F.I.T. Leasing
F.I.T. Leasing is a US equipment lessor that finances $5,000-$1,000,000 transactions for SMBs, municipalities, and non-profits nationwide, specializing in health and fitness center equipment with bundled multi-vendor lease structures.
- Company typePrivate
- Founded2015
- HeadquartersGarden Grove, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What F.I.T. Leasing does
F.I.T. Leasing is a privately held, US-domestic equipment leasing and financing company headquartered in Garden Grove, California, that originates transactions ranging from $5,000 to $1,000,000 across small, medium, and large companies, municipalities, and non-profit entities nationwide. Its product portfolio spans equipment leasing (new and used), equipment financing, business finance, working capital, and accounts receivable/AR lending, with revenue mechanics based on net interest spreads and transactional fees over multi-year contract terms. The company operates a sales-led, enterprise-field-sales go-to-market model, with direct phone support and downloadable PDF applications, and supports a vendor programs channel that equips fitness equipment dealers, vendors, and salespeople with lease training and co-marketing tools.
The company's most distinctive operational capability is its specialization in the fitness equipment vertical. It claims a decade-long leadership position in financing start-up fitness centers, has worked with every major fitness equipment vendor in the country, and uniquely structures bundled transactions that combine equipment from multiple vendors with soft costs such as lockers and flooring into a single lease. This domain specialization, combined with embedded relationships across the dealer channel, is the primary driver of differentiated deal flow in a niche vertical that mainstream commercial lessors tend to underweight. The business is run with a micro headcount (1-10 employees), consistent with a tightly focused boutique lessor rather than a scaled platform.
Customer segments split between a primary vertical (health and fitness centers, with emphasis on start-up clubs), and horizontal demand from general SMBs, municipalities, and non-profits seeking equipment and working capital. Pricing is opaque, with rates not publicly disclosed, and no funding rounds, institutional investors, M&A activity, patents, awards, regulatory actions, or leadership disclosures were surfaced in the source material.
F.I.T. Leasing firmographics
Firmographics- Name
- F.I.T. Leasing
- Legal name
- F.I.T. Leasing
- Website
- https://fitleasing.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- F.I.T. Leasing is a US equipment lessor that finances $5,000-$1,000,000 transactions for SMBs, municipalities, and non-profits nationwide, specializing in health and fitness center equipment with bundled multi-vendor lease structures.
- Ownership category
- akta.pro rank
F.I.T. Leasing industry classification
Industry- Product category
- Equipment Leasing & Financing
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Finance Lessors (6172), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Equipment & Tool Leasing (Consumer) (FSAKANAF)
Keywords
Where F.I.T. Leasing is headquartered
LocationHeadquarters
- HQ city
- Garden Grove
- HQ country
- United States
- HQ region
- North America
Markets served
F.I.T. Leasing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Leasing: Lease financing for new and used fitness and business equipment with transactions ranging from $5,000 to $1,000,000.
- Equipment Financing: Financing products for equipment purchases to small, medium, and large companies, municipalities, and non-profit entities.
- Working Capital: Working capital financing products for business needs.
- Accounts Receivable/AR Lending: Accounts receivable lending products providing additional liquidity solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Equipment leasing transactions from $5,000 to $1,000,000 |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
F.I.T. Leasing product offering
Product offeringCore offering
F.I.T. Leasing is a nationwide provider of equipment leasing for new and used equipment, equipment financing, business finance, and working capital and accounts receivable/AR lending products. The company serves small, medium and large companies, municipalities and non-profit entities throughout the United States on transactions from $5,000 to $1,000,000, with specialized expertise in financing start-up fitness centers and bundled transactions covering equipment from multiple vendors plus soft costs.
Product overview
F.I.T. Leasing is a nationwide equipment leasing and financing company offering a unified portfolio of financial products. The core offerings include Equipment Leasing (for new and used equipment), Equipment Financing, Business Finance, Working Capital, and Accounts Receivable/AR Lending. The company specializes in fitness equipment programs for health clubs and vendors, providing bundled transactions that combine equipment from multiple vendors with soft costs. Vendor Programs support equipment dealers and salespeople with marketing assistance, lease training, and custom financing tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Leasing Nationwide equipment leasing services for new and used equipment, providing financing solutions for business equipment purchases with transactions ranging from $5,000 to $1,000,000.
- Equipment Financing Comprehensive equipment financing solutions for small, medium, and large companies, municipalities, and non-profit entities throughout the United States.
- Business Finance Business financing services designed to help companies fund their equipment purchasing needs and operational requirements.
- Working Capital Working capital financing products to support day-to-day business operations and cash flow management.
- Accounts Receivable/AR Lending Accounts receivable lending products that allow businesses to leverage their AR for financing.
- Fitness Equipment Programs Specialized financing programs for health and fitness centers, with leadership position in financing start-up fitness centers. Includes bundled transactions allowing equipment from multiple vendors plus soft costs like lockers and flooring in one transaction.
- Vendor Programs Partner programs for equipment vendors, dealers, and salespeople offering follow-up tracking, fast processing, marketing assistance, lease training, and custom financing tools to increase sales by 15-25%.
Quantifiable outcome
- Increase vendor sales by 15-25% annually
- +1 more outcomes
Companies that use F.I.T. Leasing
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
F.I.T. Leasing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
F.I.T. Leasing partnerships and signals
Strategic signalScale indicators7 records
Recent moves4 records
Expansion highlights3 records
F.I.T. Leasing competitors and assessment
Company assessmentDirect peers
- TimePayment: Commercial equipment leasing provider targeting small-ticket lease transactions for businesses — overlapping product set and similar vendor/dealer-led origination strategy.
- Ascentium Capital: Specialty commercial equipment lessor (owned by Regions Bank) focused on vendor-finance programs and small-business ticket sizes comparable to FIT's $5K–$1M range.
- National Funding: SMB-focused equipment leasing and working-capital provider with similar transaction sizes and vendor/sales-led origination approach to FIT.
- Currency Capital: Commercial financing marketplace with an explicit specialty in fitness-equipment leasing for gym owners — the closest head-to-head competitor to FIT Leasing on the same buyer, vendor base, and product.
- Balboa Capital: Independent SMB equipment leasing and working-capital provider serving small and mid-sized businesses — comparable business model, customer size, and broad equipment categories.
- Marlin Capital Solutions: Direct small-business equipment financing and working-capital provider — comparable SMB focus, equipment categories, and multi-product portfolio to FIT.
- Direct Capital / PEAC Financial: Equipment lessor (now under PEAC Financial) historically focused on vendor-finance programs and SMB lease origination across the same size band FIT serves.
Broad incumbents
- DLL Group: Global vendor-finance partner owned by Rabobank; overlaps with FIT in vendor-program equipment leasing but serves much larger customers and equipment categories.
- CIT / First Citizens Bank Equipment Finance: Major US bank-affiliated equipment finance franchise offering leasing, financing, and working capital — competes broadly with FIT for mid-market and middle-market clients.
- GreatAmerica Leasing: Large, established US independent lessor with deep vendor-finance partnerships; competes with FIT on the SMB/vendor side but at meaningfully larger scale and broader equipment coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
F.I.T. Leasing social profiles
Digital presenceF.I.T. Leasing financial estimates
Financial estimateRevenue estimate
Valuation estimate
F.I.T. Leasing leadership team
Management profileNumber of profiles
F.I.T. Leasing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
F.I.T. Leasing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about F.I.T. Leasing
What does F.I.T. Leasing do?
F.I.T. Leasing is a nationwide provider of equipment leasing for new and used equipment, equipment financing, business finance, and working capital and accounts receivable/AR lending products. The company serves small, medium and large companies, municipalities and non-profit entities throughout the United States on transactions from $5,000 to $1,000,000, with specialized expertise in financing start-up fitness centers and bundled transactions covering equipment from multiple vendors plus soft costs.
Is F.I.T. Leasing a public or private company?
F.I.T. Leasing is a private company. It is classified as unknown and is currently operating.
When was F.I.T. Leasing founded?
F.I.T. Leasing was founded in 2015. It employs 1 to 10 people.
Where is F.I.T. Leasing based?
F.I.T. Leasing is headquartered in Garden Grove, United States, in the North America region.
How does F.I.T. Leasing make money?
Four revenue lines are on record. Equipment Leasing is the primary driver. The others are equipment Financing, working Capital and accounts Receivable/AR Lending.
Who are F.I.T. Leasing's main competitors?
Direct peers on record are TimePayment, Ascentium Capital, National Funding, Currency Capital, Balboa Capital, Marlin Capital Solutions and Direct Capital / PEAC Financial. Broad incumbents are DLL Group, CIT / First Citizens Bank Equipment Finance and GreatAmerica Leasing.
Does F.I.T. Leasing have an API?
No public API is recorded for F.I.T. Leasing.
What industry is F.I.T. Leasing in?
F.I.T. Leasing's product category is Equipment Leasing & Financing. Its primary akta.pro industry code is FSAKANAF, Equipment & Tool Leasing (Consumer). Its NAICS code is 5324 and its SIC code is 6172.