Koninklijke Schmidt Zeevis Rotterdam

What Koninklijke Schmidt Zeevis Rotterdam does

Koninklijke Schmidt Zeevis Rotterdam is a 110-year-old specialty fish retailer headquartered in Rotterdam, Netherlands, operating a single flagship location styled as a 'koninklijk schip' (royal ship) that combines a retail fishmongery, oyster bar, sashimi counter, and in-store restaurant. The company offers more than 133 varieties of fresh fish daily, complemented by shellfish, sushi and sashimi, ready-to-eat platters, frozen seafood, delicatessen, canned goods, sauces, and branded merchandise. Distribution is delivered through three channels: a physical retail store at Matlingeweg 333, Rotterdam; an e-commerce webwinkel (schmidtzeevis.nl/webwinkel) providing next-day nationwide delivery across the Netherlands (excluding the Wadden Islands) for orders placed before 12:00; and a B2B/horeca division supplying restaurants, chefs, cruise ships, and supermarkets through a dedicated ordering portal.

The underlying infrastructure consists of a fleet of 20 refrigerated trucks maintaining a temperature-controlled cold chain from store to customer, supported by BRCGS food safety certification. The customer base spans individual home cooks (served through retail and web shop, including a Zeemijlen loyalty program offering €1 discount per €10 spent and a Cadeaukaart gift card program in €25-€200 denominations), professional chefs and hospitality venues (famous chefs and trendy restaurants), supermarkets, and maritime cruise operators. Notable product IP includes the HaringClip, a herring-eating utensil co-developed with Rotterdam University of Applied Sciences.

The business is privately held, family-owned, and independently operated with no disclosed venture capital, private equity, or acquisition activity. Revenue is not publicly disclosed. Pricing positions the offering at the premium end of the Dutch seafood market, with flagship platters priced between €85 and €186 and a €100 minimum for free delivery, reflecting a brand strategy anchored on freshness, variety, experiential retail, and century-old provenance rather than price competition.

Name

Koninklijke Schmidt Zeevis Rotterdam

Legal name

Koninklijke Schmidt Zeevis Rotterdam

Website

https://schmidtzeevis.nl

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

51–100 employees

Short description

Koninklijke Schmidt Zeevis Rotterdam is a 110-year-old Dutch specialty fish retailer and wholesaler offering 133+ daily fresh fish varieties through a flagship Rotterdam store, a nationwide e-commerce webwinkel, and a B2B horeca division serving chefs, restaurants, cruise ships, and supermarkets.

Ownership category

akta.pro rank

Product category

Fresh Seafood Retail and Distribution

NAICS

Fish and Seafood Retailers (44525), Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (3117)

SIC

Wholesale-Groceries & Related Products (5140), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Seafood Wholesale (Fresh & Frozen) (AFAIADAD), Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF)

Keywords

• Fresh fish supply
• Seafood retail
• Horeca distribution
• Online fish shop
• Refrigerated delivery

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fish Sales - Physical Store: Direct sales of fresh fish and seafood to consumers at the Rotterdam flagship store. Features a unique 'royal ship' experience with in-store dining options including oysters and sashimi.
2. E-commerce/Web Shop: Online sales of fresh fish, frozen products, sushi, sashimi, prepared dishes, condiments, and merchandise delivered across the Netherlands. Next-day delivery for orders placed before 12:00.
3. B2B/Horeca Sales: Bulk supply relationships with restaurants, chefs, cruise ships, and supermarkets via dedicated B2B ordering system.
4. Loyalty Program - Zeemijlen: Customers earn 1 'zeemijl' (sea mile) per €10 spent through web shop account. Miles can be redeemed for €1 discount in subsequent month purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Koninklijke Schmidt Zeevis Rotterdam supplies over 133 varieties of fresh fish and seafood daily through a flagship physical store in Rotterdam, a nationwide e-commerce web shop (Webwinkel), and a dedicated B2B horeca portal serving restaurants, chefs, cruise ships, and supermarkets. The company operates a fleet of 20 refrigerated trucks for next-day delivery across the Netherlands and offers complementary categories including shellfish, sushi, platters, ready-to-eat meals, frozen products, and gift cards.

Product overview

Koninklijke Schmidt Zeevis Rotterdam is a premium fish and seafood specialty company operating as both a physical retail store and online webstore (Webwinkel). The business offers over 133 varieties of fresh fish daily, supplemented by a comprehensive product portfolio including shellfish, delicatessen items, ready-to-eat prepared dishes, frozen products, sushi and sashimi, canned goods, sauces, oils, vinegars, herbs and spices, and branded merchandise. The online platform enables nationwide delivery across the Netherlands with same-day ordering before noon. Additional services include a loyalty program (Zeemijlen) and gift cards (Cadeaukaart).

Differentiator

Problem solved

Functional benefit

Brands

• Zeemijlen: Loyalty program where customers earn sea miles (zeemijlen) for purchases, with 1 sea mile worth €1.00
• Cadeaukaart

Products and services

• Verse Vis (Fresh Fish) Over 133 varieties of fresh fish available daily, including wild and farmed species sourced from various origins. Sold via physical store, web shop, and B2B horeca portal.
• Schotels (Fish Platters) Pre-assembled fish platters for events and gatherings, including BBQ Deluxe (from €185.95), Borrel Royale (from €184.90), and Haring happen (from €85.00).
• Sushi en Sashimi Fresh sushi rolls, sashimi, and Japanese seafood items including salmon, tuna, and prepared sushi boxes available in-store and via web shop.
• Schaal- en Schelpdieren (Shellfish) Crustaceans and mollusks including shrimp, crab, lobster, mussels, and oysters.
• Delicatessen Premium seafood delicacies including smoked salmon, caviar, oysters, and gourmet fish products.
• Kant-en-Klaar (Ready-to-Eat) Prepared fish dishes, BBQ platters, grilled fish, and convenience seafood products for immediate consumption.
• Diepvries (Frozen Products) Frozen seafood including fish fillets, shrimp, crab, lobster, soups, and frozen bread products.
• Webwinkel (Online Fish Store) E-commerce platform at schmidtzeevis.nl/webwinkel offering next-day delivery across the Netherlands for orders placed before 12:00, with delivery available from €100 order value.
• B2B Horeca Supply Dedicated B2B ordering portal (bestellen/index.php) for restaurants, chefs, cruise ships, and supermarkets, accessed via the horeca-afdeling. Bulk supply of fresh fish for professional kitchens.
• Cadeaukaart (Gift Cards) Digital gift cards available in denominations of €25, €50, €75, €100, and €200, valid for two years after purchase and redeemable in web shop and physical store.
• Vispakketten (Fish Packages) Pre-curated fish packages and selections assembled for home cooking occasions.
• Conserven (Canned Fish) Canned and preserved fish products including tuna, mackerel, and fish pâtés.
• Champagne en Wijn (Champagne and Wine) Champagne and wine selections curated to accompany seafood dishes.
• Zeemijlen (Sea Miles Loyalty Program) Customer loyalty program where web shop customers earn 1 zeemijl per €10 spent, redeemable for €1 discount on next month's purchases.
• Sauzen, Olie, Azijn, Kruiden (Sauces, Oils, Vinegars, Herbs) Seafood accompaniments including cocktail sauce, aioli, mayonnaise, lobster sauce, vinegars, specialty oils, sea salt, pepper, fish stock, and mussel herbs.

Quantifiable outcome

• 133+ varieties of fresh fish available daily
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Crisp: Dutch online specialty grocery delivering fresh and premium products nationwide. Directly competes with Schmidt's webwinkel in fresh seafood e-commerce with an app-first, broader assortment model.
• Picnic: App-first Dutch online supermarket with nationwide fresh-grocery delivery. Adjacent competitor in e-commerce fresh delivery; expanding category breadth pressures Schmidt's online differentiation over time.

Broad incumbents

• Sligro Food Group: Largest Dutch foodservice wholesaler serving horeca and institutional buyers. Overlaps directly with Schmidt's B2B horeca/cruise/supermarket channel and competes for the same chef and restaurant accounts.
• Jumbo Supermarkten: Second-largest Dutch supermarket chain with fresh fish counters and online delivery. Competes for retail seafood basket and is a potential alternative supplier for corner-supermarket accounts Schmidt serves.
• Albert Heijn: Largest Dutch supermarket chain; operates fresh fish counters and online grocery delivery. Competes for both retail and corner-supermarket supply customers and benchmarks Schmidt's premium seafood pricing.
• Metro Cash & Carry Netherlands: Cash & carry wholesaler serving Dutch horeca and small foodservice businesses. Overlaps with Schmidt's B2B horeca channel on bulk fresh and frozen seafood procurement.
• PLUS Supermarkten: Dutch supermarket cooperative with emphasis on fresh and local sourcing. Overlaps with Schmidt on fish category retail pricing and on the corner-supermarket supply segment.
• Bidfood Netherlands: Major Dutch foodservice distributor serving restaurants, hospitality, and institutional kitchens. Competes for the same horeca volume accounts with a broader chilled/frozen assortment.

Direct peers

• Nordsee: German specialty fish retail and quick-service restaurant chain with similar experiential fish counter + dine-in concept. Closest international analogue to Schmidt's royal-ship flagship with oyster bar and sashimi offering.

Regional players

• De Krat: Dutch organic/specialty meal-kit and fresh delivery operator. Conceptually comparable on the premium direct-to-consumer fresh-food delivery axis, though smaller scale and broader assortment than Schmidt's seafood focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schmidt-zeevis-rotterdam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koninklijke Schmidt Zeevis Rotterdam