Red House Staging & Interiors
Red House Staging & Interiors, founded in 2006 and based in Lanham, MD, is a privately-held home staging firm serving the Washington D.C. metro area with 47 staff, 4 warehouses, and a multi-million dollar furniture and decor inventory. It stages vacant, semi-occupied, model, and commercial properties for homeowners, realtors, and developers.
- Company typePrivate
- Founded2006
- HeadquartersLanham, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Red House Staging & Interiors does
Red House Staging & Interiors is a privately-held, Maryland-incorporated home staging firm founded in 2006 and headquartered in Lanham, MD, operating primarily in the Washington D.C. metropolitan area (including Northern Virginia and Maryland). The company provides professional staging services for vacant and semi-occupied residential properties, model homes for developers, office spaces for commercial leasing, and party/event styling. Its core product tiers include The Curated Package (premium), The Essentials Package (budget-friendly), List Assist (consultation), and Red House Stage 2 Go (DIY pre-packaged staging with 24-48 hour delivery). A sister brand, Stage 2 Go, extends reach into the budget DIY segment, and warehouse sales on Instagram monetize retired inventory.
The company's operational backbone is a physical asset base of 4 warehouses totaling 30,000 square feet, holding a multi-million dollar inventory of furniture and decor that is continuously refreshed. A team of 47 dedicated Project Managers, Account Managers, Stagers, and Logistics Technicians executes a four-step process (phone consultation, site visit, 1-2 day installation, monthly upkeep and de-staging). Reported client outcomes include 75% of staged properties selling at or above asking price, a 23-day average time to sale (claimed as 8x faster than unstaged homes), a 114% average return on investment, and a 1-5% price premium versus comparable unstaged properties.
Red House makes money primarily through quote-based project fees for staging services, with pricing determined per-property during site consultations based on property size, scope, package selection, and timeline. Revenue is diversified across homeowners, real estate brokerages (Compass, Coldwell Banker Residential Brokerage, Washington Fine Properties, McEnearney Associates), and property developers. Go-to-market is sales-led with direct phone/website inquiries, on-site consultation, and a self-serve DIY channel via Stage 2 Go. Distribution is regional with no documented geographic expansion outside the DC metro; there are no disclosed funding rounds, institutional investors, or M&A activity.
Red House Staging & Interiors firmographics
Firmographics- Name
- Red House Staging & Interiors
- Legal name
- Red House Staging & Interiors
- Website
- https://redhousestaging.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red House Staging & Interiors, founded in 2006 and based in Lanham, MD, is a privately-held home staging firm serving the Washington D.C. metro area with 47 staff, 4 warehouses, and a multi-million dollar furniture and decor inventory. It stages vacant, semi-occupied, model, and commercial properties for homeowners, realtors, and developers.
- Ownership category
- akta.pro rank
Red House Staging & Interiors industry classification
Industry- Product category
- Home Staging Services
- NAICS
- Interior Design Services (54141), Home Furnishings Retailers (44912)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home Staging & Pre-Listing Organization (HSAFAFAJ)
- akta.pro secondary industries
- Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG), Pre-Sale / Pre-Listing (Home Staging) Cleaning (HSAEAFAD), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)
Keywords
Where Red House Staging & Interiors is headquartered
LocationHeadquarters
- HQ city
- Lanham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red House Staging & Interiors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Professional Home Staging Services: Core revenue stream from staging vacant properties for sale. Services include The Curated Package (premium), The Essentials Package (budget-friendly), List Assist, Red House Stage 2 Go (quick turnaround), Interior Design, Office Space staging, Party & Event Styling, Semi-Occupied Home Staging, and Home Staging Consultations. Pricing is quote-based based on property size, scope, and timeline.
- Warehouse Sales: Sale of retired designer staging inventory to the public at bargain prices. Items are listed on Instagram (@redhousestagingsales) and inquiries are handled via email ([email protected]).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | The Essentials Package - Budget-friendly stagings |
| Other | Pay-as-you-go | The Curated Package - Above & Beyond the Basic |
| Other | Pay-as-you-go | Red House Stage 2 Go - Short delivery time (24-48 hours) |
| Other | Multi-year contract | Model Home Staging - Premium with 4-week lead time |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Red House Staging & Interiors product offering
Product offeringCore offering
Red House Staging & Interiors provides professional home staging services to prepare vacant and semi-occupied residential properties for sale, using a multi-million dollar furniture and decor inventory spread across four warehouses. The company delivers packages ranging from budget-friendly basic staging (The Essentials Package) to premium design installations (The Curated Package), alongside DIY quick-turnaround staging (Stage 2 Go), interior design, model home staging for developers, office space staging, party and event styling, and consultations. Services are sold quote-based to homeowners, realtors, and developers primarily in the Washington D.C. metro area.
Product overview
Red House Staging & Interiors is a home staging firm offering a portfolio of service packages centered around preparing properties for sale. The core offerings include The Curated Package (premium, high-end staging), The Essentials Package (budget-friendly staging), List Assist (consultation service), and Red House Stage 2 Go (DIY/prepackaged staging). Additional services encompass Interior Design, Office Space staging, Party & Event Styling, Semi-Occupied Home Staging, Home Staging Consultations, Staging Vacant Properties, and Model Home Staging. The company operates primarily in the Washington D.C., Maryland, and Virginia areas, serving homeowners, developers, and realtors since 2006.
Differentiator
Problem solved
Functional benefit
Products and services
- The Curated Package Premium home staging package offering above-and-beyond design services for high-end or elite properties, featuring extensive accessorizing and custom design solutions.
- The Essentials Package Budget-friendly staging package providing stylish basic stagings covering the fundamental furniture and decor needed to present a property competitively.
- List Assist Staging consultation service providing professional guidance and recommendations for sellers preparing their property for listing.
- Red House Stage 2 Go DIY staging solution offering pre-packaged furniture and decor bundles with 24-48 hour delivery, including choices from one furniture package (Riley or Sawyer) and one decor package (Santa Fe, Nantucket, Chicago, or Norway) for three full rooms of cohesive staging.
- Interior Design Full-service interior design for residential spaces, helping clients create stylish and unique environments tailored to their personal tastes.
- Office Space Staging Commercial office space staging services for properties being sold or leased, enhancing the appeal of business environments to potential tenants or buyers.
- Party & Event Styling Event styling services for parties and special occasions in the Washington D.C. area.
- Semi-Occupied Home Staging Staging services for homes where the owner is still residing, combining professional staging elements with existing furniture and decor.
- Home Staging Consultations Expert consultations to evaluate properties and provide tailored staging recommendations before implementation.
- Staging Vacant Properties Complete staging services for empty homes, including a four-step process from initial assessment through de-staging after sale, with a complimentary monthly upkeep service covering tidying, dusting, vacuuming, and restoring the general integrity of the staging installation while the property is on market.
- Model Home Staging Specialized staging and decorating for model homes and new construction developments, including a free 1-hour design consultation, inventory list for review, and custom sourcing with a minimum 4-week lead time.
- Warehouse Sales of Retired Staging Inventory Sale of retired designer staging inventory to the public at bargain prices, listed on Instagram (@redhousestagingsales) and inquiries handled via email.
Quantifiable outcome
- 75% of staged properties sell at or above asking price
- +4 more outcomes
Companies that use Red House Staging & Interiors
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Red House Staging & Interiors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Red House Staging & Interiors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stage 2 Go (DIY Stage2Go)coreSister company providing DIY staging packages for budget-conscious homeowners and realtors. Offers pre-packaged furniture (Riley, Sawyer) and décor options (Santa Fe, Nantucket, Chicago, Norway) with 24-48 hour delivery. Red House refers clients seeking affordable quick-turnaround staging to Stage 2 Go.
Scale indicators8 records
Recent moves1 record
Expansion highlights5 records
Red House Staging & Interiors competitors and assessment
Company assessmentDirect peers
- Bella Staging: Bella Staging is a residential home staging company serving the U.S. market with vacancy staging, interior styling, and realtor-focused services directly comparable to Red House's offerings.
- CORT: CORT is the largest U.S. furniture rental company and operates a dedicated Business-to-Consumer home staging services segment alongside its core office furniture rental business, directly competing with Red House for residential staging contracts.
- Decorating Den Interiors: Decorating Den is a franchise-based interior design and home staging brand with hundreds of franchisees across North America, overlapping with Red House's residential interior design and staging offerings.
- Showhomes Home Staging: Showhomes is a national home staging franchise offering vacant-home staging using a similar 'furniture-as-decoration for selling homes' model, targeting the same realtor and homeowner clients as Red House.
- Decor Staging: Independent home staging firms operating with multi-property inventory and design teams, offering comparable packages (premium, essentials, vacant staging) to Red House's service tiers.
Emerging players
- Modsy: Modsy was a virtual interior design and home staging platform that combined 3D rendering with e-commerce, addressing the same homeowner/seller need for 'visualizing furnished spaces' that Red House satisfies physically.
- RoOomy: RoOomy is a 3D/AR visualization platform that powers virtual staging for real estate listings, offering a digital substitute competing for the same budget-conscious seller's wallet as Red House's Stage 2 Go DIY tier.
Others
- The Real Estate Staging Association: RESA is the principal industry trade association for U.S. home stagers; not a competitor but the ecosystem body through which Red House's professional credibility and standards are anchored.
Broad incumbents
- Pottery Barn (Williams-Sonoma, Inc.): Pottery Barn is a large home furnishings retailer that sells furniture and décor directly to consumers preparing their homes for sale, serving as a partial retail substitute for Red House's buyer-curated staging packages.
Regional players
- Stage and Show: Stage and Show is a home staging firm operating in the Washington DC metro, the same regional market as Red House, providing comparable vacant-home staging and design services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Red House Staging & Interiors social profiles
Digital presenceRed House Staging & Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red House Staging & Interiors leadership team
Management profileNumber of profiles
Profiles2 records
Red House Staging & Interiors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red House Staging & Interiors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red House Staging & Interiors
What does Red House Staging & Interiors do?
Red House Staging & Interiors provides professional home staging services to prepare vacant and semi-occupied residential properties for sale, using a multi-million dollar furniture and decor inventory spread across four warehouses. The company delivers packages ranging from budget-friendly basic staging (The Essentials Package) to premium design installations (The Curated Package), alongside DIY quick-turnaround staging (Stage 2 Go), interior design, model home staging for developers, office space staging, party and event styling, and consultations. Services are sold quote-based to homeowners, realtors, and developers primarily in the Washington D.C. metro area.
Is Red House Staging & Interiors a public or private company?
Red House Staging & Interiors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red House Staging & Interiors founded?
Red House Staging & Interiors was founded in 2006. It employs 11 to 50 people.
Where is Red House Staging & Interiors based?
Red House Staging & Interiors is headquartered in Lanham, United States, in the North America region.
How does Red House Staging & Interiors make money?
Two revenue lines are on record. Professional Home Staging Services are the primary driver. The others are warehouse Sales.
Who are Red House Staging & Interiors's main competitors?
Direct peers on record are Bella Staging, CORT, Decorating Den Interiors, Showhomes Home Staging and Decor Staging. Emerging players are Modsy and RoOomy. The Real Estate Staging Association is listed as an others. Pottery Barn (Williams-Sonoma, Inc.) is listed as a broad incumbent. Stage and Show is listed as a regional player.
Does Red House Staging & Interiors have an API?
No public API is recorded for Red House Staging & Interiors.
What industry is Red House Staging & Interiors in?
Red House Staging & Interiors's product category is Home Staging Services. Its primary akta.pro industry code is HSAFAFAJ, Home Staging & Pre-Listing Organization, with a secondary code of CRAIAOAG, Corporate, Event & Staging Furniture Rental (Short-Term). Its NAICS code is 54141 and its SIC code is 5712.