Peterborough United Football Club

What Peterborough United Football Club does

Peterborough United Football Club ("The Posh") is an English professional football club founded in 1934 and headquartered at the Weston Homes Stadium in Peterborough, Cambridgeshire. The club competes in Sky Bet League One (as of the 2025/26 season) and operates a multi-team structure including the men's first team, women's team, U21s, U18s, and a youth academy running from U8s through senior phases. Owner and Chairman Darragh MacAnthony has led the club as a privately held entity with no parent company or public listing.

The club monetizes through five primary revenue streams: matchday income (tickets, season tickets, hospitality), Posh+ subscription streaming (domestic and international tiers), merchandise sales through the official online store, sponsorship and advertising across principal and primary partner tiers (anchor partners include Weston Homes for stadium naming rights, Mick George, Puma for kit supply, and Kings Power Solutions), and ancillary products including the Posh Lotto weekly lottery and stadium venue hire for weddings, events, and corporate functions. Pricing is segmented by ticket category, season ticket package, and Posh+ subscription tier, with season tickets on sale for the 2026/27 season.

The underlying technology platform is anchored by Posh+, a subscription video streaming service offering live match coverage, full match replays, exclusive interviews, behind-the-scenes content, the Half-Way Line podcast series, and the posh unfiltered podcast; the platform is powered by technology partner Streamamg. Supporting digital infrastructure includes the theposhtickets.com ticketing platform, the official iOS/Android mobile application, and the theposhonlinestore.com e-commerce storefront. The club maintains a sub-brand architecture spanning Posh+, Posh Lotto, the Posh Foundation (community and youth outreach), and Peterborough United Events (stadium venue hire), and underwent a comprehensive Brand Evolution project with a new visual identity launched in June 2025 and continued in 2026. Achievement of the EFL Equality Code of Practice Bronze Award in 2026 formalized the club's equality and inclusion commitments.

Name

Peterborough United Football Club

Legal name

Peterborough United Football Club

Website

https://theposh.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

51–100 employees

Short description

Peterborough United Football Club is an English professional football club founded in 1934, competing in EFL League One at the Weston Homes Stadium in Peterborough, and generating revenue from matchday ticketing, Posh+ subscription streaming, merchandise, sponsorship, hospitality, and a weekly fan lottery.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Sports Streaming Platforms (MPACAAAE), Transactional Video Platforms (TVOD/EST) (MPACAAAJ)

Keywords

• Professional football club
• Matchday ticketing
• Football merchandise
• Live sports streaming
• Corporate hospitality

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home and away fixtures at the Weston Homes Stadium, including match tickets, season tickets, and hospitality packages.
2. Posh+ Subscriptions: Recurring subscription revenue from the Posh+ streaming platform offering domestic and international access to live matches, replays, interviews, and exclusive content.
3. Merchandise Sales: Sales of official club merchandise including replica kits, training wear, accessories, and memorabilia through the club store and online.
4. Sponsorship and Advertising: Revenue from principal partners, primary partners, and club partners across various sponsorship tiers, including stadium naming rights, kit sponsorship, and sleeve sponsorship.
5. Hospitality: Corporate hospitality packages including executive suites, corporate boxes, and event hosting at the Weston Homes Stadium.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Peterborough United Football Club is an English professional football club competing in EFL League One that operates multiple revenue-generating offerings: a subscription video streaming service (Posh+) for live match coverage and exclusive content, ticket and season-ticket sales for home fixtures at Weston Homes Stadium, an official merchandise e-commerce store, corporate hospitality packages, the Posh Lotto lottery, and a youth academy development programme supported by the Posh Foundation community arm.

Product overview

Peterborough United Football Club operates a multi-channel digital offering anchored by Posh+, a subscription video streaming service providing live match coverage, full match replays, and exclusive content. Supporting the core streaming product, the club offers Posh Lotto (weekly lottery programme), an online merchandise store, ticketing services for fixtures, and premium hospitality experiences. The Posh Foundation runs community outreach initiatives, while the Academy focuses on youth player development. In mid-2025, the club underwent a comprehensive brand evolution introducing a new visual identity.

Differentiator

Problem solved

Functional benefit

Brands

• Posh+ (The Posh+): Official subscription streaming service offering live match streaming, full match replays, exclusive interviews, behind-the-scenes content, and original programming including Half-Way Line podcast and posh unfiltered podcast
• Posh Lotto
• Posh Foundation
• Peterborough United Events

Products and services

• Posh+ Streaming Service Official subscription-based video streaming platform providing live match streaming, full match replays, exclusive interviews, behind-the-scenes features, and original programming (Half-Way Line and posh unfiltered podcasts) for men's, women's, and academy teams. Offered with domestic and international subscription tiers plus match pass options for individual fans and remote supporters.
• Posh Lotto Official club weekly lottery programme allowing fans to participate in prize draws with proceeds supporting the club.
• Posh Online Store Official online retail store selling club merchandise including replica kits, training wear, accessories, and memorabilia to individual supporters.
• Match Tickets and Season Tickets Digital and physical ticketing services for home and away fixtures at Weston Homes Stadium, including season tickets, flexi-tickets, group bookings, and match-by-match tickets across category-based price tiers.
• Corporate Hospitality Premium corporate hospitality packages including executive suites, corporate boxes, lounges, and event hosting at the Weston Homes Stadium, sold to businesses for client entertainment and corporate events.
• Academy Youth Development Programme Youth academy programme developing players from U8s through U21s, offering scholarship programmes, development centres, and open trials for aspiring young footballers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Weston HomescoreStrategic or Co-development PartnerPrincipal partner and stadium naming rights sponsor. The Weston Homes Stadium is the home venue of Peterborough United, with the company holding primary stadium naming rights partnership.
• Mick GeorgecoreStrategic or Co-development PartnerPrincipal partner and official sponsor of Peterborough United. Long-standing commercial partner supporting the club.
• PumacoreStrategic or Co-development PartnerOfficial kit supplier and principal partner, providing all club apparel including match kits, training wear, and merchandise.
• Kings Power SolutionscoreStrategic or Co-development PartnerPrincipal partner providing electrical and power solutions support to the club.
• Price BaileyminorStrategic or Co-development PartnerOfficial website sponsor providing accounting and financial services sponsorship to the club.
• Compare The MarketminorStrategic or Co-development PartnerPrimary partner providing comparison services marketing partnership.
• MatchWornShirtsminorChannel Partner/ Reseller/ DistributorClub partner providing authenticated match-worn shirt sales and memorabilia services.
• Hays Travel PeterboroughminorStrategic or Co-development PartnerSponsor of match highlights, providing travel and tourism services partnership.
• StreamamgcoreTechnology or IntegrationTechnology partner powering the Posh+ streaming platform for live match streaming, ticketing, and account management.
• Green Light Consultancy GroupminorStrategic or Co-development PartnerSponsor of Goal of the Month award, providing business consultancy services partnership.
• WM LegalminorStrategic or Co-development PartnerSponsor of Player of the Month awards, providing legal services partnership.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Reading FC: English football club currently positioned in the lower EFL tiers with a historically larger commercial footprint, providing a useful reference point for tier-trajectory economics and academy value capture.
• Bolton Wanderers FC: Another EFL League One club with a similar tier profile, stadium-based revenue model, and competing for promotion to the Championship. Comparable on sporting tier, scale, and direct-to-consumer fan engagement challenges.
• Blackpool FC: EFL club with comparable scale, stadium economics, and a focus on direct-to-fan commercial offerings — useful peer for streaming and matchday monetisation benchmarks.
• Oxford United FC: EFL League One peer operating with similar mix of matchday, sponsorship, and academy-led revenue. Comparable on tier, ownership structure characteristics, and digital-fan monetisation strategy.
• Barnsley FC: English EFL club operating in a comparable market-town context with similar streaming, ticketing, and sponsorship revenue architecture. Comparable for tier-level benchmarking.
• Wycombe Wanderers FC: EFL League One peer with smaller catchment and similar constraints on matchday ceiling, providing a useful like-for-like comparison for tier revenue economics.
• Derby County FC: English football club with similar historical prominence and multi-stream revenue model, currently positioned in the Championship but adjacent in the football pyramid — useful comparator for promotion upside economics.
• Wigan Athletic FC: EFL League One peer operating with a similar mid-sized market catchment and traditional matchday-plus-sponsorship revenue mix. Comparable for tier-level financial benchmarking.
• Charlton Athletic FC: EFL League One club with comparable matchday revenue model and academy-driven player-development orientation. Direct comparable for league-position economics.
• Portsmouth FC: EFL League One club with historic larger-city catchment, comparable stadium-revenue mix, and similar fan-engagement monetisation patterns. Direct peer for tier-level benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theposh
• Facebookfacebook.com/theposh
• Instagraminstagram.com/theposh
• TikToktiktok.com/@theposh
• LinkedInlinkedin.com/company/theposhofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterborough United Football Club