Prima
Prima is a clean, doctor-formulated CBD skincare and wellness brand selling hemp-infused facial oils, body care, bath products, and tools direct-to-consumer online to health-conscious consumers, now operating under Austin-based parent Sky Marketing Corporation.
- Company typePrivate
- Founded2018
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Prima does
Prima is a clean-beauty and wellness brand founded in 2018 and headquartered in Austin, Texas (with prior operations in Santa Monica), that develops and sells hemp-derived broad-spectrum CBD skincare, body care, bath, and supplement products. Its core technology centers on doctor-formulated, clinically tested formulations that combine organic hemp CBD with plant botanicals (squalane, helichrysum, magnesium, arnica, menthol, and essential oils) and biomimetic oil blends designed to support the skin's endocannabinoid system. Hero SKUs include the Night Magic Facial Oil ($68, clinically shown to improve hydration by 33% and firmness by 16% over 8 weeks), Beyond Body Oil ($56), Skin Therapy Body Butter ($32), Bath Gems ($15-$48), and an R+R cooling rescue stick ($40), supplemented by tools such as a jade gua sha and ceramic accessories. All SKUs are positioned around third-party ISO/IEC batch-tested Certificates of Analysis, USDA Organic hemp, vegan/cruelty-free standards, and a 100% clean ingredient commitment that excludes over 2,800 flagged substances.
Prima firmographics
Firmographics- Name
- Prima
- Legal name
- Prima, PBC
- Website
- https://prima.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prima is a clean, doctor-formulated CBD skincare and wellness brand selling hemp-infused facial oils, body care, bath products, and tools direct-to-consumer online to health-conscious consumers, now operating under Austin-based parent Sky Marketing Corporation.
- Ownership category
- akta.pro rank
Prima industry classification
Industry- Product category
- Clean Beauty / CBD Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- CBD/Hemp Topicals & Beauty Retail (CRANAHAB)
- akta.pro secondary industries
- Natural/Organic & Clean Skincare (CRABAAAH), CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
Keywords
Where Prima is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prima business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Product Sales: Direct-to-consumer sales of hemp CBD skincare products including facial oils, body oils, body butters, bath products, and tools. One-time purchase model with subscription option for refills.
- Digital Gift Cards: Digital gift cards sold in denominations from $25 to $200, enabling gifting and new customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Night Magic Facial Oil - Premium facial treatment |
| Unit Pricing | Pay-as-you-go | Beyond Body Oil - Signature body oil |
| Unit Pricing | Pay-as-you-go | Skin Therapy Body Butter |
| Unit Pricing | Pay-as-you-go | R+R Stick |
| Unit Pricing | Pay-as-you-go | Bath Gems |
| Unit Pricing | Pay-as-you-go | Digital Gift Cards |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Prima product offering
Product offeringCore offering
Prima manufactures and sells hemp-derived broad-spectrum CBD-infused skincare, body care, and bath products including facial oils, body oils, body butters, bath soaks, topical sticks, and skincare tools. Products are doctor-formulated, clinically tested, certified organic, vegan, and cruelty-free, sold primarily direct-to-consumer through prima.co with a wholesale program for retail expansion.
Product overview
Prima is a clean skincare company specializing in hemp CBD-infused wellness products. The core product lineup consists of facial oils (Night Magic Facial Oil), body oils (Beyond Body Oil), body butters (Skin Therapy), and bath products (Bath Gems). Products are formulated with organic broad-spectrum hemp CBD, plant botanicals, and clean ingredients. All products are doctor-formulated, clinically tested, and certified organic. The portfolio emphasizes the endocannabinoid system's role in skin health, with products designed to support skin barrier function, reduce inflammation, and improve hydration. Additional offerings include tools (Renewal Stone gua sha), accessories (The Holding Jar), and gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Night Magic Facial Oil A clinically proven facial oil containing 300mg organic hemp CBD, formulated with biomimetic oils to mimic skin's natural sebum for superior absorption and hydration. Designed to firm skin, improve radiance, reduce fine lines, and support the skin's endocannabinoid system; clinically tested for 33% hydration improvement and 16% firmness enhancement after 8 weeks.
- Beyond Body Oil A lightweight, nutrient-dense hemp body oil containing 600mg organic CBD plus squalane, helichrysum, and magnesium. Formulated to nourish skin, lock in moisture, improve resilience, and support the body's endocannabinoid system for head-to-toe relief and recovery.
- Skin Therapy Body Butter An ultra-rich body butter infused with 275mg organic hemp CBD, combined with five organic oils and butters (shea, cocoa, coconut, jojoba, hemp seed) plus essential oils. Designed to soothe and replenish dry, dehydrated skin while supporting skin barrier health.
- Unwind Bath Gem A moisturizing bath soak combining Epsom salt, magnesium, and broad-spectrum hemp CBD, infused with calming essential oils including lavender, camphor, and eucalyptus. Designed to encourage deep physical relaxation as part of Prima's bath and body line.
- Arousal Bath Gem A sensual bath soak containing natural aphrodisiacs, Epsom salt, magnesium, and 25mg broad-spectrum hemp CBD. Features aromatic lavender and essential oils designed to prepare mind and body for intimate experiences.
- R+R Stick An extra strength cooling rescue stick featuring arnica and menthol infused with hemp CBD. Designed for targeted muscle and joint relief with a cooling sensation, marketed as a topical wellness stick.
- Renewal Stone (Jade Gua Sha Tool) A jade gua sha tool used in conjunction with Prima facial oils for lymphatic drainage, improved circulation, and an at-home mini-facial experience on face and body.
- The Holding Jar (Ceramic Canister) A ceramic canister accessory designed for storing and organizing skincare products, positioned as part of Prima's clean beauty aesthetic.
- Prima Digital Gift Card Digital gift cards available in denominations from $25 to $200, allowing recipients to choose their own Prima products and supporting gifting and new customer acquisition.
Quantifiable outcome
- 33% improvement in skin hydration and 16% enhancement in skin firmness after 8 weeks of Night Magic use
- +3 more outcomes
Companies that use Prima
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Prima technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Prima partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Prima competitors and assessment
Company assessmentDirect peers
- Saint Jane Beauty: Premium CBD-infused skincare and beauty brand positioned around clean, clinically-minded formulations. Directly comparable to Prima as a competitor in the clean CBD topicals space targeting similar wellness-focused consumers.
- Cannuka: CBD and manuka honey skincare brand offering facial and body products. Competes with Prima in the clean, natural-ingredient CBD skincare segment via DTC and retail channels.
- Kush Queen: CBD-infused bath, body, and skincare brand selling direct-to-consumer. Overlaps with Prima's bath gems, body oils, and skincare topicals in the hemp-derived CBD wellness category.
- Sagely Naturals: CBD wellness brand offering topicals, bath products, and capsules. Comparable to Prima in clean-ingredient positioning, target wellness consumer, and DTC-led GTM with some retail distribution.
- Lord Jones: Pioneer premium CBD skincare and wellness brand. Closely aligned with Prima in clean, clinical positioning within the CBD topicals category, with strong DTC and prestige retail presence.
- Vertly: Clean CBD-infused skincare and body care brand sold DTC and through retailers like Sephora. Comparable to Prima in botanically formulated, evidence-led CBD topicals for the wellness consumer.
- Apothecanna: Plant-based topical brand specializing in CBD body care for relief and recovery. Comparable to Prima across body butters, sticks, and oils with a similar natural-ingredient value proposition.
- Papa & Barkley: Cannabis/hemp wellness brand offering topicals, tinctures, and patches with vertically integrated sourcing. Comparable to Prima in clean CBD topicals and whole-body wellness positioning.
Broad incumbents
- Beautycounter: Established clean beauty brand with broader skincare portfolio and direct selling model. Comparable to Prima as a clean-ingredient premium skincare competitor, though without Prima's CBD focus.
- cbdMD: Large publicly-traded CBD brand offering topicals, oils, and wellness products across multiple categories. Comparable to Prima as a CBD topical and wellness competitor with broader mass-market distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Prima social profiles
Digital presencePrima compliance and trust
Trust signalCompliance1 record
Prima financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prima leadership team
Management profileNumber of profiles
Profiles4 records
Prima subsidiaries and ownership
Company hierarchySubsidiaries2 records
Prima funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prima M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prima
What does Prima do?
Prima manufactures and sells hemp-derived broad-spectrum CBD-infused skincare, body care, and bath products including facial oils, body oils, body butters, bath soaks, topical sticks, and skincare tools. Products are doctor-formulated, clinically tested, certified organic, vegan, and cruelty-free, sold primarily direct-to-consumer through prima.co with a wholesale program for retail expansion.
Is Prima a public or private company?
Prima is a private company. It is classified as corporate owned and is currently operating.
When was Prima founded?
Prima was founded in 2018. It employs 11 to 50 people.
Where is Prima based?
Prima is headquartered in Santa Monica, United States, in the North America region.
How does Prima make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are digital Gift Cards.
Who are Prima's main competitors?
Direct peers on record are Saint Jane Beauty, Cannuka, Kush Queen, Sagely Naturals, Lord Jones, Vertly, Apothecanna and Papa & Barkley. Broad incumbents are Beautycounter and cbdMD.
Does Prima have an API?
No public API is recorded for Prima.
What industry is Prima in?
Prima's product category is Clean Beauty / CBD Skincare. Its primary akta.pro industry code is CRANAHAB, CBD/Hemp Topicals & Beauty Retail, with a secondary code of CRABAAAH, Natural/Organic & Clean Skincare. Its NAICS code is 456120 and its SIC code is 2844.