Premier Cabs
Premier Cabs, part of Silver Top Taxi Pty Ltd, is a private Australian taxi network operating in Melbourne and Sydney since 1936, providing passenger transport, parcel delivery, and corporate account services via mobile apps, web booking, and phone dispatch.
- Company typePrivate
- Founded1936
- HeadquartersGranville, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Premier Cabs does
Premier Cabs is a private Australian taxi service brand operating under the legal entity Silver Top Taxi Pty Ltd, founded in 1936 in Melbourne and now serving both Melbourne and Sydney. The company runs a network of thousands of taxis organized into multiple vehicle tiers — Standard Taxi, Silver Service (premium), SUV, and Maxi Taxi — providing on-demand passenger transport, airport transfers, and parcel delivery services. Drivers are accredited professionals operating under an ethical payment model where 100% of fare payment goes to drivers, and the company emphasizes a no-surge-pricing policy as a customer-facing differentiator.
The underlying technology platform consists of mobile apps on iOS (Premier Cabs branded) and Android (Silver Top Taxi branded), a web-based online booking portal, and traditional phone dispatch on numbers 13 5000 and 13 1017. The mobile apps support one-touch booking, live GPS ride tracking, estimated price display before booking, and in-app payment via credit card, PayPal, Tap and Go, or cash. A dedicated corporate accounts portal at corporate.silvertop.com.au serves business customers with centralized billing, reporting, and account management, supported by a separate driver portal and operator/levy account portal for fleet-side administration.
The company monetizes primarily through transaction-based taxi fares from individual passengers, with secondary recurring revenue from corporate account subscriptions and transaction-based fees from parcel delivery and airport transfer services. Customer acquisition is driven by a digital-first mix of app store presence, web/SEO, and broad social media coverage across Facebook, Instagram, YouTube, LinkedIn, and TikTok. The fleet is structured through wholly-owned regional subsidiaries including Frankston Taxis and West Suburban Taxis, while the corporate employee base is small (11–50), consistent with a network/dispatch operator model where most drivers are independent operators rather than direct employees.
Premier Cabs firmographics
Firmographics- Name
- Premier Cabs
- Legal name
- Silver Top Taxi Pty Ltd
- Website
- https://premiercabs.com.au
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Premier Cabs, part of Silver Top Taxi Pty Ltd, is a private Australian taxi network operating in Melbourne and Sydney since 1936, providing passenger transport, parcel delivery, and corporate account services via mobile apps, web booking, and phone dispatch.
- Ownership category
- akta.pro rank
Premier Cabs industry classification
Industry- Product category
- Taxi / Ground Passenger Transportation
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC)
- akta.pro secondary industries
- Dispatch / Call Center Taxi Services (THADAEAB), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA)
Keywords
Where Premier Cabs is headquartered
LocationHeadquarters
- HQ city
- Granville
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Premier Cabs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Taxi Fares (Passenger Transport): Core revenue from passenger taxi fares in Melbourne and Sydney. Fares are charged per trip based on distance and time, with estimated pricing available in-app before booking. Supports in-app payment (credit card, PayPal), Tap and Go, and cash.
- Parcel Delivery Services: Revenue from parcel and package delivery services using the taxi fleet, leveraging the existing vehicle network for last-mile delivery.
- Airport Taxi Services: Specialized airport transfer service generating premium fares for airport pick-up and drop-off trips.
- Corporate Account Billing: Recurring revenue from business customers through corporate account arrangements, providing dedicated billing, reporting, and potentially volume-based pricing for enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard Taxi fare |
| Usage-based | Pay-as-you-go | Silver Service (premium tier) |
| Usage-based | Pay-as-you-go | SUV Taxi |
| Usage-based | Pay-as-you-go | Maxi Taxi |
| Subscription | Monthly | Corporate Account |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Premier Cabs product offering
Product offeringCore offering
Premier Cabs operates a passenger taxi booking and ground transportation service across Melbourne and Sydney under the Silver Top Taxi network. The service is offered through mobile apps (iOS and Android), a web-based online booking portal, and traditional phone dispatch, with a multi-tier vehicle fleet including Standard Taxi, Silver Service (premium), SUV, and Maxi Taxi options. Complementary offerings include airport transfer services, parcel delivery, and corporate account programs for business clients.
Product overview
Premier Cabs (Premier Silver Top Taxi) is a taxi booking and transportation service operating across Melbourne and Sydney since 1936. The offering consists of a unified taxi service platform with multiple vehicle types including Standard Taxi, Silver Service (premium), SUV, and Maxi Taxi. The company provides a mobile app for iOS and Android enabling one-touch bookings, live GPS tracking, and in-app payment via credit card or PayPal. Additional services include Airport Taxi Services, Parcel Delivery Services, and Corporate Accounts for business clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Premier Silver Top Taxi Service Core passenger taxi transportation service in Melbourne and Sydney offering on-demand rides with accredited professional drivers, live GPS tracking, multiple payment options, and a fleet of thousands of taxis.
- Premier Cabs Mobile App Mobile application available on iOS (Premier Cabs branded) and Android (Silver Top Taxi branded) that enables passengers to book taxis via one-touch booking, track rides in real time via live GPS, view estimated fares, and pay through the app via credit card, PayPal, Tap and Go, or cash.
- Airport Taxi Services Dedicated taxi service for airport pick-up and drop-off transfers in Melbourne and Sydney, generating premium fares for airport routes.
- Parcel Delivery Services Package and parcel delivery service that leverages the existing taxi fleet for last-mile delivery within the Melbourne and Sydney service area.
- Corporate Accounts Business account service for companies requiring recurring taxi transport for employees, providing dedicated billing, account management, reporting, and a corporate sign-in portal for travel administration.
- Silver Service (Premium Taxi) Premium-tier taxi offering enhanced features and a higher-quality ride experience, priced at a premium over standard taxi fares.
- SUV Taxi SUV vehicle option within the fleet for larger groups or passengers needing additional luggage space, priced at a premium over standard fares.
- Maxi Taxi Multi-passenger taxi vehicle for group transportation, priced at a premium rate over standard taxi fares.
Quantifiable outcome
- 100% of payment goes to drivers
- +1 more outcomes
Companies that use Premier Cabs
Customer profileSegments2 records
Ideal customer profiles2 records
Premier Cabs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Premier Cabs partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Premier Cabs competitors and assessment
Company assessmentDirect peers
- 13cabs: 13cabs is Australia's largest taxi network with operations spanning Sydney, Melbourne, and other major cities. It is a directly comparable licensed taxi fleet operator with its own app, dispatch infrastructure, and corporate accounts, competing head-to-head with Premier Cabs in both Melbourne and Sydney.
- Black & White Cabs: Black & White Cabs is one of Melbourne's largest licensed taxi operators with its own booking app, dispatch platform, and corporate account program. It is a direct competitor to Premier Cabs in the Melbourne market, with similar fleet scale and multi-tier vehicle offerings.
- Silver Service Cabs (Melbourne): Silver Service Cabs operates a fleet of premium sedans and SUVs in Melbourne, providing airport transfers and corporate transport. It targets the same premium and corporate passenger segment as Premier Cabs' Silver Service and SUV tiers in the Melbourne metro area.
- Taxis Combined Services Victoria: Taxis Combined Services is a longstanding Melbourne taxi network with a dedicated booking app and dispatch infrastructure. It competes in the same regulatory and market environment as Premier Cabs' Melbourne operations, with comparable fleet scale and service offering.
Broad incumbents
- Uber Australia: Uber is the dominant ride-hailing platform in Australia, operating across Sydney, Melbourne, and most major cities. It directly competes with Premier Cabs for the same consumer and corporate passenger pool via its app-based dispatch and dynamic pricing model — Uber is the principal disruptor shaping the local taxi industry's economics.
- Ola Australia: Ola Cabs operates app-based ride-hailing services in major Australian cities including Sydney and Melbourne. It competes with Premier Cabs for consumer rides, sharing the same mobile-first digital booking model and direct driver-to-rider matching.
- DiDi Australia: DiDi entered the Australian market in 2018 (withdrawals in some markets) and competes on price-led ride-hailing in Sydney and Melbourne. It is a broad ride-hailing incumbent that pressures traditional taxi operators' pricing and driver supply in the same geography as Premier Cabs.
Others
- Careem (Uber subsidiary): Careem, an Uber-owned super-app operating in MENA, illustrates the broader ride-hailing and mobility-platform model that competes with Premier Cabs globally. While not active in Australia, it is a benchmark for the platform-driven taxi/dispatch economics shaping the industry Premier Cabs competes in.
- Murrays Coaches / Murrays Airport Transfers: Murrays operates premium airport and corporate ground transport across Australian capitals. While not a taxi operator, it competes with Premier Cabs' airport transfer service for the same corporate and traveler demand, particularly in Sydney and Melbourne.
Emerging players
- GoCatch: GoCatch is an Australian-founded ride-hailing and taxi-booking platform active in Sydney and Melbourne. It serves as a hybrid competitor aggregating both ride-share drivers and licensed taxis, positioning it as a partial overlap with Premier Cabs' licensed-taxi dispatch model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Premier Cabs social profiles
Digital presencePremier Cabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premier Cabs leadership team
Management profileNumber of profiles
Premier Cabs subsidiaries and ownership
Company hierarchySubsidiaries2 records
Premier Cabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premier Cabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premier Cabs
What does Premier Cabs do?
Premier Cabs operates a passenger taxi booking and ground transportation service across Melbourne and Sydney under the Silver Top Taxi network. The service is offered through mobile apps (iOS and Android), a web-based online booking portal, and traditional phone dispatch, with a multi-tier vehicle fleet including Standard Taxi, Silver Service (premium), SUV, and Maxi Taxi options. Complementary offerings include airport transfer services, parcel delivery, and corporate account programs for business clients.
Is Premier Cabs a public or private company?
Premier Cabs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Premier Cabs founded?
Premier Cabs was founded in 1936. It employs 11 to 50 people.
Where is Premier Cabs based?
Premier Cabs is headquartered in Granville, Australia, in the Oceania region.
How does Premier Cabs make money?
Four revenue lines are on record. Taxi Fares (Passenger Transport) is the primary driver. The others are parcel Delivery Services, airport Taxi Services and corporate Account Billing.
Who are Premier Cabs's main competitors?
Direct peers on record are 13cabs, Black & White Cabs, Silver Service Cabs (Melbourne) and Taxis Combined Services Victoria. Broad incumbents are Uber Australia, Ola Australia and DiDi Australia. Others are Careem (Uber subsidiary) and Murrays Coaches / Murrays Airport Transfers. GoCatch is listed as an emerging player.
Does Premier Cabs have an API?
No public API is recorded for Premier Cabs.
What industry is Premier Cabs in?
Premier Cabs's product category is Taxi / Ground Passenger Transportation. Its primary akta.pro industry code is THADADAC, E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms), with a secondary code of THADAEAB, Dispatch / Call Center Taxi Services. Its NAICS code is 485310 and its SIC code is 4700.