Show Technic
Show Technic (Music Market s.r.o.) is a Bratislava-based exclusive distributor and authorized dealer of professional lighting, audio, and DJ equipment, serving restaurants, bars, clubs, theaters, schools, and event companies in Slovakia and the Czech Republic via showroom, e-commerce, and rental.
- Company typePrivate
- Founded1989
- HeadquartersBratislava
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Show Technic does
Show Technic, operating under the legal entity Music Market s.r.o., is a Bratislava-based distributor and retailer of professional lighting, audio, and DJ equipment that has been in continuous operation since 1989 (35+ years). The company holds exclusive distribution rights for Void Acoustics and Numark in Slovakia and for ALTO Professional across Slovakia and the Czech Republic, complemented by authorized dealer relationships with Pioneer DJ, Denon DJ, and Highlite. Its customer base spans restaurants, bars, clubs, discotheques, theaters, schools, and event companies, indicating a diversified SMB and institutional segment mix.
Show Technic generates revenue across three streams: equipment sales, equipment rental, and event services. The commercial footprint combines a physical showroom in Bratislava with a multi-site e-commerce operation, including a consolidated marketplace (55.sk) and dedicated brand storefronts such as pioneerdj.sk, numark.sk, and altoprofessional.sk. Free shipping is offered on orders above €100, signaling a transactional SMB pricing posture rather than enterprise contracting.
The company is structured as a privately held Slovak limited liability company (s.r.o.) under IČO 31 318 886, with a small team of 1–10 employees. There is no public indication of subscription, financing, or managed-service tiers, and no disclosed AI, automation, or data-driven product capability. The operating model is fundamentally a specialized distribution and retail business with an attached rental/services arm, leveraging territorial exclusivities as its primary competitive lever.
Show Technic firmographics
Firmographics- Name
- Show Technic
- Legal name
- Music Market s. r. o.
- Website
- https://55.sk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Show Technic (Music Market s.r.o.) is a Bratislava-based exclusive distributor and authorized dealer of professional lighting, audio, and DJ equipment, serving restaurants, bars, clubs, theaters, schools, and event companies in Slovakia and the Czech Republic via showroom, e-commerce, and rental.
- Ownership category
- akta.pro rank
Show Technic industry classification
Industry- Product category
- Professional Audio and Lighting Equipment Distribution
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)
- akta.pro secondary industries
- DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC), Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Backline & Musical Instrument Rental (MPAGAKAJ)
Keywords
Where Show Technic is headquartered
LocationHeadquarters
- HQ city
- Bratislava
Offices1 record
Markets served
Show Technic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Retail and wholesale sales of professional lighting, sound, projection, and DJ equipment from exclusive brands including Pioneer DJ, Numark, Denon DJ, Void Acoustics, and ALTO professional.
- Equipment Rental: Rental services for lighting and sound equipment for events, parties, and temporary installations.
- Event Services: Sound, lighting, and aluminum construction services for events, concerts, and cultural activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Show Technic product offering
Product offeringCore offering
Show Technic is a specialized retailer, wholesaler, and exclusive distributor of professional lighting, sound, and DJ equipment for hospitality venues, performing arts, events, and educational institutions in Slovakia and the Czech Republic. The company supplies professional lighting fixtures, sound reinforcement systems, DJ controllers/mixers, and projection equipment from exclusive brands such as Pioneer DJ, Numark, Denon DJ, Void Acoustics, ALTO Professional, and Highlite. In addition to equipment sales, Show Technic delivers turnkey venue installations, equipment rental, and event production services.
Product overview
Show Technic (Showtechnic Music Market s.r.o.) is a specialized retailer and wholesaler of professional lighting, sound, and DJ equipment based in Slovakia. The company operates as an authorized dealer and exclusive importer for major brands including Pioneer DJ, Numark, Denon DJ, Void Acoustics, ALTO Professional, and Highlite. Their product portfolio spans professional lighting equipment, professional sound/audio systems, DJ equipment, and projection technology for venues such as discotheques, bars, restaurants, concert halls, theaters, cultural venues, schools, and corporate clients. The company offers turnkey solutions for venue setup including consultation, equipment selection, installation, and post-warranty service. Additional services include equipment rental, professional training, event production support, and a physical showroom for hands-on product testing.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 35 years of industry experience providing professional advice and consultation
Companies that use Show Technic
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Show Technic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Show Technic partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Pioneer DJcoreAuthorized dealer of Pioneer DJ equipment for the Slovak market. Pioneer DJ products are featured prominently on their main website and dedicated pioneerdj.sk site.
- NumarkcoreExclusive distributor of Numark products for Slovakia. Additional dedicated website at numark.sk. Also authorized dealer status.
- Denon DJcoreAuthorized dealer of Denon DJ equipment, featuring their products in the product portfolio.
- Void AcousticscoreExclusive distributor (exclusive importer) of Void Acoustics for Slovakia. Promoted as exclusive brand representation on their website.
- ALTO professionalcoreExclusive distributor of ALTO professional for Slovakia and Czech Republic. Dedicated website at altoprofessional.sk.
- HighliteminorAuthorized dealer of Highlite products. Additional website link to highlite.com for product reference.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Show Technic competitors and assessment
Company assessmentDirect peers
- Thomann: Thomann is Europe's largest online retailer of musical instruments, pro audio, lighting, and DJ equipment, headquartered in Germany with pan-European shipping. It is the most direct competitor to Show Technic's online retail model across the same product categories, although at vastly larger scale.
- Andertons Music: Andertons Music is a UK-based musical instrument and pro audio retailer with a large e-commerce operation and physical stores. It sells overlapping product categories (pro audio, PA, DJ equipment from brands like Pioneer DJ and Numark) and competes for the same pro-DJ buyer.
- KMR Audio: KMR Audio is a UK-based specialist retailer/distributor for professional studio and live-sound equipment, including Void Acoustics-style premium brands. Comparable to Show Technic as a pro audio specialist with both retail and distribution functions.
- Bax Music: Bax Music is a large Benelux-based retailer of musical instruments, pro audio, DJ, and lighting equipment with strong European e-commerce reach. It sells overlapping categories (Pioneer DJ, PA, lighting, event tech) to similar customers.
- Music Store Professional: Music Store Professional is a major German retailer and e-tailer of pro audio, lighting, DJ, and studio gear with both a physical superstore and online platform. It competes in the exact same product verticals as Show Technic (PA, lighting, DJ controllers, mixers) from a regional European base.
- DJ TechStore: DJ TechStore is a UK-based online specialist in DJ equipment (Pioneer DJ, Numark, Denon DJ brands that Show Technic carries), making it a direct competitor for the same DJ-gear customers in Europe.
Broad incumbents
- LD Systems (Adam Hall Group): LD Systems, part of Adam Hall Group, is a German pro-audio and lighting brand and distributor selling PA systems, lighting, and event tech across Europe through dealer networks. It operates as both manufacturer and competing distributor in Show Technic's product categories.
- Sweetwater: Sweetwater is the largest US-based online retailer of musical instruments and pro audio equipment, with deep technical sales-engine coverage. While US-domestic, it shapes global e-commerce expectations and competes with Show Technic for any international brand-direct customer.
Regional players
- HiFi & Music Shop (hifiworld.sk / Slovak competitors): Smaller Slovak and Czech hi-fi/pro audio specialty retailers operating in the same region as Show Technic, competing on premium audio brands and local customer service. Comparable at the regional competitive level for Slovakia-based buyers.
Others
- Highlite International: Highlite is a Netherlands-based manufacturer and distributor of professional lighting, sound, and stage equipment that Show Technic already carries as an authorized dealer. It is included as an adjacent supplier/partner rather than a direct competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Show Technic social profiles
Digital presenceShow Technic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Show Technic leadership team
Management profileNumber of profiles
Show Technic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Show Technic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Show Technic
What does Show Technic do?
Show Technic is a specialized retailer, wholesaler, and exclusive distributor of professional lighting, sound, and DJ equipment for hospitality venues, performing arts, events, and educational institutions in Slovakia and the Czech Republic. The company supplies professional lighting fixtures, sound reinforcement systems, DJ controllers/mixers, and projection equipment from exclusive brands such as Pioneer DJ, Numark, Denon DJ, Void Acoustics, ALTO Professional, and Highlite. In addition to equipment sales, Show Technic delivers turnkey venue installations, equipment rental, and event production services.
Is Show Technic a public or private company?
Show Technic is a private company. It is classified as unknown and is currently operating.
When was Show Technic founded?
Show Technic was founded in 1989. It employs 1 to 10 people.
Where is Show Technic based?
Show Technic is headquartered in Bratislava.
How does Show Technic make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental and event Services.
Who are Show Technic's main competitors?
Direct peers on record are Thomann, Andertons Music, KMR Audio, Bax Music, Music Store Professional and DJ TechStore. Broad incumbents are LD Systems (Adam Hall Group) and Sweetwater. HiFi & Music Shop (hifiworld.sk / Slovak competitors) is listed as a regional player. Highlite International is listed as an others.
Does Show Technic have an API?
No public API is recorded for Show Technic.
What industry is Show Technic in?
Show Technic's product category is Professional Audio and Lighting Equipment Distribution. Its primary akta.pro industry code is MPAIAJAH, Instrument & Pro Audio Retail (Online/Brick-and-Mortar), with a secondary code of MPAIAJAC, DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers). Its SIC code is 5731.