What Juran does

Juran is a privately-held management consulting and training firm founded in 1979 by Dr. Joseph M. Juran, the originator of the Pareto Principle and a foundational figure in modern quality management. The company, now operating as a subsidiary of Attain Partners from its McLean, Virginia headquarters, delivers Lean Six Sigma certification programs (White Belt through Master Black Belt), Lean Expert and Quality by Design training, and methodology frameworks (the Juran Trilogy, the Juran Excellence Model, and the Roadmap to Excellence) to enterprise clients across defense, manufacturing, pharmaceutical, healthcare, food processing, and higher education verticals. Its commercial engine rests on three revenue streams: high-touch on-site advisory and consulting engagements, structured organizational assessments (including Cost of Poor Quality, Maturity, Opportunity, and Skills Detection assessments), and self-paced training delivered through the proprietary IMPRO online learning portal.

Juran's underlying technology stack centers on the IMPRO e-learning platform, which bundles self-paced modules, live webinars, one-on-one coaching, and certification project reviews, alongside bespoke assessment methodologies and Quality 4.0 advisory that integrates AI tools (machine learning for manufacturing data analysis and natural language processing for proactive quality management) into its belt training and advisory services. The business model combines enterprise field sales for consulting and on-site group training with an inside-sales, self-serve channel for individual certification enrollment, priced from $345 for a Yellow Belt self-paced course to $3,750 for a Black Belt training-and-certification program, with Master Black Belt engagements handled on a multi-year contract basis. Distribution is amplified through a content-led marketing engine comprising the All Things OpEx Blog, Quality Minute videos, Hot Topic webinars, case studies, and global speaking engagements led by CEO and Chairman Emeritus Dr. Joseph A. DeFeo.

Name

Juran

Legal name

Juran Institute

Website

https://juran.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Juran is a quality management and operational excellence consulting firm, founded by Dr. Joseph M. Juran in 1979, offering Lean Six Sigma certification training, advisory, and organizational assessments to enterprise clients across manufacturing, pharmaceutical, healthcare, defense, and other regulated industries.

Ownership category

akta.pro rank

Product category

Quality Management Consulting

NAICS

Professional and Management Development Training (611430), Professional, Scientific, and Technical Services (541), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Engineering Services (8711)

akta.pro primary industry

Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

akta.pro secondary industries

Project, Program & Portfolio Management Certifications (EDAAANAB), Certification & Licensing Exam Management Platforms (EDAFADAG)

Keywords

• Quality management consulting
• Lean six sigma training
• Operational excellence advisory
• Continuous improvement services
• Quality certification programs

Headquarters

HQ city

Southington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training and Certification Programs: Revenue from Lean Six Sigma belt certification programs (White Belt, Yellow Belt, Green Belt, Black Belt, Master Black Belt, Lean Expert, Quality by Design) delivered online through IMPRO platform or on-site. Programs include self-paced learning, live webinars, coaching, exams, and project reviews. Pricing ranges from $345 to $3,750 depending on program level and certification inclusion.
2. Advisory and Consulting Services: On-site consulting, coaching, and advisory services for implementing continuous improvement programs, quality management systems, and organizational assessments. Services include organizational health checks, process audits, root cause corrective action training, and ISO 9001 implementation support.
3. Organizational Assessments: Fee-based assessment services including Cost of Poor Quality (COPQ) assessments, Maturity assessments, Opportunity assessments, Skills Detection, and Stakeholder analysis. These assessments identify gaps and create roadmaps for improvement journeys.
4. Certification Project Reviews: Stand-alone project review services for professionals who have completed training but need external certification validation. One-hour virtual presentation to Master Black Belt coach with industry-recognized certification upon success.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Juran provides quality management and operational excellence consulting, training, and certification services to enterprises and individuals globally. Offerings include Lean Six Sigma belt certification programs (White through Master Black Belt), Lean Expert, Quality by Design, Root Cause Corrective Action, Advanced Statistics, and OpEx Champion Training delivered through the IMPRO online learning platform or on-site. The firm also delivers advisory and consulting engagements, organizational assessments (Cost of Poor Quality, Maturity, Opportunity, Skills Detection), professional coaching, standalone certification project reviews, and Quality 4.0 digital transformation advisory, all grounded in the proprietary Juran Trilogy methodology.

Product overview

Juran is a training and consulting company specializing in quality management and operational excellence. Its portfolio consists primarily of instructor-led and e-learning certification programs (Lean Six Sigma Belt programs ranging from White Belt through Master Black Belt, Lean Expert, Quality by Design, and Root Cause Corrective Action), professional services (coaching, advisory and consulting, organizational assessments, and professional project reviews), and the IMPRO online learning portal. Underpinning the portfolio are proprietary methodology frameworks — The Juran Trilogy (Quality Planning, Quality Control, Quality Improvement), The Juran Excellence Model (a layered QMS/OpEx framework), and the Roadmap to Excellence — which form the intellectual foundation for all training and consulting engagements. AI integration is embedded within the services (AI tools integrated into belt training and advisory), and the company additionally offers Quality 4.0 digital transformation advisory to help organizations modernize their quality management systems.

Differentiator

Problem solved

Functional benefit

Brands

• IMPRO: Juran's online learning portal providing comprehensive suite of online training modules for Lean, Six Sigma, Quality and Operational Excellence training and certification.

Products and services

• Lean Six Sigma White Belt Introductory-level training program covering the fundamentals of the Lean Six Sigma DMAIC methodology, designed for all workforce levels wanting to learn about LSS or to serve as project team members.
• Lean Six Sigma Yellow Belt Entry-level certification program teaching the fundamentals of improvement and the Lean Six Sigma DMAIC methodology, including 11 hours of self-paced online learning, live webinars, and a certification exam. Available with or without coaching (priced from $345 for self-paced training only).
• Lean Six Sigma Green Belt Intermediate-level certification program enabling participants to complete improvement projects with complex data analysis, with distinct tracks for manufacturing (with statistics) and services (simple stats). Green Belt projects typically yield 10x ROI and $100K+ savings for the organization.
• Upgrade to Lean Six Sigma Black Belt Accelerated Black Belt training track for Lean Six Sigma practitioners who already hold Green Belt certification, designed to advance them to Black Belt level. 19.5 hours with optional self-paced discount; certified projects must yield at least $250,000.
• Lean Six Sigma Black Belt Advanced-level certification program qualifying participants to lead and teach Lean Six Sigma at all organizational levels, mastering both graphical and statistical tools. Black Belt projects typically yield $500K in savings; 4 CEUs; 40 hours of training.
• Lean Six Sigma Master Black Belt Highest-level Lean Six Sigma certification producing experts capable of leading big data problem analyses, teaching belt programs, and being recognized by the Operational Excellence community. Requires personalized curriculum, portfolio submission, written exam (70% passing), oral project defense, and observed teaching sessions. MBB projects save organizations $1,000,000+ on average.
• Lean Expert Program Certification program training participants on key Lean methods and tools to improve value streams and create customer value, including Kata daily problem solving, error proofing, and 5/6S implementation. Includes 8 hours of project coaching.
• Quality by Design Green Belt Training program covering Quality by Design (QbD) and Design for Six Sigma (DFSS) methodologies at the Green Belt level for product or service development teams.
• Root Cause Corrective Action (RCCA) Program Focused training program on identifying and eliminating the underlying causes of problems to prevent recurrence, incorporating root cause analysis methods.
• Advanced Statistics for Testing and Experimentation Expert-level program introducing advanced statistical techniques used in engineering and Lean Six Sigma, including 110 hours of self-paced learning and 26 live expert-led webinars.
• OpEx Leadership Champion Training Program enabling leaders to perform as Operational Excellence Champions, covering mobilization of staff for improvement and engagement.
• Coaching Services Expert coaching services providing access to over 300 Attain Partners and Juran experts who specialize in helping organizations implement effective continuous improvement programs.
• Advisory & Consulting Services Strategic advisory and consulting services including organization-wide continuous improvement program implementation, strategic alignment and Hoshin Kanri deployment, and leadership development for sustained operational excellence.
• Professional Project Reviews for Certification Standalone project review service conducted by Master Black Belts, entitling participants to a one-hour virtual project presentation, feedback opportunity, and industry-recognized Lean Six Sigma certification upon success.
• Organizational Assessments Suite of assessment services including Cost of Poor Quality (COPQ), Maturity Assessment, Opportunity Assessment, Skills Detection, and Stakeholder Analysis to identify organizational gaps and create improvement roadmaps. Over 1,000 assessments completed; COPQ assessments provide 5:20 ROI.
• Quality 4.0 Digital Transformation Advisory Advisory services helping organizations align, adapt, or create a digital quality plan and excellence model roadmap for Quality 4.0 readiness, integrating AI and digital technology with quality management systems. Quality 4.0 can boost productivity by 10-15 percent.
• Quality Control & Assurance Services Consulting services spanning quality control and assurance, including ISO 9001 implementation support, supplier quality systems development, and integration with ERP and supply chain management systems.
• Quality by Design Consulting Advisory services helping design teams develop skills in understanding customer needs and designing products that meet those needs, integrating Quality by Design into product development programs.
• IMPRO Online Learning Portal Juran's proprietary online learning platform providing comprehensive self-paced and instructor-led training modules for Lean, Six Sigma, Quality, and Operational Excellence certification programs, with live webinars and one-on-one coaching options.

Quantifiable outcome

• Quality 4.0 can boost productivity by 10-15 percent
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Attain PartnerscoreOthersJuran is An Attain Partners Company. Attain Partners is the parent organization that owns Juran Institute. The partnership provides Juran access to over 300 additional professionals and experts beyond Juran's own 200+ professionals, enabling broader service delivery across industries.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company (Operations Practice): McKinsey's Operations Practice competes for the same large-enterprise operational excellence and quality transformation mandates that Juran addresses, but at a much larger scale and with a broader strategic consulting offering.
• Accenture (Operations & Quality practice): Accenture's operations consulting practice delivers large-scale quality, process excellence, and digital transformation engagements to Fortune 500 clients — overlapping with Juran's enterprise advisory/consulting and Quality 4.0 offerings, but as part of a much broader portfolio.

Direct peers

• MoreSteam: MoreSteam delivers Lean Six Sigma training, certification, and e-learning software (EngineRoom) targeting the same corporate training buyer and individual certification candidate as Juran's belt programs and IMPRO platform.
• GoLeanSixSigma.com: GoLeanSixSigma offers self-paced and instructor-led LSS certification across all belt levels at lower price points, serving a similar professional learner and corporate training buyer to Juran's IMPRO platform offerings.
• BMGI (Business & Management Group International): BMGI provides Lean Six Sigma consulting, training, and certification to global enterprises, overlapping closely with Juran's combination of belt training programs and on-site advisory/consulting engagements.
• TBM Consulting Group: TBM is a Lean Six Sigma and operational excellence consultancy that delivers enterprise transformation engagements, training, and certification for manufacturers — directly comparable to Juran's advisory/consulting and belt training practice.
• American Society for Quality (ASQ): ASQ is the most widely recognized U.S. quality management body, offering Lean Six Sigma belt certifications, training, and quality credentials that directly compete with Juran's certification stack. Both serve enterprises seeking certified quality practitioners using overlapping methodologies.
• IASSC (International Association for Six Sigma Certification): IASSC provides globally recognized Lean Six Sigma credentialing programs (Yellow, Green, Black Belt) that compete directly with Juran's belt offerings, especially for cost-sensitive individual learners seeking industry-recognized certifications.

Others

• Process Excellence Network (PEX Network): PEX Network is an industry community and content/media platform for process and operational excellence professionals — overlapping with Juran's thought-leadership content, webinars, and conference-driven demand generation rather than its core training/consulting offerings.

Emerging players

• Purdue University Online (Lean Six Sigma programs): Purdue and similar universities offer accredited Lean Six Sigma certificate programs that compete with Juran's individual certification revenue, particularly for learners seeking academic-credentialed alternatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/juran_institute
• Facebookfacebook.com/juraninstitute
• LinkedInlinkedin.com/company/juran-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juran