On Stage Services
On Stage Services is a privately held, full-service backline rental company providing premium musical instruments and audio equipment to music festivals, concert tours, sports productions, and corporate events across the U.S. and international markets from warehouses in Grand Rapids, MI and Clearwater, FL.
- Company typePrivate
- Founded1999
- HeadquartersGrand Rapids, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What On Stage Services does
On Stage Services, Inc. is a privately held, full-service backline rental company founded in August 1999 and headquartered in Grand Rapids, Michigan, with a second warehouse in Clearwater, Florida. The company rents premium musical instruments and audio equipment — including drums, DJ gear, guitars and basses, keyboards, vintage keys, percussion, microphones, consoles, and accessories — to live event producers, music festivals, concert tours, sports productions, and corporate activations across the Midwest, Southeast, Atlantic Seaboard, Caribbean, Mexico, and international markets. Core inventory exceeds 11,000 items spanning more than 2,500 models, supported by in-house expert repair technicians and a network of sober, professional freelance show technicians.
The business operates on a quote-based, event-driven rental model with a 50% non-refundable deposit at contract signing and balance due prior to equipment pickup or delivery; cancellation penalties escalate from 50% to 100% within 72 hours of the event. Pricing varies by equipment type, quantity, event duration, and service requirements, with additional service call charges ($125/hour, 4-hour minimum, plus mileage). The company does not operate a proprietary technology platform or software product; its competitive differentiation rests on curated touring-grade inventory, advance coordination directly with artist teams, equipment prep and testing before every show, on-site technical support, and backup gear on hand. Marketing is driven by industry reputation, word-of-mouth referrals, and an event portfolio that includes Electric Forest (since 2011), Riot Fest (since 2013), Lollapalooza, Jam Cruise, NFL Draft Detroit, Indy 500 Snake Pit, and NHL Winter Classic. The company also operates Speaker On A Stick, a separate DIY audio rental service targeting weddings and smaller events.
On Stage Services firmographics
Firmographics- Name
- On Stage Services
- Legal name
- On Stage Services, Inc.
- Website
- https://onstageservices.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- On Stage Services is a privately held, full-service backline rental company providing premium musical instruments and audio equipment to music festivals, concert tours, sports productions, and corporate events across the U.S. and international markets from warehouses in Grand Rapids, MI and Clearwater, FL.
- Ownership category
- akta.pro rank
On Stage Services industry classification
Industry- Product category
- Live Event Backline Equipment Rental
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Instrument Rental & Backline Services (MPAIAJAI)
- akta.pro secondary industries
- Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL), Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)
Keywords
Where On Stage Services is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
On Stage Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Backline Equipment Rental: The company generates revenue through rental fees for musical instruments, audio equipment, and backline gear. Rental terms include 50% non-refundable deposit at contract signing, with full balance due before pickup or shipping. Cancellation fees apply: 50% if cancelled more than 72 hours before event, 100% if within 72 hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom rental quotes based on event requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
On Stage Services product offering
Product offeringCore offering
On Stage Services rents premium musical instruments and audio equipment to event producers, festivals, touring artists, and sports productions. The offering spans drums, DJ equipment, guitar and bass rigs, modern keyboards, vintage keys (Hammond B3, Fender Rhodes, Wurlitzer), percussion, and peripheral audio gear, delivered with quote-based pricing, equipment prep, advance coordination with artist teams, delivery, and optional on-site technical support.
Product overview
On Stage Services is a premier full-service backline rental company offering a comprehensive portfolio of musical instruments and audio equipment for live events. The core offering is the backline rental service which encompasses eight major product categories: drums (DW, Yamaha, Ludwig, Gretsch), DJ equipment (Pioneer CDJ/DJM series, Denon, Technics, Allen & Heath), guitar and bass (Fender, Marshall, Vox, Mesa amplifiers), keyboards (Nord, Korg, Roland, Yamaha, Kurzweil, Moog workstations), vintage keys (Hammond B3 organs, Leslie cabinets, Fender Rhodes, Wurlitzers), percussion (hand percussion, electronic pads, Latin instruments), audio equipment (wireless IEMs, microphones, mixing consoles, speakers), and accessories (stands, cables, power solutions). They also operate Speaker On A Stick, a separate DIY audio equipment rental service for smaller events. The company provides end-to-end service including quote and confirmation, show advancement, gear prep and testing, delivery, and on-site technical support.
Differentiator
Problem solved
Functional benefit
Products and services
- Backline Rental Services Full-service backline rental service providing premium musical instruments and equipment for live events, ranging from warehouse pickup rentals to full rider fulfillment for single-day, multi-day, international events, and tours. Includes gear prep, advance coordination with artist teams, delivery, and on-site technical support.
- Audio Equipment Rental
- Drums Rental
- DJ Equipment Rental
- Guitar & Bass Rental
- Keyboards Rental
- Vintage Keys Rental
- Percussion Rental
- Accessories Rental
- Speaker On A Stick Separate DIY audio equipment rental service operated under the On Stage Services umbrella, targeting weddings and smaller events.
Quantifiable outcome
- 78% faster confirmation process when connecting directly with artist teams during advance
Companies that use On Stage Services
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
On Stage Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
On Stage Services partnerships and signals
Strategic signalScale indicators5 records
Recent moves1 record
Expansion highlights5 records
On Stage Services competitors and assessment
Company assessmentBroad incumbents
- LD Systems: Texas-based concert and event production company providing audio, lighting, and backline services. Comparable business model (event rental and production services) with broader geographic reach and larger operational scale.
- Sound Image: National audio production and rental company serving concert tours and festivals with consoles, monitors, and backline-adjacent services. Comparable customer base (national touring artists and festivals) and overlapping audio rental product.
- PRG (Production Resource Group): Large global event production company offering lighting, video, audio, and backline as part of a broad rental and production services portfolio. Competes for the same festival/tour customers as On Stage Services but at much larger scale and broader scope.
- Clair Brothers: Established audio and production rental company serving major tours, festivals, and broadcast events worldwide. Overlaps with On Stage Services in audio/console rental for live events but operates at significantly larger scale and broader scope.
- All Access Staging & Productions: National staging, rigging, and production rental company serving concerts, tours, and corporate events. Adjacent to On Stage Services in serving live-event customers, with broader scope in staging infrastructure.
Direct peers
- Pete's Big Backline: Long-standing Northeast-based backline rental company providing drums, keys, guitars, and audio gear for tours and festivals. Directly comparable service model, customer base (touring artists and festivals), and product scope to On Stage Services.
- Pro Sound Service: Backline and audio rental company serving live events with instrument packages, monitoring, and consoles. Directly comparable product mix and event-driven GTM to On Stage Services.
- Rinaldi Productions / Backline Etc: Northeast-based backline rental provider offering instruments, audio, and on-site technicians for tours and festivals. Same niche (specialized backline rental), similar customer mix, and comparable event-driven service model.
- Soundcheck (Nashville Backline): Nashville-based backline rental firm serving country, rock, and touring artists with instruments, audio gear, and on-site technicians. Same core business (instrument rental + show support), overlapping customer segment of tour managers and festival promoters.
Regional players
- ShowPro Inc. Regional backline and production services company in the U.S. serving concerts and events with instruments and audio gear. Comparable product offering but primarily serves a different geographic territory from On Stage Services' Midwest/Southeast hubs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
On Stage Services social profiles
Digital presenceOn Stage Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
On Stage Services leadership team
Management profileNumber of profiles
On Stage Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On Stage Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On Stage Services
What does On Stage Services do?
On Stage Services rents premium musical instruments and audio equipment to event producers, festivals, touring artists, and sports productions. The offering spans drums, DJ equipment, guitar and bass rigs, modern keyboards, vintage keys (Hammond B3, Fender Rhodes, Wurlitzer), percussion, and peripheral audio gear, delivered with quote-based pricing, equipment prep, advance coordination with artist teams, delivery, and optional on-site technical support.
Is On Stage Services a public or private company?
On Stage Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On Stage Services founded?
On Stage Services was founded in 1999. It employs 51 to 100 people.
Where is On Stage Services based?
On Stage Services is headquartered in Grand Rapids, United States, in the North America region.
How does On Stage Services make money?
One revenue line is on record: backline Equipment Rental.
Who are On Stage Services's main competitors?
Broad incumbents on record are LD Systems, Sound Image, PRG (Production Resource Group), Clair Brothers and All Access Staging & Productions. Direct peers are Pete's Big Backline, Pro Sound Service, Rinaldi Productions / Backline Etc and Soundcheck (Nashville Backline). ShowPro Inc. is listed as a regional player.
Does On Stage Services have an API?
No public API is recorded for On Stage Services.
What industry is On Stage Services in?
On Stage Services's product category is Live Event Backline Equipment Rental. Its primary akta.pro industry code is MPAIAJAI, Instrument Rental & Backline Services, with a secondary code of THAHAEAL, Backline & Musical Instrument Rentals (Concert/Performance Support). Its SIC code is 7350.