Congaree and Penn

What Congaree and Penn does

Congaree and Penn operates a 330-acre diversified working farm and hospitality destination in Jacksonville, Florida, founded in 2014. The company cultivates specialty crops — mayhaw berries, muscadine grapes, Jupiter rice (milled on-site on red granite stone mills), Arbequina olives, pecans, figs, persimmons, and mulberries — and maintains animal husbandry operations including horses, goats, zebus, emus, and poultry, alongside honey production through a partnership with Bee Friends Farm. Vertically integrated food processing includes olive oil and pecan oil pressing, mayhaw cold-pressing, and small-batch preserves.

The commercial surface spans seven distinct revenue verticals: farm-to-table dining at The Roost (open-air restaurant) and the upcoming High Horse (fine dining); overnight lodging in five bungalows at The Hammock; agritourism experiences (farm tours, wagon rides, animal encounters, sunset cruises, field trips); private events and weddings (The Roost venue, Grapevines for up to 30 guests, full farm buyouts starting at $18,000); The Eleven residential community of eleven 10-acre agrarian homesteads priced $750,000-$1,200,000; farm shop retail (DTC e-commerce and on-site); and pasture-based equine boarding. Marketing runs primarily through Instagram, Flodesk email newsletter, organic web content, and word-of-mouth; reservations are routed through Resy, Lodgify, Bookwhen, Calendly, and Toast Tab.

The customer base is consumer-facing and fragmented: agritourism day visitors, restaurant diners, wedding couples, overnight guests, and luxury homestead buyers. The Eleven represents the largest single revenue extension, bundled with a curated design collective of eight architecture/interior firms and two vetted builders under an Agrarian Revival architectural philosophy. The company is privately held, founder-operated with no disclosed institutional funding, and operates at modest headcount (11-50 employees) given the breadth of operations.

Name

Congaree and Penn

Legal name

Congaree and Penn

Website

https://congareeandpenn.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Congaree and Penn is a 330-acre diversified farm and hospitality destination in Jacksonville, Florida, offering farm-to-table dining, overnight bungalow lodging, agritourism experiences, weddings, specialty food retail, equine boarding, and a luxury residential homestead community called The Eleven.

Ownership category

akta.pro rank

Product category

Agritourism and Farm Hospitality

NAICS

Animal Production and Aquaculture (112), Other Animal Production (1129), Poultry and Egg Production (1123)

SIC

Agricultural Production-Crops (100), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Farmstay B&Bs & Agritourism Inns (THAGAHAG)

akta.pro secondary industries

Farm Stays & Agritourism Lodges (THAMADAH), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK), Farm-to-Table & Contemporary American Restaurants (THAFACAF), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Agritourism farm experiences
• Farm-to-table dining
• Specialty food production
• Farm stay lodging
• Wedding and event venues

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Restaurant Dining: Field-to-fork dining experiences at The Roost (casual open-air restaurant) and High Horse (fine dining). The Roost serves seasonal all-day menu with items like Southern Acre Yard Bird ($34), Petite Tender ($46), Little Neck Clams ($26). Supper Club offers three-course dinners at $80+ per guest. Grapevine dining for up to 30 guests at $55-80++ per person.
2. Agritourism Experiences: Farm pass admission ($5-10 per guest depending on dining reservation status), plus paid experiences: Farm Tours ($200 for up to 10 guests), Animal Greets ($100 for up to 8 guests), Horse Greets ($150 for up to 8 guests), Wagon Rides ($100 private or $15 public per person), Sunset Cruises ($15 per person), Field Trips ($16 per guest, $300 minimum).
3. Overnight Lodging - The Hammock: Bungalow accommodations in oak hammock setting. Five bungalows: Osprey, Spoonbill, Egret, Nook, Songbird (all ~400 sq ft except Nook at 205 sq ft). Seasonal pricing with double occupancy rates. Dog-friendly options at Nook and Egret ($75 per dog per stay). Check-in 3pm-9pm, checkout by noon.
4. Farm Shop Retail: On-site and online retail of farm products: Olive Oil, Pecan Oil ($25 for 250mL), Jupiter Rice varieties ($8-10), Honey ($15), Jellies ($12), Mayhaw products (Juice from $75, Fruit from $25, Jelly from $12), Fish Fry seasoning ($7), merchandise (T-shirts $20-30, Caps $25).
5. Private Events and Weddings: Wedding venues: Grapevines ($250 venue fee + $1,000 F&B minimum), The Roost ($2,000-5,000 venue fee + $50/guest minimum), Wedding Ceremony ($1,500-2,000). Full farm buyout starting at $18,000. Also hosts private parties, rehearsal dinners, and corporate events.
6. Real Estate - The Eleven: Agrarian homestead community with eleven 10-acre lots offered between $750,000-$1,200,000. Buyers work with curated design collective of architects, builders, and interior designers to build custom homes following Agrarian Revival principles. Community living adjacent to working farm.
7. Wholesale: Wholesale program for bulk purchases of farm products for retailers and restaurants. Contact via [email protected].
8. Equine Boarding: Pasture board for retired or trail horses in 5-acre grass paddock with century-old oak shade. Includes tack room, wash stall, Seminole grain twice daily, orchard/alfalfa hay, fly control, access to 200 acres of trails plus 2,000+ acres of adjacent state forest. Inquire for pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Congaree and Penn operates a 330-acre working farm in Jacksonville, Florida, delivering an integrated agritourism destination. The company runs farm-to-table restaurants (The Roost and High Horse), overnight bungalow lodging at The Hammock, agritourism experiences including farm tours and wagon rides, wedding and event venues, and on-site plus online retail of farm-produced specialty foods such as olive oil, pecan oil, Jupiter rice, honey, mayhaw products, and small-batch jellies.

Product overview

Congaree and Penn is a 330-acre agritourism farm destination in Jacksonville, Florida offering a diversified portfolio of experiences and products. The core offerings include: The Roost restaurant (open-air farm-to-table dining), the Farm Shop (specialty food products including olive oil, pecan oil, rice varieties, honey, and preserves), agritourism activities (wagon rides, farm tours, animal encounters, sunset cruises), overnight stays at The Hammock bungalows, wedding and event venues, equestrian boarding, and The Eleven luxury homesteads. The company also operates a photography studio, hosts seasonal events (Lowcountry Boil, Fish Fry, Supper Club), and sells branded merchandise. The business operates on a platform model with physical farm experiences complemented by online retail and third-party booking systems.

Differentiator

Problem solved

Functional benefit

Brands

• The Roost: Casual open-air restaurant featuring seasonal all-day menu with farm-to-table ingredients
• The Hammock
• The Eleven
• The Coop
• Farm Shop
• Farm Cider

Products and services

• The Roost Restaurant

Quantifiable outcome

• 20+ years operating as working farm with established agritourism and hospitality operations
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Pearce Scott ArchitectscoreStrategic or Co-development Partner · 13 June 2026Lead architect for The Eleven agrarian homestead community. Responsible for master planning and design guidelines for eleven 10-acre homesteads following Agrarian Revival architectural principles.
• Clarke Design GroupcoreStrategic or Co-development Partner · 13 June 2026Architecture firm within The Eleven design collective, contributing to homestead design guidelines and architectural vision.
• Lake & Land StudiocoreStrategic or Co-development Partner · 13 June 2026Architecture firm contributing to The Eleven design collective, focused on land-sensitive, enduring design in Jacksonville region.
• Lew Oliver InccoreStrategic or Co-development Partner · 13 June 2026Architecture firm part of The Eleven design collective, selected for commitment to land-sensitive, enduring design.
• Moser Kelly Design StudiocoreStrategic or Co-development Partner · 13 June 2026Interior design firm within The Eleven design collective for the agrarian homestead community.
• Nequette Architecture & DesigncoreStrategic or Co-development Partner · 13 June 2026Architecture and design firm contributing to The Eleven design collective.
• Starr Sandford DesigncoreStrategic or Co-development Partner · 13 June 2026Interior design firm within The Eleven collective, also providing retail collections for homestead furnishings.
• TS Adams StudiocoreStrategic or Co-development Partner · 13 June 2026Architecture firm contributing to The Eleven design collective.
• DF Luxury HomescoreStrategic or Co-development Partner · 13 June 2026One of two vetted builders for The Eleven homesteads, selected for quality craftsmanship and collaborative approach.
• Riverside Custom HomescoreStrategic or Co-development Partner · 13 June 2026One of two vetted builders for The Eleven homesteads, selected for quality, craftsmanship, and collaboration.
• Asher + RyecoreStrategic or Co-development Partner · 13 June 2026Interior design firm providing retail collections and design services for The Eleven homesteads.
• Gordon & JohnsoncoreStrategic or Co-development Partner · 13 June 2026Interior design firm within The Eleven collective for homestead interiors.
• Troy Spurlin InteriorscoreStrategic or Co-development Partner · 13 June 2026Interior design firm contributing to The Eleven collective.
• Congaree & Penn Outdoor DesigncoreStrategic or Co-development Partner · 13 June 2026Farm's own landscape design division providing outdoor design services for The Eleven homesteads and external clients.
• Bee Friends FarmcoreStrategic or Co-development Partner · 1 June 2026Collaboration for honey production. Bees kept at Congaree and Penn farm producing honey sold in Farm Shop.
• Chandanko FarmsminorStrategic or Co-development Partner · 1 June 2026Farm partner growing produce in Congaree and Penn's garden. Same produce served at farm restaurants.
• Cary State ForestminorOthers · 1 June 2026State forest borders Congaree and Penn offering miles of trails. Guests have access to 200+ acres of farm trails plus 2,000+ acres of adjacent state forest for hiking and exploration.
• Cabana Lane (John A. Hillman)coreChannel Partner/ Reseller/ Distributor · 1 June 2026Broker and founder of Cabana Lane representing The Eleven agrarian homesteads. Primary contact for prospective homestead buyers: [email protected], 843-475-6686.
• Event Vendor PartnersminorChannel Partner/ Reseller/ Distributor · 1 June 2026Approved vendor network for events: event coordinators (Events by Amanda, Love Gigi, Make My Day Planning, Say Yes to the Jess, Wisteria Events), musicians (Ace Winn, Grayson Jones, String Theory, etc.), florists (Floral Anthology, Flowers by Justine), rentals (All About Events, Event Works, Luxe), photographers and videographers.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• White Barn Inn: Relais & Châteaux luxury inn in Kennebunkport, Maine with farm-to-table dining, weekend culinary events, and overnight lodging in a destination-coastal setting — a comparable model of premium dining plus intimate lodging with seasonal/event-driven programming.
• Old Edwards Inn and Spa: Luxury mountain resort in Highlands, North Carolina featuring multiple farm-to-table dining outlets, overnight lodging, wedding venues, and a curated lifestyle retail offering — closely parallel to Congaree and Penn's multi-format hospitality, dining, and event venue approach in a destination setting.
• Blue Hill at Stone Barns: Farm-to-table fine dining destination on a working farm in Pocantico Hills, New York operating as a restaurant-led agritourism concept with adjacent agricultural production, special events, and on-site programming — closely comparable to The Roost/High Horse dining concept and Congaree and Penn's field-to-fork positioning.
• Blackberry Mountain: Sister property to Blackberry Farm in Walland, Tennessee — a luxury wellness-focused resort with farm-sourced dining, adventure/outdoor programming, and overnight lodging on a large acreage — directly comparable to The Hammock bungalows plus agritourism experience portfolio.
• Shelburne Farms: 1,400-acre working farm, inn, and educational nonprofit on Lake Champlain in Vermont offering overnight lodging, farm tours, special events, restaurant/cheese production, and seasonal programming — a strong analog for Congaree and Penn's agritourism, lodging, and on-farm experiences operating model.
• Blackberry Farm: Luxury 4,200-acre working farm resort in Walland, Tennessee combining farm-to-table dining (multiple restaurants), overnight lodging, agritourism experiences, weddings/events, and a specialty food retail shop — the closest analog to Congaree and Penn's diversified farm-hospitality-real estate platform.
• The Inn at Little Washington: Relais & Châteaux luxury inn and Michelin-starred farm-to-table restaurant in Washington, Virginia — comparable as a destination dining + lodging property emphasizing local sourcing, premium pricing, and event programming for weddings and special occasions.
• Beekman 1802: Farm-based lifestyle brand centered on a working farm in Sharon Springs, New York with a retail product line (food, beauty, home goods), on-farm experiences, an inn, and direct-to-consumer e-commerce — closely mirrors Congaree and Penn's Farm Shop product range plus The Hammock lodging model.
• The Fearrington House: Country inn and restaurant complex in Pittsboro, North Carolina featuring farm-inspired cuisine, overnight lodging, retail shops, and a residential village component — directly comparable to Congaree and Penn's mix of dining, lodging, retail, and The Eleven residential offering on a smaller acreage footprint.

Broad incumbents

• Biltmore Estate: 8,000-acre historic estate in Asheville, North Carolina operating multiple restaurants, overnight lodging (The Inn on Biltmore), extensive wedding/event venues, retail, and on-property experiences — broader-scale incumbent that demonstrates the upper bound of the destination-farm-hospitality model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/congareeandpenn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Congaree and Penn