roOomy
roOomy is a private virtual staging company founded in 2010 that converts empty property photos and Matterport 3D tours into photorealistic furnished interiors using a patented 2D-to-3D pipeline, serving real estate professionals, multifamily property managers, and home furnishings retailers.
- Company typePrivate
- Founded2010
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What roOomy does
roOomy is a private virtual staging company founded in 2010 and operating as a Delaware LLC with a mailing address in Wilmington, Delaware. The company provides photorealistic virtual staging for two primary surfaces: 2D property photographs and Matterport 3D Flythrough tours. Its technology stack centers on a patented 2D-to-3D conversion pipeline and an internally maintained 3D home décor library spanning nine design styles (Contemporary, Farmhouse, Mid-Century Modern, Modern, Rustic, Traditional, Transitional, Scandinavian, Minimalistic). The rendering output includes physically modeled effects such as mirror reflectivity and shadow occlusion, and standard deliveries are completed within 24-48 hours.
roOomy's revenue model is predominantly transactional. Photo staging is priced per image ($49 without rework, $69 with complimentary rework, $139 for Virtual Renovation), while Matterport virtual staging is priced by property square footage, ranging from $434 for sub-700 sq.ft. properties up to tiered maximums of $1,754 for 3,001-4,000 sq.ft. and $0.42 per sq.ft. above 4,000 sq.ft. The company also sells bulk credit packages (10,000 credits at $0.45 each, 25,000 credits at $0.40 each, valid for 12 months) and builds custom enterprise applications under licensing arrangements with partners such as Toll Brothers Apartment Living (a Magic Leap 1 spatial computing app) and Havertys (embedded interior design tools).
The company serves three customer segments: real estate professionals (agents and brokers), multifamily property managers, and home furnishings retailers. Named enterprise customers include Brookfield Residential, Toll Brothers, Summit Sotheby's International Realty, Safe Harbor Properties, Simpson Housing, AMORE Management, Havertys, and Woodmont Properties. Distribution combines a self-serve web ordering portal, an official Matterport partnership that embeds roOomy staging inside Matterport's ecosystem, enterprise custom application development, and international resellers (Samantha Home Staging in Japan). The company has raised $13 million in a 2016 Series 2 round led by Antimeridian with Pacific Arc Investments, and is led by CEO and Co-Founder Pieter Aarts alongside VP of Strategic Partnerships and Marketing Lindsay Dillon, with Doug Sinclair serving as board chairman.
roOomy firmographics
Firmographics- Name
- roOomy
- Legal name
- roOomy llc
- Website
- https://rooomy.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- roOomy is a private virtual staging company founded in 2010 that converts empty property photos and Matterport 3D tours into photorealistic furnished interiors using a patented 2D-to-3D pipeline, serving real estate professionals, multifamily property managers, and home furnishings retailers.
- Ownership category
- akta.pro rank
roOomy industry classification
Industry- Product category
- Virtual Staging Services
- NAICS
- Commercial Photography (541922), Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)
- akta.pro secondary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
Keywords
Where roOomy is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
roOomy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Virtual Photo Staging: One-time transaction-based virtual staging services for real estate photos. Customers pay per image with options for standard staging or staging with complimentary rework.
- Matterport Virtual Staging: Transaction-based pricing for staging Matterport 3D tours, with pricing based on square footage of the property. Includes bulk credit purchasing options for enterprise customers.
- Enterprise Custom Applications: Custom application development partnerships with enterprise clients like Toll Brothers and Havertys, building specialized interior design tools for their platforms.
- Bulk Credit System: Matterport bulk pricing allowing customers to purchase credits in advance (10,000 or 25,000 credits) at discounted rates, with credits valid for 12 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Virtual Staging (no rework) - $49.00 |
| Unit Pricing | Pay-as-you-go | Virtual Staging with complimentary rework - $69.00 |
| Unit Pricing | Pay-as-you-go | Cleaning (furniture removal) - $40.00 |
| Unit Pricing | Pay-as-you-go | Virtual Renovation with complimentary rework - $139.00 |
| Unit Pricing | Pay-as-you-go | Matterport Virtual Staging < 700 sq.ft. - $434.00 |
| Unit Pricing | Pay-as-you-go | Matterport Virtual Staging 701 - 1,150 sq.ft. - $654.00 |
| Unit Pricing | Pay-as-you-go | Matterport Virtual Staging 1,151 - 1,650 sq.ft. - $764.00 |
| Unit Pricing | Pay-as-you-go | Matterport Virtual Staging 1,651 - 2,050 sq.ft. - $874.00 |
| Unit Pricing | Pay-as-you-go | Matterport Virtual Staging 2,051 - 2,450 sq.ft. - $1,045.00 |
| Unit Pricing | Pay-as-you-go | Matterport Virtual Staging 2,451 - 3,000 sq.ft. - $1,105.00 |
| Unit Pricing | Pay-as-you-go | Matterport Virtual Staging 3,001 - 4,000 sq.ft. - $1,754.00 |
| Unit Pricing | Pay-as-you-go | Matterport Virtual Staging over 4,000 sq.ft. - $0.42/sq.ft. |
| Unit Pricing | Pay-as-you-go | Matterport Virtual Renovation - $0.7 - $1/sq.ft. |
| Usage-based | Pay-as-you-go | Matterport Bulk Credits - 10,000 credits at $0.45 per credit |
| Usage-based | Pay-as-you-go | Matterport Bulk Credits - 25,000 credits at $0.40 per credit |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
roOomy product offering
Product offeringCore offering
roOomy provides photorealistic virtual staging services for the real estate industry, converting 2D property photographs and Matterport 3D flythrough tours into furnished, staged visuals. The company uses patented 2D-to-3D conversion technology and an extensive 3D home décor library to deliver staged images in multiple design styles (Contemporary, Modern, Farmhouse, Mid-Century Modern, Rustic, Traditional, Transitional, Scandinavian, Minimalistic) within 24-48 hours, serving real estate agents, property managers, and home furnishings retailers.
Product overview
roOomy is a virtual staging platform that offers two core services: Virtual Photo Staging for transforming 2D property photos into furnished images, and Matterport Virtual Staging for staging 3D Matterport Flythrough tours. The platform operates through a self-serve online order portal (app.rooomy.com) where customers select design styles, place orders, and download completed stagings. Additional services include Cleaning (furniture removal) and Virtual Renovation as add-ons. The company provides nine design style options and bulk pricing for Matterport credits.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Photo Staging Photo-based virtual staging service that transforms empty room photographs into furnished, photorealistic images. Available with or without complimentary rework options. Designed for real estate agents, brokers, and property managers marketing listings on MLS, websites, and other channels.
- Matterport Virtual Staging Virtual staging service for Matterport 3D Flythrough tours that transforms 360-degree panoramic spaces into furnished walkthrough experiences, including mirror reflectivity and shadow occlusion effects. Delivered back to the customer's Matterport account.
- Virtual Renovation Virtual renovation service that digitally alters spaces to showcase the potential of fixer-upper properties, including wall changes, fixture updates, and design transformations. Priced per project with complimentary rework.
- Cleaning (Furniture Removal) Separate cleaning service that removes existing furniture from furnished rooms to create a blank canvas for virtual staging. Minor cleaning (chandelier removal, wall color changes) is included free with Virtual Staging; extensive furniture removal requires this standalone service.
- TBAL Staged for Magic Leap Custom Magic Leap 1 spatial computing application for Toll Brothers Apartment Living that enables prospective renters to virtually tour furnished apartments using AR/MR visualization.
- Havertys Enterprise Interior Design Tools Custom enterprise interior design application built for Havertys, leveraging roOomy's 2D to 3D conversion technology to allow Havertys teams and customers to visualize Havertys furniture in their own homes, eliminating costly third-party visualization services.
Quantifiable outcome
- Staged homes sell 87% faster than non-staged homes
- +2 more outcomes
Companies that use roOomy
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
roOomy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
roOomy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, flagship and core.
- Samantha Home StagingminorReseller in Japan, interviewed by Kentsu Shinbun Real Estate Tech Special discussing benefits of virtual staging for Matterport fly-throughs in the Japanese market.
- MatterportflagshipOfficial Matterport partner providing virtual staging for Matterport 3D tours. roOomy is the only company that can take existing Matterport 3D Flythroughs and design a perfectly furnished walkthrough tour. The partnership delivers dynamic experiences for viewing properties and home interiors, accelerating real estate transactions and opening new revenue opportunities for retailers. Jay Remley, CRO of Matterport, stated virtual staging is one of the key services their customers consistently request.
- Toll Brothers Apartment LivingflagshipPartnership to create TBAL Staged for Magic Leap, a custom application for Magic Leap's spatial computing device Magic Leap 1. Result of Magic Leap's Independent Creator Program, a grant-based initiative for world-class spatial computing experiences. CEO Pieter Aarts noted visualization remains a critical challenge for home renters and buyers, presenting an opportunity to tap into immersive technology.
- HavertyscorePartnership to build enterprise interior design tools powered by roOomy's patented 2D to 3D conversion technology. The application allows Havertys teams to show how furniture would look in customers' homes, eliminating costly third-party services and utilizing roOomy's growing 3D product model library.
- Magic LeapcoreMagic Leap's Independent Creator Program provided grant-based funding and support for roOomy to create custom spatial computing experiences on Magic Leap 1 devices, resulting in the Toll Brothers partnership application.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
roOomy competitors and assessment
Company assessmentDirect peers
- Styldod: Virtual staging and real estate marketing services company offering photo staging, floor plans, and 3D rendering to agents and brokerages. Directly competes with roOomy in 2D virtual photo staging at similar per-image price points and serves the same SMB-to-mid-market agent customer base.
- REimagineHome (Virtual Staging AI): AI-powered virtual staging platform that generates furnished interior images in seconds. Competes head-to-head with roOomy on speed and price for photo-based staging, representing the most direct AI-native threat to roOomy's manual 24–48 hour workflow.
- BoxBrownie: Global virtual staging, photo editing, floor plans, and 3D render services for real estate agents. Competes with roOomy across both the SMB self-serve channel and agent/brokerage enterprise accounts, with strong presence in Australia/UK markets.
- PadStyler: Virtual home staging service for real estate listings with self-serve ordering and quick turnaround. Directly comparable to roOomy's core photo staging product with similar SMB agent customer targeting and per-image pricing.
- Stuccco: On-demand virtual staging platform providing photo-based furnishing for real estate listings. Competes with roOomy for agent/broker customers seeking fast, affordable virtual staging of empty listings.
- VisualStager: DIY and done-for-you virtual staging platform used by individual agents and brokerages. Overlaps with roOomy's SMB self-serve motion at lower price points, representing a comparable transaction-based virtual staging offering.
Emerging players
- Materially: 3D and AR visualization platform for real estate and home furnishings retailers. Partial overlap with roOomy in the furniture-retail / AR-placement use case (adjacent to roOomy's Havertys work) but focused on visualization rather than staging listings.
- CubiCasa: Digital floor plan and 3D capture provider for real estate listings. Adjacent to roOomy in the listing-visualization stack with overlap on multifamily and residential agent customers, though focused on floor plans rather than staging.
Broad incumbents
- Matterport: Dominant 3D spatial capture and virtual tour platform, and roOomy's flagship integration partner. While not a direct competitor in staging services, Matterport controls the upstream 3D tour workflow and could move into roOomy's downstream staging lane.
- Zillow 3D Home: Major real estate marketplace with integrated 3D Home tour capture and listing platform. Adjacent to roOomy as a listing-side property visualization tool, with potential to bundle in-house staging or partner with virtual staging vendors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
roOomy social profiles
Digital presenceroOomy financial estimates
Financial estimateRevenue estimate
Valuation estimate
roOomy leadership team
Management profileNumber of profiles
Profiles3 records
roOomy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
roOomy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about roOomy
What does roOomy do?
roOomy provides photorealistic virtual staging services for the real estate industry, converting 2D property photographs and Matterport 3D flythrough tours into furnished, staged visuals. The company uses patented 2D-to-3D conversion technology and an extensive 3D home décor library to deliver staged images in multiple design styles (Contemporary, Modern, Farmhouse, Mid-Century Modern, Rustic, Traditional, Transitional, Scandinavian, Minimalistic) within 24-48 hours, serving real estate agents, property managers, and home furnishings retailers.
Is roOomy a public or private company?
roOomy is a private company. It is classified as venture growth investor backed and is currently operating.
When was roOomy founded?
roOomy was founded in 2010. It employs 1 to 10 people.
Where is roOomy based?
roOomy is headquartered in Wilmington, United States, in the North America region.
How does roOomy make money?
Four revenue lines are on record. Virtual Photo Staging is the primary driver. The others are matterport Virtual Staging, enterprise Custom Applications and bulk Credit System.
Who are roOomy's main competitors?
Direct peers on record are Styldod, REimagineHome (Virtual Staging AI), BoxBrownie, PadStyler, Stuccco and VisualStager. Emerging players are Materially and CubiCasa. Broad incumbents are Matterport and Zillow 3D Home.
Does roOomy have an API?
No public API is recorded for roOomy.
What industry is roOomy in?
roOomy's product category is Virtual Staging Services. Its primary akta.pro industry code is BPAHAKAK, Building Information Modeling (BIM) & Digital Design Services, with a secondary code of MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO). Its NAICS code is 541922 and its SIC code is 7330.