Liftgear
Liftgear is a Houston-based wholesale distributor and light manufacturer of wire rope, rigging hardware, and lifting equipment, serving construction, industrial, energy, and transportation customers across the United States via e-commerce, B2B wholesale, and value-added services anchored by its CertFID digital certification platform.
- Company typePrivate
- Founded2016
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Liftgear does
Liftgear is a Houston, Texas-based wholesale distributor and light manufacturer of wire rope, rigging hardware, and lifting equipment, serving construction, industrial/manufacturing, energy (oil and gas), and transportation/logistics customers across the United States. The company operates a hybrid distribution model combining a self-service e-commerce storefront (liftgear.com), native iOS and Android apps, phone sales, and a B2B/wholesale program with volume pricing and dedicated account management. Its catalog spans lifting slings (wire rope, chain, synthetic, web), rigging hardware (shackles, turnbuckles, clips, hoist rings), hoists and clamps, chain and wire rope, lifting points, towing and recovery gear, fall protection, and jobsite tools, with authorized-distributor relationships across Codipro, OZ Lifting, Columbus McKinnon, Yoke Industrial, Pewag, Green Pin/Royal Van Beest, AMH, and Tiger Lifting.
The company's differentiation rests on the CertFID digital certification platform, which embeds RFID tracking and instant compliance verification across the sling and rigging hardware line, and on Fiddle by CertFID, a conversational AI assistant that surfaces product and certification data. Supporting services include custom sling manufacturing, rigging inspections, proof load testing to 124,850 LBF, equipment rentals, custom fabrication, and the Liftgear Academy training portal. Revenue is generated through one-time product sales (retail and wholesale unit pricing), multi-year B2B/wholesale contracts, and quote-based professional services. The company is privately held, bootstrapped (no disclosed funding rounds), and operates from a single Houston distribution point with 11-50 employees.
Liftgear firmographics
Firmographics- Name
- Liftgear
- Legal name
- Liftgear
- Website
- https://liftgear.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liftgear is a Houston-based wholesale distributor and light manufacturer of wire rope, rigging hardware, and lifting equipment, serving construction, industrial, energy, and transportation customers across the United States via e-commerce, B2B wholesale, and value-added services anchored by its CertFID digital certification platform.
- Ownership category
- akta.pro rank
Liftgear industry classification
Industry- Product category
- Industrial Lifting & Rigging Equipment
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)
- akta.pro secondary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Liftgear is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Liftgear business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (E-commerce): Direct-to-consumer and B2B sales of lifting slings, rigging hardware, hoists, chain, wire rope, and related equipment through liftgear.com e-commerce platform. Products sold at varying price points from $8 to thousands per item.
- B2B/Wholesale: Volume pricing and dedicated support for business customers. Wholesale accounts receive significant savings on large quantity orders with priority support and custom solutions.
- Services (Inspections, Testing, Rentals, Fabrication): Rigging inspections, proof load testing, equipment rentals (short and long-term), and custom fabrication services for unique lifting challenges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail E-commerce Pricing |
| Unit Pricing | Multi-year contract | B2B/Wholesale Volume Discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Liftgear product offering
Product offeringCore offering
Liftgear is a Houston-based manufacturer and wholesale distributor of industrial lifting and rigging equipment, including wire rope slings, chain slings, synthetic slings, rigging hardware, hoists, clamps, chain, wire rope, lifting points, towing/recovery gear, and fall protection. The company sells its own manufactured products as well as authorized distributor lines from brands such as Codipro, OZ Lifting, Columbus McKinnon, Yoke, Pewag, Green Pin, AMH, and Tiger Lifting. It complements product sales with services such as custom sling manufacturing, rigging inspections, proof load testing, equipment rentals, custom fabrication, and digital asset management via the CertFID platform.
Product overview
Liftgear is a wholesale and B2B supplier of industrial lifting and rigging equipment, operating as a comprehensive one-stop platform for professional lifting solutions. The product portfolio centers on three core product categories: (1) Lifting Slings including wire rope slings, chain slings (Grade 100 domestic alloy), synthetic slings (round slings, flat web slings), and specialty configurations like tea cup/pipe carrier slings; (2) Rigging Hardware encompassing shackles (screw pin, bolt-type, anchor), turnbuckles, wire rope clips, and hoist rings; and (3) Hoists & Clamps featuring manual chain hoists, lever hoists, electric chain hoists, beam clamps, and trolleys. Supporting categories include chain and accessories, wire rope, lifting points (swivel eye bolts, hoist rings), towing and recovery equipment, fall protection, and jobsite tools/generators. Liftgear differentiates through professional services including custom sling manufacturing, rigging inspections, proof load testing, equipment rentals, custom fabrication, and digital asset management via CertFID platform integration. The company distributes established third-party brands alongside its own branded products, with featured partnerships including Codipro (GRADUP swivel lifting rings), OZ Lifting (American-made hoists and davit cranes), Columbus McKinnon (CM legacy hoists since 1904), Yoke (RFID-embedded lifting hardware), Pewag (European chain since 1479), Green Pin/Royal Van Beest (Dutch shackles since 1922), AMH (subsea and portable hoists), and Tiger Lifting. The CertFID-enabled product line allows instant digital access to certifications and compliance documentation via the Fiddle AI assistant.
Differentiator
Problem solved
Functional benefit
Brands
- CertFID: Digital certification and asset management platform for tracking rigging equipment compliance and safety certifications, developed in partnership with Liftgear.
- Fiddle
Products and services
- Wire Rope Slings General purpose wire rope slings for material handling, crane rigging, and overhead lifting. Available in various diameters and configurations (eye-eye, eye-hook, choker, tea cup; single, two, three, four leg). CertFID-enabled for digital certification.
- Chain Slings Domestic alloy Grade 100 chain slings for heavy-duty lifting. Single, double (DOS/DOG), three (TOS), and four leg (QOS) configurations with hook attachments and WLL up to 58,700 lbs.
- Synthetic Slings Lightweight, flexible polyester slings including round slings and flat web slings with color-coded capacity ratings. Includes SUPERTECHLON round slings and Tuffy HP products.
- Web Slings Flat synthetic webbing slings with eye loops on each end. One and two ply configurations in widths from 1" to 4" with WLL ratings in the under-5,000 lb to 15,000 lb range.
- Rigging Hardware Comprehensive range of shackles (screw pin, bolt-type, anchor), turnbuckles, wire rope clips, and hoist rings engineered for strength, reliability, and secure load handling.
- Hoists & Clamps
Quantifiable outcome
- Lightning-fast inspections with instant compliance verification
- +2 more outcomes
Companies that use Liftgear
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Liftgear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
Liftgear partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, featured and minor.
- CertFIDcoreCertFID powers Liftgear's digital certification and inspection platform. Enables lightning-fast inspections with instant compliance verification. All Liftgear slings and rigging equipment are CertFID-enabled for digital tracking and certification management.
- CodiprofeaturedAuthorized distributor of Codipro swivel lifting rings. Products include DSR Double Swivel Hoist Rings (up to 13,500 lb WLL), DSS Double Swivel Shackles (up to 55,000 lb), and SEB Swivel Eye Bolts (up to 25,000 lb). In-stock inventory ready to ship from Houston.
- OZ Lifting ProductsfeaturedAuthorized distributor of OZ Lifting Products. American manufacturer based in Winona, MN producing electric and manual hoists, davit cranes, trolleys, beam clamps, and winches. 439 products in catalog. All products ASME compliant.
- Columbus McKinnon (CM)featuredAuthorized distributor of Columbus McKinnon products. American manufacturer since 1904 known for Lodestar electric chain hoists, CM produces manual and electric hoists, trolleys, and alloy rigging chain. 114 products available.
- Yoke IndustrialfeaturedAuthorized distributor of Yoke Industrial products. Global leader in forged alloy lifting hardware with RFID-embedded Yellow Point lifting points. Products include snatch blocks, swivels, hooks, and master links. 19-20 products.
- PewagminorAuthorized distributor of Pewag chain products. Austrian manufacturer since 1479 producing Grade 100 and Grade 120 chain systems with digital traceability. Products include lifting chain, lashing chain, and shortening clutches.
- Green Pin (Royal Van Beest)featuredAuthorized distributor of Green Pin shackles and hardware. Dutch manufacturer since 1922 known for premium shackles including standard, super, polar, and heavy-duty models. 86 products including Tycan fiber chain. DNV/ABS/Lloyd's certified.
- AMH (American Lifting Hardware)featuredAuthorized distributor of AMH products. Products include X5 SubSea lever chain hoists, Badger hoists, CARTEC hooks and lifting points, Walk-E-Dog wire rope pulling hoists, beam clamps, plate lifting clamps, and LockAid security chain. 37 products.
- Tiger LiftingminorAuthorized distributor of Tiger lifting products including hoists, clamps, and lifting gear. Recently added brand featuring professional lever hoists with overload protection and industrial chain blocks.
- SC&RA ( Specialized Carriers & Rigging Association)minorLiftgear is a member of the Specialized Carriers & Rigging Association, an industry organization for the crane and rigging industry.
- AWRF (Associated Wire Rope Fabricators)minorLiftgear is a member of the Associated Wire Rope Fabricators, an industry association for wire rope and rigging fabricators.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Liftgear competitors and assessment
Company assessmentBroad incumbents
- MSC Industrial: Major US metalworking and industrial supply distributor with a meaningful lifting and rigging assortment; competes primarily on commodity slings, hoists, and chain at scale.
- Fastenal: US fastener and industrial supply distributor with a growing safety and rigging category; competes on price, vending/integrated supply, and nationwide branch density.
- Columbus McKinnon: Public US manufacturer of hoists, rigging, and material handling equipment since 1904 and a Liftgear partner; competes as a broad incumbent offering both products and overhead crane solutions beyond the specialty distributor niche.
- Grainger: Large US industrial MRO distributor with extensive lifting, rigging, and safety categories; competes with Liftgear on commodity SKUs, lead time, and enterprise purchasing integrations.
- Konecranes: Global manufacturer of overhead cranes, hoists, and lifting equipment with a large service and inspection business; competes in the same end-uses as Liftgear's hoist and rigging categories but at a much larger scale.
Direct peers
- Bishop Lifting Products: One of the largest US distributors of slings, rigging hardware, and hoists with a comparable multi-brand catalog, custom sling manufacturing, and proof load testing services — the most direct specialty competitor to Liftgear.
- Liftex: Manufacturer and distributor of industrial slings, rigging hardware, and lifting devices with in-house sling fabrication and testing — a direct comparable in both product line and custom manufacturing.
- Mazzella Companies: US lifting and rigging specialist offering slings, hoists, cranes, overhead crane service, and on-site inspections; overlaps Liftgear on product breadth, B2B distribution, and adjacent service revenue.
- Industrial Sling: Specialty sling and rigging hardware distributor with custom sling manufacturing, proof load testing, and inspection services — directly comparable scope and customer base to Liftgear.
Emerging players
- Caldwell (RUD Group): Manufacturer of below-the-hook lifting devices, lifting points, and rigging attachments; overlaps Liftgear's lifting points and shackle categories as a specialized manufacturer-distributor competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Liftgear social profiles
Digital presenceLiftgear compliance and trust
Trust signalCompliance17 records
Liftgear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liftgear leadership team
Management profileNumber of profiles
Liftgear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liftgear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liftgear
What does Liftgear do?
Liftgear is a Houston-based manufacturer and wholesale distributor of industrial lifting and rigging equipment, including wire rope slings, chain slings, synthetic slings, rigging hardware, hoists, clamps, chain, wire rope, lifting points, towing/recovery gear, and fall protection. The company sells its own manufactured products as well as authorized distributor lines from brands such as Codipro, OZ Lifting, Columbus McKinnon, Yoke, Pewag, Green Pin, AMH, and Tiger Lifting. It complements product sales with services such as custom sling manufacturing, rigging inspections, proof load testing, equipment rentals, custom fabrication, and digital asset management via the CertFID platform.
Is Liftgear a public or private company?
Liftgear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liftgear founded?
Liftgear was founded in 2016. It employs 11 to 50 people.
Where is Liftgear based?
Liftgear is headquartered in Houston, United States, in the North America region.
How does Liftgear make money?
Three revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are B2B/Wholesale and services (Inspections, Testing, Rentals, Fabrication).
Who are Liftgear's main competitors?
Broad incumbents on record are MSC Industrial, Fastenal, Columbus McKinnon, Grainger and Konecranes. Direct peers are Bishop Lifting Products, Liftex, Mazzella Companies and Industrial Sling. Caldwell (RUD Group) is listed as an emerging player.
Does Liftgear have an API?
No public API is recorded for Liftgear.
What industry is Liftgear in?
Liftgear's product category is Industrial Lifting & Rigging Equipment. Its primary akta.pro industry code is IMAHAJAI, Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders), with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 53241 and its SIC code is 3530.