What Mila Services does

Mila Services (Pty) Ltd is a South African, Johannesburg-based soft services provider founded in April 2012 by Charlotte Khoza and Annemarie Mostert. Operating as a Level 1 B-BBEE Black women-owned organization, the company delivers contract cleaning, industrial laundry, hygiene services, waste management, pest control, and related facility services to enterprise clients across commercial, retail, hospitality, healthcare, education, industrial, mining, and government sectors, with a documented 10+ year relationship with Growthpoint as a flagship client.

The business is structured around four pillars: (1) core cleaning operations, offering 18 distinct services including deep cleaning, carpet and upholstery cleaning, disinfectant fogging, and high-rise window cleaning, priced primarily on a quote basis with disclosed unit pricing of R60/hour per Cleanliness Coordinator; (2) Mila Academy, a SETA-accredited training business delivering 138+ courses and learnerships that generate B-BBEE scorecard and Section 12H tax rebate benefits for clients; (3) Tandem Franchising, a franchise model co-developed with Franchising Plus that converts cleaning staff into business owners; and (4) Shared Solutions, providing corporate governance and company secretarial services. Underlying technology is industry-standard cleaning equipment, chemicals, and consumables with no proprietary software platform disclosed.

Revenue is generated through managed services contracts (cleaning and laundry), professional services (academy training, governance consulting), and licensing/royalties (tandem franchising). Distribution relies on direct enterprise field sales for large accounts, inside sales via web quote forms for mid-market prospects, and a franchise network for SMB and individual operators. The company holds ISO 9001, 14001, 45001, HACCP, B-BBEE Level 1, ISSA, and NCCA certifications and serves clients across multiple South African provinces with a focus on Gauteng.

Name

Mila Services

Legal name

Mila Services (Pty) Ltd

Website

https://milaservices.co.za

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Mila Services is a South African Level 1 B-BBEE Black women-owned soft services company offering contract cleaning, industrial laundry, Mila Academy training, and Tandem Franchising to enterprise clients across commercial, hospitality, healthcare, education, mining, and government sectors, headquartered in Johannesburg.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Industrial Launderers (812332), Linen and Uniform Supply (81233), Professional and Management Development Training (61143)

SIC

Sanitary Services (4950), Services-Help Supply Services (7363)

akta.pro primary industry

Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE)

akta.pro secondary industries

Bed & Bath Linen Service (Sheets, Pillowcases, Bath Mats) (HSAJAMAH), Kitchen & Dining Linen Service (Tablecloths, Napkins, Aprons) (HSAJAMAG), Hospitality/Short-Term Rental Linen Service (Airbnb/Small Hotels) (HSAJAMAK), Uniform Laundry (Corporate/Facilities) (HSAJAEAE)

Keywords

• Contract cleaning services
• Commercial cleaning services
• Industrial laundry services
• Facility management services
• Hygiene services

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contract Cleaning Services: Professional contract cleaning services for commercial, industrial, retail, hospitality, healthcare, education, and government sectors. Services include deep cleaning, carpet and upholstery cleaning, laundry services, pre/post occupation cleaning, emergency cleaning, hygiene services, window cleaning, waste management, pest control, and maintenance.
2. Industrial Laundry: Industrial laundry solutions for hospitals, clinics, restaurants, salons, mines and hotels including washing, drying and folding services.
3. Mila Academy Training: Accredited learnerships and short courses across multiple sectors (cleaning, management, fire fighting, hospitality, sports, tourism, environmental services, pest control, food & beverages, farming, ETDP). Over 138 courses available. Benefits include B-BBEE scorecard improvements, Section 12H tax rebates, and discretionary grant funding.
4. Tandem Franchising: Innovative franchise model where Mila supports franchisees (often cleaners) to become business owners. Franchisees handle client relationships and operations while Mila provides administrative, governance, financial, compliance and HR support.
5. Shared Solutions / Corporate Governance Services: Corporate governance consulting, company secretarial services, board performance evaluation, director recruitment and training. Provided through HM Accounting and experienced governance practitioners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mila Services delivers professional contract cleaning, industrial laundry, hygiene, waste management, and pest control services to commercial, industrial, retail, hospitality, healthcare, education, and government clients across South Africa. In addition to cleaning services, the company runs an accredited training academy (Mila Academy) offering 138+ courses, an innovative tandem franchising model converting cleaners into business owners, and corporate governance / company secretarial services through its Shared Solutions division.

Product overview

Mila Services is a Level 1 Black women-owned organization offering a comprehensive suite of soft services built around four core pillars: Cleaning Services, Mila Academy, Tandem Franchising, and Shared Solutions. The cleaning division encompasses 18 distinct service offerings including deep cleaning, carpet/upholstery cleaning, laundry services, hygiene services, waste management, pest control, and specialized services for sectors such as healthcare, hospitality, education, retail, and industrial facilities. Mila Academy provides over 138 accredited courses and learnerships across diverse sectors, while Tandem Franchising offers an innovative franchise model unique to South Africa. Shared Solutions delivers corporate governance and company secretarial services. Growth Point packages provide tiered cleaning solutions for Growthpoint tenants and other clients, ranging from essential daily cleaning to specialized deep cleaning and optional add-on services.

Differentiator

Problem solved

Functional benefit

Brands

• Mila Academy: Training academy offering over 138 accredited courses and learnerships in partnership with various SETAs for skills development and entrepreneurship.
• Tandem Franchising

Products and services

• Deep Cleaning Comprehensive deep cleaning service that reaches and cleans often-neglected areas or locations with high concentration of germs, including thorough cleaning of toilet facilities, urinals, shower drains, toilet bowls, rims, seats and covers.
• Carpet and Upholstery Cleaning Carpet cleaning offered as once-off or regular maintenance using dry powder and wet extraction methods; specializes in leather, suede and printed fabric chairs and couches.
• Industrial Laundry Services Industrial laundry services including washing, drying and folding for hospitals, clinics, restaurants, salons, mines and hotels, serving sites of varying size across multiple industries.
• Hygiene Services Supply and management of janitorial consumables including toilet paper rolls, sanitary bins, and automatic air fresheners, offered on monthly rental or outright purchase basis.
• Waste Management Support services for recyclable waste, commercial waste, and general waste management including sorting, quantifying, reporting, collection and disposal management.
• Commercial Contract Cleaning Comprehensive commercial contract cleaning encompassing dusting, vacuuming, and disinfecting high-touch surfaces for thorough workspace sanitation across offices, business parks, and meeting rooms.
• Disinfectant Fogging Sanitizing and disinfecting services for offices, homes, retail, commercial, mining and industrial sites using fogging techniques.
• Grass Cutting and Garden Maintenance Garden maintenance and grass cutting services for municipality, mining and industrial sites.
• Pest Control Fumigation, rodent bait stations and mouse bait station services for mining, industrial sites, commercial and residential properties.
• Emergency Cleaning Services Emergency cleanup services including water spillage response for immediate cleaning needs.
• Pre and Post Occupation Cleaning Cleaning services for transitioning into or out of commercial spaces, ensuring seamless move-in/move-out processes with efficient and timely completion.
• High-Rise Window Cleaning Professional window cleaning services for all sectors with trained staff for scheduled high-rise window cleaning.
• Mila Academy Learnerships Accredited learnerships across multiple sectors including Cleaning (Hygiene and Cleaning NQF1), Managerial (New Venture Creation, Generic Management), Fire Fighting, Hospitality, Sports, Tourism, Environmental Services, Pest Control, Food and Beverages, Professional Hunting, Farming, and Early Childhood Development.
• Mila Academy Short Courses

Quantifiable outcome

• Over 1.85 million lives impacted through Annemarie Mostert's leadership in Rotary International and Sesego Foundation
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• Regenesys EducationcoreStrategic or Co-development Partner · 28 May 2026Annemarie Mostert serves on the Curriculum Advisory Board for Regenesys Education's Business School in Sandton. Regenesys is an international business school with more than 300,000 students and alumni from 190 countries. The partnership focuses on strengthening collaboration between academia and industry, curriculum development, and research-led insight.
• Legacy Boxing PromotionsminorGTM or Marketing Partner · 1 May 2025Mila Services partnered with Legacy Boxing Promotions for The Reckoning, an international professional boxing event at Sun Arena, Time Square, Pretoria on 1 May 2025. The partnership reflects commitment to performance, resilience, and growth values shared by boxing champions.
• GrowthpointcoreStrategic or Co-development PartnerGrowthpoint has trusted Mila Services for more than a decade to keep its buildings immaculate. This proven collaboration is being extended to Growth Point tenants through a dedicated service package. The partnership combines Growthpoint's vision of providing spaces that thrive with Mila's health-centred cleaning expertise, creating cleaner, safer, and more productive workplaces.
• Sesego FoundationflagshipStrategic or Co-development PartnerThe Sesego Foundation is Mila Services' flagship corporate social investment project, dedicated to changing lives through sustainable development efforts. Both Annemarie Mostert and Charlotte Khoza serve as founding members. The foundation focuses on community development, education empowerment, and youth development initiatives.
• Department of Basic EducationcoreStrategic or Co-development PartnerMila Services has an enduring Memorandum of Understanding (MOU) with the Department of Basic Education, supporting educational initiatives and early childhood development programmes.
• My Body is My Body FoundationflagshipStrategic or Co-development PartnerA global initiative empowering children with essential personal safety knowledge through music. Annemarie Mostert serves as Global Ambassador. The programme is available in over 27 languages and 60 countries. Discussions underway to expand the programme in South Africa, particularly rural areas, with materials in 26 languages.
• Rotary District 9400flagshipStrategic or Co-development PartnerRotary District 9400 partnership for child safety initiatives including My Body is My Body programme. Mila Services director represented the foundation on SABC 3's Espresso Morning Show to raise awareness about child safety.
• Franchising PluscoreStrategic or Co-development PartnerJoint venture partnership to develop the Tandem Franchising model specifically for the cleaning and soft services industry. Franchising Plus collaborated with Mila to create this innovative franchise model unique to South Africa that addresses capital constraints and enables B-BBEE transformation.
• The Townships ProjectsflagshipStrategic or Co-development PartnerPartnership for Soweto ECD (Early Childhood Development) Empowerment Training initiative. Mila Academy serves as the training accreditation provider. Initiative aims to impact over 500 children across 25 ECDs in Soweto with 75 candidates.
• Zodwa Khoza FoundationflagshipStrategic or Co-development PartnerPartnership for Soweto ECD Empowerment Training. Combined efforts with Sešego Foundation and Zodwa Khoza Foundation to drive positive change in communities across South Africa.
• Various SETAs (Sector Education and Training Authorities)coreStrategic or Co-development PartnerMila Academy is accredited by multiple SETAs including SERVICES SETA, LGSETA, CATHSSETA, AGRISETA, and ETDP SETA to offer learnerships and short courses. This enables provision of accredited training to employed and unemployed individuals.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Fedics: Fedics is a South African food services and cleaning provider serving corporate and institutional clients. It overlaps with Mila's cleaning and soft services offerings in the workplace environment segment, though its primary focus is on catering.

Broad incumbents

• Bravect (formerly Drake & Scull) FM: Bravect is a South African facility management company providing integrated services including cleaning, maintenance, and security. It is a broader facility services incumbent that overlaps with Mila's commercial and industrial cleaning segments.
• Rei Powers (Bidvest): Rei Powers is a non-profit cleaning and facilities management company owned by Bidvest, focused on enterprise development and skills training. It overlaps with Mila's B-BBEE-empowered positioning and its training/labour development focus.
• Tsebo Solutions Group: Tsebo is one of the largest integrated facility services companies in Africa, offering contract cleaning, catering, security, and maintenance. It is a broad incumbent competitor that overlaps directly with Mila's contract cleaning services but operates at significantly larger scale across multiple African geographies.
• Servest (CBRE): Servest, now part of CBRE, is a large multi-service facility management company in South Africa offering cleaning, security, catering, and maintenance. It competes with Mila across multiple service lines and has access to international client relationships.

Direct peers

• Supercare Services Group: Supercare Services Group is a South African contract cleaning and hygiene services company serving commercial, industrial, and hospitality sectors. It is a direct peer to Mila with comparable service offerings and target verticals.
• Maetla Holdings: Maetla Holdings is a South African cleaning and security services company focused on empowerment and B-BBEE compliance. It is a direct competitor to Mila in the contract cleaning space, particularly competing on transformation credentials.
• Bidvest Prestige: Bidvest Prestige is a major South African contract cleaning and hygiene services provider, serving corporate, industrial, and retail clients. It is a direct competitor to Mila in the same contract cleaning category with similar target customers and service offerings.
• Pristine Cleaning Services: Pristine Cleaning Services is a South African commercial and industrial cleaning company serving corporate clients. It operates in the same contract cleaning market as Mila with comparable commercial cleaning offerings.

Emerging players

• Servipro: Servipro is a smaller South African contract cleaning company providing commercial and industrial cleaning services. It is an emerging direct competitor to Mila in the regional contract cleaning market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mila-services1
• Xx.com/milaservices_sa
• Facebookfacebook.com/milacleaningservice

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mila Services