DM-IT
DM-IT is a bootstrapped Danish IT services firm founded in late 2020 by brothers Daniel and Mark Frøsig, providing website design, mobile app development, SEO, and IT consulting to Danish SMBs using Wix, WordPress, and Editor X CMS platforms.
- Company typePrivate
- Founded2020
- HeadquartersHadsten, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DM-IT does
DM-IT is a privately held Danish information technology services company founded in late 2020 by Daniel and Mark Frøsig, headquartered in Hadsten, Denmark (CVR 43126903). The company provides website design, mobile app development, search engine optimization, and IT and business consulting services to small and medium businesses across Denmark. Its entire product surface is delivered through third-party CMS platforms rather than proprietary technology: the company is an official Wix partner and also builds on WordPress and Editor X, with mobile apps published through Wix to Google Play and the App Store. Pricing is project-based and publicly disclosed at the entry level (Wix sites from 5,000 DKK, WordPress from 7,000 DKK, Editor X from 8,000 DKK; one-page sites from 2,500-4,000 DKK), with 50% prepayment typically required for fixed-price projects. The company also offers SEO as a recurring subscription service (analysis, meta descriptions, keyword tracking, ongoing maintenance), which is its primary non-project recurring revenue stream. Go-to-market is consultative and founder-led, relying on direct phone and email contact, the company website (dm-it.dk), customer referrals, and portfolio showcases; there is no visible paid acquisition, no channel partnerships, and no international footprint. DM-IT is bootstrapped with no external funding, no institutional investors, and a headcount reported as 1-10 employees anchored by the two co-founders.
DM-IT firmographics
Firmographics- Name
- DM-IT
- Legal name
- DM-IT
- Website
- https://dm-it.dk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DM-IT is a bootstrapped Danish IT services firm founded in late 2020 by brothers Daniel and Mark Frøsig, providing website design, mobile app development, SEO, and IT consulting to Danish SMBs using Wix, WordPress, and Editor X CMS platforms.
- Ownership category
- akta.pro rank
Where DM-IT is headquartered
LocationHeadquarters
- HQ city
- Hadsten
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
DM-IT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Website Development: One-time project fees for custom website design and development using WordPress, Wix, or Editor X. Pricing is tailored to client needs based on number of pages and special features.
- App Development: Custom mobile app design and development using Wix platform, published to Google Play and App Store.
- IT and Business Consulting: Advisory services helping businesses with technical challenges, from basic to advanced IT issues, as well as business guidance.
- SEO Services: Search engine optimization services including analysis, meta descriptions, keywords, tracking, and ongoing maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wix websites starting from 5,000 DKK |
| One time/ perpetual license | Pay-as-you-go | WordPress websites starting from 7,000 DKK |
| One time/ perpetual license | Pay-as-you-go | Editor X websites starting from 8,000 DKK |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
DM-IT product offering
Product offeringCore offering
DM-IT provides professional website design and development using Wix, WordPress, and Editor X CMS platforms, mobile app design and development published to Google Play and App Store, SEO services including analysis and ongoing optimization, and IT and business consulting services. Solutions are tailored to client needs with published starting prices of 5,000 DKK (Wix), 7,000 DKK (WordPress), and 8,000 DKK (Editor X) for websites.
Product overview
DM-IT is a Danish web design and IT consulting company offering a portfolio of digital services for small and medium businesses. The core offerings consist of Webdesign (website creation), App (mobile app development), and SEO (search engine optimization), complemented by IT Rådgivning (consulting) and Kundeservice (customer support). All services are built using established CMS platforms—primarily Wix (for which they are an official partner), WordPress, and Editor X—rather than proprietary technology. Starting prices range from 5,000–8,000 DKK depending on platform and scope.
Differentiator
Problem solved
Functional benefit
Products and services
- Webdesign (Website Design and Development) Custom professional website design and development service for small and medium Danish businesses, built on Wix, WordPress, or Editor X CMS platforms. Includes responsive design across desktop, tablet, and mobile, basic SEO, and an easy-to-use administrator panel for content changes. Starting prices: Wix from 5,000 DKK (one page from 2,500 DKK); WordPress from 7,000 DKK (one page from 3,500 DKK); Editor X from 8,000 DKK (one page from 4,000 DKK).
- App (Mobile App Design and Development) Custom mobile app design and development for small and medium Danish businesses, built on the Wix platform and published to Google Play and the Apple App Store. Aimed at businesses wanting to reach customers through a dedicated branded app.
- SEO (Search Engine Optimization) Search engine optimization service including analysis, meta descriptions, keywords, tracking, and ongoing maintenance to improve search rankings and online visibility for Danish SMB customers.
- Rådgivning (IT and Business Consulting) Strategic IT and web consulting service guiding Danish SMB clients through planning, design, implementation, and launch of their digital projects, as well as advising on broader technical and business challenges.
Companies that use DM-IT
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
DM-IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DM-IT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WixcoreDM-IT is an official Wix partner, which provides them with special tools, exclusive arrangements, and specialized training. As partners, they have early access to new features and can participate in developing new functions that benefit millions of Wix users worldwide. This partnership enables DM-IT to offer enhanced services to clients and access special resources not available to non-partners.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
DM-IT competitors and assessment
Company assessmentBroad incumbents
- DEPT: DEPT is a large global digital agency delivering websites, apps, marketing and engineering at scale. It serves the same end-customers as DM-IT (SMB through enterprise needing a digital presence) but with vastly broader service lines and geographic reach.
- Creuna: Creuna is a Nordic digital agency offering web, e-commerce and digital experience services. It serves many of the same end-clients as DM-IT across the Nordics but at a larger scale and broader portfolio of capabilities.
Direct peers
- Reload: Reload is a Danish web agency delivering custom websites, digital platforms and related services. It overlaps directly with DM-IT in Danish market, SMB-to-mid-market segment, and core offering of bespoke website design and CMS-based development.
- Adapt: Adapt is a Danish digital agency offering web design, web development and digital services for SMB and mid-market clients. It competes with DM-IT for similar Danish SMB web design and development budgets and operates on comparable consulting/project-based engagements.
- Hello Monday (now part of DEPT): Hello Monday is a digital creative agency (now part of DEPT) producing websites, apps and digital experiences. It is comparable to DM-IT in the underlying craft (websites and apps) but operates at significantly larger scale and on more enterprise-grade projects.
- Peytz & Co: Peytz & Co is a Danish web/digital agency focused on website design, development and digital solutions. It targets the same Danish SMB and organizational buyers as DM-IT and competes on similar CMS-driven web build projects.
- Bysted: Bysted is a Copenhagen-based digital agency providing web design, digital platforms and related services. It is comparable to DM-IT in geography (Denmark), target market, and core website/digital service offering, though typically at larger engagement sizes.
Others
- Squarespace: Squarespace is a hosted website builder and commerce platform. It addresses the same SMB need for an online presence that DM-IT serves, representing a self-serve alternative to agency-built sites in the Danish market.
- Webflow: Webflow is a no-code website builder and CMS used by agencies and SMBs globally. It is an indirect competitor to DM-IT's service offering, as Danish SMBs can use Webflow directly instead of hiring an agency like DM-IT.
- Wix.com: Wix.com is the DIY website builder platform on which DM-IT builds client sites and with which DM-IT holds a partner relationship. It competes with DM-IT for the same Danish SMB end-customer that could alternatively build a site themselves directly on Wix.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DM-IT social profiles
Digital presenceDM-IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
DM-IT leadership team
Management profileNumber of profiles
Profiles2 records
DM-IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DM-IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DM-IT
What does DM-IT do?
DM-IT provides professional website design and development using Wix, WordPress, and Editor X CMS platforms, mobile app design and development published to Google Play and App Store, SEO services including analysis and ongoing optimization, and IT and business consulting services. Solutions are tailored to client needs with published starting prices of 5,000 DKK (Wix), 7,000 DKK (WordPress), and 8,000 DKK (Editor X) for websites.
Is DM-IT a public or private company?
DM-IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DM-IT founded?
DM-IT was founded in 2020. It employs 1 to 10 people.
Where is DM-IT based?
DM-IT is headquartered in Hadsten, Denmark, in the Europe region.
How does DM-IT make money?
Four revenue lines are on record. Website Development is the primary driver. The others are app Development, IT and Business Consulting and SEO Services.
Who are DM-IT's main competitors?
Broad incumbents on record are DEPT and Creuna. Direct peers are Reload, Adapt, Hello Monday (now part of DEPT), Peytz & Co and Bysted. Others are Squarespace, Webflow and Wix.com.
Does DM-IT have an API?
No public API is recorded for DM-IT.