Binaria Seguros
- Company typePrivate
- Founded1994
- HeadquartersBuenos Aires, Argentina
- Headcount101–250
- GTM typeB2C
- OfferingServices
Binaria Seguros firmographics
Firmographics- Name
- Binaria Seguros
- Legal name
- Binaria Seguros
- Website
- https://binariaseguros.com.ar
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Binaria Seguros industry classification
Industry- Product category
- Life and Retirement Insurance
- NAICS
- Direct Life Insurance Carriers (524113)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)
Keywords
Where Binaria Seguros is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Markets served
Binaria Seguros business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales
Binaria Seguros product offering
Product offeringCore offering
Binaria Seguros operates under the brand "Bina." as a digital insurance platform offering life insurance and retirement insurance products in the Argentine market. The offering covers financial protection in the event of death, retirement income planning, and long-term savings accumulation for individual consumers, families, and small businesses.
Differentiator
Problem solved
Functional benefit
Companies that use Binaria Seguros
Customer profileSegments1 record
Ideal customer profiles1 record
Binaria Seguros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Binaria Seguros competitors and assessment
Company assessmentEmerging players
- Wibe (formerly Bamba): Mexican digital insurance platform offering simplified life and personal insurance products. Comparable as a regional digital-first insurer targeting the same underpenetrated individual consumer segment.
- Justos: Brazilian digital auto insurer that has expanded into adjacent lines. Comparable as a Latin American insurtech taking a digital-first approach to traditional insurance distribution.
- Pier: Brazilian digital insurance platform that started with auto and has expanded into life and other lines. Comparable as a Latin American digital-first insurer pursuing a similar product-digitization thesis.
Broad incumbents
- La Caja Seguros: Argentine insurance carrier offering life, retirement, and personal lines products. Comparable as a long-standing domestic life and retirement insurance provider competing in the same target market.
- Prudential Argentina: Argentine subsidiary of Prudential focused on life insurance and retirement products. Comparable as an established foreign-backed life insurance and retirement provider targeting the same individual consumer segment.
- San Cristóbal Seguros: Argentine insurance group offering life, retirement, and personal lines products. Comparable as a domestic multi-line insurance carrier active in the same life and retirement category.
- Federación Patronal Seguros: Major Argentine mutual insurance carrier with life and retirement product offerings. Comparable as a domestic incumbent serving the same individual consumer life and retirement segment.
- Zurich Argentina: Local arm of global insurer Zurich offering life and other insurance products in Argentina. Comparable as a foreign-backed incumbent life insurance player in the same market.
- Sancor Seguros: One of Argentina's largest insurance cooperatives offering life, retirement, and property/casualty products. Directly comparable as a domestic Argentine life & retirement carrier with a much broader product portfolio and established agent network.
Others
- Mercado Pago (insurance vertical): Fintech arm of MercadoLibre that distributes insurance products in Argentina and across LatAm. Comparable as a digital distribution channel that could either be a competitor or a partner for Bina.'s product.
Market position
Customer concentration
Binaria Seguros social profiles
Digital presenceBinaria Seguros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Binaria Seguros leadership team
Management profileNumber of profiles
Binaria Seguros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Binaria Seguros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Binaria Seguros
What does Binaria Seguros do?
Binaria Seguros operates under the brand "Bina." as a digital insurance platform offering life insurance and retirement insurance products in the Argentine market. The offering covers financial protection in the event of death, retirement income planning, and long-term savings accumulation for individual consumers, families, and small businesses.
When was Binaria Seguros founded?
Binaria Seguros was founded in 1994. It employs 101 to 250 people.
Where is Binaria Seguros based?
Binaria Seguros is headquartered in Buenos Aires, Argentina, in the Latin America region.
Who are Binaria Seguros's main competitors?
Emerging players on record are Wibe (formerly Bamba), Justos and Pier. Broad incumbents are La Caja Seguros, Prudential Argentina, San Cristóbal Seguros, Federación Patronal Seguros, Zurich Argentina and Sancor Seguros. Mercado Pago (insurance vertical) is listed as an others.
Does Binaria Seguros have an API?
No public API is recorded for Binaria Seguros.
What industry is Binaria Seguros in?
Binaria Seguros's product category is Life and Retirement Insurance. Its primary akta.pro industry code is FSAIAEAK, Individual Health Insurance Administration (TPA/ASO). Its NAICS code is 524113 and its SIC code is 6311.