Allodium Games

What Allodium Games does

Allodium Games (legal entity Allodium s.r.o.) is a Prague-based, privately held game studio founded in 2007 that designs and supplies online scratchcard games — known in the industry as eInstants — exclusively to national and state lottery operators. Since 2017 the company has been laser-focused on the online scratchcard vertical, evolving from a broader creative agency into a specialist studio with a portfolio of 100+ proprietary titles spanning classic retail-inspired games, digital-only higher-volatility games, and Brand IP partnerships such as Pac-Man (with Bandai Namco).

The company's technology stack centers on a flexible game-generation platform supporting both pre-generated games (engineered for guaranteed profit and license compliance, a hard requirement for regulated lotteries) and RNG-based mechanics. Game formats include Scratch/Click & Reveal, Match 3+, Key Number Match, Find Symbols, Progressive Jackpots, and Free Spins, with custom math models per operator. The portfolio is designed for localization and adaptation across markets, and the company holds WLA-SCS compliance, ISO 27001 certification, and Associate Membership in European Lotteries, positioning it to bid for regulated lottery procurement.

Commercially, Allodium operates a sales-led, direct B2B model: it licenses games — both bespoke and off-the-shelf — to lottery operators via custom, quote-based agreements, and bundles game delivery with strategic consulting, analytics, marketing support, math modeling, and customer-care services. Its named customers include Sazka (Czech Republic), Tipos (Slovakia), UNL (Ukraine), Totalizator Sportowy (Poland), Nederlandse Loterij, and the UK National Lottery. Disclosed performance outcomes include +87.9% monthly players and +75.8% monthly bets for Tipos in the first year of partnership and +28% higher player acquisition for the Pac-Man Family game. Headcount is in the 11–50 range, no funding rounds are disclosed, and the company is described as actively operating across Europe.

Name

Allodium Games

Legal name

Allodium s.r.o.

Website

https://allodiumgames.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Allodium Games is a Prague-based game studio founded in 2007 that designs and licenses online scratchcard (eInstant) games exclusively to national and state lottery operators across Europe, combining a 100+ title proprietary portfolio with strategic consulting, math modeling, and compliance services.

Ownership category

akta.pro rank

Product category

Online Scratchcard Software

NAICS

Other Gambling Industries (71329), Doll, Toy, and Game Manufacturing (339930)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industries

Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

Keywords

• Online scratchcard games
• Lottery game software
• Instant win games
• IGaming development
• Lottery platform solutions

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Game Licensing and Delivery: Bespoke and off-the-shelf online scratchcard games licensed to lottery operators. Pricing model based on custom agreements with each operator. Games delivered as complete solutions including math models, themes, and technical integration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Allodium Games designs, develops, and licenses online scratchcard (eInstants) games exclusively to national and state lottery operators. The studio offers a portfolio of 100+ games spanning bespoke creations and off-the-shelf titles with localized mechanics (Scratch/Click & Reveal, Match 3+, Key Number Match, Find Symbols, Progressive Jackpots, Free Spins), supporting both pre-generated (guaranteed profit, license compliance) and RNG-based gameplay, combined with strategic consulting, analytics, math modeling, and integration support for operators transitioning land-based scratchcards to online channels.

Product overview

Allodium Games is a specialized online scratchcard (eInstants) game studio serving national and state lottery operators. The company offers a complete solution combining 100+ proprietary games (spanning Classic Titles, Digital-Only Games, and Brand IP partnerships like Pac-Man) with strategic consulting, game design, and operational support services. Their game portfolio includes specific titles such as Black Pearl, Advent Calendar, Traveller, Pac-Man Family, and Pirates Gold, with mechanics ranging from Scratch/Click & Reveal to Match 3+ and Progressive Jackpots. Games are available as both bespoke custom creations and off-the-shelf localized products, with technology options including pre-generated (for guaranteed profit/license compliance) or RNG-based systems. The company provides holistic expertise including strategic guidance, seamless land-to-online transition support, and end-to-end operational assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• eScratchcards (eInstants) Online digital scratchcard games featuring Scratch/Click & Reveal, Match 3+, Key Number Match, Find Symbols, Progressive Jackpots, and Free Spins mechanics, available as pre-generated (for guaranteed profit and license compliance) or RNG-based systems. Delivered to national and state lottery operators as bespoke or off-the-shelf localized titles.
• Black Pearl (CZ) Proven evergreen bestseller online scratchcard game delivered for the Czech lottery market (Sazka).
• Advent Calendar (SK) Seasonal blockbuster online scratchcard game delivered for the Slovak lottery market (Tipos).
• Traveller (PL) Bespoke online scratchcard game tailored specifically for the Polish lottery market (Totalizator Sportowy).
• Pac-Man Family Multi-market brand IP online scratchcard game featuring Pac-Man characters (licensed from Bandai Namco), delivering +28% higher player acquisition versus standard games for lottery operators.
• Pirates Gold Online scratchcard game described by Allodium as a next-level online hit across operator portfolios.
• Strategic Guidance Services Consulting, analytics, and strategies delivered by Allodium to optimize marketing, player engagement, and performance for lottery operators expanding into online scratchcards.
• Seamless Transition Services Expert services for bringing land-based scratchcards online without cannibalizing existing land-based revenue streams, targeted at lottery operators.
• End-to-End Support Comprehensive guidance covering marketing, game design, math modeling, and customer care for lottery operators adopting online scratchcards.

Quantifiable outcome

• +87.9% monthly players and +75.8% monthly bets for Tipos in first year
• +4 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Tipos (Slovakia)coreChannel Partner/ Reseller/ DistributorSlovak national lottery operator. Allodium delivered 35+ games to Tipos, resulting in +87.9% monthly players and +75.8% monthly bets in first year. Online scratchcards became significant revenue driver for the operator.
• Sazka (Czech Republic)coreChannel Partner/ Reseller/ DistributorCzech lottery operator. Allodium became leading supplier of online scratchcards with great products and elegant solutions. Fast time to market with creative yet robust game offerings.
• UNL (Ukraine)coreChannel Partner/ Reseller/ DistributorUkrainian lottery operator. Strategic partnership created successful new game category that stands out from other iLottery offerings. Boosted online player base with innovative scratchcard experiences.
• Totalizator Sportowy (Poland)coreChannel Partner/ Reseller/ DistributorPolish national lottery operator.
• Nederlandse LoterijcoreChannel Partner/ Reseller/ DistributorDutch national lottery operator.
• UK National LotterycoreChannel Partner/ Reseller/ DistributorUK national lottery operator.
• European LotteriesminorOthersAllodium holds associate membership in European Lotteries, the industry association for European lotteries.
• Pac-Man (Bandai Namco)flagshipStrategic or Co-development PartnerBrand IP partnership with Pac-Man for multi-market game distribution. Pac-Man Family game delivered +28% higher player acquisition compared to standard games.
• World Lottery Association (WLA)minorOthersAllodium is WLA-SCS (Security Control Standard) compliant, meeting international security requirements for lottery suppliers.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Playtech: Playtech is a long-established iGaming platform and content supplier with lottery, sportsbook, and casino verticals. Comparable as a broad incumbent whose lottery and instant-win content addresses the same regulated operator base as Allodium.
• IGT (International Game Technology): IGT is the global incumbent in lottery systems, instant ticket printing, and digital lottery content for state and national lotteries. Comparable as a broad incumbent covering the same operator buyers with both retail and digital instant-win products.
• Light & Wonder (Scientific Games): Through its SciPlay and iGaming/content arms (and now acquired NeoGames), Light & Wonder is one of the largest suppliers to global lotteries and a broad iGaming content provider. Comparable as an incumbent offering overlapping scratchcard/eInstants content across B2C and B2B lottery channels.
• Pragmatic Play: Pragmatic Play is a multi-product iGaming content supplier (slots, live casino, bingo, virtual sports) expanding into lottery-adjacent verticals. Comparable as a broader content aggregator with growing scratch/instant-win offerings and overlapping licensing-and-distribution economics.

Emerging players

• Pariplay (now part of Light & Wonder / NeoGames): Pariplay operates the Fusion aggregation platform and produces its own iGaming content including scratch/instant-win titles, comparable in product mechanics and operator-licensing go-to-market even though its primary strength is aggregation.
• Realistic Games: Realistic Games develops slots, table games, and instant-win content for the regulated UK and European lottery/operator market. Comparable as a similarly sized niche UK-rooted studio serving the same regulated operator customer profile.
• Habanero: Habanero is a niche iGaming studio producing slots and instant-win content distributed via aggregators to operators. Comparable as a similarly sized B2B content studio pursuing licensing/royalty distribution to regulated operator platforms.
• Kalamba Games: Kalamba is a smaller studio producing slots and instant-win scratch content for regulated operators, with a similar B2B licensing model targeting the same European and emerging-market operators where Allodium's games are deployed.

Direct peers

• Inspired Entertainment: Inspired provides digital lottery content (eInstants), virtual sports, and gaming technology to lotteries and operators globally. Directly comparable in serving national/state lottery operators with online instant-win games, the same niche vertical Allodium targets.
• NeoGames (Aristocrat Interactive): Acquired by Aristocrat Lottery Solutions; NeoGames is one of the closest direct peers — a dedicated iLottery platform and content provider supplying national/state lotteries with eInstants and draw-based games. Highly comparable given Allodium's pure focus on iLottery scratchcard content for the same buyer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/allodiumgames

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allodium Games