What CIC Select does

CIC Select is a B2B insurance marketplace platform established in 2000 and headquartered in Dallas, Texas. The company operates as an intermediary connecting members of the Society of Certified Insurance Counselors (CIC) — a credential held by an estimated 65% of independent agencies in America — with over 200 "A" rated insurance carriers. The platform serves a single demand-side persona: CIC designees, of whom there are 60,000+ in the program, with 80% being agency owners or producers. CIC Select supplies these agents with VIP carrier access, higher commission rates, and a streamlined electronic workflow for placing admitted and non-admitted business across commercial, personal, and life and health lines in the United States, Canada, Mexico, and the United Kingdom.

The platform itself is a front-end interface built on MarketScout Corporation's electronic underwriting and distribution technology, which handles the underlying quote-to-bind process, underwriting, and administration. Agents submit coverage requests through a five-step "Rapid Reservation System" workflow; submissions are then matched against 200+ participating carriers and returned as quotes for binding. MarketScout developed the quote-to-bind process and operates the technology layer in exchange for a share of commission revenue. The public-facing site also offers a search interface allowing coverage queries by state and category, while authenticated agent access is gated through National Alliance credentials.

CIC Select generates revenue exclusively through commission arrangements with insurance carriers on placed business, with CIC agents receiving higher commissions than non-CIC agents. The company does not publicly disclose pricing, revenue, or headcount. Agent acquisition is driven entirely by the partnership with The National Alliance for Insurance Education & Research, which administers the CIC designation and directs certified agents to the platform. The company's website copyright dates from 2000 to 2021, and no recent funding, leadership changes, M&A activity, or product launches are evident in available data.

Name

CIC Select

Legal name

CIC Select

Website

https://cicselect.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

CIC Select is a B2B insurance marketplace connecting 60,000+ Certified Insurance Counselor (CIC) designees with 200+ "A" rated carriers through MarketScout's electronic underwriting platform, earning placement commissions across the US, Canada, Mexico, and UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Insurance Placement Commissions: CIC Select generates revenue through commission arrangements with insurance carriers. CIC agents receive higher commissions compared to non-CIC agents, and the platform facilitates the placement of insurance business between agents and partnered insurers. MarketScout handles underwriting and administration functions in exchange for a share of the commission revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

CIC Select is a B2B insurance marketplace platform that connects Certified Insurance Counselor (CIC) designees with over 200 'A' rated insurance carriers. The platform enables licensed CIC agents to submit coverage requests and receive admitted and non-admitted quotes across commercial, personal, and life and health insurance categories. MarketScout Corporation powers the underlying electronic underwriting and quote-to-bind workflow, while CIC Select serves as the front-end exchange for CIC members.

Product overview

CIC Select is a single, unified insurance marketplace platform that connects Certified Insurance Counselor (CIC) designees with 'A' rated insurance carriers. The platform is powered by MarketScout technology and provides an electronic exchange for insurance submissions, quotes, and binding. CIC Select itself serves as the front-end platform for CIC members to access over 200 insurers offering admitted and non-admitted quotes across Commercial, Personal, and Life and Health categories, while MarketScout handles the underlying underwriting and administration functions.

Differentiator

Problem solved

Functional benefit

Products and services

• CIC Select Platform Insurance marketplace platform that connects Certified Insurance Counselor (CIC) designees with 'A' rated insurance carriers, providing electronic quote-to-bind functionality through a web-based exchange. Targets licensed CIC agents seeking VIP status with insurers, higher commissions, and access to admitted and non-admitted markets across commercial, personal, and life and health lines.
• MarketScout Underwriting and distribution technology platform that powers CIC Select, enabling electronic placement of CIC business with insurer partners through a quote-to-bind process. Used by licensed insurance agents to direct electronic underwriting requests, submissions, and applications to insurer markets and to receive quotations.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• MarketScout CorporationcoreTechnology or IntegrationMarketScout serves as the exclusive technology partner providing the electronic underwriting and distribution platform for CIC Select. MarketScout developed the 'quote to bind' process and handles all underwriting and administration functions for placing CIC business with partnered insurers.
• The National Alliance for Insurance Teaching and EducationcoreStrategic or Co-development PartnerThe National Alliance is the parent organization of the CIC designation program and directs certified agents to CIC Select. The partnership provides the primary channel for recruiting CIC designees to the platform and handles agent credential verification.
• Insurance Companies ('A' rated)coreChannel Partner/ Reseller/ DistributorOver 200 insurance carriers rated 'A' or better by A.M. Best participate in the CIC Select program. These insurers specifically seek CIC business for its quality and the VIP status they provide to CIC agents.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Applied Systems: Applied Systems is a large incumbent insurance technology provider (Applied Epic, TAM, etc.) used by the majority of independent agencies for management, accounting, and connectivity to carriers and now increasingly marketplaces. It is comparable to CIC Select as an enabling layer for independent-agent distribution, though at a much broader agency-operations level.
• Vertafore: Vertafore is an established insurance technology vendor providing agency management systems, rating, and distribution tools used widely across independent agencies. It is a broad incumbent in the same ecosystem, offering overlapping carrier connectivity and workflow capabilities to the agent base CIC Select serves.

Direct peers

• Insureon: Insureon operates an online commercial insurance marketplace matching small businesses with carriers and partner agents. It competes in the same agent-mediated placement space, focusing on small commercial lines across an admitted carrier panel.
• Bold Penguin: Bold Penguin operates a commercial insurance marketplace that connects independent agents and brokers with multiple carriers for small commercial lines. It serves the same B2B2B distribution role as CIC Select — funneling independent agents into carrier placements — albeit focused on small commercial rather than CIC-designated agents.
• Tarmika: Tarmika provides a commercial-lines quoting platform and marketplace that lets independent agents rate and bind with multiple carriers from a single workflow. It competes for the same independent-agent distribution flow that CIC Select targets, with similar multi-carrier quote-to-bind functionality.
• Trusted Choice: Trusted Choice is an independent insurance agent network and consumer-facing brand that funnels prospects to member agents and provides carrier access. It competes for independent-agent mindshare and routing of commercial/personal placements, with the same two-sided model as CIC Select.
• MarketScout Corporation: MarketScout is CIC Select's exclusive technology and underwriting partner, providing the electronic distribution and quote-to-bind platform that powers CIC Select. It also operates as a specialty insurance MGA and distribution firm, making it both a partner and the closest direct competitor in specialty insurance placement.

Emerging players

• CoverWallet: CoverWallet is a digital commercial insurance broker and marketplace serving small businesses, with both direct and agent-assisted placement. It overlaps with CIC Select's small commercial flow and represents an emerging digitally-native competitor in the agency-channel space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIC Select