Unwrapped Life

What Unwrapped Life does

Unwrapped Life is presented in firmographics as a privately held, Calgary-based company founded in 2016 with 1-10 employees, focused on shampoo and conditioner bars and sustainable zero-waste or low-packaging skincare. The bulk of the supporting data, however, describes operations under the NOTICE Hair Co. trading identity at noticehairco.com, a direct-to-consumer e-commerce brand selling plastic-free shampoo bars, conditioner bars, styling products, body care, and accessories. The product portfolio is organized into five sub-collections: ALINE (performance styling system including a new 2025 hair serum and hair oil), WILDCRAFTED (bars formulated by hair type such as oily/fine, damaged/weak, and combination/frizzy), WANDERLUST (scent-escape lines like Daytona), WINGMAN (men's grooming), and WILDLING (baby and kids). The underlying technology is the solid bar format itself, which replaces liquid shampoo and conditioner in plastic bottles, with branded claims that bars are equivalent to 2-3 bottles of liquid product.

The business model is DTC e-commerce powered by Shopify, with unit-priced one-time purchases (bars at $20-$30, bundles up to $130, travel sets at $48) supplemented by a points-based loyalty program (The Bar Club) and a 'Become a Retailer' wholesale channel. Free shipping is offered on US and Canadian orders above $100, and the brand ships internationally to the US, Canada, the UK, and Australia. Marketing is primarily organic social (Facebook, Instagram, TikTok) combined with email, how-to video content, and a product quiz used for personalization. No funding rounds, acquisitions, leadership changes, or M&A activity are disclosed in the available data, and the legal name appears as NOTICE Hair Co. rather than Unwrapped Life, indicating a possible brand, DBA, or data-aggregation mismatch in the source material that an investor would need to reconcile.

Name

Unwrapped Life

Legal name

NOTICE Hair Co.

Website

https://unwrappedlife.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Unwrapped Life is a privately held, Calgary-based DTC brand (operating data references NOTICE Hair Co.) that sells plastic-free shampoo and conditioner bars plus low-packaging skincare. It serves eco-conscious consumers across hair, men's, baby/kids, and body categories via Shopify, wholesale retail partners, and international shipping to four countries.

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Shampoo & Scalp Cleansers (CRABABAA)

akta.pro secondary industries

Conditioners & Hair Masks (CRABABAB), Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Baby Haircare (Shampoo, Conditioner, Detanglers) (CRABAJAD), Kids Haircare (Shampoo, Styling, Detanglers) (CRABAJAJ)

Keywords

• Plastic-free shampoo bars
• Conditioner bars
• Sustainable hair care
• Zero waste beauty
• Natural body care

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of shampoo bars, conditioner bars, styling products, body care, and accessories through their e-commerce storefront. Products sold as one-time purchases with no subscription required, though repeat purchases are encouraged through rewards program.
2. Bundles and Sets: Pre-configured bundles and sets combining shampoo and conditioner bars at various price points, offering convenience and perceived value over individual products.
3. Travel Sets: Travel-sized products with travel tins, positioned at premium price points for convenience and portability.
4. Rewards Program (The Bar Club): Customer loyalty program incentivizing repeat purchases through points-based rewards system.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Unwrapped Life sells plastic-free shampoo bars, conditioner bars, and hair care styling products (including the ALINE performance styling line with serum, hair oil, shampoo, and conditioner) along with body care, shave products, and accessories. The company also offers travel sets, kids and baby hair care, and men's grooming under distinct product collections, all packaged without plastic and sold primarily through its own e-commerce site.

Product overview

Notice Hair Co. offers a plastic-free hair care product line centered on shampoo bars and conditioner bars, supplemented by styling products. The portfolio is organized into five distinct collections: ALINE (performance styling system with serum, hair oil, shampoo, conditioner, and bundles), WILDCRAFTED (hair-type-formulated bars for combination/frizzy, damaged/weak, and oily/fine hair), WANDERLUST (scent-based bars), WINGMAN (men's grooming), and WILDLING (baby and kids). Additional offerings include body care, shave products, accessories, travel sets, and gift cards. The company emphasizes sustainability through plastic-free packaging and a quiz-based system to help customers find their product match.

Differentiator

Problem solved

Functional benefit

Brands

• ALINE: Performance styling product line
• WILDCRAFTED
• WANDERLUST
• WINGMAN
• WILDLING

Products and services

• ALINE Hair Serum A styling serum within the ALINE performance styling system, sold as a standalone product for consumers seeking professional-grade hair styling results; priced at $38.
• ALINE Hair Bundle A bundled package of ALINE hair taming system products (serum, shampoo, conditioner, and oil) for consumers seeking the full ALINE routine; priced at $130.
• ALINE Shampoo Bar Plastic-free shampoo bar from the ALINE taming line for consumers seeking performance styling and taming; priced at $30.
• ALINE Conditioner Bar Plastic-free conditioner bar from the ALINE taming system; priced at $30.
• ALINE Hair Oil Plastic-free hair oil from the ALINE styling collection; priced at $32.
• Maui Shampoo Bar Limited-edition pineapple and coconut scented shampoo bar from the ALOHA, MAUI collection.
• Maui Conditioner Bar
• Maui Set Shampoo and conditioner bar set in pineapple and coconut scent from the ALOHA, MAUI collection; priced at $30.
• Pearl Hair Ties Hair ties in the ocean pearl style offered as an accessory to the brand's hair care line; priced at $16.
• Balancer Shampoo Bar Plastic-free shampoo bar from the WILDCRAFTED line formulated for combination and frizzy hair types; priced at $20.
• Stimulator Travel Set Travel-sized shampoo and conditioner bar set with travel tins from the WILDCRAFTED line, formulated for oily and fine hair types; priced at $48.
• Fixer Travel Set Travel-sized shampoo and conditioner bar set with travel tins from the WILDCRAFTED line, formulated for damaged and weak hair types.
• Daytona Set Shampoo and conditioner bar set in satsuma scent from the WANDERLUST scent-based collection.
• Cleanse Baby Shampoo Bar Gentle shampoo bar from the WILDLING collection formulated for babies; priced at $24.
• For Tangles Kids Set Shampoo and conditioner bar set from the WILDLING collection formulated for kids with tangles; priced at $42.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering Notice Hair Co.'s online storefront. Handles payment processing, checkout, and website infrastructure. Mentioned in cookie consent notice as a partner using cookies and other technologies.

Recent moves5 records

Expansion highlights5 records

Direct peers

• EcoRoots: EcoRoots is a small US-based DTC brand offering plastic-free shampoo bars, conditioner bars, and other zero-waste personal care products. It is a directly comparable small-scale competitor in the same niche with a similar product mix and sustainability positioning.
• Ethique: Ethique is a New Zealand-based direct-to-consumer brand specializing in solid shampoo, conditioner, and body care bars with zero-plastic packaging. It is the most direct competitor to Notice in the plastic-free bar format, targeting similar sustainability-minded consumers with comparable pricing.
• Plaine Products: Plaine Products sells refillable, non-toxic hair and body care products with a sustainability focus. While its format is liquid + refill rather than solid bars, it competes for the same eco-conscious consumer segment and emphasizes zero-waste packaging.
• HiBAR: HiBAR sells plastic-free shampoo and conditioner bars, body bars, and shave bars through DTC and major retail channels including Target. It is a direct competitor in the same product category with overlapping hair-type segmentation and a similar sustainability-driven value proposition.

Emerging players

• Myro: Myro is a subscription-based DTC personal care brand offering refillable shampoo, conditioner, and body wash. Backed by P&G, it competes in the sustainable personal care space with a complementary (liquid + refill) format.
• Prose: Prose is a personalized DTC haircare brand offering custom-formulated shampoo and conditioner products. While its format is liquid, it competes for the same consumer need (personalized hair care) and overlaps in target customer segments and pricing tier.
• Bar None (by The Bottleless Co.): Bar None offers shampoo and conditioner bars marketed as zero-waste alternatives to liquid products. It is an emerging niche player with overlapping bar-format offerings and similar direct-to-consumer distribution.
• By Humankind: By Humankind offers a range of personal care products including shampoo bars with a refill/reduce-plastic focus. It targets the same zero-waste consumer segment as Notice with comparable DTC distribution.

Broad incumbents

• Lush Cosmetics: Lush is a global handmade cosmetics retailer with extensive solid shampoo and conditioner bar lines plus a strong sustainability positioning. It competes with Notice across bar-format haircare but operates at much larger scale with broad product breadth and physical retail presence.
• The Body Shop: The Body Shop is a global personal care retailer with strong ethical/sustainability positioning and a hair care assortment. While it does not focus exclusively on solid bars, it overlaps on eco-conscious values and competes for similar consumer dollars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/unwrappedlife
• Instagraminstagram.com/noticehair.co
• TikToktiktok.com/@noticehairco
• Xx.com/unwrappedlife
• LinkedInlinkedin.com/company/unwrapped-life

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unwrapped Life