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Capri Insurance

Full company profile

uuid0025bur

Namestring
Capri Insurance
Legal namestring
Acera Insurance
Websiteurl
capricmw.ca
Company typeenum
Private
Founded yearint
1975
Short descriptiontext

Capri Insurance, now operating as Acera Insurance, is an employee-owned Canadian insurance brokerage offering personal, commercial, life/health/travel, and specialty insurance plus group benefits consulting through 16 branches across British Columbia, Ontario, and Yukon.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersBurnaby, Canada
HQ citystring
Burnaby
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices16 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
personal insurance brokerage, commercial insurance brokerage, group benefits consulting, property and casualty insurance, life and health insurance
NAICS code1 code
  • Insurance Agencies and Brokerages52421
SIC code1 code
  • Insurance Agents, Brokers & Service6411
Product category
Insurance Brokerage
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Insurance Brokerage Services
TypeSubscription Recurring
Description

As an insurance brokerage, the company earns commissions from insurance carriers for placing policies. Revenue is generated through commissions on personal insurance (auto, home, life, travel), commercial insurance, and group benefits products.

acera.ca
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 record
1Signature by Acera
Description

Custom coverage for high value assets.

acera.ca
Core offering1 text field

Capri Insurance (now operating as Acera Insurance) is an insurance brokerage that places personal, commercial, life, health, travel, and specialty insurance policies on behalf of clients across British Columbia, Ontario, and Yukon. As a brokerage, the firm earns commissions from multiple insurance carriers rather than underwriting risk itself, with services supported through 16 branch offices and the MyAcera App digital portal. The portfolio spans four product pillars: Auto & Recreational Insurance, Home & Property Insurance, Life/Health & Travel Insurance, and Commercial Insurance, plus Group Benefits consulting and a premium Signature by Acera sub-brand for high-value assets.

Differentiator
Functional benefit
Problem solved
Product and service32 records
1Car Insurance
CategoryPersonal Auto Insurance
Description

Standard automobile insurance coverage for personal vehicles, accessible via Acera website, broker consultation, and MyAcera App.

2Collector Car Insurance
CategoryPersonal Auto Insurance
Description

Specialized insurance coverage for collector and classic automobiles, designed for vehicle collectors requiring agreed-value coverage.

3Luxury Auto Insurance
CategoryPersonal Auto Insurance
Description

Premium insurance coverage designed for high-value luxury vehicles.

4Auto Insurance Group Rates
CategoryPersonal Auto Insurance
Description

Auto insurance coverage available at discounted rates for eligible group memberships.

5Motorcycle Insurance
CategoryRecreational Insurance
Description

Insurance coverage for motorcycles and motorcyclists.

6Boat Insurance
CategoryRecreational Insurance
Description

Insurance coverage for boats and watercraft.

7Off-Road Vehicle Insurance
CategoryRecreational Insurance
Description

Insurance coverage for off-road vehicles including ATVs and side-by-sides.

8RV, Motorhome & Trailer Insurance
CategoryRecreational Insurance
Description

Insurance coverage for recreational vehicles, motorhomes, and trailers.

9Home Insurance
CategoryHome & Property Insurance
Description

Homeowners and standard residential property insurance coverage.

10Condo Insurance
CategoryHome & Property Insurance
Description

Insurance coverage specifically designed for condominium owners.

11Luxury Home Insurance
CategoryHome & Property Insurance
Description

Premium insurance coverage for high-value residential properties.

12Landlord Insurance
CategoryHome & Property Insurance
Description

Insurance coverage for residential property owners renting out their properties.

13Short Term Rental Insurance
CategoryHome & Property Insurance
Description

Insurance coverage tailored for short-term rental properties and vacation rentals.

14Tenant Insurance
CategoryHome & Property Insurance
Description

Insurance coverage for tenants renting residential properties.

15Equine Insurance
CategorySpecialty Programs
Description

Specialized insurance coverage for horses and equine operations, part of the firm's specialty programs.

16Farm Insurance
CategorySpecialty Programs
Description

Insurance coverage for agricultural operations and farms.

17Firearms Insurance
CategorySpecialty Programs
Description

Insurance coverage for firearms and related collections.

18Cyber Insurance
CategorySpecialty Programs
Description

Insurance coverage for cyber risks and digital assets.

19Pet Insurance
CategorySpecialty Programs
Description

Insurance coverage for pets.

20Investment Property Insurance
CategoryHome & Property Insurance
Description

Insurance coverage for investment properties.

21Seasonal Property Insurance
CategoryHome & Property Insurance
Description

Insurance coverage for seasonal and vacation properties.

22Valuable & Collections Insurance
CategorySpecialty Programs
Description

Insurance coverage for valuable items and collections.

23Life Insurance
CategoryLife & Health Insurance
Description

Life insurance coverage for personal protection and beneficiaries.

24Individual Health and Dental Plans
CategoryLife & Health Insurance
Description

Individual health and dental insurance plans for consumers.

25Critical Illness Insurance
CategoryLife & Health Insurance
Description

Insurance coverage providing financial protection upon critical illness diagnosis.

26Disability Insurance
CategoryLife & Health Insurance
Description

Insurance coverage for disability and income protection.

27Travel Insurance
CategoryTravel Insurance
Description

Travel insurance coverage for trip protection.

28Adventure Travel Insurance
CategoryTravel Insurance
Description

Specialized travel insurance for adventure and high-risk travel activities.

29Commercial Insurance
CategoryCommercial Insurance
Description

Business and commercial insurance coverage for enterprises, including liability and operational risk.

30Course of Construction Insurance
CategoryCommercial Insurance
Description

Insurance coverage for buildings under construction, accessed via the business insurance pillar.

31Group Benefits Consulting and Insurance
CategoryGroup Benefits
Description

Group benefits consulting and employee benefit plan services for businesses, including health, dental, and group insurance offerings.

32Signature by Acera
CategoryPremium Sub-brand
Description

Premium custom coverage product for high-value assets, providing bespoke insurance solutions for clients with significant property and valuables coverage needs.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Acera Insurance and Navacord have united to provide Canadians with greater choice and solutions. This is described as a transformational deal where Acera Insurance and Navacord successfully completed a merger to form one of Canada's largest independent insurance brokerages.

Peers10 records
TypeBroad incumbent
Description

Canada's largest property & casualty insurer, also operating broker distribution arms (including BrokerLink). Comparable as a counterpart counterparty that shapes commission economics and product availability for Acera.

TypeDirect peer
Description

Western Canada-focused personal and commercial insurance brokerage with deep BC and Alberta branch networks. Highly comparable to Capri/Acera in product mix, distribution model, and regional concentration.

TypeDirect peer
Description

Specialty Canadian insurance brokerage focusing on commercial and specialty lines. Comparable to Acera's commercial and specialty programs segment, with overlapping carrier relationships and risk advisory capabilities.

TypeBroad incumbent
Description

Canadian multi-line insurer and distributor with personal, commercial, and group benefits lines. Comparable as a multi-line Canadian insurance distributor with overlapping product set and Canadian-only geography.

TypeBroad incumbent
Description

Canadian arm of global broker Aon, offering commercial insurance, reinsurance, and risk advisory. Comparable in commercial lines placement and enterprise risk capabilities to Acera's commercial segment.

TypeDirect peer
Description

Large Canadian multi-line insurance brokerage serving personal and commercial customers across multiple provinces. Closely matches Capri/Acera's customer segments, multi-channel distribution, and product breadth.

TypeBroad incumbent
Description

Subsidiary of Marsh McLennan, one of the world's largest insurance brokerages operating in Canada. Comparable as a large-scale brokerage serving commercial and specialty clients across Canada.

TypeBroad incumbent
Description

North American insurance brokerage with significant Canadian operations. Directly comparable as a multi-line brokerage with strong middle-market commercial and personal lines practice.

TypeBroad incumbent
Description

Canadian operations of global broker Gallagher, providing commercial, personal, and specialty brokerage services. Comparable in mid-market commercial focus and carrier relationships.

TypeBroad incumbent
Description

Canadian brokerage network that recently united with Acera Insurance; serves as both platform partner and a structurally comparable multi-broker consolidator with national ambitions.

Market position
Customer concentration

Classification, Details

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Capri Insurance

Insurance Brokeragecapricmw.ca

Capri Insurance, now operating as Acera Insurance, is an employee-owned Canadian insurance brokerage offering personal, commercial, life/health/travel, and specialty insurance plus group benefits consulting through 16 branches across British Columbia, Ontario, and Yukon.

Capri Insurance firmographics

Firmographics
Name
Capri Insurance
Legal name
Acera Insurance
Website
https://capricmw.ca
Company type
Private
Founded year
1975
Operating status
Operating
Headcount range
101–250 employees
Short description
Capri Insurance, now operating as Acera Insurance, is an employee-owned Canadian insurance brokerage offering personal, commercial, life/health/travel, and specialty insurance plus group benefits consulting through 16 branches across British Columbia, Ontario, and Yukon.
Ownership category
akta.pro rank

Where Capri Insurance is headquartered

Location

Headquarters

HQ city
Burnaby
HQ country
Canada
HQ region
North America

Offices16 records

Markets served

Capri Insurance business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

  1. Insurance Brokerage Services: As an insurance brokerage, the company earns commissions from insurance carriers for placing policies. Revenue is generated through commissions on personal insurance (auto, home, life, travel), commercial insurance, and group benefits products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Capri Insurance product offering

Product offering

Core offering

Capri Insurance (now operating as Acera Insurance) is an insurance brokerage that places personal, commercial, life, health, travel, and specialty insurance policies on behalf of clients across British Columbia, Ontario, and Yukon. As a brokerage, the firm earns commissions from multiple insurance carriers rather than underwriting risk itself, with services supported through 16 branch offices and the MyAcera App digital portal. The portfolio spans four product pillars: Auto & Recreational Insurance, Home & Property Insurance, Life/Health & Travel Insurance, and Commercial Insurance, plus Group Benefits consulting and a premium Signature by Acera sub-brand for high-value assets.

Differentiator

Problem solved

Functional benefit

Brands

  • Signature by Acera: Custom coverage for high value assets.

Products and services

  • Car Insurance Standard automobile insurance coverage for personal vehicles, accessible via Acera website, broker consultation, and MyAcera App.
  • Collector Car Insurance Specialized insurance coverage for collector and classic automobiles, designed for vehicle collectors requiring agreed-value coverage.
  • Luxury Auto Insurance Premium insurance coverage designed for high-value luxury vehicles.
  • Auto Insurance Group Rates Auto insurance coverage available at discounted rates for eligible group memberships.
  • Motorcycle Insurance Insurance coverage for motorcycles and motorcyclists.
  • Boat Insurance Insurance coverage for boats and watercraft.
  • Off-Road Vehicle Insurance Insurance coverage for off-road vehicles including ATVs and side-by-sides.
  • RV, Motorhome & Trailer Insurance Insurance coverage for recreational vehicles, motorhomes, and trailers.
  • Home Insurance Homeowners and standard residential property insurance coverage.
  • Condo Insurance Insurance coverage specifically designed for condominium owners.
  • Luxury Home Insurance Premium insurance coverage for high-value residential properties.
  • Landlord Insurance Insurance coverage for residential property owners renting out their properties.
  • Short Term Rental Insurance Insurance coverage tailored for short-term rental properties and vacation rentals.
  • Tenant Insurance Insurance coverage for tenants renting residential properties.
  • Equine Insurance Specialized insurance coverage for horses and equine operations, part of the firm's specialty programs.
  • Farm Insurance Insurance coverage for agricultural operations and farms.
  • Firearms Insurance Insurance coverage for firearms and related collections.
  • Cyber Insurance Insurance coverage for cyber risks and digital assets.
  • Pet Insurance Insurance coverage for pets.
  • Investment Property Insurance Insurance coverage for investment properties.
  • Seasonal Property Insurance Insurance coverage for seasonal and vacation properties.
  • Valuable & Collections Insurance Insurance coverage for valuable items and collections.
  • Life Insurance Life insurance coverage for personal protection and beneficiaries.
  • Individual Health and Dental Plans Individual health and dental insurance plans for consumers.
  • Critical Illness Insurance Insurance coverage providing financial protection upon critical illness diagnosis.
  • Disability Insurance Insurance coverage for disability and income protection.
  • Travel Insurance Travel insurance coverage for trip protection.
  • Adventure Travel Insurance Specialized travel insurance for adventure and high-risk travel activities.
  • Commercial Insurance Business and commercial insurance coverage for enterprises, including liability and operational risk.
  • Course of Construction Insurance Insurance coverage for buildings under construction, accessed via the business insurance pillar.
  • Group Benefits Consulting and Insurance Group benefits consulting and employee benefit plan services for businesses, including health, dental, and group insurance offerings.
  • Signature by Acera Premium custom coverage product for high-value assets, providing bespoke insurance solutions for clients with significant property and valuables coverage needs.

Companies that use Capri Insurance

Customer profile

Segments6 records

Ideal customer profiles5 records

Capri Insurance technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Capri Insurance partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • NavacordcoreStrategic or Co-development PartnerAcera Insurance and Navacord have united to provide Canadians with greater choice and solutions. This is described as a transformational deal where Acera Insurance and Navacord successfully completed a merger to form one of Canada's largest independent insurance brokerages.

Scale indicators2 records

Capri Insurance competitors and assessment

Company assessment

Broad incumbents

  • Intact Financial Corporation: Canada's largest property & casualty insurer, also operating broker distribution arms (including BrokerLink). Comparable as a counterpart counterparty that shapes commission economics and product availability for Acera.
  • Co-operators: Canadian multi-line insurer and distributor with personal, commercial, and group benefits lines. Comparable as a multi-line Canadian insurance distributor with overlapping product set and Canadian-only geography.
  • Aon Canada: Canadian arm of global broker Aon, offering commercial insurance, reinsurance, and risk advisory. Comparable in commercial lines placement and enterprise risk capabilities to Acera's commercial segment.
  • Marsh Canada: Subsidiary of Marsh McLennan, one of the world's largest insurance brokerages operating in Canada. Comparable as a large-scale brokerage serving commercial and specialty clients across Canada.
  • Hub International: North American insurance brokerage with significant Canadian operations. Directly comparable as a multi-line brokerage with strong middle-market commercial and personal lines practice.
  • Arthur J. Gallagher Canada: Canadian operations of global broker Gallagher, providing commercial, personal, and specialty brokerage services. Comparable in mid-market commercial focus and carrier relationships.
  • Navacord: Canadian brokerage network that recently united with Acera Insurance; serves as both platform partner and a structurally comparable multi-broker consolidator with national ambitions.

Direct peers

  • Westland Insurance Group: Western Canada-focused personal and commercial insurance brokerage with deep BC and Alberta branch networks. Highly comparable to Capri/Acera in product mix, distribution model, and regional concentration.
  • BFL Canada: Specialty Canadian insurance brokerage focusing on commercial and specialty lines. Comparable to Acera's commercial and specialty programs segment, with overlapping carrier relationships and risk advisory capabilities.
  • BrokerLink: Large Canadian multi-line insurance brokerage serving personal and commercial customers across multiple provinces. Closely matches Capri/Acera's customer segments, multi-channel distribution, and product breadth.

Market position

Customer concentration

Capri Insurance social profiles

Digital presence

Capri Insurance financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Capri Insurance leadership team

Management profile

Number of profiles

Capri Insurance funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Capri Insurance M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capri Insurance

What does Capri Insurance do?

Capri Insurance (now operating as Acera Insurance) is an insurance brokerage that places personal, commercial, life, health, travel, and specialty insurance policies on behalf of clients across British Columbia, Ontario, and Yukon. As a brokerage, the firm earns commissions from multiple insurance carriers rather than underwriting risk itself, with services supported through 16 branch offices and the MyAcera App digital portal. The portfolio spans four product pillars: Auto & Recreational Insurance, Home & Property Insurance, Life/Health & Travel Insurance, and Commercial Insurance, plus Group Benefits consulting and a premium Signature by Acera sub-brand for high-value assets.

Is Capri Insurance a public or private company?

Capri Insurance is a private company. It is classified as management employee owned and is currently operating.

When was Capri Insurance founded?

Capri Insurance was founded in 1975. It employs 101 to 250 people.

Where is Capri Insurance based?

Capri Insurance is headquartered in Burnaby, Canada, in the North America region.

How does Capri Insurance make money?

One revenue line is on record: insurance Brokerage Services.

Who are Capri Insurance's main competitors?

Broad incumbents on record are Intact Financial Corporation, Co-operators, Aon Canada, Marsh Canada, Hub International, Arthur J. Gallagher Canada and Navacord. Direct peers are Westland Insurance Group, BFL Canada and BrokerLink.

Does Capri Insurance have an API?

No public API is recorded for Capri Insurance.

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Live signals
NewswireCapriCMW and Rogers Insurance Merge to Become Acera Insurance, One of Canada's Largest Independent BrokeragesCapriCMW and Rogers Insurance have merged to form Acera Insurance, creating one of Canada's largest independent brokerages with $1 billion in gross written premium and 1,000 employees. The new entity will retain its employee-controlled structure and has partnered with Clairvest as a minority investor to support long-term growth strategies. This consolidation aims to expand capabilities across Alberta, BC, Ontario, and the Yukon while maintaining independence from traditional acquisition models.AceraCapriCMW and Rogers Insurance Merge to Become Acera Insurance, One of Canada’s Largest Independent BrokeragesCapriCMW and Rogers Insurance have merged and will now operate as Acera Insurance. The new entity combines their expertise and has over 1,000 employees across multiple provinces, with a total of $1 billion in gross written premium. Acera Insurance aims to change the perception of insurance in Canada and plans to grow its reach and services nationally.CapricmwCapriCMWCapriCMW Insurance has rebranded and transitioned into Acera Insurance, maintaining its status as one of Canada's largest independent and employee-controlled brokerages. The company confirms that client policies, service teams, and contact details remain unchanged despite the name change. This strategic move aims to leverage decades of expertise in risk management under a unified brand identity.FaskenRogers Insurance Ltd. and CapriCMW merge to form Acera Insurance Services Ltd., now one of the largest employee-controlled insurance brokerages in CanadaOn September 15, 2022, Rogers Insurance Ltd. and CapriCMW merged to form Acera Insurance Services Ltd. Clairvest Group Inc. and Clairvest Equity Partners VI made a C$100 million minority equity investment in Acera Insurance as part of the transaction, which resulted in Acera Insurance becoming one of the largest employee-controlled insurance brokerages in Canada with 1,000 employees and C$1 billion in gross written premium.GlobeNewswireCapriCMW Selects Insurance Payment Experts SimplePin for Digital Payment TransformationCapriCMW, a top five Canadian insurance broker, selected SimplePin to automate financial processes and integrate sales channels. The deployment aims to reduce processing costs and labor, with CapriCMW's finance director citing significant savings. SimplePin's CEO highlighted the partnership's alignment with insurance industry growth.GlobeNewswireCMW and Capri Insurance Services Merge to Create One of the Largest Independent and Employee-Owned Insurance Brokerages in Western CanadaCMW Insurance Services and Capri Insurance Services merged effective January 1, 2017, creating one of Western Canada's largest independent, employee-owned brokerages. The combined firm brings 63 years of experience and over 400 employees across 14 offices in BC and Ontario.