Innovation Office

What Innovation Office does

Innovation Office is a Brazil-headquartered strategic consulting firm founded in 2008 and co-led by Roberto Pérez Luchini and Vanessa Patussi. The firm operates dual regional hubs in São Paulo and Madrid, serving entrepreneurs, SMEs, and large enterprises across Brazil and Europe. Its service portfolio spans four practice lines: Product Development (feasibility, design, redesign, green design, prototyping), Business & Strategy (valuation, business planning, financial modeling, pricing), International Business (export/import feasibility, regulatory compliance, European market advisory), and Process & Management (process modeling, innovation project management, KPI systems).

The firm's central offering is EVTEC (Estudo de Viabilidade Técnico, Econômico e Comercial), a proprietary methodology that evaluates business ideas across three dimensions — technical viability, commercial viability, and economic viability — and outputs an executable business plan rather than a passive report. EVTEC has been segmented into three tiers (Viabilizar, Estruturar, Expandir) and an international variant. This methodology is supported by a 50+ person specialist network (10 Specialists, 30 Masters, 10 PhDs/Post-Docs) whose founders hold mechanical engineering backgrounds from UNICAMP and UFSC. Delivery is exclusively senior-staffed, with no junior outsourcing. All engagements are bespoke, project-based, and delivered by senior consultants without intermediary channels.

Commercially, the firm operates a sales-led, direct-engagement model — acquirting clients through website content, Calendly-scheduled free 30-minute strategic consultations, and WhatsApp direct contact. Pricing is custom per project and not publicly disclosed. The customer base spans large enterprises (cited engagements with Embraer, John Deere, AGCO, Itaipu, Braskem, Arcelor Mittal, Whirlpool, Transpetro, Intelbras, JLL), SMEs, and early-stage startups. Documented client outcomes include a R$105M valuation uplift for a São Paulo fintech and 1000%+ sales growth with 500% efficiency improvement for an industrial equipment redesign.

Name

Innovation Office

Legal name

Innovation Office

Website

https://innovationoffice.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovation Office is a Brazil-founded strategic consulting firm operating from São Paulo and Madrid, serving startups, SMEs, and large enterprises with feasibility studies, valuation, product development, internationalization, and process optimization under its proprietary EVTEC methodology.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Innovation, Product & R&D Consulting (BPAHACAM)

akta.pro secondary industries

Digital & Technology Transformation Consulting (BPAHACAH), Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Strategic consulting services
• Business feasibility studies
• Product development consulting
• Internationalization advisory
• Valuation services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Services: Professional consulting services delivered by senior specialists. Services include feasibility studies (EVTEC), valuation, strategic planning, product development, internationalization support, and process optimization. Revenue generated through project-based engagements with customized solutions for each client.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Innovation Office is a strategic consulting firm that delivers feasibility studies, business valuation, product development, internationalization, and process optimization services through its proprietary EVTEC methodology. The firm serves startups, SMEs, and large enterprises in Brazil and Europe with senior-specialist project execution. Services are organized around four pillars: Desenvolvimento de Produtos, Negócios & Estratégias, Negócios Internacionais, and Processos & Gestão.

Product overview

Innovation Office is a strategic consulting firm offering a portfolio of interconnected services centered on its proprietary EVTEC (Estudo de Viabilidade Técnico, Econômico e Comercial) methodology. The core EVTEC platform analyzes technical, commercial, and economic dimensions of business models to deliver viable, structured businesses ready for investment. This core is extended through four main service lines: (1) Desenvolvimento de Produtos covering product feasibility, design, redesign, green design, prototyping, and portfolio optimization; (2) Negócios & Estratégias including valuation, business planning, strategic planning, financial modeling, and pricing; (3) Negócios Internacionais providing international feasibility studies, regulatory compliance, and European market advisory; and (4) Processos & Gestão offering process modeling, innovation project management, and KPI dashboards. The EVTEC Internacional submodule extends the core methodology specifically for export, import, and global expansion. Together, these services form an integrated consulting ecosystem designed to transform ideas into viable, scalable, and internationally competitive businesses.

Differentiator

Problem solved

Functional benefit

Brands

• EVTEC: Estudo de Viabilidade Técnico, Econômico e Comercial - a strategic feasibility study methodology analyzing technical, economic, and commercial viability of business models, developed by Innovation Office.

Products and services

• EVTEC (Estudo de Viabilidade Técnico, Econômico e Comercial) Strategic feasibility study service that validates a business idea or company across technical viability (structure, operation, team), commercial viability (market, competition, customer), and economic viability (financial, return, risk). Delivered as a structured executive document ready for negotiation with investors and partners; targeted at startups, entrepreneurs, and investors evaluating new opportunities.
• EVTEC Internacional International feasibility study focused on export, import, and cross-border expansion, including European market analysis, regulatory and certification compliance, international pricing, and market entry strategy. Designed for Brazilian companies preparing to internationalize into Europe and other markets.
• Desenvolvimento de Produtos End-to-end product development service line including product feasibility studies, industrial design, product redesign, Green Design sustainable design, prototyping, virtual and physical simulation, and product portfolio optimization. Targeted at manufacturing and industrial companies seeking to launch new products or improve existing ones.
• Negócios & Estratégias Strategic business consulting service line covering company valuation, business plans, business modeling, strategic planning, startup viability, financial modeling and forecasting, cost analysis, and pricing strategy. Targeted at startups, SMEs, and large enterprises needing structured strategy and defensible financial projections.
• Negócios Internacionais International business consulting service line covering international regulatory compliance and certification, international pricing, internationalization planning, market opening, and on-the-ground local advisory from the Madrid office in Spain. Targeted at Brazilian companies planning to export, import, or expand into European markets.
• Processos & Gestão Process and management consulting service line covering workflow process modeling, innovation project management, KPI dashboard development, and operational efficiency programs. Targeted at organizations looking to improve internal operations, innovation management, and measurable performance.

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bain & Company: Global management consultancy with Brazil and European offices. Comparable for strategy, transformation, and M&A/valuation advisory, all of which overlap with Innovation Office's strategic planning and internationalization services.
• BCG (Boston Consulting Group): Global strategy and innovation consulting firm with strong presence across Latin America and Iberia. Comparable for innovation/product strategy and corporate transformation engagements overlap directly with Innovation Office's EVTEC and product lines.
• Kearney: Global management consultancy with established Latin American and European practices. Comparable for operations, strategy, and product development advisory that overlap with Innovation Office's EVTEC and product development service lines.
• McKinsey & Company: Global top-tier management consultancy with deep operations in Brazil and Europe. Comparable for the same enterprise strategy, transformation, and internationalization mandates that Innovation Office targets on a boutique scale.
• Roland Berger: Global strategy and management consultancy with established Brazil and Iberian presence. Comparable as a senior-led strategic consulting alternative for enterprises exploring internationalization, transformation, and product strategy.
• EY-Parthenon: Strategy consulting arm of EY with significant Latin American and European presence. Comparable for corporate strategy, feasibility, valuation, and transaction-related advisory that competes with Innovation Office's EVTEC and internationalization offerings.
• Deloitte (Strategy & Operations): Big Four professional services network with strategy, operations, and internationalization consulting practices. Comparable for the same Brazilian enterprise and European expansion mandates in SMEs and large companies.

Regional players

• Mazars: International audit, tax, and advisory firm with strong presence in Brazil and Europe. Comparable as a cross-border Brazil–Europe advisory alternative for SMEs seeking internationalization and valuation services.

Direct peers

• Simon-Kucher & Partners: Global consulting firm specializing in pricing, valuation, and commercial strategy. Comparable because pricing strategy and valuation underpin Innovation Office's documented outcome (R$105M valuation lift) and form a core sub-service.
• Falconi Consultores: Brazilian-origin management and strategy consulting firm specializing in operational excellence, process improvement, and business transformation. Comparable because it serves Brazilian enterprises on strategic and operational consulting mandates, often competing for the same C-level engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/innovationoffice.com.b
• LinkedInlinkedin.com/company/innovation-office

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovation Office