highlitetoronto Inc.

What highlitetoronto Inc. does

Highlite Toronto Inc. operates a premium photo booth and interactive entertainment service business headquartered in the Greater Toronto Area (Markham, Ontario), serving weddings, corporate and branded events, and private celebrations across Southern Ontario with a parallel Vancouver/BC presence via a separately branded site. Its product portfolio includes the Highlite Pro Photo Booth (DSLR, studio lighting, instant prints), the Digital Photo Booth, the 360 Video Booth with a motorized arm and sub-3-minute editing, the GLAM beautification filter (facial detection and real-time skin smoothing), the AI Robo Sketch (generative AI portraits trained on over 6,000 hand-drawn images, produced in under 45 seconds), the Audio Guestbook add-on, and a Branded Events service line for corporate activations.

The technology stack combines Canon DSLR hardware, studio lighting, motorized 360-degree capture rigs, on-device computer vision for the GLAM filter, and generative AI for the Robo Sketch, with a real-time live gallery and digital sharing layer (text/email) and an event-level analytics dashboard. AI is positioned as a differentiator (Robo Sketch, GLAM) but operates as a feature layer on top of a fundamentally event-services and hardware-rental business rather than as a standalone software product.

Highlite generates revenue on a per-event, quote-based transaction model. Core booth packages are priced by quote; add-on customization is publicly disclosed at $50-$1,800+ per item (custom backdrops $500+, vinyl-wrapped booths $1,400+, 3D flower backdrops $400, custom templates $75 + HST each, outdoor setup $50+). Customers book through a website quote request form; events are delivered on-site with bundled attendants. The go-to-market is digital-first (website, Instagram, Facebook, LinkedIn) and event-driven, with named enterprise anchors (Keurig Dr Pepper, Spectrum, Porsche North Toronto) on multi-year and multi-location engagements. The company is privately held, founded in 2021, with 1-10 employees and no disclosed funding, revenue, or external investors.

Name

highlitetoronto Inc.

Legal name

highlitetoronto Inc.

Website

https://highlitetoronto.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Highlite Toronto Inc. is a premium photo booth and interactive entertainment service that rents DSLR photo booths, 360-degree video booths, AI portrait generators, and branded event activations to weddings, corporate clients, and private celebrations across Southern Ontario and Vancouver/BC.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

Keywords

• Photo booth rental
• Event entertainment services
• 360 video booth
• AI portrait generation
• Corporate branded activations

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Photo Booth Rental and Services: Event-based photo booth rental services including Pro Photo Booth, Digital Photo Booth, 360 Video Booth, GLAM Booth, and AI Robo Sketch. Pricing varies by booth type, customization options, and event duration. Revenue is generated through per-event service fees with various add-on customization options.
2. Customization Add-ons: Additional revenue from customization options including custom backdrops ($500+), custom vinyl wrapped booths ($1400+), custom enclosure backdrops ($1800+), 3D flower backdrops ($400), custom templates ($75+ HST each), and outdoor setup packages ($50+).
3. Branded Corporate Events: Corporate branding services including custom vinyl wrapping, branded backdrops, customized photo templates and overlays, personalized email/text sharing messages, and custom live galleries for marketing activations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Highlite Toronto rents and operates a portfolio of premium photo booth and interactive entertainment experiences delivered on-site at weddings, corporate events, and private celebrations across Southern Ontario. Its lineup includes DSLR-based Pro and Digital photo booths, a 360-degree video booth with motorized arm, an AI-powered hand-drawn portrait device (AI Robo Sketch), a facial-detection beautification filter booth (GLAM), and an audio guestbook service, with a dedicated Branded Events package for corporate activations.

Product overview

Highlite is a premium photo-booth entertainment company offering a portfolio of booth experiences for events. The core product lineup includes the PRO PHOTO BOOTH (flagship premium booth with DSLR quality and instant printing), DIGITAL PHOTO BOOTH (digital sharing-focused with live galleries), 360 VIDEO BOOTH (360-degree video capture with effects), AI ROBO SKETCH (AI-generated hand-drawn portraits), and GLAM PHOTOBOOTH (beautification filter with facial detection). These are complemented by the AUDIO GUESTBOOK (add-on service for audio message capture) and BRANDED EVENTS service (corporate customization). The company operates primarily in Southern Ontario, Canada, serving weddings, corporate events, and private celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• AI Robo Sketch: AI-powered device that takes photos of users and generates real-life sketched portraits using the latest AI technology, delivering sketches in under 45 seconds.
• GLAM
• Audio Guestbook

Products and services

• Highlite Pro Photo Booth Premium on-site photo booth rental that delivers studio-quality photos using Canon DSLR cameras and studio lighting, with instant physical prints (2x6 strips or 4x6 rectangles) and digital sharing via text and email. Includes one to two on-site attendants, live gallery, custom templates, backdrops, and start screens. Targeted at weddings, corporate events, and premium private celebrations in Southern Ontario.
• Highlite Digital Photo Booth Digital-first photo booth rental with instant sharing via text or email, a live gallery updated in real time, and multiple capture modes including photos, boomerangs, GIFs, and videos. Offers overlay, template, start screen, and LED lighting customization. Aimed at events where digital delivery and social sharing are prioritized.
• Highlite 360 Video Booth On-site 360-degree video booth rental that uses a motorized rotating arm with safe-stop obstruction detection to capture full-circle video shots. Advanced editing adds slow-motion, boomerang effects, and background music, with edited videos delivered in under three minutes via email. Targeted at events seeking high-impact shareable video content.
• Highlite AI Robo Sketch On-site AI-powered device that photographs guests and generates real-life hand-drawn sketched portraits in under 45 seconds using a generative AI model trained on more than 6,000 hand-drawn photos. Includes on-site team support and optional custom branding on the printed sketch footer. Delivered as an entertainment and keepsake experience at events.
• GLAM Photo Booth Premium beautification photo booth rental featuring facial detection and image processing that automatically applies skin-smoothing, glow, and beauty effects for an airbrushed look. Uses a studio-quality DSLR camera and lighting, and delivers both digital and physical prints. Marketed as a glamour and beauty-themed booth experience.
• Audio Guestbook On-site audio recording service where guests pick up a phone-style handset to leave voice messages, well-wishes, or advice that are captured as high-quality WAV audio files. Supports a personalized pre-event greeting message and capacity for up to 36 hours of continuous recording. Sold as a keepsake add-on to event packages.
• Branded Events Customized corporate photo booth experience package combining any Highlite booth with branded customization including vinyl-wrapped booth exteriors, branded backdrops, custom photo templates and overlays, personalized email/text sharing messages, and a branded live gallery. Includes an analytics dashboard that tracks captures, shares, and survey completions. Targeted at corporate clients running galas, year-end parties, brand activations, product launches, and multi-location corporate events.

Quantifiable outcome

• Photo/video captures processed: 367 total captures from a single branded event
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pixster Photo Booths: Larger, established North American photo booth rental company operating across multiple U.S. markets with corporate and event focus. Comparable in target market (corporate + social events) and offering (photo/video booths), but at broader scale and multi-city footprint.
• The Knot Worldwide (photo booth vendor network): Major wedding marketplace and vendor platform that aggregates photo booth and event services vendors in North America. Comparable as a competitive channel/marketplace for wedding event bookings, though operates at a different layer (aggregator rather than operator).

Direct peers

• Highlite Vancouver: Direct sister operation under the Highlite brand serving British Columbia with the same booth lineup (Pro, Digital, 360, GLAM, AI Robo Sketch) and service model. Operates under the same brand and likely shares playbook, making it the most directly comparable peer.
• The Light Smith: Toronto-area event photo and video experience provider offering photo booths and similar experiential services for weddings and corporate events. Geographic overlap and directly comparable service mix in the same local market.
• Open Air Photo Booth: Photo booth rental company focused on premium open-air setups for weddings and corporate events. Comparable product offering and target customer segments (high-end weddings, corporate clients) with similar studio-quality positioning.
• Flash Bar Photo Booth: Canadian photo booth rental company offering similar booth formats (open-air, enclosed) for weddings, corporate events, and brand activations. Directly comparable product lineup and North American target market.
• Snapbar: U.S.-based photo booth and digital activation company serving corporate events and brand activations with analytics-driven offerings. Highly comparable in product (open-air booths, GIFs, branded experiences) and enterprise marketing use cases.
• ShutterBooth: Established photo booth rental brand in North America offering enclosed and open-air booths for weddings and corporate events. Comparable product mix, customer segments, and event-services model with broader geographic reach.

Emerging players

• Simple Booth: Photo booth software/hardware platform provider serving photo booth operators. Partially comparable as enabling technology in the same product category, though it competes as a vendor to operators rather than as a direct event-services peer.
• Booth by Bryant: Smaller, premium-positioned photo booth operator serving social and corporate events in select North American markets. Comparable product lineup (open-air booths, branded experiences) with a similar premium rather than budget positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100085696014749
• LinkedInlinkedin.com/company/highlite-toronto
• Instagraminstagram.com/highlitecanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about highlitetoronto Inc.