MarketScout
MarketScout is a Dallas-based Managing General Agent, Lloyd's Coverholder, and wholesale broker operating an electronic insurance exchange that connects 30,000+ retail agents with 200+ carriers across specialty P&C and high net worth personal lines.
- Company typePrivate
- Founded2000
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What MarketScout does
MarketScout is a Dallas-based insurance distribution and underwriting company founded in 2000, operating as a Managing General Agent, Lloyd's Coverholder, and wholesale broker. The company runs the MarketScout Exchange, a proprietary electronic marketplace connecting over 30,000 retail insurance agents with more than 200 insurance carrier partners, supplemented by the Magellan agent portal for submission management and policy issuance, and the Market Barometer quarterly composite rate index covering US P&C and personal insurance markets.
The company's product portfolio spans specialty insurance verticals including Workers' Compensation, Professional Liability, Healthcare, Fine Art, Energy, E&S Brokerage, Animal Mortality, and Life and Health. Its Private Client Solutions unit targets high net worth individuals with coverage for homes over $500,000, collector automobiles, yachts, aviation, and personal excess liability up to $100M, and includes specialized MGA facilities WildCAT (wildfire/brush) and CATRisk (catastrophe wind) for properties that fall outside admitted carrier appetites in California, Western states, Florida, and the Eastern Seaboard.
MarketScout generates revenue primarily through commissions paid by insurance carriers for business placed through its exchange platform (transaction fee model) and fees from its MGA underwriting operations (managed services). The platform is provided at no cost to licensed retail insurance agents. The firm also operates MarketScout InsurTech (MIT) Ventures, an insurtech investment fund founded in 2017, and an MGA Incubator launched in 2018. MarketScout is 100% independent and privately held with no debt and no outside investors; it has placed nearly $4 billion in premium volume across its 20+ year operating history and maintains 12 office locations across the United States.
MarketScout firmographics
Firmographics- Name
- MarketScout
- Legal name
- MarketScout Corporation
- Website
- https://marketscout.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MarketScout is a Dallas-based Managing General Agent, Lloyd's Coverholder, and wholesale broker operating an electronic insurance exchange that connects 30,000+ retail agents with 200+ carriers across specialty P&C and high net worth personal lines.
- Ownership category
- akta.pro rank
MarketScout industry classification
Industry- Product category
- Wholesale Insurance Brokerage & Exchange
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where MarketScout is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
MarketScout business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Commission Income: MarketScout earns commissions from insurance carriers for placing business through its exchange platform. The company does not charge fees to insurance agents for platform usage.
- Managing General Agent Fees: Revenue generated from MGA operations including underwriting authority from insurers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No-cost platform access for licensed insurance agents |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MarketScout product offering
Product offeringCore offering
MarketScout operates a proprietary electronic insurance exchange (MarketScout Exchange) connecting over 30,000 retail insurance agents with 200+ carrier partners for electronic submission and underwriting of specialty insurance coverages. The company functions as a Managing General Agent, Lloyd's Coverholder, and wholesale broker, providing underwriting authority across commercial and personal lines including Workers' Compensation, Professional Liability, Energy, Healthcare, Fine Art, Animal Mortality, Private Client Solutions, and E&S Brokerage.
Product overview
MarketScout operates as a Managing General Agent, Lloyd's Coverholder, and wholesale broker offering an integrated insurance distribution and underwriting platform. The core offering is the MarketScout Exchange—a national electronic marketplace connecting over 30,000 retail agents with 200+ insurance carriers. This is supplemented by the Magellan agent portal for account management and the Market Barometer quarterly rate intelligence service. The product portfolio spans specialty insurance verticals including Workers' Compensation, Private Client Solutions (high net worth), Professional Liability, Healthcare, Fine Art, Energy, E & S Brokerage, and Animal Mortality. Specialized facilities include WildCAT (wildfire/brush) and CATRisk (catastrophe wind) for catastrophe-exposed properties. MarketScout also offers related programs: CIC Select for Certified Insurance Counselors, CPRM certification, MIT Ventures insurtech fund, and an MGA Incubator for startup underwriting companies.
Differentiator
Problem solved
Functional benefit
Products and services
- MarketScout Exchange National electronic marketplace platform connecting over 30,000 retail insurance agents with 200+ insurance carrier partners for electronic submission and quotation of insurance coverages.
- Magellan (MS Portal) Agent-facing web portal providing login access, document management, submission tracking, agency access controls, and producer agreement management for insurance agents using MarketScout services.
- Market Barometer Quarterly market rate report covering property/casualty and personal insurance rate trends across coverage classes, industry groups, and account sizes in the U.S. market.
- Private Client Solutions High net worth personal lines insurance program offering admitted and non-admitted coverage for homes over $500,000, automobiles (including collector/antique/exotic), private collections, yachts, aviation, and personal excess liability up to $100M. Includes WildCAT wildfire and CATRisk catastrophe facilities.
- Workers' Compensation Workers' compensation insurance coverage for employers, including standard workers' comp, occupational accident, and USL & H (United States Longshore and Harbor Workers) programs.
- Professional Liability Professional liability insurance coverage protecting professionals against claims of negligence, errors, and omissions in their professional services.
- Healthcare Insurance Healthcare insurance programs including coverage for healthcare providers and social services organizations.
- Fine Art Insurance Fine art insurance coverage offered in both admitted and non-admitted markets, protecting valuable art collections and commercial art assets.
- Animal Mortality Insurance Specialty insurance coverage for animal mortality risks, including equine mortality.
- Energy Insurance Energy sector insurance programs covering oil & gas, control of well, environmental exposures, and mining operations.
- E & S Brokerage Excess and Surplus lines brokerage offering product liability, construction, small commercial, product recall, excess/umbrella, and foreign liability coverages.
- Life and Health Insurance Group and individual life, health, dental, and prescription card insurance programs.
- WildCAT Underwriting Facility MGA facility writing wildfire, brush, quake, flood, and mudslide insurance accounts in California and other Western states, using proprietary big data sets for risk selection.
- CATRisk Underwriting Facility Exclusive facility designed to insure homes which do not fit the appetite of admitted insurers, focused on wind-exposed homeowners in Florida and Eastern Seaboard.
- CIC Select Program Specialty exchange program exclusively for Certified Insurance Counselors (CIC) providing priority submission intake, access to 200+ insurance markets, and increased commissions.
Quantifiable outcome
- $4 billion in premium volume placed over 20 years
- +2 more outcomes
Companies that use MarketScout
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
MarketScout technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
MarketScout partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- CIC SelectcoreCIC Select is a specialty exchange created exclusively for Society of Certified Insurance Counselors (CIC) members, providing priority submission intake, access to over 200 insurance markets, and increased commissions.
- The National AlliancecoreMarketScout is the only insurance organization to receive The National Alliance's exclusive partnership and endorsement. The partnership includes administering the Certified Personal Risk Manager (CPRM) designation and joint marketing through the CIC Select program.
- Council for Insuring Private Clients (CIPC)coreMarketScout founded CIPC in 2012 to provide a venue where agents and insurers collaborate on serving private clients. CIPC focuses on best practices and risk management for high net worth individuals.
- Capital ShieldminorCapital Shield joined CIPC as a member, offering investment insurance products for high net worth clients including blanket coverage and protection against fraud and embezzlement by registered investment professionals.
- Berkley FinSecureminorBerkley FinSecure joined CIPC as a member, providing high net worth insurance solutions through its affiliation with the council.
- AIGcoreA-rated insurer providing coverage for high net worth private client solutions including homes, automobiles, and collections.
- ChubbcoreA-rated insurer providing coverage for high net worth private client solutions.
- Lloyd's of LondoncoreMarketScout operates as a Lloyd's Coverholder with underwriting authority from Lloyd's markets.
- BerkleycoreA-rated insurer providing coverage for private client solutions.
- HagertycoreSpecialty insurer providing collector automobile coverage for private client solutions.
- IronshorecoreA-rated insurer providing specialty coverage for private client solutions.
- VaultcoreInsurer partner providing coverage for private client solutions. Vault's Stacy Warren serves on CIPC Advisory Board.
Scale indicators6 records
MarketScout competitors and assessment
Company assessmentDirect peers
- Burns & Wilcox: National wholesale insurance broker and MGA specializing in commercial and personal specialty lines including high net worth. Comparable to MarketScout in specialty wholesale distribution and HNW/private client underwriting.
- Worldwide Facilities: US wholesale insurance broker and MGA providing specialty commercial and personal placement. Comparable to MarketScout in multi-line wholesale distribution and MGA underwriting, particularly in California-adjacent specialty markets.
- Brown & Riding: Wholesale insurance brokerage and MGA focused on specialty commercial and personal lines. Directly comparable as a specialty wholesale distributor serving retail agents with carrier and underwriting authority relationships.
- Amwins: Largest US wholesale insurance distributor and managing general agent, operating specialty underwriting facilities and a multi-carrier distribution platform. Directly comparable as a wholesale/MGA peer with similar product breadth and electronic distribution emphasis.
- CRC Insurance Group: US wholesale insurance broker and MGA distributing specialty commercial and personal lines to retail agents. Comparable to MarketScout in multi-carrier wholesale distribution and specialty MGA underwriting authority.
- Hagerty: Specialty insurer of collector automobiles and HNW personal lines, listed as a MarketScout carrier partner. Comparable as a specialty capacity provider inside MarketScout's Private Client Solutions program.
- RPS (Risk Placement Services): Wholesale insurance broker and MGA providing specialty placement for retail agents across personal and commercial lines. Closely comparable to MarketScout as a wholesale/MGA serving 30,000+ retail agents with electronic distribution and Lloyd's access.
- Ironshore (now Liberty Specialty Markets): Specialty insurer/MGA providing HNW and commercial specialty capacity, listed as a MarketScout carrier partner. Comparable as a specialty underwriting capacity provider serving the same HNW/private client market.
Broad incumbents
- Lockton: Largest privately held insurance broker in the US with specialty and wholesale capabilities. Comparable in HNW/private client expertise but with a much broader retail brokerage footprint.
- Alliant Insurance Services: Large US insurance brokerage serving middle-market and specialty clients. Overlaps with MarketScout in specialty and HNW segments but operates broader retail brokerage and benefits capabilities beyond MarketScout's wholesale-only model.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
MarketScout social profiles
Digital presenceMarketScout compliance and trust
Trust signalCompliance2 records
MarketScout financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketScout leadership team
Management profileNumber of profiles
Profiles5 records
MarketScout subsidiaries and ownership
Company hierarchySubsidiaries5 records
MarketScout funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketScout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketScout
What does MarketScout do?
MarketScout operates a proprietary electronic insurance exchange (MarketScout Exchange) connecting over 30,000 retail insurance agents with 200+ carrier partners for electronic submission and underwriting of specialty insurance coverages. The company functions as a Managing General Agent, Lloyd's Coverholder, and wholesale broker, providing underwriting authority across commercial and personal lines including Workers' Compensation, Professional Liability, Energy, Healthcare, Fine Art, Animal Mortality, Private Client Solutions, and E&S Brokerage.
Is MarketScout a public or private company?
MarketScout is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarketScout founded?
MarketScout was founded in 2000. It employs 51 to 100 people.
Where is MarketScout based?
MarketScout is headquartered in Dallas, United States, in the North America region.
How does MarketScout make money?
Two revenue lines are on record. Commission Income is the primary driver. The others are managing General Agent Fees.
Who are MarketScout's main competitors?
Direct peers on record are Burns & Wilcox, Worldwide Facilities, Brown & Riding, Amwins, CRC Insurance Group, Hagerty, RPS (Risk Placement Services) and Ironshore (now Liberty Specialty Markets). Broad incumbents are Lockton and Alliant Insurance Services.
Does MarketScout have an API?
No public API is recorded for MarketScout.
What industry is MarketScout in?
MarketScout's product category is Wholesale Insurance Brokerage & Exchange. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.