La Diperie

Name

La Diperie

Legal name

La Diperie

Website

https://ladiperie.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

La Diperie is a customizable soft-serve and hard ice cream franchise founded in Montreal in 2014, operating 60+ locations across North America and Iraq as a division of MTY Franchising Inc., serving families and walk-in retail consumers seeking premium, personalized dessert experiences.

Ownership category

akta.pro rank

Product category

Specialty Ice Cream and Dessert Shop

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industries

Dessert QSR (Ice Cream, Donuts, Cookies) (THAFAAAK), Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

Keywords

• Customizable ice cream
• Frozen dessert franchise
• Soft serve ice cream
• Dessert catering services
• Specialty ice cream shop

Headquarters

HQ city

Pointe-claire

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Ice Cream and Dessert Sales: La Diperie generates revenue through direct retail sales of customizable soft-serve ice cream, hard ice cream, donuts, cookies, cakes, smoothies, milkshakes, and specialty desserts at its store locations. Customers can customize orders with various dips and toppings, creating premium-priced treat combinations. Sales are point-of-sale at physical locations and through online ordering.
2. Franchise Royalties and Fees: La Diperie, as a brand under MTY Franchising Inc., earns revenue from franchisees through an initial franchise fee, ongoing royalties of 6% of gross sales, and a marketing fund contribution of 2.5% of gross sales. Franchise investment ranges from $450,000 to $575,000.
3. Catering Services: La Diperie offers catering for events including ice cream, popcorn, donuts (mini and regular), smoothies, cakes, and full sweet tables. Catering is quoted based on event size and menu preferences, contributing to revenue through per-event service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

La Diperie operates customizable soft-serve and hard ice cream retail stores where customers personalize desserts with premium chocolate dips and over 20 toppings, producing more than 100 flavor combinations. The menu extends to donuts, cakes, milkshakes, waffles, cookies, cookie dough, smoothies, Dippin' Dots, and beverages, sold through owned and franchised locations with online ordering, a loyalty program, gift cards, and event catering.

Product overview

La Diperie is a customizable soft serve and hard ice cream dessert franchise founded in Montreal in 2014, operating under MTY Franchising Inc. The core offering centers on customizable soft serve ice cream and hard ice cream that customers can personalize with premium chocolate dips and over 20 toppings, creating over 100 flavor combinations. The product portfolio extends across complementary dessert categories including donuts (The Cheesecake Factory Bakery brand), milkshakes, cookies, cookie dough, waffles, desserts and sundaes, cakes, Razzle frozen treats, and Dippin' Dots ice cream beads. Beverage offerings include Evive Smoothies and refresher drinks. The brand operates 60+ locations across North America with expansion into international markets including Iraq. Services include catering, online ordering, loyalty program, gift cards, and franchise opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Soft Serve Ice Cream Customizable soft serve ice cream with premium chocolate dips and over 20 toppings, enabling customers to create more than 100 flavor combinations; core retail product.
• Hard Ice Cream Hard (scooped/dipped) ice cream in flavors including vanilla, chocolate, strawberry sherbet, Maple Taffy, and Cookie Dough; sold in-store.
• Donuts Customizable donuts dipped in chocolate flavors, part of La Diperie's in-store dessert menu.
• Cakes Ice cream cakes and decadent cake slices with multiple flavor options including gluten-free/lactose-free choices.
• Milkshakes Gourmet and classic milkshake varieties sold in-store.
• Waffles Artisanal Belgian waffles with milk chocolate drizzle and vanilla soft-serve topping.
• The Cheesecake Factory Bakery Cheesecakes Full slice and 6-inch whole cheesecakes from The Cheesecake Factory Bakery, integrated into La Diperie's menu with toppings and dips.
• Cookies Customizable cookies in multiple varieties sold in-store.
• Cookie Dough Customizable edible cookie dough in multiple flavors.
• Razzle La Diperie's signature frozen dessert mixing real ice cream and chocolate in multiple flavors.
• Desserts & Sundaes Specialty desserts and sundaes including crepes, floats, ice cream sandwiches, affogato, and chocolate lavacake.
• Vegan Options Plant-based and vegan dessert options including vegan mango soft serve, vegan ice cream bars, and vegan cookie dough.
• Evive Smoothies Health-conscious smoothies incorporating vegetables and superfoods.
• Refreshers & Beverages All-season refresher drinks, frozen boba beverages, and Red Bull infused mocktails.
• Dippin' Dots Bead-form ice cream (Dippin' Dots brand) carried at participating locations.
• Catering Services Custom dessert catering for events and celebrations, with quotes based on event size and menu selection.
• Loyalty Program Online loyalty program accessed through datacandyinfo.com that lets customers register for rewards and special offers.
• Gift Cards Purchasable La Diperie gift cards offered through the brand storefront.
• Online Ordering Online ordering channel for in-store menu products via the brand's order portal.
• Franchise Program Franchise opportunity offered via MTY Franchising Inc. with training, site selection assistance, marketing support, and supplier network access.

Quantifiable outcome

• 60+ store locations across North America with overseas presence

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• MTY Food Group Inc. (MTY Franchising Inc.)coreOthersLa Diperie is a division of MTY Food Group Inc., a publicly traded company on the Toronto Stock Exchange (TSX:MTY). MTY Group is one of North America's leading franchisors with more than 80 restaurant brands. As the parent company, MTY provides La Diperie with franchise development, marketing support, operational guidance, site selection assistance, and access to an exclusive supplier network. The relationship is integral to La Diperie's franchise model and brand operations.
• The Cheesecake Factory BakerycoreStrategic or Co-development PartnerLa Diperie proudly serves The Cheesecake Factory Bakery products, including a wide selection of cheesecakes available in full slices and 6-inch sizes. Customers can customize these cheesecakes with various toppings and dips, integrating The Cheesecake Factory's product line into La Diperie's dessert menu. The partnership brings a recognized premium dessert brand into La Diperie's locations.

Scale indicators4 records

Recent moves8 records

Expansion highlights7 records

Emerging players

• Crumbl Cookies: Crumbl is a fast-growing rotating-menu cookie franchise with strong social media virality. Overlaps with La Diperie's cookie and customization offering and competes for the same treat-yourself dessert occasion, though the core product is cookies rather than ice cream.

Direct peers

• Marble Slab Creamery: Marble Slab Creamery pioneered the mix-in ice cream concept on a frozen marble slab. Closely aligned with La Diperie's customization mechanic and franchise model, serving a near-identical product occasion.
• Sweetfrog Frozen Yogurt: Sweetfrog is a self-serve customizable frozen yogurt franchise with a similar customizable toppings model. Comparable in franchise structure, family-oriented positioning, and dessert-occasion targeting.
• Baskin-Robbins: Baskin-Robbins is a global ice cream scoop shop franchise with deep US and international presence. Directly comparable on product category (ice cream), franchise-led growth model, and family/impulse customer segment.
• TCBY: TCBY is a long-standing frozen yogurt and dessert franchise with co-branded locations (e.g., Mrs. Fields). Competes in the same franchise dessert category and targets similar families and impulse shoppers.
• Cold Stone Creamery: Cold Stone Creamery is the closest direct competitor: a customizable premium ice cream franchise where customers pick mix-ins on a frozen slab. Same franchise DNA, same custom-on-premise experience, and a similar impulse/dessert occasion focus as La Diperie.
• Dairy Queen: Dairy Queen is one of the largest ice cream and fast-food franchise systems globally, with a wide dessert menu including Blizzard customizations. Competes with La Diperie on impulse ice cream occasions and franchise-driven unit growth.
• Menchie's Frozen Yogurt: Menchie's is a customizable frozen yogurt franchise with a self-serve topping bar model. Competes for the same customizable-dessert-occasion and franchisee pool as La Diperie, though skewed toward yogurt versus soft-serve ice cream.
• Häagen-Dazs Shops: Häagen-Dazs operates branded scoop shops that compete for premium ice cream occasions. Comparable on product (premium ice cream, sundaes, beverages) and sit-down dessert café format.

Broad incumbents

• Ben & Jerry's: Ben & Jerry's operates scoop shops within a broader packaged ice cream brand owned by Unilever. Competes on premium ice cream occasions with broader marketing scale, but its shop footprint is part of a much wider CPG business rather than a dessert franchise pure-play.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ladiperie
• Instagraminstagram.com/ladiperie
• TikToktiktok.com/@la_diperie
• LinkedInlinkedin.com/company/la-diperie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Diperie