Joyce Farms
Founded in 1962 in Winston-Salem, NC, Joyce Farms is a third-generation family-owned premium meat and poultry producer. It sells heritage and all-natural chicken, beef, pork, turkey, duck, rabbit, and guinea products under Poulet Rouge, Naked, and Signature Angus brands to foodservice operators and direct consumers.
- Company typePrivate
- Founded1962
- HeadquartersWinston Salem, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Joyce Farms does
Joyce Farms, legally Joyce Foods Inc. d/b/a Joyce Farms and headquartered at 4787 Kinnamon Road, Winston-Salem, NC, is a third-generation, family-owned premium meat and poultry producer founded in 1962 and operating with 51-100 employees from a USDA-inspected, BRC AA-certified facility (originally expanded by 10,400 sq. ft. in December 2016). The company produces slow-growing heritage breeds — primarily Poulet Rouge (a French Cou Nu line pasture-raised for 84 days and processed via same-day air-chilling) and a Signature Angus Heritage Beef line sourced from a single Blue Ridge Mountains farm and launched in January 2026 to replace the prior Heritage Aberdeen Angus offering — alongside Heritage Pork (including Gloucestershire Old Spot), Heritage Black Turkey, Pintade (guinea hen), Naked chicken/turkey/duck/rabbit raised to “Nothing Added Ever” standards, and a line of Naked Chicken Sausages across multiple flavor profiles. Differentiated production practices include whole-animal butchery, regenerative agriculture on partner farms, GAP Step 4 animal welfare certification, and consecutive BRC AA food-safety audits (2024 AA+, 2025 AA) on Signature Angus Heritage Beef and Poulet Rouge.
The business operates a hybrid go-to-market model. On the foodservice side, a dedicated sales team staffed with former culinary professionals (including a Sales Manager with ~10 years as an Executive Chef and a Sales Administrator with 15 years as a chef) sells directly to chefs, restaurants, and institutions, with distribution through foodservice resellers supported by a Foodservice Resource Center. On the consumer side, a Shopify-powered e-commerce storefront ships frozen product across the contiguous 48 U.S. states via UPS Ground or 2-Day Air, with local pickup at the Winston-Salem facility Monday–Friday, 1–4 PM, up to 28 days in advance. Pricing is publicly listed on DTC SKUs (e.g., a 5 lb USDA Prime heritage tenderloin at $159.99 sale / $179.99 regular; whole heritage chickens from $44.99; ribeye steak case of 4 at $114.99; cured heritage ham at $499.99) while foodservice/wholesale pricing is quote-based.
The marketing mix combines a content blog, social channels (Facebook, Instagram, YouTube, LinkedIn), email and SMS, earned media (Saveur, Food & Wine, The Washington Post, Southern Kitchen, and podcast appearances including The Farm Report), and bulk/case offerings with pickup-only exclusives. Revenue, funding, headcount trends, ownership changes, and M&A activity are not disclosed; Ryan Joyce serves as President & CEO and Stuart Joyce as Executive Vice President & COO under continuing family ownership.
Joyce Farms firmographics
Firmographics- Name
- Joyce Farms
- Legal name
- Joyce Foods Inc., d/b/a Joyce Farms
- Website
- https://joyce-farms.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Founded in 1962 in Winston-Salem, NC, Joyce Farms is a third-generation family-owned premium meat and poultry producer. It sells heritage and all-natural chicken, beef, pork, turkey, duck, rabbit, and guinea products under Poulet Rouge, Naked, and Signature Angus brands to foodservice operators and direct consumers.
- Ownership category
- akta.pro rank
Joyce Farms industry classification
Industry- Product category
- Premium Meat & Poultry
- NAICS
- Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (112320), Poultry and Poultry Product Merchant Wholesalers (42444), Turkey Production (112330)
- SIC
- Poultry Slaughtering And Processing (2015), Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Poultry Export & Specialty Certification Processing (Halal/Kosher, Organic, Antibiotic-Free, Traceability Programs) (AFANACAL)
- akta.pro secondary industries
- Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI), Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ), Game Bird Farming (Quail, Pheasant, Partridge) (AFAEAIAF), Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style) (AFANACAD)
Keywords
Where Joyce Farms is headquartered
LocationHeadquarters
- HQ city
- Winston Salem
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Joyce Farms business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Joyce Farms sells premium meat and poultry directly to home cooks through its Shopify-powered web store. Orders are processed and shipped within 1-2 business days using UPS Ground or 2-Day Air. Products are priced per unit or case and shipped frozen across the contiguous United States. The web store supports Amazon Pay, Apple Pay, Google Pay, Shop Pay, PayPal, Visa, Mastercard, American Express, and Discover.
- Foodservice / Wholesale Distribution: Joyce Farms sells to foodservice operators (chefs, restaurants, institutions) and resellers through a dedicated sales team. Products are available through foodservice distributors. Pricing for wholesale and foodservice is handled via inquiry/quote-based sales.
- Local Pickup: Local customers in the Winston-Salem area can pick up orders at the Joyce Farms facility at 4787 Kinnamon Road, Winston-Salem, NC 27103. Pickups are scheduled Monday through Friday, 1:00 PM to 4:00 PM, up to 28 days in advance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Angus Heritage Beef Prime Tenderloin — $159.99 (sale) / $179.99 (regular) |
| Unit Pricing | Pay-as-you-go | Signature Angus Heritage Beef Ribeye Steaks (Case of 4) — $114.99 |
| Unit Pricing | Pay-as-you-go | Signature Angus Heritage Beef New York Strip Steaks (Case of 4) — $104.99 |
| Unit Pricing | Pay-as-you-go | Signature Angus Heritage Beef Brisket, Deckle-Off — $129.99 |
| Unit Pricing | Pay-as-you-go | Signature Angus Heritage Ground Beef (Case of 8 x 1 lb) — $79.99 |
| Unit Pricing | Pay-as-you-go | Signature Angus Heritage Beef Boneless Chuck Roasts (Case of 2) — $59.99 |
| Unit Pricing | Pay-as-you-go | Signature Angus Heritage Beef Stew Beef (Case of 8 x 1 lb) — Price varies |
| Unit Pricing | Pay-as-you-go | Heritage Pork Tenderloins (Case of 8) — $74.99 |
| Unit Pricing | Pay-as-you-go | Heritage Pork Breakfast Sausage (8 packs, 1 lb each) — Price varies |
| Unit Pricing | Pay-as-you-go | Cured Bone-In Heritage Ham — $499.99 |
| Unit Pricing | Pay-as-you-go | Poulet Rouge Whole Heritage Chicken (Pack of 2) — From $44.99 |
| Unit Pricing | Pay-as-you-go | Poulet Rouge Boneless Skinless Heritage Chicken Breasts — $89.99 |
| Unit Pricing | Pay-as-you-go | Naked Boneless Skinless Chicken Breasts (8 x 1 lb) — $64.99 |
| Unit Pricing | Pay-as-you-go | Naked Boneless Chicken Thighs (8 x 1 lb) — $54.99 |
| Unit Pricing | Pay-as-you-go | Naked Boneless Chicken Tenders (8 x 1 lb) — Price varies |
| Unit Pricing | Pay-as-you-go | Naked Boneless Chicken Breast Medallions (8 x 1 lb) — $44.99 |
| Unit Pricing | Pay-as-you-go | Naked Chicken Sausage varieties (8 packs) — from $69.99 |
| Unit Pricing | Pay-as-you-go | Naked Ground Chicken (8 x 1 lb) — $49.99 |
| Unit Pricing | Pay-as-you-go | Heritage Black Turkey Whole — From $139.99 |
| Unit Pricing | Pay-as-you-go | Naked Frenched Drummette Chicken Wings (Bulk Case, 18+ lb) — $80.00 |
| Unit Pricing | Pay-as-you-go | Naked Chicken Tenders Bulk Case (17+ lb, Pickup Only) — Price varies |
| Unit Pricing | Pay-as-you-go | Gift Cards — Available in variable amounts |
| Unit Pricing | Pay-as-you-go | Poulet Rouge Chicken T-Shirt — $25.69 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Joyce Farms product offering
Product offeringCore offering
Joyce Farms produces and distributes premium heritage and all-natural meats and poultry — including Poulet Rouge Heritage Chicken, Signature Angus Heritage Beef, Heritage Pork, Heritage Black Turkey, Pintade (Guinea Hen), Naked Chicken, Duck, and Rabbit — under its Nothing Added Ever standards. The company sells through a direct foodservice sales channel serving chefs, restaurants, and institutions, and through a Shopify-powered direct-to-consumer web store shipping frozen product across the contiguous United States.
Product overview
Joyce Farms is a premium meat and poultry company offering two primary product lines: Heritage products (Poulet Rouge® Heritage Chicken, Heritage Beef, Heritage Pork, Heritage Black Turkey, and Pintade/Guinea Hen) featuring slow-growing breeds, pasture-raised practices, and GAP Step 4 animal welfare certification; and Naked products (Naked Chicken, Naked Turkey, Naked Duck, Naked Rabbit) featuring all-natural domestic breeds raised to 'Nothing Added Ever' standards with no antibiotics, growth stimulants, or artificial ingredients. The Signature Angus Heritage Beef program launched January 2026 as the company's new standard beef offering, replacing the Heritage Aberdeen Angus line. Products are available through foodservice distributors and direct-to-consumer web store, with local pickup available in Winston-Salem, NC.
Differentiator
Problem solved
Functional benefit
Brands
- Poulet Rouge: Premium heritage chicken breed sourced from French heritage poultry lines, slow-grown for 84 days, pasture-raised, air-chilled
- Naked
- Signature Angus Heritage Beef
Products and services
- Poulet Rouge Heritage Chicken
- Signature Angus Heritage Beef
- Heritage Pork
- Heritage Black Turkey
- Naked Turkey
- Naked Chicken
- Pintade (Guinea Hen)
- Naked Duck
- Naked Rabbit
- Naked Chicken Sausages
- Gift Cards
Quantifiable outcome
- Air-chilling eliminates water absorption, preserving natural flavor and yielding crisper skin and juicier meat compared to conventional water-chilled poultry.
- +2 more outcomes
Companies that use Joyce Farms
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Joyce Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Joyce Farms partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights4 records
Joyce Farms competitors and assessment
Company assessmentBroad incumbents
- Bell & Evans: Larger premium poultry processor known for air-chilling, organic lines, and animal welfare standards with national retail distribution. Overlaps with Joyce Farms on air-chill technology and welfare certification but operates at materially greater scale.
- Applegate Farms: National natural and organic meats brand (now Hormel-owned) offering antibiotic-free chicken, turkey, pork, and beef across retail. Comparable clean-label, no-antibiotics positioning but much broader scale and retail footprint.
Direct peers
- Panorama Organic Grass-Fed Meat: Organic, 100% grass-fed beef program sourcing from independent family ranchers with strong regenerative and welfare claims. Directly comparable to Joyce Farms' Signature Angus Heritage Beef in regenerative positioning and chef/consumer target market.
- Cooks Venture: Heritage-breed pasture-raised poultry company with a vertically integrated, slow-growing chicken model and regenerative supply chain. Comparable in production philosophy, heritage-breed positioning, and direct-to-chef distribution.
- Vital Farms: Pasture-raised eggs and now premium poultry brand with strong consumer brand and certified humane / GAP-aligned welfare standards. Comparable on regenerative practices, welfare certification, and DTC-plus-retail dual channel.
- D'Artagnan: Specialty meat purveyor supplying chefs and home cooks with heritage and game proteins including guinea hen, duck, rabbit, and organic poultry. Closely comparable multi-species heritage portfolio and chef-focused GTM.
- Niman Ranch: Premier direct peer in the heritage, antibiotic-free, and humanely-raised meat category, offering pork, beef, and lamb to chefs and consumers. Closely comparable to Joyce Farms in target customer (chefs + DTC), welfare certifications, and premium positioning.
- Mary's Free Range / Mary's Chicken: Premium free-range and organic poultry brand serving foodservice and retail with air-chilled processing and animal welfare certifications. Directly overlaps with Joyce Farms' Poulet Rouge heritage chicken and Naked chicken lines.
Regional players
- Beretta Farms: Canadian premium organic and heritage meat and poultry brand with chef and DTC distribution. Comparable heritage-breed, antibiotic-free positioning but serves Canadian rather than US market.
Emerging players
- Good Shepherd Poultry Ranch: Small-batch heritage poultry producer specializing in rare breeds like Delaware and Barred Rock chickens, distributed to chefs and specialty grocers. Comparable heritage-breed focus but smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Joyce Farms social profiles
Digital presenceJoyce Farms compliance and trust
Trust signalCompliance2 records
Joyce Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joyce Farms leadership team
Management profileNumber of profiles
Profiles6 records
Joyce Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joyce Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joyce Farms
What does Joyce Farms do?
Joyce Farms produces and distributes premium heritage and all-natural meats and poultry — including Poulet Rouge Heritage Chicken, Signature Angus Heritage Beef, Heritage Pork, Heritage Black Turkey, Pintade (Guinea Hen), Naked Chicken, Duck, and Rabbit — under its Nothing Added Ever standards. The company sells through a direct foodservice sales channel serving chefs, restaurants, and institutions, and through a Shopify-powered direct-to-consumer web store shipping frozen product across the contiguous United States.
Is Joyce Farms a public or private company?
Joyce Farms is a private company. It is classified as family owned and is currently operating.
When was Joyce Farms founded?
Joyce Farms was founded in 1962. It employs 51 to 100 people.
Where is Joyce Farms based?
Joyce Farms is headquartered in Winston Salem, United States, in the North America region.
How does Joyce Farms make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are foodservice / Wholesale Distribution and local Pickup.
Who are Joyce Farms's main competitors?
Broad incumbents on record are Bell & Evans and Applegate Farms. Direct peers are Panorama Organic Grass-Fed Meat, Cooks Venture, Vital Farms, D'Artagnan, Niman Ranch and Mary's Free Range / Mary's Chicken. Beretta Farms is listed as a regional player. Good Shepherd Poultry Ranch is listed as an emerging player.
Does Joyce Farms have an API?
No public API is recorded for Joyce Farms.
What industry is Joyce Farms in?
Joyce Farms's product category is Premium Meat & Poultry. Its primary akta.pro industry code is AFANACAL, Poultry Export & Specialty Certification Processing (Halal/Kosher, Organic, Antibiotic-Free, Traceability Programs), with a secondary code of AFANACAI, Broiler Processing (Whole Bird, Parts, Further Processing). Its NAICS code is 311615 and its SIC code is 2015.