Fiesta Shows
Fiesta Shows is New England's largest traveling amusement provider, operating a regional circuit of carnival and fair events featuring mechanical rides, games, and food concessions for families, community organizations, and private-event clients across the region.
- Company typePrivate
- Founded1935
- HeadquartersSeabrook, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fiesta Shows does
Fiesta Shows, operating through legal entity Fiesta Entertainment Group Inc, is a regional traveling amusement and carnival provider headquartered in Seabrook, New Hampshire. The company self-describes as New England's largest traveling amusement provider and operates a four-category ride fleet spanning Spectacular rides (e.g., Spider Wheel, Fire Ball, Thunder Bolt), Major rides (e.g., Zero Gravity, Hyper Spin, Viper), Family rides (e.g., Carousel, Crazy Bus, Magic Maze), and Kiddie rides (e.g., Dizzy Dragons, Mini Elephant, Froghopper), alongside game concessions and four food-concession trailers covering fried foods, cotton candy, popcorn, fried dough, and ice cream.
The business operates an event-driven, community-embedded go-to-market. Tickets and unlimited-ride wristbands ($20-$35 standard, $40 megapass, up to $75 for premium weekend passes at events such as Martha's Vineyard and North Branford) are sold online via the company's e-commerce platform with advance-purchase discounts and on-site at the box office. Event venues are supplied through partnerships with community organizations — Lions Clubs, Knights of Columbus, PTAs, and churches — who host the carnival as a fundraiser. Secondary channels include a structured third-party vendor program, a seasonal Celebration of Lights drive-through product, and a B2B Movie & Corporate Rental service that rents ride, game, and food equipment to film productions and corporate event planners.
Revenue is diversified across consumer ticket/wristband sales, gate admission fees ($2-$5 per person with children under 5-6 typically free), on-site food concessions, vendor booth rental fees, and private-event rentals. Marketing runs through the company website, Facebook, X, Instagram, Pinterest, an email newsletter, and SMS marketing for Celebration of Lights. Operations are seasonal and weather-dependent, with no proprietary technology platform, mobile app, or disclosed AI capability; the business is fundamentally a physical-events, capital-intensive service operator.
Fiesta Shows firmographics
Firmographics- Name
- Fiesta Shows
- Legal name
- Fiesta Entertainment Group Inc
- Website
- https://fiestashows.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fiesta Shows is New England's largest traveling amusement provider, operating a regional circuit of carnival and fair events featuring mechanical rides, games, and food concessions for families, community organizations, and private-event clients across the region.
- Ownership category
- akta.pro rank
Fiesta Shows industry classification
Industry- Product category
- Traveling Carnival and Amusement Services
- NAICS
- Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- General Consumer Expos & Trade Shows (MPAGAFAA)
- akta.pro secondary industries
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD), Holiday, Seasonal & Christmas Markets (MPAGAFAL), Fairgrounds & Expo Parks (THAHAAAH)
Keywords
Where Fiesta Shows is headquartered
LocationHeadquarters
- HQ city
- Seabrook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fiesta Shows business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Carnival Tickets and Wristbands: Primary revenue from selling unlimited ride wristbands (megapass and standard wristbands) and individual ride credits at carnival and fair events. Pricing varies by event with online discounts compared to on-site pricing.
- Private Event Rentals: Rental of carnival rides, games, and food equipment to corporate events and movie productions. Pricing based on scope of rental (single piece to complete midway package).
- Food Concessions: On-site food sales including fried dough, cotton candy, popcorn, slush, chicken tenders, corn dogs, fries, mozzarella sticks, jalapeno peppers, and ice cream.
- Vendor Space Rentals: Third-party vendor fees for selling specialty items at events, including straight sales, promotional, food, game, and ride vendors.
- Gate Admission Fees: Some events charge admission/gate fees ranging from $2-$5 per person, with children under 5 or 6 typically admitted free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Megapass - Unlimited full day rides |
| One time/ perpetual license | Pay-as-you-go | Wristband - Limited time unlimited rides |
| One time/ perpetual license | Pay-as-you-go | Thursday Wristband - Discount weekday pricing |
| One time/ perpetual license | Pay-as-you-go | Friday Wristband |
| One time/ perpetual license | Pay-as-you-go | Martha's Vineyard Agricultural Fair - Megapass |
| One time/ perpetual license | Pay-as-you-go | Martha's Vineyard Agricultural Fair - Friday Night Special |
| One time/ perpetual license | Pay-as-you-go | Full Weekend Pass - North Branford |
| One time/ perpetual license | Pay-as-you-go | Good Friday Special - Mall at Rockingham Park |
| One time/ perpetual license | Pay-as-you-go | Gate/Admission Fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Fiesta Shows product offering
Product offeringCore offering
Fiesta Shows operates a touring carnival and amusement business, providing rides, games, food concessions, and ticketed entertainment at fairs and community events across New England. The company also runs seasonal holiday light shows, rents rides and concessions for private corporate events and film productions, and sells wristband and Mega Pass admission products online and on-site.
Product overview
Fiesta Shows is New England's largest traveling amusement provider operating as a single unified service offering rather than a platform-plus-modules architecture. The company provides carnivals and fairs featuring five categories of amusement rides (Spectacular Rides, Major Rides, Family Rides, Kiddie Rides) along with Game Concessions and Food Concessions (Fry Trailer, Floss Trailer, Fried Dough Trailer, Ice Cream Trailer). Ticketing is offered through two products: standard Wristbands for specific time slots and premium Mega Passes for full-day access. Additional services include Holiday Light Shows (Celebration of Lights), and Movie & Corporate Rental for private events and film productions. All offerings are coordinated through their central booking system and ticketing platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Carnivals and Fairs
Companies that use Fiesta Shows
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Fiesta Shows technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fiesta Shows partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Movie and Commercial ProductionsminorFiesta Shows provides carnival ride, game, and food equipment rentals to movie productions, commercials, television shows, and other film projects. They offer flexible packages from single ride rentals to complete midway setups.
- Corporate Event PlannersminorFiesta Shows rents equipment to large private event planners and corporate gatherings for office parties and private events. They provide single pieces or complete packages, though small backyard birthday parties are cost-prohibitive.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
Fiesta Shows competitors and assessment
Company assessmentDirect peers
- Amusements of America: Traveling carnival operator providing full midway services including rides, games, and food at fairs and festivals across multiple states. Comparable as a direct competitor in the regional traveling carnival segment.
- North American Midway Entertainment: One of the largest traveling carnival operators in North America, providing amusement rides, games, and food concessions at fairs and festivals. Directly comparable as a regional/multi-state traveling midway operator competing for the same fair and festival contracts as Fiesta Shows.
- Wade Shows: Traveling carnival operator serving fairs and festivals across multiple US states with full-service midway offerings. Comparable as a regional traveling carnival provider with similar ride categories, food concessions, and community organization partnerships.
- Powers Great American Midways: Full-service traveling carnival operator providing rides, games, and food concessions at fairs and festivals across multiple US states. Directly comparable to Fiesta Shows' traveling carnival business model and service offerings.
- Deggeller Attractions: Long-established traveling carnival company operating across the eastern and midwestern United States. Directly comparable as a full-service traveling midway operator serving fairs, festivals, and special events.
- Reithoffer Shows: Multi-generational traveling carnival company operating across the eastern United States with a large ride fleet. Comparable as a direct competitor offering similar traveling midway services at fairs, festivals, and community events.
- Dreamland Amusements: Traveling carnival operator providing rides, games, and food concessions at fairs, festivals, and community events. Comparable as a direct competitor in the traveling midway segment.
- Butler Amusements: Traveling carnival provider operating across the western United States with a comprehensive ride and concession offering. Comparable as a full-service regional traveling midway operator.
- Talley Amusements: Multi-generational traveling carnival company serving fairs and festivals across the southeastern United States. Comparable as a regional traveling midway operator with similar ride categories and community partnerships.
- Big A Amusements: Traveling carnival company providing full midway services at fairs and festivals across multiple states. Comparable as a regional operator with similar ride fleet, food concessions, and community event focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fiesta Shows social profiles
Digital presenceFiesta Shows financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fiesta Shows leadership team
Management profileNumber of profiles
Profiles1 record
Fiesta Shows funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fiesta Shows M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fiesta Shows
What does Fiesta Shows do?
Fiesta Shows operates a touring carnival and amusement business, providing rides, games, food concessions, and ticketed entertainment at fairs and community events across New England. The company also runs seasonal holiday light shows, rents rides and concessions for private corporate events and film productions, and sells wristband and Mega Pass admission products online and on-site.
Is Fiesta Shows a public or private company?
Fiesta Shows is a private company. It is classified as unknown and is currently operating.
When was Fiesta Shows founded?
Fiesta Shows was founded in 1935. It employs 11 to 50 people.
Where is Fiesta Shows based?
Fiesta Shows is headquartered in Seabrook, United States, in the North America region.
How does Fiesta Shows make money?
Five revenue lines are on record. Carnival Tickets and Wristbands are the primary driver. The others are private Event Rentals, food Concessions, vendor Space Rentals and gate Admission Fees.
Who are Fiesta Shows's main competitors?
Direct peers on record are Amusements of America, North American Midway Entertainment, Wade Shows, Powers Great American Midways, Deggeller Attractions, Reithoffer Shows, Dreamland Amusements, Butler Amusements, Talley Amusements and Big A Amusements.
Does Fiesta Shows have an API?
No public API is recorded for Fiesta Shows.
What industry is Fiesta Shows in?
Fiesta Shows's product category is Traveling Carnival and Amusement Services. Its primary akta.pro industry code is MPAGAFAA, General Consumer Expos & Trade Shows, with a secondary code of THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play). Its NAICS code is 7131 and its SIC code is 7990.