Savvy Wealth
Savvy Wealth is a technology-driven wealth management firm that combines an agentic AI platform with a network of independent advisors to serve high-net-worth individuals, business owners, and small businesses across nearly $7B in AUM.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Savvy Wealth does
Savvy Wealth is a New York-based, technology-enabled wealth management firm founded in 2021 that operates through a federally registered investment adviser subsidiary, Savvy Advisors Inc. The company combines an AI-driven technology platform with a distributed network of approximately 135 independent financial advisors, managing nearly $7 billion in client assets as of Q2 2026. Its target end markets are high-net-worth individuals, business owners and executives, and small to mid-sized businesses seeking retirement plan services, with a parallel enterprise motion that recruits breakaway and independent advisor teams onto the Savvy platform. Distribution runs through two channels: a direct-to-consumer 'Find an Advisor' matching service and self-serve client dashboard, and an enterprise field sales team that has added multiple advisor teams including Colorado Wealth Group ($300M AUM) in 2026.
The core product is Savvy Intelligence, an agentic AI platform launched in April 2026 that unifies client investment, financial planning, and tax data at the household level into a real-time system of record. The live Financial Planning Agent runs thousands of scenario analyses and produces client-ready outputs in minutes; the roadmap includes Tax, Relationship Monitor, and Investment Management Agents. Complementary services include investment management, direct indexing with tax-loss harvesting, trust and estate planning, tax optimization, 401(k) administration via partners such as Vestwell and Vanguard, small business tax, succession planning, alternative investments (via iCapital with in-house offerings planned for Q3 2026), and education and foundation/endowment services. Custody is held at Charles Schwab and Fidelity.
Savvy earns asset-based advisory fees customized per client and is structured as a fee-based (not fee-only) firm under CFP Board guidelines, with additional revenue from third-party platform integrations. The company is privately held, has raised over $100 million in total venture funding across seed (2022), Series A-1 (2022), Series A (2024), and a $72 million Series B led by Industry Ventures in July 2025, and is led by founder/CEO Ritik Malhotra with CTO Muller Zhang; CIO Anshul Sharma joined from Bank of America in 2025 and former LPL Financial CEO Mark Casady joined the board alongside the Series B.
Savvy Wealth firmographics
Firmographics- Name
- Savvy Wealth
- Legal name
- Savvy Wealth Inc
- Website
- https://savvywealth.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Savvy Wealth is a technology-driven wealth management firm that combines an agentic AI platform with a network of independent advisors to serve high-net-worth individuals, business owners, and small businesses across nearly $7B in AUM.
- Ownership category
- akta.pro rank
Savvy Wealth industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)
- akta.pro secondary industries
- Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE), Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)
Keywords
Where Savvy Wealth is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Savvy Wealth business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Asset-Based Advisory Fees: Savvy Advisors charges asset-based advisory fees for investment management and financial planning services. Each advisor customizes pricing based on client needs and complexity. The fee structure eliminates transaction-based compensation conflicts.
- Fee-Based Advisory Services: Savvy is considered 'fee-based' under CFP Board guidelines, receiving asset-based advisory fees plus additional compensation from sources beyond asset-based fees. Additional revenue streams include revenue from third-party platform integrations and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customized asset-based pricing tailored to individual client needs and service complexity |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Savvy Wealth product offering
Product offeringCore offering
Savvy Wealth is a technology-enabled registered investment advisor that delivers wealth management services to high-net-worth individuals and business owners through a network of independent financial advisors supported by Savvy Intelligence, an agentic AI platform. The firm combines fiduciary investment management, financial planning, direct indexing, tax optimization, trust and estate planning, retirement services, and 401(k) plan services for businesses. It also operates an enterprise platform that recruits independent advisor teams onto its technology-enabled infrastructure.
Product overview
Savvy Wealth is a technology-driven wealth management firm combining an AI-native technology platform with human financial advisors. The core offering is Savvy Intelligence, an agentic AI platform that unifies client investment data, financial planning, and tax information at the household level. The platform serves both direct clients and approximately 135 independent financial advisors through Savvy Advisors, the SEC-registered investment adviser subsidiary. Client-facing services include a Dashboard for consolidated account viewing and net worth tracking. Service portfolio spans financial planning, investment management, direct indexing, retirement planning, tax optimization, trust & estate planning, small business tax, succession planning, alternative investments, education planning, and 401(k) services for businesses. Custody relationships with Charles Schwab & Co., Inc. and Fidelity Investments enable asset custody and trading.
Differentiator
Problem solved
Functional benefit
Brands
- Savvy Intelligence: AI-native agentic platform that unifies client investment data, financial planning, and tax information at the household level, featuring AI agents for financial planning, tax strategy, relationship monitoring, and investment management.
- Savvy Advisors
- Savvy Tax
Products and services
- Savvy Intelligence Agentic AI platform that unifies client investment data, financial planning, and tax information at the household level into a real-time system of record, enabling advisors to run thousands of what-if scenarios and generate client-ready outputs within minutes.
- Savvy Dashboard Client-facing self-serve dashboard providing a consolidated view of investments and net worth, real-time account information, progress tracking toward financial goals, and CRM functionality for advisor-client communication.
- Savvy Advisors SEC-registered investment adviser subsidiary providing fiduciary investment advice and financial planning services through a network of approximately 135 independent financial advisors.
- Financial Planning Personalized financial planning services where advisors craft customized plans based on client needs, goals, and risk tolerance.
- Investment Management Fiduciary investment management service providing personalized investment strategies tailored to client goals and risk tolerance, managed proactively by Savvy advisors.
- Direct Indexing Custom portfolio of individual stocks tracking an index with tax-loss harvesting capabilities at individual stock level, offering tax optimization, ESG filtering, and customization for concentrated positions.
- Trust & Estate Planning Estate and trust planning services including wealth preservation strategies, revocable living trusts, GRATs, CRTs, SLATs, wills, powers of attorney, and tax planning.
- 401(k) for Businesses Employer-sponsored retirement plan services including plan setup, administration, compliance support, 3(16) and 3(38) fiduciary services, and employee education through partnerships with Vestwell, Vanguard, Voya Financial, and Fidelity.
- Tax Optimization Tax planning and optimization services including tax-loss harvesting, income timing strategies, and tax-efficient investment strategies.
- Alternative Investments Access to private equity, private debt, hedge funds, and direct real estate investments through curated third-party platform providers including iCapital, with proprietary in-house alternatives planned for Q3 2026.
- Retirement Planning Retirement planning services including retirement goal setting, income planning, Social Security optimization, and retirement account strategies.
- Small Business Tax Planning Small business tax planning and consulting including financial analysis, income/expenditure planning, tax-loss harvesting, and tax burden reduction strategies.
- Strategic Business Succession Planning Business succession planning services including goal definition, business valuation, and successor identification and development.
- Education Planning Education planning services for college funding and savings strategies including 529 plans and education-specific financial strategies.
- Foundations & Endowments Financial planning and investment management services tailored for foundations and endowments.
- Savvy Total Portfolio In-house traditional investment allocation strategy developed by the Chief Investment Officer, serving as the foundation for the firm's investment approach across client portfolios.
- Savvy Tax AI-powered tax filing and planning services offered in partnership with April, enabling clients to model the tax impact of financial decisions and receive automated tax preparation support.
- Savvy Advisors Platform Enterprise platform recruiting independent financial advisor teams to join Savvy Advisors, offering infrastructure, AI-enabled tools, operational support, compliance, and technology backbone while advisors retain client relationships and independence.
Quantifiable outcome
- Fivefold increase in AUM from year prior, reaching nearly $6 billion
- +3 more outcomes
Companies that use Savvy Wealth
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Savvy Wealth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
Savvy Wealth partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- AprilcoreSavvy Wealth partnered with April to provide AI-powered tax filing services to clients. April has managed over $1 billion in refunds and offers tools to model the tax impact of financial decisions, integrated into Savvy's platform.
- Charles Schwab & Co., Inc.coreCharles Schwab serves as a custodian for client assets, providing secure custody and transaction execution services. Schwab is registered with the SEC, a member of FINRA and SIPC, and subject to regulations protecting assets held in brokerage accounts.
- Fidelity InvestmentscoreFidelity serves as a primary custodian for client assets, securely custodying and protecting assets. Fidelity is registered with the SEC and a member of both FINRA and SIPC, adhering to SEC Customer Protection Rules.
- VestwellcoreVestwell is a 401(k) plan administration partner, providing technology platform for retirement plan management integrated with Savvy's advisory services for business clients.
- VanguardcoreVanguard serves as an investment option and partner for 401(k) plan services, offering low-cost index funds and retirement plan solutions integrated with Savvy's business retirement planning services.
- Voya FinancialcoreVoya Financial is a 401(k) plan partner providing retirement plan administration and investment solutions, integrated with Savvy's advisory services for business clients seeking comprehensive retirement benefits.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Savvy Wealth competitors and assessment
Company assessmentOthers
- iCapital: Alternative investments platform providing RIA and wealth managers access to private markets. Already a partner of Savvy and an adjacent enabler in the alts stack Savvy is now bringing in-house.
Direct peers
- Dynasty Financial Partners: Provides a turnkey platform for breakaway advisors to launch or join independent RIAs, offering technology, compliance, and operational support. Directly comparable to Savvy Advisors' enterprise advisor recruitment model.
- Hightower Advisors: Wealth management platform serving independent advisors and HNW clients through a hybrid of technology and advisor-led services. Comparable GTM of recruiting advisors onto a shared platform with technology enablement.
- Sanctuary Wealth: RIA platform specifically built for advisors transitioning from wirehouses and independents seeking scale, providing technology, operations, and compliance infrastructure. Closely mirrors Savvy Advisors' breakaway advisor focus.
- Farther Finance: Technology-driven wealth management firm combining AI tools with human advisors for HNW clients. Similar AI-native positioning and HNW advisor-led model as Savvy Wealth.
- Mariner Wealth Advisors: National wealth advisory firm offering comprehensive financial planning and investment management, with significant advisor recruitment and inorganic growth. Comparable advisor platform model and full-service offering.
- Carson Wealth: Wealth management firm providing advisors with technology, coaching, and back-office support to serve HNW clients. Closely comparable platform-for-advisors model with technology enablement.
Emerging players
- Addepar: Wealth management technology platform serving advisors, family offices, and RIAs with portfolio analytics and reporting. Comparable technology-stack positioning though less direct overlap on advisory practice itself.
- Modern Wealth: Tech-enabled wealth management platform targeting HNW clients with a digital-first approach and curated advisor network. Comparable hybrid digital+advisor value proposition for younger HNW investors.
Broad incumbents
- Betterment: Large-scale digital wealth manager offering automated and hybrid advice to mass-affluent and HNW clients. Comparable tech-enabled advisory model though more scaled and self-directed leaning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Savvy Wealth social profiles
Digital presenceSavvy Wealth compliance and trust
Trust signalCompliance3 records
Savvy Wealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Savvy Wealth leadership team
Management profileNumber of profiles
Profiles4 records
Savvy Wealth subsidiaries and ownership
Company hierarchySubsidiaries1 record
Savvy Wealth funding detail
Funding detailFunding overview
Funding rounds5 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Savvy Wealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Savvy Wealth
What does Savvy Wealth do?
Savvy Wealth is a technology-enabled registered investment advisor that delivers wealth management services to high-net-worth individuals and business owners through a network of independent financial advisors supported by Savvy Intelligence, an agentic AI platform. The firm combines fiduciary investment management, financial planning, direct indexing, tax optimization, trust and estate planning, retirement services, and 401(k) plan services for businesses. It also operates an enterprise platform that recruits independent advisor teams onto its technology-enabled infrastructure.
Is Savvy Wealth a public or private company?
Savvy Wealth is a private company. It is classified as venture growth investor backed and is currently operating.
When was Savvy Wealth founded?
Savvy Wealth was founded in 2021. It employs 51 to 100 people.
Where is Savvy Wealth based?
Savvy Wealth is headquartered in New York, United States, in the North America region.
How does Savvy Wealth make money?
Two revenue lines are on record. Asset-Based Advisory Fees are the primary driver. The others are fee-Based Advisory Services.
Who are Savvy Wealth's main competitors?
iCapital is listed as an others. Direct peers are Dynasty Financial Partners, Hightower Advisors, Sanctuary Wealth, Farther Finance, Mariner Wealth Advisors and Carson Wealth. Emerging players are Addepar and Modern Wealth. Betterment is listed as a broad incumbent.
Does Savvy Wealth have an API?
No public API is recorded for Savvy Wealth.
What industry is Savvy Wealth in?
Savvy Wealth's product category is Wealth Management. Its primary akta.pro industry code is FSAGAEAH, Digital Wealth Platforms for Advisors (TAMP/Advisor Tech), with a secondary code of FSAAAAAE, Hybrid Advice (Advisor + Digital) Platforms. Its NAICS code is 523940 and its SIC code is 6282.