Bien-Etre & Santé

What Bien-Etre & Santé does

Bien-Etre & Santé is a French consumer health media brand operating as a monthly print magazine plus companion digital properties. Founded in 1977 and published under the legal entity SANTECOM (a French SAS, share capital €1,519,021, RCS Nanterre 418 610 135), the title is distributed exclusively through French pharmacies, reaching 6,000 partner pharmacies — approximately 25% of the national pharmacy base — with OJD-certified circulation of 332,303 and 686,000 monthly readers. The company is positioned as 'the site prescribed by your pharmacist' (Le site prescrit par votre pharmacien), making pharmacy distribution its defining channel. Since 2020 it has been a subsidiary of the 1Health Group, described as the first omnichannel media group focused on a 'one health' perspective.

The core product is the monthly BIEN-ÊTRE & santé magazine covering medicine, nutrition, beauty, fitness, psychology, family health, and animal health (10 issues per year, automatic-renewal annual subscription). A complementary sub-brand, BIEN-ÊTRE & santé Animal, is devoted to the pharmacist–pet owner relationship. The digital surface consists of the bienetre-et-sante.fr website (article archive, online magazine viewer, free-registration full-content access), a weekly newsletter, and active Facebook and Instagram presences. The technology stack is a standard digital publishing platform with CMS, newsletter infrastructure, and an online magazine viewer rather than an AI-driven or personalized-recommendation system.

Revenue is generated through three streams: recurring magazine subscriptions (phone, mail, or partner distributor sign-up, annual billing with auto-renewal), advertising and insertions (volume-based rate cards with 15% registered-agency discount, 30-day payment terms), and digital newsletter/engagement monetization. The magazine ranks N°1 in its category for the French general public, holds OJD certification, and operates in compliance with RGPD under a designated DPO. Operations are single-country (France plus DOM-TOM), and the company is privately held with no public financials, no disclosed funding history beyond a 2014 $0 data point, and headcount reported as 1–10 at the publishing entity level (likely understated given broader 1Health Group ownership).

Name

Bien-Etre & Santé

Legal name

SANTECOM

Website

https://bienetre-et-sante.fr

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Bien-Etre & Santé is a French monthly consumer health magazine (founded 1977) published by SANTECOM, distributed exclusively through ~6,000 pharmacies (~25% of French pharmacies), reaching 686,000 monthly readers across medicine, nutrition, beauty, fitness, and animal health topics, with a companion digital platform and weekly newsletter.

Ownership category

akta.pro rank

Product category

Health & Wellness Media Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Health magazine publishing
• Pharmacy distribution network
• Wellness content media
• Consumer health publishing
• Magazine subscription advertising

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Magazine Subscriptions: Monthly magazine subscription model with 10 issues per year. Subscriptions available by phone, mail, or through partner groupments and distributors. Initial subscription is for one year (10 issues) with automatic renewal.
2. Advertising and Insertions: Revenue from advertising space sales, small classified ads, and insert orders. Rates include volume discounts based on annual insertions with 15% professional discount for registered agencies.
3. Digital Content and Newsletters: Weekly newsletter delivery with health and wellness content, driving online engagement and subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bien-Etre & Santé publishes a monthly French health and wellness magazine (10 issues per year) covering medicine, nutrition, beauty, fitness, psychology, family health and pet health, distributed free through a pharmacy network of 6,000 partner outlets. The publisher also runs a complementary animal-health title, a content website with digital magazine viewing, and a weekly email newsletter, monetising the audience through annual subscriptions and advertising (display, classifieds, inserts).

Product overview

BIEN-ÊTRE & santé is a health media company publishing a monthly health magazine (10 issues per year), distributed exclusively in pharmacies across France. The company also publishes a complementary title, BIEN-ÊTRE & santé Animal, focused on pet health topics. The digital presence includes a website with articles, a weekly newsletter, and digital magazine access. The magazine reaches 686,000 readers monthly through 5,000 participating pharmacies, representing approximately 25% of French pharmacies. Founded in 1977 and joined by the 1Health group in 2020.

Differentiator

Problem solved

Functional benefit

Brands

• BIEN-ÊTRE & santé Animal: A complementary magazine entirely devoted to the pharmacist-pet owner relationship for animal companions.

Products and services

• BIEN-ÊTRE & santé Magazine Monthly French health and wellness magazine (10 issues per year) covering medicine, nutrition, beauty, fitness, psychology, family health and animal topics, distributed free through a network of 5,000-6,000 partner pharmacies and reaching 686,000 monthly readers.
• BIEN-ÊTRE & santé Animal Complementary magazine entirely devoted to the pharmacist-pet owner relationship, covering animal health topics for cats, dogs, NACs (nouveaux animaux de compagnie) and horses/donkeys.
• bienetre-et-sante.fr Website Online health and wellness platform providing articles across medicine, nutrition, beauty, fitness, psychology, family and animal categories, plus a digital magazine viewer. Free registration required to access full content.
• BIEN-ÊTRE & santé Newsletter Weekly email newsletter delivering the latest health and wellness news to registered users, driving online engagement and subscriptions.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• 1Health GroupflagshipOthers · 1 January 2020Parent media group that acquired BIEN-ÊTRE & santé in 2020. 1Health is described as the first omnichannel media group focused on 'one health' perspective, providing broad media coverage and services for healthcare professionals, their patients, and animal owners.
• Institut Curie - Une Jonquille Contre le CancercoreStrategic or Co-development PartnerNational campaign partnership supporting cancer research acceleration. The 'Une Jonquille Contre le Cancer' campaign is a generosity movement to fund cancer research and innovation at Institut Curie, developing new treatments to cure more patients. The partnership includes marraine Émilie Tran Nguyen supporting the campaign.
• LES THERMALIEScoreGTM or Marketing PartnerLeading organizer of wellness and thalasso events in France, offering discovery of water virtues, thalasso and thermal destinations in France and abroad, and latest wellness trends. Partnership includes Thermalies Lyon (January 2025, Cité Internationale) and Thermalies Paris (January 2025, Carrousel du Louvre).

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medisite: French digital health news and information platform covering medicine, nutrition, and wellness. A digital-native peer competing for the same health-conscious French audience BIEN-ÊTRE & santé targets.
• Doctissimo: France's largest digital health and wellness platform, covering medicine, nutrition, beauty, and family health. A digital-native direct competitor that pressures BIEN-ÊTRE & santé's online engagement and ad share.
• Notre Temps: French magazine focused on health, wellness, and lifestyle for the 50+ audience. Overlaps with BIEN-ÊTRE & santé on senior health, prevention, and family wellbeing content.
• Santé Magazine: Major French consumer health and wellness publication with both print and digital presence. Directly comparable in target audience, editorial scope, and pharmacy/newsstand distribution.
• Top Santé: Leading French monthly health and wellness magazine for the general public, covering nutrition, beauty, fitness, and medical topics. Direct competitor to BIEN-ÊTRE & santé in the same consumer health magazine category.
• Passeport Santé: French-language digital health information site offering expert-reviewed content across medicine, nutrition, and wellness. Direct competitor for digital health readership and advertiser attention.

Broad incumbents

• Marie Claire (France): Established French women's magazine with extensive health, beauty, and wellness sections. Overlaps on wellness content and advertiser base, though positioned more as fashion/beauty than medical information.
• Prima: Major French women's lifestyle magazine with significant health, nutrition, and wellness editorial. Competes for overlapping advertiser budgets and reader attention, but with a broader lifestyle remit.
• Le Quotidien du Pharmacien: Trade publication serving French pharmacists. Comparable because it shares the pharmacy distribution ecosystem BIEN-ÊTRE & santé relies on, though its audience is B2B (pharmacists) rather than consumers.
• Femme Actuelle: One of France's highest-circulation weekly magazines, with substantial health, family, and wellness content. Indirect competitor with broader lifestyle scope but shared target demographic and pharmacy/newsstand distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bien.etre.et.sante.magazine
• Instagraminstagram.com/magazine_bienetre_sante
• Xx.com/bienetresante1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bien-Etre & Santé