What Curious Minds Media does

Curious Minds Media is a Brisbane-headquartered strategic communication and advocacy agency founded in 2015 that operates as an Agency of Record for non-profits, industry associations, and advocacy organizations. The firm delivers end-to-end campaigns spanning strategy, creative production, media buying, and analytics, with a documented track record of converting advocacy spend into bipartisan policy outcomes — including the reduction of Australia's PBS general co-payment from AUD 42 to 25, a small business tax rate cut, and 4 of the top 10 policy commitments at the 2025 Australian Federal Election. Anchor clients include the Pharmacy Guild of Australia (5+ year relationship), Alliance for Gambling Reform, Master Builders Australia, World Vision Canada, COSBOA, and Amnesty International.

The company's underlying technology stack centers on a proprietary DataLake solution that aggregates and analyzes campaign data, paired with a Community Analytics platform that ingests insights from National Poll and Politic to inform political-landscape modeling and audience targeting. These are supplemented by conventional integrations with Google Analytics and Facebook remarketing for measurement and retargeting. There is no evidence of proprietary AI/ML models or generative AI infrastructure; the 'data-driven' positioning relies on aggregating structured polling and campaign data rather than machine-learned inference.

Commercially, Curious Minds Media generates revenue through professional services engagements, billed as project-based and retainer contracts with custom pricing tied to campaign scope, duration, and requirements. The firm has established wholly-owned subsidiaries in London, New York, and Singapore, enabling it to serve international clients such as World Vision Canada alongside its core Australian advocacy market. Go-to-market is sales-led, leveraging case studies, LinkedIn presence, client referrals, and earned media generated by the campaigns themselves to secure new Agency of Record engagements.

Name

Curious Minds Media

Legal name

Curious Minds Media

Website

https://wearecuriousminds.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Curious Minds Media is a Brisbane-based strategic communication and advocacy agency that delivers end-to-end campaign services — strategy, creative, media buying, and analytics — to non-profits and industry associations. It serves clients such as the Pharmacy Guild of Australia, Master Builders Australia, and Amnesty International, using its proprietary DataLake and National Poll/Politic data partnerships to drive measurable policy outcomes across Australia and internationally.

Ownership category

akta.pro rank

Product category

Advocacy Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

PR, Reputation Management & Earned Media Platforms (BPAMALAO), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

Keywords

• Advocacy campaign services
• Digital marketing agency
• Strategic communication
• Media buying services
• Creative campaign production

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advocacy Campaign Services: End-to-end campaign services including strategy, creative development, media buying, and analytics for advocacy organizations, non-profits, and industry associations. Revenue is generated through project-based and retainer-based engagements with clients seeking policy change, fundraising, and awareness campaigns.
2. Digital Marketing Agency Services: Services spanning advocacy, strategic communication, campaign leadership, creative production, media buying, and community analytics. Delivered by in-house team of specialists including creatives, marketers, and strategists.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Curious Minds Media is a B2B marketing and advocacy agency that delivers end-to-end campaign services for non-profits, advocacy organizations, and industry associations. Core offerings span Advocacy campaign design, Strategic Communication, Campaign Leadership, Creative Services (content, print, web design), Media Buying, and Community Analytics. The agency also operates a proprietary DataLake solution that aggregates political and public sentiment data to inform campaign strategy and media targeting.

Product overview

Curious Minds Media is a strategic communication and advocacy agency offering a unified suite of campaign services. The core offerings include Advocacy Services, Strategic Communication, Campaign Leadership, Creative Services, Media Buying, and Community Analytics. The company also operates a proprietary DataLake solution for data aggregation and analysis. These services are delivered as an integrated, end-to-end campaign offering rather than discrete software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Advocacy Services
• Strategic Communication
• Campaign Leadership
• Creative Services
• Media Buying
• Community Analytics
• DataLake

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• National PollcoreStrategic or Co-development PartnerNational Poll provides polling and public sentiment data that sharpens Curious Minds' understanding of political landscapes and voter attitudes. This partnership enables data-powered campaign strategy and targeted messaging based on real public opinion insights.
• PoliticcoreStrategic or Co-development PartnerPolitic provides political landscape intelligence that enhances Curious Minds' strategic planning capabilities. Combined with National Poll data, this enables sophisticated understanding of political dynamics for advocacy campaigns.
• Master Builders AustraliacoreStrategic or Co-development PartnerMaster Builders Australia partnered on the More Homes for Aussies and Fair Go for Small Business campaigns. This industry collaboration demonstrated sector-wide alignment behind advocacy messages, with Master Builders providing industry credibility and stakeholder access.
• Pharmacy Guild of AustraliacoreStrategic or Co-development PartnerPharmacy Guild of Australia has maintained a 5+ year Agency of Record relationship with Curious Minds, working together on PBS cost reduction campaigns that achieved bipartisan political support and significant policy outcomes benefiting Australian patients.
• Google AnalyticssupportingTechnology or IntegrationThird-party analytics service used for website performance tracking and campaign measurement, providing data insights to inform campaign optimization.
• Facebook (Meta)supportingTechnology or IntegrationFacebook remarketing and custom audience capabilities used for campaign targeting. Facebook's advertising platform enables retargeting campaign supporters and presenting campaign information via social media.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: World's largest PR firm with deep public affairs and policy advocacy practice. Comparable in advocacy and reputation campaigns for non-profits and industry associations, but at significantly greater scale and breadth.
• FleishmanHillard: Global PR and public affairs agency serving non-profits, advocacy organizations, and corporations. Overlaps with Curious Minds in policy advocacy and earned-media campaigns for social-change causes.
• Weber Shandwick: Global public affairs and communications agency serving non-profits and corporations. Comparable in policy advocacy and earned-media campaigning for social-cause clients, though with much broader service portfolio.
• Burson: Global PR and communications major offering public affairs, advocacy, and corporate communications. Overlaps with Curious Minds in advocacy and earned-media campaigning, but operates at much larger scale across many verticals.
• Ogilvy PR: Global integrated communications network with public affairs and social-cause advocacy capabilities. Comparable on large-scale advocacy campaigns, but serves many verticals beyond Curious Minds' niche.

Direct peers

• Tusk Strategies: US-based advocacy and political-campaign firm serving non-profits, industry associations, and ballot initiatives. Directly comparable to Curious Minds' advocacy/NGR/government relations model, but with larger US footprint.
• Agenda C: Specialist political and advocacy communications firm. Closely aligned with Curious Minds' data-driven advocacy campaign model for policy change and government engagement.
• Purpose: Global advocacy and campaign agency that designs and runs movements for non-profits, foundations, and brands. Closely mirrors Curious Minds' data-informed advocacy campaigns for social-change clients.

Regional players

• CPR Communications: Australian communications agency with strong advocacy and public-affairs practice. Closest regional direct peer within the Australian market, comparable in serving advocacy NGOs and industry associations.
• Bang PR: Australian PR agency with advocacy and social-cause clients. Comparable as an Australian regional agency serving similar advocacy and not-for-profit segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/curious-minds-international
• Facebookfacebook.com/wearecuriousminds

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curious Minds Media