA specialized in serving tech employees navigating equity compensation, RSUs, and stock options. Directly competes for the same niche client segment with similar equity comp focus.

Others

• Wealthfront: Leading robo-advisor platform popular among tech employees for automated investment management. Adjacent rather than directly competing — targets similar demographic with lower-cost, self-service model.

Broad incumbents

• Empower (Personal Capital): Large digital wealth manager with strong penetration among tech employees and HNW individuals. Serves overlapping client segments with combined digital tools and human advisory, but at much greater scale and with broader service offerings.
• Cresset Capital: Private wealth management firm serving HNW and UHNW clients including founders, executives, and tech professionals. Overlaps in target market but with broader capabilities including family office services and institutional offerings.
• United Capital (Goldman Sachs Personal Financial Group): Large wealth management platform (acquired by Goldman Sachs) serving HNW individuals across the country. Comparable services including financial planning and investment management, though part of a much broader financial services ecosystem.

Emerging players

• Facet Wealth: Digital-first RIA offering flat-fee financial planning and investment management. Targets tech-savvy professionals seeking modern, accessible advisory — partial overlap with Hardy's HNW tech client base but with a different delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hardycap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hardy Capital Investments