Cranecorp Australia

What Cranecorp Australia does

Cranecorp Australia is a privately held crane hire and lifting solutions company headquartered in Perth, Western Australia, operating exclusively across WA through six branches in Perth, Kalgoorlie, Leonora, Geraldton, Tom Price, and Port Hedland. Founded in 1994 as Goldfields Crane Hire by second-generation crane operator Rick Musarra, the company rebranded to Cranecorp Australia to reflect its statewide presence and has built a 30-year operating history focused on the Pilbara, Goldfields, and Mid West mining regions. Since 2020 it has operated under majority ownership of Perth-based private equity firm Viburnum Funds, with Joy Krige appointed CEO in January 2024.

The company's core offering is wet and dry crane hire backed by a fleet of 100+ cranes spanning Pick & Carry (20–40T), Rough Terrain (60–145T), All-Terrain (60–500T), and Truck-Mounted units, complemented by an in-house engineering team that delivers lift studies, feasibility studies, and site-specific engineered lift plans. Service revenue is generated through wet hire (crane plus crew), dry hire (equipment-only), Cranecrew Logistics (wholly owned labour-hire supplying operators, riggers, supervisors, and project managers), shutdown services for planned and emergency maintenance, and 24/7 emergency crane response. The go-to-market is direct enterprise field sales with quote-based pricing and multi-year MSA-style contracts, targeting Tier-1 customers in mining and resources (including a long-standing BHP Nickelwest relationship via the Goldfields Freo Joint Venture since 2008), renewables (wind, solar, battery storage), infrastructure, oil and gas, and large-scale projects. Cranecorp is ISO 9001:2015 and ISO 45001:2018 certified and operates the SafeZone safety culture program as its primary operational discipline.

Name

Cranecorp Australia

Legal name

Cranecorp Australia

Website

https://cranecorpaustralia.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Cranecorp Australia is a Perth-based crane hire and lifting solutions company operating six branches across Western Australia, serving Tier-1 mining, resources, renewables, infrastructure, and oil & gas customers through wet and dry hire, in-house engineering, shutdown services, and its wholly owned Cranecrew labour-hire division.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Crane Hire (Wet & Dry): Wet hire provides complete lifting solutions with cranes, skilled operators, riggers, and standard lifting equipment. Dry hire offers access to the crane fleet with flexibility for clients to supply their own experienced team. Both services support projects of any scale across mining, construction, and energy sectors.
2. Engineering Solutions: In-house engineering team delivers tailored lift plans, feasibility studies, and site-specific engineered designs. Services include lift studies, technical analysis, detailed lift planning, and documentation for compliance.
3. Cranecrew Logistics (Labour Hire): Wholly owned and operated labour hire division providing experienced operators, riggers, supervisors, and project managers for seamless workforce integration on client projects.
4. Shutdown Services: Expert crane solutions for planned shutdowns and emergency crane support with rapid mobilisation and 24/7 operations for maintenance and project works.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cranecorp Australia is a crane hire and lifting solutions company providing wet and dry crane hire, in-house engineering solutions, shutdown services, and specialised labour hire (Cranecrew Logistics) to industrial clients. The company operates a modern fleet of cranes ranging from 20T to 500T capacity and serves mining, resources, renewables, infrastructure, oil and gas, and project sectors across Western Australia through six strategically located branches.

Product overview

Cranecorp Australia operates as a crane hire and lifting solutions company offering a unified portfolio of wet and dry crane hire services, supported by in-house engineering solutions, shutdown services, and a specialised labour hire division (Cranecrew Logistics). The fleet spans Pick & Carry (20–40T), Rough Terrain (60–145T), All-Terrain (60–500T), and Truck-Mounted cranes, complemented by a comprehensive range of lifting and rigging gear. Services are anchored by a proprietary SAFE ZONE safety program and supplemented by 24/7 emergency crane response. Wet Hire provides complete end-to-end lifting solutions with Cranecorp-supplied operators and riggers; Dry Hire offers crane-only access with client-supplied teams; Engineering Solutions delivers bespoke lift planning, feasibility studies, and site-specific engineered designs; and Shutdown Services covers planned and emergency maintenance outage support with multi-crane coordination and critical lift management.

Differentiator

Problem solved

Functional benefit

Brands

• Cranecrew Logistics: In-house labour hire division managed by Cranecorp Australia, providing experienced operators, riggers, supervisors, and project managers for crane and lifting operations.

Products and services

• Wet Hire Services

Quantifiable outcome

• Minimal downtime through meticulous planning, dedicated teams, and reliable equipment
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Freo CranesminorStrategic or Co-development Partner · 1 January 2008Partnership in the Goldfields Freo Joint Venture for BHP Nickelwest contract, partnering with Freo Cranes in the Goldfields region. Represented early strategic partnership development in 2008.
• Tutt BryantcoreStrategic or Co-development PartnerJoint-venture partnership bringing together the unique capabilities of two leading crane and lifting specialists. Provides a unique, comprehensive service offering for clients combining Cranecorp's fleet strength and local WA expertise with Tutt Bryant's capabilities.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Macmahon Contractors: ASX-listed mining services contractor with surface and underground mining plus equipment hire across Australia. Competes for similar Tier 1 mining MSAs and shutdown scopes as Cranecorp's shutdown services line.
• Coates Hire: Australia's largest equipment rental company, operating a national branch network spanning cranes, access, and general hire. Overlaps with Cranecorp on crane hire for mining and infrastructure but competes as a broader incumbent rather than a lifting specialist.
• Kennards Hire: Large Australian equipment hire network with crane capability among broader product lines. Overlaps only partially on crane hire, but competes for the same mid-tier construction and infrastructure customers.
• NRW Holdings: ASX-listed diversified mining services contractor delivering civil, drill-and-blast, and equipment hire across Australia. Comparable end-customers (BHP, Fortescue, Rio) and WA focus make it a broader incumbent reference point for Cranecorp's addressable contracts.
• BGC Australia: Western Australian-based diversified infrastructure, mining services, and property group with civil construction and equipment hire capability. Overlaps with Cranecorp on infrastructure and mining site services in WA.

Direct peers

• Boom Logistics: ASX-listed crane and lifting solutions provider serving mining, construction, and infrastructure across Australia. Closest publicly traded comparable to Cranecorp in fleet composition, customer mix, and service offering (wet/dry hire, engineered lifts).
• Freo Cranes: Cranecorp's JV partner in the Goldfields Freo Joint Venture for the BHP Nickelwest contract; a crane hire specialist operating across Australia with comparable fleet and customer base in resources.
• Tutt Bryant Equipment: Cranecorp's own JV partner — Tutt Bryant is one of Australia's largest crane and heavy lifting specialists with national coverage. Directly comparable in fleet capability, customer mix across mining and infrastructure, and lift planning depth; the JV shows the two compete and collaborate simultaneously.

Emerging players

• Emeco Holdings: Australian mining equipment rental specialist (ASX: EHL) with fleet of heavy earthmoving and ancillary equipment. Adjacent rather than direct overlap, but competes for similar mining-services capex budgets in WA.

Regional players

• SRT Australia: Crane and heavy haulage specialist operating in Western Australia with comparable fleet and customer overlap in Pilbara mining. Direct regional competitor in the same WA mining catchments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cranecorp-australia
• Xx.com/CorpCrane
• Facebookfacebook.com/CranecorpAustralia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cranecorp Australia