What StreamAMG does

StreamAMG (legally Stream UK Media Services Limited) is a UK-based provider of end-to-end OTT streaming and payments infrastructure purpose-built for sports rights-holders. Founded in 2001 and operating as a wholly-owned subsidiary of PA Media Group since 2017, the company offers a platform-plus-modules architecture comprising BLAZE (next-generation end-to-end OTT for web, mobile, and connected TV), MediaPlatform (core online video platform), CloudMatrix (feed-based video distribution with metadata and archive tools), CloudPay (legacy subscription management), and the Stripe-powered Fusion Payments Platform. Add-on capabilities include Growth Marketing services, Applicaster-powered Connected TV app deployment, StreamTranscribe (ML-driven captioning via Amazon Transcribe), and affiliate monetization. The Manchester-based Live Operations team provides 24/7 eyes-on-glass monitoring with a 99.9% uptime guarantee during major events, demonstrated across workloads such as the FIBA Basketball World Cup 2023 (92 games over 16 days to 170+ territories).

The company serves more than 50 sports rights-holders globally — including ATP Media, FIBA, The FA, Premiership Rugby, World Curling Federation, the National League, EFL and Premier League clubs, Curling Canada, and the European League of Football — delivering 15,000-20,000+ live events annually across 200+ countries. Revenue is generated primarily through enterprise SaaS and platform licensing on multi-year contracts, supplemented by transaction-based pay-per-view (processed through the Fusion Payments Platform via Stripe), professional services (Growth Marketing, Development Days), and Connected TV app fees. Go-to-market is enterprise field sales targeting decision-makers at leagues, federations, and clubs, with channel leverage through AWS, Stripe, Applicaster, and SIGA partnerships.

Since the 2017 acquisition by PA Media Group, StreamAMG's revenue has doubled and EBITDA increased fourfold (per a 2022 PA Media statement), though no specific revenue figure is publicly disclosed. The company operates from London (HQ at The Point, Paddington), Manchester (Tomorrow Building, MediaCityUK, Salford — operations and live customer support), and Gzira, Malta. Recent strategic activity includes the April 2025 appointment of Paul Hunt as Managing Director (ex-Genius Sports, Second Spectrum), the 2024 launch of BLAZE, the 2025/2026 rollout of the Stripe-powered Fusion Payments Platform, and partnerships with Lancashire Cricket and THE GATE extending reach into Southeast Asia including Indonesia.

Name

StreamAMG

Legal name

Stream UK Media Services Limited

Website

https://streamamg.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

StreamAMG provides end-to-end OTT streaming technology and Stripe-powered payments infrastructure purpose-built for sports rights-holders globally. The London-based company serves 50+ leagues, federations, and clubs — including ATP Media, FIBA, The FA, and Premiership Rugby — delivering 15,000+ live events annually across 200+ countries.

Ownership category

akta.pro rank

Product category

Sports OTT Streaming Technology

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

akta.pro secondary industries

Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB), Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)

Keywords

• OTT video platform
• Sports streaming
• Direct-to-consumer streaming
• Subscription management
• Video distribution technology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Platform Licensing and SaaS: Recurring subscription fees from sports rights-holders for access to StreamAMG's OTT platform technology including MediaPlatform, CloudMatrix, and CloudPay. Contracts are typically multi-year enterprise agreements with sports clubs, leagues, and federations.
2. Pay-Per-View and Event Streaming: Transaction-based revenue from match-day passes, weekend passes, and individual event purchases. Sports organizations offer flexible pay-per-view options alongside subscription models to maximize revenue from casual viewers.
3. Professional Services: Growth Marketing services, Development Days, Affiliate Marketing management, and implementation support. The Growth Marketing function acts as a commercial extension of sports organization teams, focused specifically on OTT revenue performance.
4. Affiliate and Partner Monetization: Managed affiliate platform with flexible commission structures, performance reporting, and fraud protection. Integrated with Stripe billing for transparent revenue attribution to sports organizations.
5. Connected TV App Add-on: Additional revenue stream from Connected TV app development and deployment services, enabling sports brands to expand to big-screen platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

StreamAMG provides end-to-end over-the-top (OTT) video streaming technology and professional services for sports rights-holders, leagues, federations, and clubs. Its platform combines video management and delivery (MediaPlatform, BLAZE), content distribution (CloudMatrix), subscriber and payment management (CloudPay, Fusion), and 24/7 live operations support to enable sports organizations to launch, scale, and monetize direct-to-consumer streaming services globally.

Product overview

StreamAMG offers a platform-plus-modules architecture for sports rights-holders. The core offerings include BLAZE (end-to-end OTT solution for web, mobile and connected TV) and Fusion Payments Platform (high-performance payments built on Stripe). Supporting these are MediaPlatform (core online video platform), CloudMatrix (feed-based video distribution system), and CloudPay (subscriber and payment management). Additional modules include Growth Marketing (subscription growth services), Connected TV App (TV platform expansion), StreamTranscribe (AI-powered transcription), Development Days, PromoteKit, and Affiliate Marketing services. The portfolio enables sports organizations to broadcast, distribute, manage, and monetize video content both live and on-demand.

Differentiator

Problem solved

Functional benefit

Brands

• BLAZE: End-to-end OTT solution for web, mobile and connected TV.
• Fusion
• National League TV
• Courtside 1891
• The Curling Channel
• Inter TV
• LancsTV
• Curling Canada+

Products and services

• BLAZE End-to-end OTT streaming solution for web, mobile and connected TV, designed for sports rights-holders seeking fast-to-market, cost-effective deployment of direct-to-fan streaming services.
• Fusion Payments Platform High-performance payments platform built on Stripe with single-API integration for subscription management, live event payments, and checkout optimization for sports broadcasters.
• MediaPlatform Core online video platform providing world-class flexibility and scale, delivering hundreds of millions of hours of content across a wide range of devices every year for sports rights-holders.
• CloudMatrix Award-winning feed-based video distribution system offering powerful metadata tagging, archive interrogation tools, and content scheduling within a mobile-friendly interface, supporting up to 100,000 database queries per second.
• CloudPay Subscriber and payment management platform allowing rights-holders to control and manage subscribers within a user-friendly ecosystem while handling payment processes with Stripe integration.
• StreamTranscribe Automated transcription and closed captioning service using machine learning (Amazon Transcribe) to generate high-accuracy captions with multiple speaker recognition and custom vocabulary support.
• Growth Marketing Dedicated commercial capability helping federations and rights-holders turn live and on-demand content into sustainable subscription revenue through acquisition efficiency, pricing optimization, LTV management, retention, and yield per market.
• Connected TV App Add-on service enabling sports brands to expand OTT services to major Connected TV platforms including smart TVs and streaming devices, delivered in partnership with Applicaster.
• Development Days Professional service offering dedicated development support for custom client needs and platform enhancements.
• PromoteKit

Quantifiable outcome

• Sports rights-holders can scale from 12k to 30k users (+138%) in 15 months through effective D2C streaming
• +6 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• THE GATE™coreStrategic or Co-development Partner · 11 March 2026Multi-year agreement where StreamAMG powers THE GATE's digital video infrastructure, delivering premium football content for national and international audiences. Built on StreamAMG's Blaze platform, the collaboration offers practical streaming solutions that unlock new revenue channels for THE GATE's diverse client base of football clubs and academies.
• ApplicastercoreTechnology or IntegrationPartnership for Connected TV app development and delivery. Applicaster works with StreamAMG to help sports organizations bring high-quality viewing experiences to the big screen (smart TVs, Roku, Apple TV, Amazon Fire TV) without the complexity traditionally associated with TV app development. The combined capabilities enable sports brands to launch premium TV apps across major connected TV platforms quickly and efficiently.
• StripecoreTechnology or IntegrationStripe provides the payment infrastructure for StreamAMG's Fusion Payments Platform. Integration enables single-API connection for subscription management, 40+ global payment methods, one-click checkout (Stripe Link), fraud protection, and smart payment retries. Supports sub-30ms response times and handles 60,000 requests per minute during peak live events.
• PA Media GroupflagshipOthersPA Media Group acquired StreamAMG in 2017. Since acquisition, StreamAMG's revenue has doubled and EBITDA increased fourfold. PA Media Group provides strategic oversight and appointed Paul Hunt as Managing Director in April 2025.
• World Curling FederationcoreChannel Partner/ Reseller/ DistributorStreamAMG powers World Curling Federation's The Curling Channel, their first dedicated OTT platform. Scaled from 12k to 30k users (+138%) in 15 months by expanding into 58 markets with Stripe-driven monetization. Case study client demonstrating successful D2C streaming model for sports federations.
• SIGA (Sports Innovation Global Alliance)minorStrategic or Co-development PartnerStreamAMG became a member of SIGA, a global independent alliance championing reform and commercial integrity across sports. Membership supports StreamAMG's commitment to innovation and integrity in sports streaming.
• AWS (Amazon Web Services)coreTechnology or IntegrationStreamAMG has partnered with AWS for innovative cloud services, reinforcing StreamAMG's status as one of the few service providers able to offer platform development, end-to-end delivery, distribution, and payment services at scale using proprietary technology.

Scale indicators20 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Mux: Developer-focused video infrastructure API for streaming, analytics, and player services. Competes with underlying infrastructure layers of StreamAMG's platform with developer-first positioning that could attract rights-holders building custom stacks.
• WSC Sports: AI-powered sports content technology that automates real-time video highlights and content creation. Adjacent to StreamAMG's sports OTT stack with complementary capabilities in content generation and personalization.
• Grabyo: Cloud-based live sports production, clipping, and distribution platform used by rights-holders and broadcasters. Overlaps with StreamAMG's CloudMatrix and live streaming orchestration for sports content workflows.

Direct peers

• Accedo: Provides video technology and OTT solutions across multiple verticals including sports. Competes with StreamAMG in platform orchestration, app development, and Connected TV delivery, often partnering with AWS and similar cloud providers.
• Endeavor Streaming: Provides end-to-end OTT streaming platforms for sports and entertainment rights-holders including UFC, WWE, NBA, and NFL. Closely competes with StreamAMG in sports OTT platform technology with a similar B2B rights-holder go-to-market.
• Brightcove: Public SaaS video platform serving media companies, sports organizations, and enterprises with OTT publishing, monetization, and analytics. Competes with StreamAMG's MediaPlatform and BLAZE in the broader OTT platform layer.
• Deltatre: Sports technology company offering OTT, digital, and broadcast solutions to rights-holders including UEFA, ATP, and Premier League. Direct competitor to StreamAMG in the sports OTT platform and CMS space with comparable enterprise client base.
• JW Player: Video platform and OTT infrastructure provider offering player, CMS, and monetization tools. Overlaps with StreamAMG's MediaPlatform and CloudMatrix capabilities, particularly for mid-sized publishers and sports properties.
• Vimeo OTT (Vimeo Streaming): Vimeo's over-the-top video monetization platform used by sports and media brands to launch subscription and transactional streaming services. Competes with StreamAMG on pricing, ease-of-launch, and end-to-end monetization for niche sports audiences.

Broad incumbents

• Red Bee Media: Established broadcast and media services provider offering playout, OTT, and accessibility services to broadcasters and sports rights-holders. Broader incumbent serving many of the same enterprise sports clients with deeper broadcast heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/streamamg
• Xx.com/streamamg
• Facebookfacebook.com/streamuk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StreamAMG