Canadian Mental Health Association Simcoe County

What Canadian Mental Health Association Simcoe County does

Canadian Mental Health Association Simcoe County Branch (CMHA SCB) is a non-profit charitable organization founded in 1960 in Barrie, Ontario, delivering community-based mental health and addiction services across Simcoe County and the North Simcoe Muskoka region. The organization operates 28+ distinct programs spanning crisis intervention (24/7 crisis line, Mobile Crisis Response Teams co-deployed with Barrie Police, South Simcoe Police, and Orillia OPP, plus Crisis Beds and Justice Safe Beds), youth services for ages 12-24, adult case management, Assertive Community Treatment Teams, Early Psychosis Intervention, Ontario Structured Psychotherapy, peer support, addiction services (harm reduction, opioid treatment, withdrawal management, gambling/gaming, and the new Single Session Addiction Therapy), supportive housing (Community Homes for Opportunity), and court diversion. Specialized priority-population services include Indigenous Case Management and Navigator, French-language regional navigation (Services de navigation en français), and North Simcoe Muskoka Transgender Health Services. Services are delivered across multiple Barrie offices (128 and 134 Anne Street South, 99 Ferris Lane), Orillia (94 Colborne Street), Midland, and Collingwood, with virtual care via the Ontario Telemedicine Network at five regional sites.

The organization's business model is government-funded charitable service delivery: services are provided free of charge to clients with self-referral pathways, eliminating direct billing revenue. The primary revenue stream is annual base funding from the Ontario Ministry of Health and Long-Term Care (Mental Health Branch), supplemented by community donations, fundraising campaigns (Tree leaf dedications, holiday gift program, planned giving, host-a-fundraisers), grants (notably a $118,300 Ontario Trillium Foundation accessibility grant), and minor commercial partnerships with brands such as Mindful Apparel. The technology stack is non-proprietary, built on OTN for virtual care, Zoom for online groups, SurveyMonkey for feedback, Google Calendar for events, DonorPerfect for online donations, and eSSENTIAL Accessibility for assistive access. The underlying infrastructure is operationally heavy rather than technology-led: clinical capacity, geographic coverage, accredited quality systems (Accreditation Canada Exemplary Standing), and embedded law-enforcement partnerships are the true assets. Governance is led by CEO Sarah Banbury with a Board of Directors, and the agency is a branch of the national Canadian Mental Health Association network.

Name

Canadian Mental Health Association Simcoe County

Legal name

Canadian Mental Health Association, Simcoe County Branch

Website

https://cmhastarttalking.ca

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

CMHA Simcoe County is a non-profit charitable organization founded in 1960 that delivers free, government-funded mental health and addiction services across Simcoe County and North Simcoe Muskoka through crisis intervention, youth and adult programs, addiction care, supportive housing, and specialized services for Indigenous, Francophone, and 2SLGBTQIA+ communities.

Ownership category

akta.pro rank

Product category

Community Mental Health and Addiction Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Community mental health services
• Addiction and recovery programs
• Crisis intervention support
• Mobile crisis response teams
• Harm reduction programs

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Funding: Funded by the Ministry of Health and Long-Term Care, Mental Health Branch. As a non-profit charitable association, the primary revenue stream is government funding for mental health services.
2. Donations and Fundraising: Ongoing fundraising events and donations from community members. The organization conducts various fundraising campaigns including general donations, memorial donations, holiday gift program, and legacy/planned giving.
3. Community Fundraising Campaigns: Host fundraising events, bequests and planned giving programs, Tree leaf dedications ($500 per leaf per year), and partnership events with community organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

CMHA Simcoe County Branch is a community-based non-profit mental health and addiction service agency that provides free, voluntary, client-centred programs across Simcoe County and the North Simcoe Muskoka region. Core offerings include 24/7 crisis intervention (crisis line, mobile crisis response, crisis beds, justice safe beds), youth services for ages 12–24, adult mental health services, addiction counselling and harm reduction, family support, case management, Assertive Community Treatment Team (ACTT), Early Psychosis Intervention, peer support, supportive housing, and priority-population services for Indigenous, Francophone, and 2SLGBTQIA+ clients, delivered in person and via telemedicine.

Product overview

Canadian Mental Health Association Simcoe County Branch operates as a community-based mental health and addiction services organization offering a comprehensive portfolio of programs and services. The organization provides a coordinated care model spanning crisis intervention (24/7 crisis line, mobile crisis response, crisis beds, justice safe beds), youth services (ages 12-24), adult services, addiction services (including harm reduction, counseling, opioid treatment, withdrawal management), family support, case management, Assertive Community Treatment Team, Early Psychosis Intervention, peer support, and specialized priority population services including transgender health, French-language navigation, and Indigenous-focused case management. Services are delivered through multiple locations in Barrie, Orillia, Midland, and Collingwood, with telemedicine/virtual care capabilities. The organization also provides community housing (Community Homes for Opportunity), food programs (Urban Pantry), and court diversion/justice programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis Intervention and Community Response Program 24/7 crisis services for individuals in mental health or addiction crisis across Simcoe County, including a crisis phone line (Local 705-728-5044 / Toll-Free 1-888-893-8333), Mobile Crisis Response Teams co-deployed with police partners (Barrie Police Services, South Simcoe Police Services, Orillia OPP), crisis beds for diversion from hospitalization, and Justice Safe Beds for diversion from incarceration.
• Youth Services (Ages 12–24) Mental health and addiction support for youth aged 12–24 across Simcoe County, including case management, addiction counselling, court support, early psychosis intervention, dual diagnosis case management, and crisis services, delivered in person and via virtual care.
• Adult Services Comprehensive mental health services for adults across Simcoe County, including addiction services, case management, Assertive Community Treatment Team (ACTT), Ontario Structured Psychotherapy (CBT for depression and anxiety), Peer Support, Nurse Practitioner Program, RSVP Clubhouse, Dual Diagnosis Case Management, and Community Justice Programs.
• Family Support Program Skills teaching, system navigation, education, and support groups for family members and caregivers of individuals living with mental health or addiction challenges.
• Addiction Services Comprehensive addiction services for individuals aged 12 and up concerned about substance use, gambling, gaming, or technology use, including one-to-one therapy, group therapy, harm reduction, specialized programs, and the new Single Session Addiction Therapy Program.
• Case Management Goal-oriented case management for individuals diagnosed with serious mental illness, providing daily living assistance, life skills development, crisis management, and system navigation, including Indigenous-focused case management.
• Assertive Community Treatment Team (ACTT) Multidisciplinary mental health team providing intensive, ongoing treatment and support in the community for individuals with serious persistent mental illness in Barrie, Collingwood, Orillia, Midland, and Penetang, including the dedicated North Simcoe ACT Team in Orillia.
• Early Psychosis Intervention Program (EPI) Specialized assessment, treatment, and recovery support for young people aged 14–35 experiencing first-episode psychosis within five years of onset.
• Telemedicine / Virtual Care Virtual care appointments delivered via the Ontario Telemedicine Network (OTN) with RN-provided technical and clinical support at sites in Barrie, Collingwood, Innisfil, Midland, and Orillia.
• Community Homes for Opportunity (CHO) Supportive affordable housing program for individuals aged 16 and older living with serious mental illness, providing congregate residential settings.
• Ontario Structured Psychotherapy Program Cognitive Behavioral Therapy (CBT) services for managing depression, anxiety, and related disorders, delivered as part of the Ontario Structured Psychotherapy Program.
• Peer Support Support provided by individuals with lived experience of mental health and addiction challenges, offering mentorship and practical guidance to peers.
• Nurse Practitioner Program Healthcare services delivered by nurse practitioners for individuals accessing CMHA SCB's mental health and addiction services.
• RSVP (The Clubhouse) Social-recreational clubhouse program supporting individuals in their recovery through employment, education, and social activities.
• The Urban Pantry Program Community food program providing food access support for individuals and families in Barrie.
• HART Hub Harm reduction programming and support services delivered in partnership with Simcoe County to support individuals affected by substance use and mental health challenges.
• Back on Track Ontario's remedial measures program for impaired drivers, providing assessment and education as part of the broader Community Justice Program.
• Community Justice Program Court support and diversion services for individuals with mental health or addiction challenges involved with the criminal justice system.
• Harm Reduction Services Client-centered harm reduction services including Naloxone kit distribution, the Exchange Works program, and safe substance use education.
• Opioid Treatment Program Individual counselling and support for individuals concerned about opioid use or those on Opioid Agonist Treatment.
• Umbrellas Treatment Program Self-referred counselling and support for pregnant women or mothers of children aged 6 and under who are concerned about substance use.
• Withdrawal Management Community-based support for individuals working toward personal or doctor-assisted substance withdrawal goals.
• Gambling, Gaming and Technology Program Individual counselling for individuals aged 12 and up concerned about gambling, video gaming, or technology use.
• Dual Diagnosis Case Management Intensive case management for Barrie residents aged 16 and older with serious mental illness and developmental disability.
• North Simcoe Muskoka Transgender Health Services Gender-affirming care and culturally appropriate services for trans and gender-diverse people and their families in the North Simcoe Muskoka region.
• Services de navigation en français (French Navigation Services) French-language navigation services providing individual and group support, workshops, family support, and referrals for Francophone individuals and families in Simcoe County seeking mental health and addiction services.
• Indigenous Case Management and Indigenous Navigator Indigenous-focused case management, support, and service navigation delivered in collaboration with Indigenous agencies, including an Indigenous Navigator embedded in the Crisis Intervention program.
• Single Session Addiction Therapy One-hour addiction therapy session for individuals unsure about ongoing therapy, needing a touch base about substance use topics, or seeking a one-time reconnect without committing to long-term therapy.
• Addiction Support and Education Circle (ASEC) Group treatment program delivered in partnership with Mamaway Wiidokdaadwin and CMHA Muskoka Parry Sound, combining Indigenous and Western healing approaches for people wanting to make changes to alcohol or drug use.

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Spare RoomminorStrategic or Co-development Partner · 28 April 2026Collaborative partnership for the TWOgether art exhibition and catalog/vinyl release during Mental Health Awareness Month. Spare Room is a shared artist studio space and creative community hub. Proceeds from limited-edition catalogs ($50) support CMHA SCB programs.
• StART Making SenseminorStrategic or Co-development Partner · 28 April 2026Partner in the TWOgether collaborative exhibition bringing together twenty artists (ten established, ten emerging) to create original works inspired by mental health. Exhibition ran May 1-31 at Spare Room gallery.
• South Simcoe Ball Hockey LeaguesminorGTM or Marketing Partner · 14 April 2026Partnership for the Inaugural Tournament of Hope in memory of Destiny Ali. Proceeds from the tournament benefit CMHA SCB. Event held August 14-16, 2026.
• Barrie ColtsminorGTM or Marketing Partner · 8 January 2026Partnership for Talk Today mental health awareness game and Hockey Talks 2026 events. Youth hockey teams hosted events to raise awareness and funds for CMHA SCB.
• Mindful ApparelminorGTM or Marketing Partner · 1 June 2025More Than Mental Health campaign partnership. Attended 29 events, connected with nearly 3,000 people, and raised almost $10,000 since June launch.
• Mamaway WiidokdaadwinminorStrategic or Co-development PartnerIndigenous partner in the Addiction Support and Education Circle (ASEC) program, combining Indigenous and Western approaches to healing for people working on alcohol or drug use concerns.
• CMHA Muskoka Parry SoundminorStrategic or Co-development PartnerPartnership in the Addiction Support and Education Circle (ASEC) program, providing group treatment combining Indigenous and Western healing approaches.
• Barrie Police ServicescoreChannel Partner/ Reseller/ DistributorMobile Crisis Response Teams (MCRT)/Crisis Outreach and Support Team (COAST) partnership. Mental health and addictions expert paired with officer in vehicle, responding to mental health calls for service through 911/police dispatch.
• South Simcoe Police ServicescoreChannel Partner/ Reseller/ DistributorMobile Crisis Response Teams (MCRT)/COAST partnership. Mental health expert partnered with officers responding to mental health calls in South Simcoe region.
• Orillia OPPcoreChannel Partner/ Reseller/ DistributorMobile Crisis Response Teams (MCRT)/COAST partnership. Mental health expert partnered with Ontario Provincial Police responding to mental health calls in Orillia area.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Kids Help Phone: National 24/7 crisis support service for youth that overlaps with CMHA SCB's youth crisis line, case management, and early psychosis intervention offerings for the 12-24 age cohort.
• CMHA Halton Region Branch: Ontario CMHA branch offering a similar portfolio of mental health, addiction, crisis, and community support programs in Halton Region under the same national organizational model as CMHA SCB.
• Canadian Mental Health Association Toronto: Another Ontario CMHA branch delivering mental health and addiction services, case management, crisis support, and peer-led programming in the Greater Toronto Area under the same national CMHA umbrella.
• ConnexOntario: Province-wide mental health, addiction, and problem gambling service information system that competes with CMHA SCB's system navigation function as a referral gateway for Ontario residents.
• CMHA Durham: Ontario CMHA branch with equivalent program structure including ACTT, case management, addiction services, and crisis response for clients in Durham Region.
• CMHA Peel Dufferin: Adjacent Ontario CMHA branch with comparable service mix — case management, addiction counselling, youth services, and peer support — competing for similar Ministry of Health funding.
• CMHA York Region and South Simcoe Branch: Neighbouring Ontario CMHA branch whose catchment overlaps with South Simcoe, offering directly comparable addiction, crisis, and case management services drawing from the same funding pool.
• CMHA Muskoka Parry Sound Branch: Partner CMHA branch in the Addiction Support and Education Circle program; operates in the adjacent North Simcoe Muskoka region with similar community mental health and addiction mandates.

Others

• 211 Ontario: Free, confidential helpline and online directory for community, social, health, and government services across Ontario, partially overlapping with CMHA SCB's navigation and referral pathways for mental health and addiction services.

Broad incumbents

• Waypoint Centre for Mental Health Care: Specialty mental health hospital in Penetanguishene serving the same Simcoe County/North Simcoe Muskoka region, providing inpatient and outpatient mental health and addiction services that overlap with CMHA SCB's community offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StartTalking1
• Facebookfacebook.com/CMHA-Simcoe-County-Branch-XXXXX

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Mental Health Association Simcoe County