AD HOC

What AD HOC does

AD HOC is an owner-managed, full-service public-relations (PR) agency headquartered in Gütersloh, Germany, organized as a Gesellschaft mit beschränkter Haftung (GmbH, German private limited company). Founded in 1987 and led by Managing Director Frank Rettig, the firm operates with a team of 11–50 employees and serves enterprise clients primarily in logistics, transport and mobility, healthcare, social affairs, financial services, and other Mittelstand-oriented sectors. Its service portfolio spans classic PR and communications consulting, corporate publishing, editorial work, and corporate design, with a proprietary title in the automotive aftermarket (Aftersales Magazine) and a partnership with Handelsblatt for supplements and inserts.

The company monetizes through retainer-style PR and communications engagements with long-tenured enterprise clients; named relationships include Hermes Fulfilment (since 2007), Arvato (since 2010), DeineDiakonie (since 2012), and additional logos such as Schmitz Cargobull, Volksbank, VDV, UTA, and L.B. Bohle. Its go-to-market emphasizes embedded, multi-year advisory relationships rather than transactional project work, complemented by editorial and corporate-publishing deliverables produced by an in-house editorial team. Geographic reach covers Germany, Austria, Switzerland, the Czech Republic, and Poland, with reported working relationships with major German-language outlets (Handelsblatt, FAZ, Süddeutsche Zeitung, Welt).

Name

AD HOC

Legal name

AD HOC Gesellschaft für Public Relations mbH

Website

https://adhocpr.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

AD HOC is an owner-managed, full-service German PR agency founded in 1987 in Gütersloh, serving enterprise clients in logistics, transport, healthcare, and financial services across the DACH region and adjacent CEE markets through retainer-based communications and corporate publishing.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Event Content Marketing, PR & Media Outreach (THAHAGAG)

Keywords

• Public relations services
• Strategic communication consulting
• Corporate publishing
• Crisis communication
• Brand communication

Headquarters

HQ city

Gütersloh

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. PR and Communication Services: Professional services revenue from strategic communication consulting, press/PR work, content marketing, social media management, corporate publishing, and crisis communication. Revenue is likely generated through project fees or retainer arrangements with B2B clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AD HOC is an owner-managed full-service press and PR agency that provides integrated communication services to mid-sized companies, corporations, and associations. Its core offerings span strategic press/PR placement, brand communication, crisis communication, content marketing, social media management, corporate publishing (magazines and publications), graphic design, and integrated print/digital campaigns. Services are delivered as either point-specific projects or long-term communication partnerships.

Product overview

AD HOC is an owner-managed full-service PR agency headquartered in Gütersloh, Germany, offering a portfolio of integrated communication services rather than a software product platform. The core offering consists of ten interconnected service modules: Presse-/PR-Arbeit (strategic press relations), Markenkommunikation (brand communication), Krisenkommunikation (crisis communication), Strategische Beratung (strategic consulting), Content-Marketing, Social Media management, Corporate Publishing (magazine and publication production), Grafik-Design (graphic design and corporate identity), Print & Digital (integrated campaigns), and Verlegerische Produkte (publishing products). Services are delivered as project-based or long-term communication partnerships, combining digital and classical media strategies with journalistic expertise and established relationships with leading economic media outlets.

Differentiator

Problem solved

Functional benefit

Products and services

• Presse- / PR-Arbeit (Press and PR Services) Strategic press and public relations work focused on placing client topics in relevant trade and leading media to strengthen visibility in target environments. Designed for mid-sized companies, corporations, and associations.
• Markenkommunikation (Brand Communication) Development of brand visions and corporate voice to sharpen profiles and position brands long-term with clear messaging.
• Krisenkommunikation (Crisis Communication) Reputation protection and crisis communication services providing clear strategy and secure internal/external messaging for sensitive topics.
• Strategische Beratung (Strategic Consulting) Communication strategy consulting that analyzes goals and develops sustainable concepts with measurable added value.
• Content-Marketing Creation of substantive content campaigns that inform, convince, and make expertise visible across channels.
• Social Media Services Conception and management of social media presence on relevant platforms with consistent editorial direction.
• Corporate Publishing

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Contentcom (Kölner Partneragentur)minorStrategic or Co-development PartnerCologne-based partner agency collaborating on the Aftersales magazine project. Contentcom serves as a co-agency partner for the magazine platform serving the automotive aftermarket industry.
• HandelsblattcoreStrategic or Co-development PartnerOngoing cooperation with Handelsblatt (leading German business newspaper with ~500,000 readers) for supplement/insert projects around major trade shows like IAA and transport logistic. AD HOC coordinates, edits and produces special editions published in the Handelsblatt environment.
• Media Houses (Various)coreStrategic or Co-development PartnerCooperation with established publishing houses for editorial special formats. Company has own publishing know-how enabling development of journalistic products with credibility and targeted communication.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schwartz Public Relations: Munich-based owner-managed PR agency with comparable size and positioning, specializing in B2B technology and enterprise clients. Closely comparable boutique structure serving similar Mittelstand and corporate accounts.
• Hering Schuppener: German full-service PR and public affairs consultancy, now part of FGS Global. Comparable in offering strategic communications, media relations, and corporate publishing to enterprise clients in Germany.
• navos - Public Relations: Independent German PR agency offering classical press relations, content, and corporate publishing services. Comparable in size, service mix, and independent owner-managed structure serving B2B clients.
• Faktor 3 AG: German independent full-service PR and communications agency based in Hamburg with a similar scope of press relations, brand communication, and content services. Directly comparable in ownership structure (independent) and mid-market/enterprise B2B client focus.

Emerging players

• BCP Business Communications Partners: Smaller Germany-based B2B-focused PR and communications agency with similar Mittelstand and technology vertical orientation. Comparable in target clientele and integrated PR/content service mix.

Broad incumbents

• Serviceplan Group: Largest independent agency group in Europe with PR and content offerings alongside advertising. Comparable in integrated communications and Mittelstand client base.
• Edelman Germany: Global communications firm's German arm providing PR, brand, and digital services to multinational enterprises. Comparable in media relations and brand communications but at network scale.
• Weber Shandwick Germany: Interpublic-owned global PR network's German operations offering media relations, corporate communications, and content marketing. Comparable in scope of PR services to enterprise and corporate clients.
• Ketchum Germany: Global PR network's German operation offering integrated communications including media relations, content, and social media to enterprise clients. Comparable services at significantly larger scale.
• FleishmanHillard Germany: Global PR network with strong German presence offering integrated PR, content, and corporate communications. Comparable in media relations and brand communications services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ADHOC_PR
• Facebookfacebook.com/intelligentinformieren
• LinkedInde.linkedin.com/company/ad-hoc-gesellschaft-f%C3%BCr-public-relations
• Instagraminstagram.com/adhoc_pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AD HOC