The Deming Institute

What The Deming Institute does

The W. Edwards Deming Institute is a 501(c)(3) public charity founded in 1993 by Dr. W. Edwards Deming and his family to preserve and propagate Deming's management philosophy, primarily the System of Profound Knowledge (SoPK) framework, the 14 Points for Management, the PDSA Cycle, and the Seven Deadly Diseases of Management. The Institute operates as a virtual organization with a core staff of approximately four full-time employees and a small mailing address in Sanford, NC; it relies on a Board of Trustees, an Advisory Council, and the Deming Fellows program (capped at three in residence at any time) to extend its reach. Its content and programs serve business leaders, educators, and nonprofit practitioners seeking alternatives to conventional command-and-control and performance-incentive management models.

The Institute's commercial surface centers on DemingNEXT, a self-paced online learning subscription at $399 per year (with a free 14-day trial, a 20% discount for team subscriptions of 5+ learners, and reduced pricing for nonprofits and educators), supplemented by in-person and hybrid deliverables including an annual conference, the Bryce Canyon Society Forum, two-day executive seminars, and eight-hour workshops. Ancillary revenue includes charitable contributions (via DAF, stock gifts, bequests, and employer matching) and Named Scholarships established at $5,000 or more annually. Distribution extends through a podcast ("In Their Own Words") with 30K+ listeners, a YouTube channel, a 207-page blog, and white-label LMS integrations for enterprise customers. The flagship educational partnership is with Southern Utah University's School of Aviation, which hosts the QUIL (Quality, Innovation & Leadership Incubator) program staffed by the Institute's inaugural Deming Fellow.

Name

The Deming Institute

Legal name

The W. Edwards Deming Institute

Website

https://deming.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

The W. Edwards Deming Institute is a 501(c)(3) nonprofit founded in 1993 that educates business leaders, educators, and nonprofit practitioners in Deming's management philosophy via the DemingNEXT online subscription platform, annual conferences, workshops, and a global podcast and YouTube channel.

Ownership category

akta.pro rank

Product category

Management Education and Training

NAICS

Educational Support Services (611710), Software Publishers (5132)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYBPACANAM

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer)

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

Keywords

• Management education
• Quality improvement training
• Online learning platform
• Executive leadership seminars
• Organizational transformation

Headquarters

HQ city

Ketchum

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Educational Programs and Events: Revenue from seminars, workshops, conferences, and the DemingNEXT online learning platform. Programs include 2-day seminars, 8-hour workshops, annual conferences, and Bryce Canyon Forum events. DemingNEXT subscription at $399/year for individual access.
2. Charitable Contributions: The Institute relies on donations from individuals, businesses, private foundations, and other nonprofits. Accepts donations via DAF, stock gifts, legacy/bequest gifts, and employee matching programs. EIN: 52-1856624.
3. Named Scholarships: Named Scholarships established for an annual gift of $5,000 or more, awarded in the donor's name or in tribute to a friend or loved one.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Deming Institute is a 501(c)(3) nonprofit educational organization that preserves and propagates Dr. W. Edwards Deming's management philosophy through the DemingNEXT subscription-based online learning platform, live seminars and workshops, annual conferences, podcasts, case studies, and scholarship programs. It targets individual learners, business leaders, educators, and organizations seeking to apply the Deming System of Profound Knowledge for organizational transformation, continual improvement, and joy in work.

Product overview

The Deming Institute offers a comprehensive portfolio centered on DemingNEXT®, a self-paced online learning subscription platform, supplemented by in-person and virtual events including annual conferences, the Bryce Canyon Society Forum, 2-day seminars, and 8-hour workshops. The core educational methodology is based on The Deming System of Profound Knowledge® (SoPK), which encompasses Dr. Deming's 14 Points for Management, Seven Deadly Diseases, and the PDSA Cycle. The institute provides free resources including the Deming Today® case study collection, the In Their Own Words podcast, a YouTube channel, blog content, and The Deming Library Collection (32-volume video archive). Additional offerings include the QUIL incubator program and scholarship program. All offerings propagate Dr. Deming's management philosophy emphasizing continual improvement, joy in work, and systems thinking.

Differentiator

Problem solved

Functional benefit

Products and services

• DemingNEXT Self-paced online learning platform offering interactive lessons, case studies, and hundreds of articles from Deming practitioners. Provides subscription-based access to the Deming Management Method content for individuals ($399/year) and teams (5+ seats at 20% discount), with a 14-day free trial.
• Deming Institute Annual Conference Annual themed multi-day event bringing together educators, administrators, practitioners, students, and executives to explore business and education through the lens of Deming's quality and continual improvement theories.
• Annual Bryce Canyon Society Forum Annual forum event held at Southern Utah University focused on the fundamentals of the Deming Philosophy, featuring Deming experts and networking opportunities for leaders.
• Deming Management Method for Owners, Executives, and Managers (2-Day Seminar) Two-day deep-dive seminar exploring Deming principles appropriate for leaders in small, medium, growing, or large organizations, teaching application of the System of Profound Knowledge.
• Introduction to the Deming Management Method (8-Hour Workshop) Eight-hour immersion program held over two days for leaders at all management levels, focusing on foundations of teamwork and connecting power.
• QUIL (Quality, Innovation, & Leadership Incubator) Experimental laboratory for new ideas and partnerships around the Deming Philosophy, housed in Southern Utah University's School of Aviation, facilitating intellectual partnerships across private, public, and non-profit sectors.
• The Deming Institute Scholarship Program Scholarship program giving students and individuals from non-profit organizations, businesses, and educational institutions access to Dr. Deming's teachings, awarded for DemingNEXT subscriptions, conference attendance, and research support.

Quantifiable outcome

• Ford Taurus became best-selling car in America following Deming consultations (1992)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Southern Utah University (SUU)coreStrategic or Co-development Partner · 1 January 2016QUIL (Quality, Innovation & Leadership Incubator) is housed in SUU's School of Aviation. Founded by Dr. Ravi K. Roy, the Institute's inaugural W. Edwards Deming Research Fellow. Facilitates intellectual partnerships with leaders across private, public, and non-profit sectors. SUU hosts the Bryce Canyon Society Forum and various education seminars.
• Dr. Ravi K. RoycoreOthersInaugural W. Edwards Deming Research Fellow since January 2016. Director of QUIL and Senior Consultant of Quality of Management in the Department of Aviation at Southern Utah University. Research focus on promoting Dr. Deming's work in Public Affairs.
• Kelly L. AllanminorOthersAssociate Trustee and Deming expert who wrote the new chapter for the 3rd Edition of Dr. Deming's 'The New Economics,' published by MIT Press. The chapter explains relevance of Deming's leadership method with contemporary case studies.
• Dr. Joyce OrsiniminorOthersDirector of the former Deming Scholars MBA Program at Fordham University Graduate School of Business. Trustee Emeritus of The W. Edwards Deming Institute. Author of 'The Essential Deming' drawing on previously unavailable Deming materials.
• David P. LangfordminorOthersFounder and CEO of Langford International, Inc. International consultant, author, and educator focused on creating sustained systemic improvement in student learning, school leadership, and organizational processes. Developed concepts including Quality Learning, Just-In-Time Learning, and Self-Managed Classroom.
• Balaji S. ReddieminorOthersFounder of The Deming Forum India. Honored by National Centre for Quality Management for 20 years of contribution to Quality in India. Spreads Deming philosophy in the Indian subcontinent.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Balanced Scorecard Institute: The Balanced Scorecard Institute provides training, certification, and consulting on strategy mapping and performance management, occupying a similar niche as The Deming Institute in management methodology education for practitioners and organizations.
• Shingo Institute: The Shingo Institute offers training, workshops, and awards focused on operational excellence and continuous improvement, sharing significant conceptual overlap with Deming's philosophy and competing for the same enterprise training audience.
• American Society for Quality (ASQ): ASQ is the leading professional association for quality practitioners worldwide, offering training, certifications, and resources that directly overlap with The Deming Institute's focus on quality management methodology and continuous improvement education.
• Lean Enterprise Institute (LEI): LEI promotes lean thinking and practice, an adjacent management philosophy that builds on Deming's foundations. The Institute's blog actively covers 'Lean with Deming,' reflecting the close conceptual overlap between the two communities.
• International Institute for Learning (IIL): IIL provides professional training, certifications, and consulting in project management, agile, and business analysis, competing for the same corporate L&D training budget as The Deming Institute's executive seminars and workshops.
• Dale Carnegie Training: Dale Carnegie Training delivers in-person and virtual management and leadership training programs to professionals and organizations, sharing The Deming Institute's model of paid seminars, workshops, and corporate training offerings.

Broad incumbents

• Harvard Business Publishing Corporate Learning: HBP Corporate Learning delivers curated business and management content through enterprise learning platforms, competing with DemingNEXT for corporate L&D subscriptions with significantly greater content libraries and brand recognition.
• Center for Creative Leadership (CCL): CCL is a well-established leadership development provider offering executive education, research, and assessment tools targeting business leaders and organizations, similar to the Deming Institute's primary customer segment.
• FranklinCovey: FranklinCovey is a large, established leadership and organizational effectiveness training provider with subscription-based content, all-learner access platforms, and enterprise sales motion that overlaps with DemingNEXT's value proposition.

Regional players

• Union of Japanese Scientists and Engineers (JUSE): JUSE administers the prestigious Deming Prize (established 1951) and is the original steward of Deming's legacy in Japan. While Japan-focused, JUSE's direct historical connection to Deming's work makes it a conceptual peer in preserving and propagating his philosophy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/deminginstitute
• YouTubeyoutube.com/user/deminginstitute
• Facebookfacebook.com/Deming.Institute
• LinkedInlinkedin.com/company/the-w.-edwards-deming-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Deming Institute