Kids On The Move
Kids On The Move is a Utah-based nonprofit providing integrated early intervention, ABA autism therapy, inclusive childcare, and family support services to over 3,200 children with developmental delays and disabilities annually across Utah County and Peru.
- Company typePrivate
- Founded1984
- HeadquartersOrem, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Kids On The Move does
Kids On The Move (KOTM) is a Utah-based 501(c)(3) nonprofit organization founded in 1984 that provides integrated child development and disability services through six core programs: an Autism Center delivering Applied Behavior Analysis (ABA) therapy, Early Head Start for income-qualified families, Early Intervention for infants and toddlers with developmental delays, Family Support Services consolidating Psychology, Occupational Therapy, Physical Therapy, and Speech Therapy, inclusive Preschool & Childcare, and Respite Care. The organization serves more than 3,200 children annually across three physical locations in Utah County (Orem, Lehi, Provo) with home-based service delivery, and has extended operations internationally to Peru beginning in February 2025. Its clinical methodology centers on assent-based, individualized ABA therapy delivered in clinic, home, or hybrid settings, and the Autism Center holds full accreditation from the Autism Commission on Quality (one of only 13 organizations nationally). KOTM also operates a community-based ecosystem of 3,000+ volunteers contributing 30,000+ hours annually and reciprocal partnerships with healthcare providers, schools, and community organizations.
The organization is funded through a diversified nonprofit revenue model spanning individual donations, foundation and corporate grants, federal and state funding (including Early Head Start), private insurance and Medicaid billing for clinical services, fundraising events such as the Hope in Motion Invitational Golf Tournament, and peer-to-peer campaigns. Pricing for services is not publicly disclosed as many programs are subsidized through grants and charitable giving. In 2024, KOTM launched both its Family Support Services program and the Hope In Motion capital campaign targeting $200 million to build a Global Campus and Center of Excellence, signaling a step-change in infrastructure ambitions. The organization has earned 8 consecutive Best of State Awards in Special Education and operates with 250+ professionals led by CEO Rachelle Rutherford.
Kids On The Move firmographics
Firmographics- Name
- Kids On The Move
- Legal name
- Kids on the Move
- Website
- https://kotm.org
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kids On The Move is a Utah-based nonprofit providing integrated early intervention, ABA autism therapy, inclusive childcare, and family support services to over 3,200 children with developmental delays and disabilities annually across Utah County and Peru.
- Ownership category
- akta.pro rank
Kids On The Move industry classification
Industry- Product category
- Nonprofit Disability and Early Childhood Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Child Care Services (62441), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Health Services (8000), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)
- akta.pro secondary industries
- Respite Care for Families of Children with Disabilities (HSAAAIAL), Pediatric Physical Therapy & Developmental Rehab (HSADAIAE), Pediatric In-Home Rehabilitation Therapy (PT/OT/SLP) (HSABADAM)
Keywords
Where Kids On The Move is headquartered
LocationHeadquarters
- HQ city
- Orem
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Kids On The Move business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Charitable Giving: Individual donations form the largest funding source (69% of nonprofit funding nationally). KOTM accepts monetary donations through its website and supply donations via Amazon Wishlists for its five core programs.
- Government Grants and Early Head Start Funding: Federal and state grants including Early Head Start program funding. KOTM is part of the 3% of nonprofits with a multi-million dollar budget.
- Private Insurance Billing: KOTM bills private insurance for covered services including speech therapy, occupational therapy, early intervention services, and ABA therapy. Medicaid programs also help offset therapy costs.
- Events and Fundraising: Annual events including the Hope in Motion Invitational Golf Tournament, peer-to-peer fundraising campaigns, and corporate sponsorships.
- Foundation and Corporate Giving: Foundation grants (second largest funding source nationally, over $105 billion in 2023) and corporate partnerships including in-kind donations from companies like Minky Couture.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Kids On The Move product offering
Product offeringCore offering
Kids on the Move is a nonprofit organization providing comprehensive child development and disability services through six core programs: the Autism Center (delivering Applied Behavior Analysis therapy), Early Head Start, Early Intervention, Family Support Services (occupational, physical, speech therapy and psychology), Preschool & Childcare, and Respite Care. These programs deliver integrated therapy, education, and family support for children from birth through age seven facing developmental delays, autism, and other disabilities.
Product overview
Kids on the Move (KOTM) is a nonprofit organization providing comprehensive child development and disability services through six core programs: the Autism Center (ABA therapy), Early Head Start, Early Intervention, Family Support Services (OT, PT, Speech, Psychology), Preschool & Childcare, and Respite Care. These programs work together to provide integrated, whole-family support. KOTM also operates a volunteer portal, manages Amazon Wishlists for in-kind donations, publishes the book 'Chasing The Impossible,' and runs the Hope In Motion capital campaign to build a $200M Global Campus and Center of Excellence.
Differentiator
Problem solved
Functional benefit
Products and services
- Autism Center Provides individualized, inclusive Applied Behavior Analysis (ABA) therapy for children with autism, delivered in clinic, at client homes, or through a combination of both settings. Includes social skills groups, parent training, and diagnostic support, accredited by the Autism Commission on Quality.
- Early Head Start Federally funded program serving infants and toddlers (birth to 3 years) from low-income backgrounds, providing comprehensive health, education, and family support services through center-based and home-based options.
- Early Intervention Therapy and support services for infants and toddlers (birth to 3 years) experiencing developmental delays, helping children learn, grow, and thrive with developmental therapy, family support, and care coordination.
- Family Support Services Care coordination and evaluations for families of children with disabilities, providing Psychology, Occupational Therapy, Physical Therapy, and Speech Therapy under one organizational roof.
- Preschool & Childcare Inclusive, child-led learning for infants through 7 years, providing world-class childcare where children of all abilities learn, grow, and thrive together in an integrated setting.
- Respite Care Temporary care for children with special needs, providing caregivers with relief through weekend and weekday options in a safe, supervised group setting at locations in Orem and Lehi, Utah.
Quantifiable outcome
- 25,000+ children graduated from Early Intervention program
- +5 more outcomes
Companies that use Kids On The Move
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Kids On The Move technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kids On The Move partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Minky CoutureminorMinky Couture founder Sandi Hendry donated over 150 ultra-soft blankets to children at KOTM's Autism Center during Autism Awareness Month. Minky Couture also created a special edition KOTM-branded blanket with 100% of proceeds supporting KOTM's mission.
- Peruvian Health Professionals and PoliclinicscoreKOTM partnered with local Peruvian health professionals and integrated into policlinics to provide essential screenings, services, and family support for children with disabilities in Peru. The partnership includes collaboration with Peru's former Defense Minister, directors of leading health clinics, humanitarian leaders, and the Minister of Health to enhance education, services, and resources for children with disabilities.
- Forbes BookscoreForbes Books published CEO Rachelle Rutherford's book 'Chasing The Impossible: A Model for Inclusive and Innovative Care,' bringing visibility to KOTM's mission and transformative work with children with disabilities.
- United WayminorKOTM offers its building free of charge to United Way for their tax prep services, exemplifying reciprocal community support and resource sharing.
- Intermountain Healthcare (IHC)minorKOTM provides facilities for IHC Hospital training sessions, demonstrating collaborative community partnerships.
- Canary GardensminorKOTM provides free meeting space to Canary Gardens for grief support services in the community.
- Local Medical Schools and Teaching HospitalscorePartnerships with local medical schools and teaching hospitals allow future doctors and nurses to fulfill required volunteer hours at KOTM while gaining experience serving children with disabilities.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Kids On The Move competitors and assessment
Company assessmentOthers
- Autism Speaks: Large autism-focused nonprofit primarily emphasizing advocacy, research funding, and family services rather than direct clinical care; comparable in serving the same family population and influencing autism services policy affecting KOTM.
- United Way of Utah County: Local community-services nonprofit in KOTM's service geography; comparable as a Utah County nonprofit partner with shared donor base and reciprocal facility-sharing arrangement documented in KOTM's partnerships.
Emerging players
- Kyo Autism Therapy: Multi-state ABA and behavior therapy provider for children with autism; comparable clinical focus on the Autism Center's ABA program, though Kyo operates as a for-profit across several western US states overlapping with KOTM's territory.
Direct peers
- Cortica: Provider of integrated ABA, OT, PT, speech, and medical services for children with autism and developmental differences; comparable one-stop pediatric therapy model positioned against KOTM's Family Support Services and Autism Center.
- BlueSprig Pediatrics: Large multi-state provider of ABA therapy for children with autism; directly comparable to KOTM's Autism Center in clinical model and patient population, but operates as a for-profit across many more locations.
- Hopebridge Autism Therapy Centers: Multi-state pediatric therapy provider specializing in ABA, occupational, speech, and feeding therapies for children with autism and developmental delays; closely comparable integrated therapy model targeting overlapping families.
Broad incumbents
- Easterseals: Large national nonprofit network providing disability and autism services, early intervention, and therapy across the US; comparable to KOTM as a multi-program disability services nonprofit but with significantly broader geographic footprint.
- The Arc of the United States: National nonprofit advocacy and direct-service organization serving people with intellectual and developmental disabilities; comparable as a multi-program disability services nonprofit, though advocacy-oriented rather than primarily clinical.
- Cerebral Palsy Foundation: National nonprofit supporting research, advocacy, and services for individuals with cerebral palsy and developmental disabilities; comparable in serving children with developmental disabilities through integrated support models.
Regional players
- Ability360: Arizona-based nonprofit providing independent living services, advocacy, and programs for people with disabilities; comparable mission and multi-program nonprofit model, though geographically distinct from KOTM's Utah focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
Kids On The Move social profiles
Digital presenceKids On The Move compliance and trust
Trust signalCompliance2 records
Kids On The Move financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kids On The Move leadership team
Management profileNumber of profiles
Profiles8 records
Kids On The Move funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kids On The Move M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kids On The Move
What does Kids On The Move do?
Kids on the Move is a nonprofit organization providing comprehensive child development and disability services through six core programs: the Autism Center (delivering Applied Behavior Analysis therapy), Early Head Start, Early Intervention, Family Support Services (occupational, physical, speech therapy and psychology), Preschool & Childcare, and Respite Care. These programs deliver integrated therapy, education, and family support for children from birth through age seven facing developmental delays, autism, and other disabilities.
Is Kids On The Move a public or private company?
Kids On The Move is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kids On The Move founded?
Kids On The Move was founded in 1984. It employs 101 to 250 people.
Where is Kids On The Move based?
Kids On The Move is headquartered in Orem, United States, in the North America region.
How does Kids On The Move make money?
Five revenue lines are on record. Donations and Charitable Giving is the primary driver. The others are government Grants and Early Head Start Funding, private Insurance Billing, events and Fundraising and foundation and Corporate Giving.
Who are Kids On The Move's main competitors?
Others on record are Autism Speaks and United Way of Utah County. Kyo Autism Therapy is listed as an emerging player. Direct peers are Cortica, BlueSprig Pediatrics and Hopebridge Autism Therapy Centers. Broad incumbents are Easterseals, The Arc of the United States and Cerebral Palsy Foundation. Ability360 is listed as a regional player.
Does Kids On The Move have an API?
No public API is recorded for Kids On The Move.
What industry is Kids On The Move in?
Kids On The Move's product category is Nonprofit Disability and Early Childhood Services. Its primary akta.pro industry code is HLAFAJAL, Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP), with a secondary code of HSAAAIAL, Respite Care for Families of Children with Disabilities. Its NAICS code is 624120 and its SIC code is 8300.