Movement
Movement is a Dublin-based production and events company delivering turnkey event production, pop-up shops, brand activations, custom fabrication, and outdoor event builds for enterprise brands and consumer startups across Ireland, the UK, and Europe.
- Company typePrivate
- Founded-
- HeadquartersCrumlin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Movement does
Movement is a Dublin-based production and events company specialising in event production, pop-up shops, brand activations, commercial fitouts, custom fabrication, and outdoor event structures. The company serves a broad client base spanning enterprise brands (Primark, Volvo, Jameson, Samsung) and emerging consumer startups (Gym+Coffee, AYU Cosmetics, Chupi, Sculpted by Aimee, Spotlight Oral Care), primarily across Ireland, the UK, and Europe. Its 20,000 sq ft Dublin facility houses in-house capabilities including bespoke carpentry, high-end paintwork and spraying, metal fabrication, CNC machining, and large-format printing, supported by a permanent staff of 40+ spanning event managers, production managers, 3D designers, graphic designers, carpenters, painters, and graphic finishers.
The business model centres on project-based professional services, with each engagement individually scoped across concept creation, design, fabrication, installation, and on-site management. Revenue is generated through bespoke project fees billed by scope, materials, and hours. A secondary hardware revenue stream comes from Movement Pod, an outdoor work-from-home office pod launched in 2020 with standard configurations starting at €9,990 excluding VAT. The company employs a direct B2B enterprise sales motion with no resellers or intermediaries, and drives awareness primarily through its website portfolio and Instagram presence rather than paid acquisition. A proprietary 100% reusable modular walling system and ISO 20121 sustainability certification underpin its waste-free event positioning and client lock-in.
Movement firmographics
Firmographics- Name
- Movement
- Legal name
- Movement
- Website
- https://wearemovement.ie
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Movement is a Dublin-based production and events company delivering turnkey event production, pop-up shops, brand activations, custom fabrication, and outdoor event builds for enterprise brands and consumer startups across Ireland, the UK, and Europe.
- Ownership category
- akta.pro rank
Movement industry classification
Industry- Product category
- Event Production & Brand Activation Services
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Event/Commercial Setup Labor (Trade Shows, Pop-Ups, Staging) (HSAKAMAJ)
- akta.pro secondary industry
- Trade Show, Exhibit & Event Logistics Moving (HSAKAKAK)
Keywords
Where Movement is headquartered
LocationHeadquarters
- HQ city
- Crumlin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Movement business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Project-Based Production Services: Movement generates revenue through bespoke project engagements covering event production, pop-up shops, brand activations, commercial fitouts, custom fabrication, festival builds, and exhibition/conference management. Projects are billed based on scope, materials, fabrication requirements, and project management hours. Services span concept creation, design, production, fabrication, installation and on-site management.
- Movement Pod Product Sales: Sale of pre-configured and custom outdoor office pods for work-from-home solutions. Prices start from €9,990 excluding VAT. Standard sizes available with custom design and configuration options. Turnaround time of 3-4 weeks from site visit to completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Movement Pod - Standard Sizes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Movement product offering
Product offeringCore offering
Movement is a Dublin-based production and events company that delivers full turnkey services for brand activations, pop-up shops, large-scale events, retail fitouts, and custom fabrication projects. Operating from a 20,000 sq ft manufacturing workshop with 40+ permanent staff, the company handles concept creation, design, fabrication, installation, and on-site project management for brands across Ireland, the UK, and Europe. Movement also sells the Movement Pod, a standalone outdoor home office product.
Product overview
Movement is a Dublin-based production and events company offering a comprehensive suite of services for live events, brand activations, and retail installations. Their core service offerings include Event Production, Pop-up Shops, Large Scale Events, Brand Experience/Brand Activations, Custom Fabrication, and Outdoor Events. These are supported by ancillary services including Floorplans & 3D Visuals, Concept Creation, Management & Staffing, Location Sourcing, In-House Production, Fabrication & Metalwork, and Large Scale Printing. The company also launched Movement Pod, a standalone work-from-home product solution available for purchase. With over 40 permanent staff and a 20,000 Sq ft manufacturing facility, Movement provides a full turnkey service from concept to creation.
Differentiator
Problem solved
Functional benefit
Brands
- Movement Pod: Work from home solution - stylish and innovative outdoor home office pods launched as a response to permanent remote work arrangements. Standard sizes 2.5m x 3m and 3m x 3m, with custom designs available. Prices start from €9,990 excluding VAT.
Products and services
- Event Production Comprehensive event planning and production services including logistics, budget management, design, concept creation, artwork, fabrication, and project management for brands and organisations across Ireland, the UK, and Europe.
- Pop-up Shops Bespoke pop-up retail services providing venue sourcing, project management, concept creation, electrical services, printing, fabrication, bespoke furniture, and on-site staffing for brands needing short-term physical retail presence.
- Large Scale Events Fully comprehensive exhibition and large-scale event management covering floorplans, organiser liaison, health and safety documentation, and end-to-end project management.
- Brand Experience / Brand Activations Creation of bespoke brand activations through temporary structures that immerse audiences in memorable, on-brand experiences for marketing campaigns and product launches.
- Custom Fabrication World-class in-house fabrication covering carpenters, painters, and experienced fabricators for shipping containers, trailers, brand spaces, and unique props.
- Outdoor Events Festival and outdoor event services covering unique outdoor structures, concept creation, project management, and complete build execution for Ireland's largest outdoor events.
- Movement Pod Standalone outdoor home office pod product sold to professionals and employers. Standard sizes 2.5m x 3m and 3m x 3m, fully insulated, with timber floor joists, cedar sheeting walls, PVC windows and doors, rockwool insulation, and standard electrics. Custom configurations available. 3-4 week turnaround from site visit to completion.
Companies that use Movement
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
Movement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Movement partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- W DisplaycoreMovement and W Display operate together under shared sustainability initiatives and event production. W Display is referenced alongside Movement as jointly committed to ISO 20121 certification and shared environmental goals including waste reduction and reusable systems.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Movement competitors and assessment
Company assessmentBroad incumbents
- MKG: US-headquartered experiential marketing agency delivering events, pop-ups and brand activations for consumer and enterprise brands — directly comparable service mix targeting similar enterprise marketing buyers.
- Momentum Worldwide: Global experiential marketing agency delivering brand activations, retail experiences and events — competes for the same enterprise experiential marketing budgets Movement targets in the UK/Ireland market.
- Sparks: Global brand experience agency specialising in pop-up shops, mobile tours and live events for enterprise brands — overlaps with Movement's core pop-up and brand activation service line.
- Jack Morton Worldwide: Global brand experience agency producing events, brand activations and pop-ups for enterprise clients (e.g., Volvo, Samsung, Jameson, Primark) — comparable service offering but at significantly greater scale and geographic reach than Movement.
Direct peers
- Ripple Events: Bristol-based event production and brand activation agency serving consumer and lifestyle brands — comparable SME-scale UK operator with overlapping event production and brand experience services.
- Big Bear Event Management: UK-based event management and production company delivering brand activations, conferences and live events — comparable SME-scale operator serving similar UK/Ireland brand marketing clients.
- The Pop Up Agency: Specialist pop-up shop and brand experience producer serving fashion, beauty and consumer brands across Europe — directly comparable niche operator to Movement in the pop-up retail vertical.
- W Display: Movement's referenced sister/related entity that jointly pursues ISO 20121 sustainability initiatives and shares reusable walling/event production infrastructure — the closest comparable operator and the most directly relevant peer.
Regional players
- Optimist: Ireland-based creative and brand experience agency producing events, activations and pop-ups for Irish consumer brands — directly comparable regional peer competing in Movement's home Irish market.
- Brandalley Events / Frontline Events UK: UK event and brand activation production house comparable in size and service offering to Movement, serving consumer brands across retail and experiential campaigns.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Movement social profiles
Digital presenceMovement compliance and trust
Trust signalCompliance1 record
Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movement leadership team
Management profileNumber of profiles
Movement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movement
What does Movement do?
Movement is a Dublin-based production and events company that delivers full turnkey services for brand activations, pop-up shops, large-scale events, retail fitouts, and custom fabrication projects. Operating from a 20,000 sq ft manufacturing workshop with 40+ permanent staff, the company handles concept creation, design, fabrication, installation, and on-site project management for brands across Ireland, the UK, and Europe. Movement also sells the Movement Pod, a standalone outdoor home office product.
Is Movement a public or private company?
Movement is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Movement founded?
Movement was founded in -1. It employs 11 to 50 people.
Where is Movement based?
Movement is headquartered in Crumlin, Ireland, in the Europe region.
How does Movement make money?
Two revenue lines are on record. Project-Based Production Services are the primary driver. The others are movement Pod Product Sales.
Who are Movement's main competitors?
Broad incumbents on record are MKG, Momentum Worldwide, Sparks and Jack Morton Worldwide. Direct peers are Ripple Events, Big Bear Event Management, The Pop Up Agency and W Display. Regional players are Optimist and Brandalley Events / Frontline Events UK.
Does Movement have an API?
No public API is recorded for Movement.
What industry is Movement in?
Movement's product category is Event Production & Brand Activation Services. Its primary akta.pro industry code is HSAKAMAJ, Event/Commercial Setup Labor (Trade Shows, Pop-Ups, Staging), with a secondary code of HSAKAKAK, Trade Show, Exhibit & Event Logistics Moving. Its NAICS code is 541850 and its SIC code is 2590.