Around the Rings
Around the Rings is an Atlanta-based internet publication founded in 1992 that covers Olympic news and international sports issues. It serves readers interested in the Olympic Movement, operating as a niche editorial outlet within the global sports media landscape.
- Company typePrivate
- Founded1992
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Around the Rings does
Around the Rings is a privately held, for-profit internet-based publication company founded in 1992 and headquartered in Atlanta, Georgia. The company covers Olympic news and international sports issues, operating as a niche media outlet focused on the Olympic Movement and its constituent organizations. With an estimated 11 to 50 employees, Around the Rings functions as a specialized editorial operation serving readers interested in the governance, business, and competition aspects of Olympic and international sports.
The company's product offering centers on editorial coverage — news reporting, analysis, and commentary on Olympic and international sports developments. Its underlying technology is an internet-based publishing platform, though no further detail on the proprietary platform architecture, CMS, or technical stack is disclosed in available sources. The company has no disclosed products beyond its core publication, no API or SDK offerings, and no app presence.
Around the Rings' business model is not explicitly disclosed in the available data. As a long-running niche sports media outlet, typical revenue mechanics in this category include advertising sales, sponsored content, event partnerships, and potentially subscription or membership fees — but none of these revenue streams are confirmed in the source material. No pricing model, customer segments, distribution channels, or advertiser base are documented. The company's operational and ownership structure, including any parent company or investors, is also not disclosed.
Around the Rings firmographics
Firmographics- Name
- Around the Rings
- Legal name
- Around the Rings
- Website
- https://aroundtherings.com
- Company type
- Private
- Founded year
- 1992
- Headcount range
- 11–50 employees
- Short description
- Around the Rings is an Atlanta-based internet publication founded in 1992 that covers Olympic news and international sports issues. It serves readers interested in the Olympic Movement, operating as a niche editorial outlet within the global sports media landscape.
- Ownership category
- akta.pro rank
Around the Rings industry classification
Industry- Product category
- Sports News and Media
- NAICS
- Spectator Sports (7112), Spectator Sports (71121)
- akta.pro primary industry
- Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA)
- akta.pro secondary industry
- Sports Events & Match Tickets (THAJAFAE)
Keywords
Where Around the Rings is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Around the Rings business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Around the Rings product offering
Product offeringCore offering
Around the Rings is an internet-based publication company that delivers news and analysis on the Olympic Movement and international sports business. Its content covers Olympic federations, sponsorship deals, host-city preparations, governance decisions, and broader international sports industry developments for an audience of sports business professionals.
Product overview
Around the Rings is an Olympic and international sports media organization providing coverage of the Olympic Movement. No substantive product portfolio information is available from the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Around the Rings digital publication Internet-based publication delivering news and analysis on the Olympic Movement, international sports federations, sponsorship deals, and host-city developments, targeted at sports business professionals and Olympic industry stakeholders.
Companies that use Around the Rings
Customer profileIdeal customer profiles1 record
Around the Rings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Around the Rings competitors and assessment
Company assessmentDirect peers
- Sportico: Sports-business digital publisher covering media rights, leagues, and the commercial side of sport. Closely comparable to Around the Rings in B2B sports-media focus, audience profile, and digital-first delivery.
- Sports Business Journal: Premier B2B sports-industry trade publication covering leagues, sponsorships, media rights, and Olympic business. Directly comparable to Around the Rings as a niche sports-business news outlet for industry professionals.
- Inside the Games: Online news outlet specifically covering the Olympic Movement, Paralympics, and international multi-sport events. The most direct competitor to Around the Rings by subject matter and audience.
Regional players
- World Soccer Talk: Niche digital publisher focused on soccer/media rights/broadcasting, mainly US audience. Comparable as a small specialist sports-media digital outlet targeting a defined vertical community.
Broad incumbents
- ESPN: Largest US sports media company with extensive Olympic and international sports coverage. A broad incumbent whose Olympic vertical competes with Around the Rings for audience attention and advertiser budgets.
- The Athletic: Subscription sports media outlet (now under NYT) covering global sports with deep specialty verticals. Comparable digital sports-publishing business model and audience of engaged sports enthusiasts.
- Reuters Sports: Global newswire covering international sports including Olympics. A broad incumbent whose sports-business desk competes for advertising and subscriber attention around Olympic cycles.
- BBC Sport: Major public-service sports outlet with extensive Olympic rights and editorial coverage. A broad incumbent whose international sports desk competes with Around the Rings for global readers.
Emerging players
- Front Office Sports: Digital media company covering the business of sports, including leagues, sponsorships, and athlete deals. Comparable to Around the Rings in B2B sports-business reporting and digital-native delivery.
- GamesBids.com: Independent site tracking Olympic and major-event host bids, infrastructure, and politics. Comparable niche focus on Olympic host-city and bid coverage that overlaps with Around the Rings' international sports beat.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Around the Rings social profiles
Digital presenceAround the Rings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Around the Rings leadership team
Management profileNumber of profiles
Around the Rings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Around the Rings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Around the Rings
What does Around the Rings do?
Around the Rings is an internet-based publication company that delivers news and analysis on the Olympic Movement and international sports business. Its content covers Olympic federations, sponsorship deals, host-city preparations, governance decisions, and broader international sports industry developments for an audience of sports business professionals.
When was Around the Rings founded?
Around the Rings was founded in 1992. It employs 11 to 50 people.
Where is Around the Rings based?
Around the Rings is headquartered in Atlanta, United States, in the North America region.
Who are Around the Rings's main competitors?
Direct peers on record are Sportico, Sports Business Journal and Inside the Games. World Soccer Talk is listed as a regional player. Broad incumbents are ESPN, The Athletic, Reuters Sports and BBC Sport. Emerging players are Front Office Sports and GamesBids.com.
Does Around the Rings have an API?
No public API is recorded for Around the Rings.
What industry is Around the Rings in?
Around the Rings's product category is Sports News and Media. Its primary akta.pro industry code is MPAKAFAA, Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations), with a secondary code of THAJAFAE, Sports Events & Match Tickets. Its NAICS code is 7112.