Surflogic

What Surflogic does

Surflogic, operated by the Spanish private limited company Manufacturas Gove S.L. and headquartered in Irún, Gipuzkoa, Spain, designs, manufactures, and sells a broad catalog of surf and water-sports accessories. Founded in 2005, the company operates with 1–10 employees and sells physical goods including wetsuit dryers, wetsuit hangers, key lock boxes with 4-digit combinations, key FOB signal-blocking pouches, car seat covers, 600D Cordura car organizers, soft roof racks and tie-down straps, board covers, leashes, fins, traction pads, softboards, waterproof bags, and changing accessories such as ponchos and portable showers. Its flagship technical product is the CE-certified Wetsuit Pro Dryer, an electric dryer delivering 6,000 L/min airflow that can dry a thin wetsuit in approximately 40 minutes while protecting neoprene.

The company's business model is direct-to-consumer e-commerce with a supplementary B2B wholesale channel. Sales occur through its own multi-language storefront (English, French, Spanish) at surflogic.com, shipping across Europe (Zone 1–3), the UK, Canada, Japan, and Iceland, but excluding the USA. Pricing is unit-based with items ranging from under €10 (Key FOB Blocking Pouch at €4.95) to over €500 (softboards at €310–€560); free shipping is offered in Europe Zone 1 for orders above €75, with no subscription or recurring revenue component. A dedicated B2B reseller portal at b2b.govedist.com and a regional distribution partnership with Inprocess for the Canary Islands support wholesale reach to resellers and surf schools.

Marketing is digital-first, centered on the e-commerce site, an email newsletter offering a 15% first-purchase discount, and organic social presence on Instagram, Facebook, and YouTube. The primary customer segments are individual surfing enthusiasts needing key security, board transport, wetsuit care, and gear organization, with a secondary surf-school segment purchasing durable boards and accessories for teaching and rental. The company holds a registered Surflogic trademark, is GDPR/LOPD-compliant under Spanish data protection law, and operates without disclosed external funding, parent company, or M&A activity.

Name

Surflogic

Legal name

Manufacturas Gove S.L.

Website

https://surflogic.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Surflogic is a Spain-based private brand that designs and sells surf and water-sports accessories—including wetsuit dryers, key lock boxes, car protection, travel racks, and softboards—via a multi-language DTC e-commerce storefront and B2B reseller portal serving surfers and surf schools across Europe, the UK, Canada, and Japan.

Ownership category

akta.pro rank

Product category

Surf Accessories and Water Sports Hardware

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

akta.pro secondary industries

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

Keywords

• Surf accessories
• Wetsuit drying systems
• Surfboard transport gear
• Water sports hardware
• Car protection covers

Headquarters

HQ city

Irún

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Surflogic generates revenue through the direct sale of physical surf accessories and gear, including wetsuit care products, car transport and storage accessories, security locks, board covers, leashes, and other water sports equipment. Products are sold as one-time purchases with no subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Surflogic designs, manufactures, and sells a comprehensive range of surf and water sports accessories through its own multi-language e-commerce storefront. Core products include the electric Wetsuit Pro Dryer with intelligent heat control, wetsuit hangers, weather-resistant key lock security boxes, anti-theft Key FOB blocking pouches, water-resistant car seat covers, 600D Cordura car organizers, soft roof racks and tie-down straps, softboards, surfboard covers, leashes, fins, and board storage solutions.

Product overview

Surflogic is a surf and watersport hardware and accessories company that manufactures a broad portfolio of products organized into the following main categories: (1) Wetsuit drying & care — the Wetsuit Pro Dryer (electric, EU/UK variants), replacement cables, shoulder pads, drying accessory bag, and a full line of wetsuit hangers in standard, Double System, Profold, and Maxi variants; (2) Car, transport & board storage — key lock boxes (Standard, Maxi, Premium, LED Light, Double System), car seat covers (single/double/triple in various colors/prints), car organizers (seat organizer and storage organizer in 600D Cordura), travel racks & straps (soft roof racks, aero/round rack pads, tie-down straps), bike racks for surfboards, and board trolleys; (3) Bags & waterproof storage — waterproof backpacks, waterproof bags, and waterproof phone/key cases; (4) Leashes — surf, longboard, SUP, foil, bodyboard, and fin leashes; (5) Fins & traction pads — surfboard fins in multiple configurations and traction pads; (6) Board covers — shortboard, fish/hybrid, midlength, longboard, travel, and bodyboard covers; (7) Changing accessories — changing mats, cleaning brushes, portable showers, wetsuit changing socks, ponchos and storm robes; (8) Surf & outdoor essentials — waterproof surf hats, earplugs, floating sunglasses retainers, insulated water bottles, caps and beanies; (9) Surf accessories — accessory cases, wax scrapers, fin accessories, organic surf wax; (10) Board storage — vertical racks, wall-mounted wooden racks, trolleys, and shaper supports; (11) Softboards — own-branded surfboards for beginners and surf schools; and (12) B2B reseller portal. The company also offers a full range of accessories for its flagship products, including replacement parts, and sells internationally across Europe, UK, Canada, Japan and Iceland.

Differentiator

Problem solved

Functional benefit

Products and services

• Wetsuit Pro Dryer High-performance electric wetsuit dryer designed for surfers; delivers 6,000 L/min airflow via a 3,500 rpm, 1,400W motor with intelligent heat control to dry wetsuits in as little as 40 minutes while protecting neoprene material. CE certified.
• Wetsuit Hangers Extra-wide wetsuit hangers for drying wetsuits and accessories, featuring 360-degree rotating hooks and dual hanging systems (clip and strap with aluminum carabiner) for improved air circulation and faster drying. Available in standard, Double System, Profold, and Maxi variants.
• Key Lock Boxes Weather-resistant key lock boxes with 4-digit combination codes (up to 10,000 combinations) for securing car keys during surf sessions. Available in Standard, Maxi (large capacity), Premium (with protective lid), LED Light (with built-in LED), and Double System (cable and shackle closure) variants.
• Key FOB Blocking Pouches Aluminum shielding pouches that block car key FOB signals to prevent relay attacks and keyless car theft during surf sessions.
• Car Seat Covers Water-resistant seat covers for cars and vans protecting interiors from sand, moisture and dirt after surfing. Available in single, double, and triple configurations with various colors and print options.
• Car Organizers Foldable car organizers made from durable 600D Cordura for storing wetsuits, towels, fins, leashes, wax and accessories. Includes Car Seat Organizer and Car Storage Organizer variants with multiple compartments, mesh pockets, and adjustable straps.
• Travel Racks & Straps Soft roof racks and tie-down straps for transporting surfboards and SUP boards on vehicles. Includes Aero Rack Pads (50cm and 70cm), Round Rack Pads, Tie Down Straps (2.75m, 3.65m, 4.55m), Soft Racks in single, double, SUP/longboard, and 3-door variants, plus SUP Carry Strap with paddle holder.
• Waterproof Bags & Backpacks Waterproof backpacks and bags for protecting gear from water exposure, complemented by waterproof phone and key cases for use during water sports activities.
• Surf Leashes Leashes connecting surfers to their boards across disciplines, available in variants tailored for surf, longboard, SUP, foil, bodyboard, and fin attachment.
• Fins & Traction Pads Surfboard fins including side bites (2 fins), single fins (1 fin), thrusters (3 fins), and twins (2 fins), plus traction pads providing grip on surfboards.
• Board Covers Protective covers for surfboards including shortboard covers, fish/hybrid covers, midlength covers, longboard covers, travel covers, and bodyboard covers.
• Changing Accessories Products for changing out of wet surf gear including changing mats, cleaning brushes, portable showers, wetsuit changing socks, ponchos, and storm robes.
• Softboards Surflogic-branded softboard surfboards including the Surf School Board Wide (6'6, 7'0, 8'0), Softboard Rider Classic, Softboard Happy Classic, Softboard Smooth Operator Quad, Softboard Volcano, and Softboard Forever Grom, designed for beginners and surf schools.
• Board Storage Solutions Board storage solutions including vertical surfboard racks, SUP/longboard trolleys, wall-mounted wooden racks, shaper supports, and board trolleys for home and garage storage.
• Surf & Outdoor Essentials Surf and outdoor essentials including waterproof surf hats and caps, earplugs, floating sunglasses retainers, insulated water bottles, and general headwear such as caps and beanies.

Quantifiable outcome

• Wetsuit Pro Dryer can complete drying in as little as 40 minutes for thin wetsuits

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Inprocess (Canary Islands)minorChannel Partner/ Reseller/ DistributorInprocess handles distribution of Surflogic products for the Canary Islands region through their website at inprocess.es/c/surflogic

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rip Curl: Rip Curl is a global surf brand covering wetsuits, watches, apparel and surf accessories, including board bags, leashes and travel covers. Overlaps with Surflogic in accessories/leashes/covers but operates at vastly greater scale and brand recognition.
• Billabong: Billabong is a large global surf apparel and accessories brand with broad SKU coverage including leashes, traction, boardshorts and hardware. A broad incumbent competing for surf-shop shelf and DTC mindshare rather than a direct accessories specialist.
• Dakine: Dakine is a much larger US-rooted surf and action-sports accessories brand spanning leashes, traction, board bags, surf hardware, and packs. It competes for the same surf-shop shelf space and end-consumer across broader categories than Surflogic specializes in.
• Nixon: Nixon is a globally distributed action-sports accessories brand selling watches, bags, dry bags and small leather goods. It overlaps with Surflogic in waterproof bags and surf-lifestyle accessories and competes for the same end consumer.

Direct peers

• Pro-Lite: Pro-Lite specializes in wetsuit hangers, changing mats, surf hardware accessories and bags directly serving surfers' pre- and post-session needs. It is one of the closest direct competitors to Surflogic's wetsuit care and changing accessories business.
• Ocean & Earth: Ocean & Earth is an Australian surf accessories brand specializing in leashes, board covers, traction, fins and tail pads. This is one of the closest competitors to Surflogic's cover/leash/fins lineup with similar target customer and price points.
• Creatures of Leisure: Creatures makes surfboard leashes, traction pads, fins and surf accessories under its own brand, sold globally through surf retailers. The product overlap with Surflogic's leashes, fins, traction pads, and accessories lines is near total.
• FCS: FCS is the leading global brand for surfboard fins, leashes, and traction pads, the exact same core categories covered by Surflogic. It is the dominant shelf-share competitor in specialty surf shops worldwide and a direct comparable on fins/leashes/traction.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/surflogic
• Facebookfacebook.com/surflogichardware
• Xx.com/Surf_Logic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surflogic