Zodiak Rights
PESTOTO is an Indonesian online slot gambling platform that distributes its brand via a TeePublic merchandise overlay and alternative-link infrastructure, targeting individual Indonesian consumers with IDR 5,000 entry-level wager-based slot gameplay and pay-as-you-go transaction fees.
- Company typePrivate
- Founded1994
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Zodiak Rights does
PESTOTO is an Indonesian online slot gambling platform distributed through a TeePublic merchandise storefront as a marketing and access overlay. The platform's primary product is wager-based slot gameplay priced at an IDR 5,000 (approximately USD 0.31) entry threshold, with additional wagers determined by individual players on a pay-as-you-go basis. Revenue is generated through transaction fees on player wagers against slot outcomes produced by what the company describes as "fair algorithms."
Technically, PESTOTO operates a responsive web-based login system and maintains alternative link infrastructure across multiple domain variations (quiltinghut.com, galeripes.org) to ensure 24-hour platform accessibility despite changing Indonesian internet regulations and network restrictions. The platform is accessed directly by consumers through official URLs and backup links, with no intermediary involvement in registration or play.
The company serves individual Indonesian consumers in cities including Jakarta, Surabaya, and Medan who are seeking digital entertainment and alternative income opportunities. Go-to-market is direct-to-consumer, relying on referral-based customer acquisition fueled by published user testimonials, social media sharing across Twitter/X, Facebook, Pinterest, Reddit, Tumblr, and Linktree, and affiliate-style routing through partner domains. The business carries material regulatory risk: online gambling is restricted in Indonesia, and the platform's reliance on alternative links and legitimate-looking e-commerce overlays is itself an indicator of operating under regulatory pressure. No corporate ownership, founding team, funding history, headcount, or financial disclosures are available in the source material.
Zodiak Rights firmographics
Firmographics- Name
- Zodiak Rights
- Legal name
- PESTOTO
- Website
- https://zodiakrights.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PESTOTO is an Indonesian online slot gambling platform that distributes its brand via a TeePublic merchandise overlay and alternative-link infrastructure, targeting individual Indonesian consumers with IDR 5,000 entry-level wager-based slot gameplay and pay-as-you-go transaction fees.
- Ownership category
- akta.pro rank
Where Zodiak Rights is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Zodiak Rights business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Slot Game Transactions: Platform generates revenue through player participation in slot games, where users wager funds on digital entertainment and receive payouts based on game outcomes determined by fair algorithms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Player Entry |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Zodiak Rights product offering
Product offeringCore offering
Zodiak Rights is evidenced as offering a PESTOTO-themed t-shirt design distributed through the TeePublic print-on-demand marketplace. The product is a graphic tee targeted at consumers familiar with the PESTOTO brand. No additional products, services, or business activities are evidenced in the source material.
Product overview
The source data contains a TeePublic merchandise listing for a PESTOTO-themed t-shirt design. PESTOTO is described as an online gambling/slot platform. The product is a single merchandise item (t-shirt design) sold through the TeePublic print-on-demand platform.
Differentiator
Problem solved
Functional benefit
Products and services
- PESTOTO T-Shirt Design
Quantifiable outcome
- Equal winning opportunities for all players through fair algorithms
Companies that use Zodiak Rights
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Zodiak Rights technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Zodiak Rights partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TeePublicminorPlatform content is hosted on or distributed through TeePublic's e-commerce infrastructure. TeePublic provides the underlying t-shirt marketplace platform where PESTOTO content appears, though the gambling content appears to be an overlay or embedded within the legitimate e-commerce site. The relationship involves TeePublic's Indonesian-market localized version.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
Zodiak Rights competitors and assessment
Company assessmentDirect peers
- IDN Poker / IDNPlay: Indonesia-rooted online poker and casino-platform network. Most directly comparable regional peer — targets the same Indonesian player pool with similar digital real-money gaming offerings.
- Habanero Systems: Slot-game studio with strong Asian-market distribution. Directly comparable as a supplier-side peer whose slot titles compete for the same Indonesian slot-player wallet as PESTOTO's platform.
- 888 Holdings: Multi-brand online casino and slots operator. Directly comparable end-operator competing for online slot players with similar product mix (slots, casino games) and self-serve registration model.
Broad incumbents
- Pragmatic Play: Major slot-game content provider whose games are widely embedded in Asian-facing casino aggregators. Comparable because PESTOTO's 'slot games' almost certainly source from or compete for the same player attention as Pragmatic-titled content.
- SBOBET: Established Asian online betting and gaming platform serving Indonesian and Southeast Asian users. Comparable as a competitor for the same Indonesian online-gambling consumer base, though at far greater scale and brand recognition.
- Bet365: Global online gambling incumbent. Comparable as an end-customer-facing real-money gaming operator at vastly greater scale, competing for the same broader category of digital wagering demand.
- Microgaming: Long-established online casino and slot-game provider. Comparable as a slot-content incumbent whose titles are aggregated by Asian-facing operators in the same category PESTOTO serves.
- Novomatic / Greentube: European land-based and online slot manufacturer with growing digital footprint. Comparable as a slot-game manufacturer whose content is aggregated by Asian online casino platforms alongside PESTOTO-style operators.
- Playtech: Large-scale online gambling software and platform provider with regulated-market footprint. Comparable as a broad incumbent offering turnkey platform/aggregator technology overlapping PESTOTO's slot-platform stack.
- Evolution Gaming: Live-dealer and slot-content supplier dominating regulated online casino markets. Comparable as a content/technology incumbent whose product offerings could substitute for or supply PESTOTO's slot catalogue.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Zodiak Rights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zodiak Rights leadership team
Management profileNumber of profiles
Zodiak Rights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zodiak Rights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zodiak Rights
What does Zodiak Rights do?
Zodiak Rights is evidenced as offering a PESTOTO-themed t-shirt design distributed through the TeePublic print-on-demand marketplace. The product is a graphic tee targeted at consumers familiar with the PESTOTO brand. No additional products, services, or business activities are evidenced in the source material.
Is Zodiak Rights a public or private company?
Zodiak Rights is a private company. It is classified as unknown and is currently operating.
When was Zodiak Rights founded?
Zodiak Rights was founded in 1994. It employs 51 to 100 people.
Where is Zodiak Rights based?
Zodiak Rights is headquartered in London, United Kingdom, in the Europe region.
How does Zodiak Rights make money?
One revenue line is on record: slot Game Transactions.
Who are Zodiak Rights's main competitors?
Direct peers on record are IDN Poker / IDNPlay, Habanero Systems and 888 Holdings. Broad incumbents are Pragmatic Play, SBOBET, Bet365, Microgaming, Novomatic / Greentube, Playtech and Evolution Gaming.
Does Zodiak Rights have an API?
No public API is recorded for Zodiak Rights.