EASYDRIVE
EASYDRIVE (MO.VI S.p.A.) is an Italian technology company that designs and manages extended warranty programs for new and used vehicles. It operates its patented PDR® technical compliance engine and W-TEK platform to serve automotive dealers, OEMs, importers, certified workshops, and private vehicle owners.
- Company typePrivate
- Founded2017
- HeadquartersTurin, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What EASYDRIVE does
EASYDRIVE is an Italian technology company, headquartered in Turin and legally operating as MO.VI S.p.A., that designs and manages extended warranty solutions for new and used vehicles. The company serves automotive dealers (cars, motorcycles, quadricycles, commercial vehicles, trucks, and buses), OEM manufacturers and importers, certified workshops (Centri Convenzionati), and private vehicle owners. Its primary public brand is "Easydrive," with sub-brands Digital Warranty®, PDR®, and W-TEK representing its technology stack.
The company's central technology is PDR® (Performance Durability Rating), a proprietary algorithmic engine developed in collaboration with Politecnico di Torino and protected by a European patent granted in 2021. PDR® analyzes multi-variable technical parameters of vehicles to estimate residual durability and returns an objective, measurable, and verifiable Technical Compliance Index KPI aligned with the principles of the Italian Codice del Consumo. This engine underpins three operational layers: the W-TEK platform, which provides OEM and importer warranty governance with API-ready integration into ERP, dealer, and post-sale management systems; the Digital Warranty® mobile application on iOS and Android, which gives consumers and dealers a single digital interface for compliance declarations, claims, and service history; and dealer-facing warranty programs ranging from extensions within the manufacturer's warranty period to used-vehicle warranties activatable up to 20 years (cars) or 10 years (motorcycles).
EASYDRIVE generates revenue through subscription-style extended warranty premiums paid by dealers, direct-to-consumer warranties purchased through a self-serve web portal and mobile app, and managed services or licensing arrangements with OEM/importers using the W-TEK platform. Its go-to-market combines a direct sales function for dealer and OEM acquisition with a self-serve digital channel for private consumers, supported by an installed base of certified workshops that fulfill repair claims. Operations are currently concentrated in Italy, with stated plans for European expansion by 2026 and AI predictive integration and advanced actuarial modeling targeted for 2027-2028.
EASYDRIVE firmographics
Firmographics- Name
- EASYDRIVE
- Legal name
- Easydrive By MO.VI S.p.A.
- Website
- https://easy-drive.it
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EASYDRIVE (MO.VI S.p.A.) is an Italian technology company that designs and manages extended warranty programs for new and used vehicles. It operates its patented PDR® technical compliance engine and W-TEK platform to serve automotive dealers, OEMs, importers, certified workshops, and private vehicle owners.
- Ownership category
- akta.pro rank
EASYDRIVE industry classification
Industry- Product category
- Extended Vehicle Warranty Management
- akta.pro primary industry
- Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI) (FSAJALAA)
- akta.pro secondary industries
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), OEM/Captive Warranty & Service Contract Programs (FSAJALAE), Warranty & Service Contract / Mechanical Breakdown Insurance (FSAJAMAM)
Keywords
Where EASYDRIVE is headquartered
LocationHeadquarters
- HQ city
- Turin
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
EASYDRIVE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Extended Warranty Programs (Dealer): Easydrive sells warranty programs to car dealers and distributors covering new, used, and multi-brand vehicles across categories (cars, motorcycles, quadricycles, commercial vehicles, trucks, buses). Programs include extension warranties within manufacturer warranty period, workshop-activated extensions within 6 years of vehicle age, and used vehicle warranties activatable up to 20 years (cars) or 10 years (motorcycles) of vehicle age. Revenue is generated through program premiums paid by dealers, with varying coverage levels (base to maximum).
- Direct-to-Consumer Warranty (Privati): Private individuals purchase 12 to 36-month warranty coverage directly from the Easydrive portal without intermediaries. Coverage is proposed automatically based on vehicle age and mileage. Cars must be 22 months to 6 years old with ≤150,000 km; motorcycles 22 months to 5 years with ≤100,000 km; quadricycles 22 months to 6 years with ≤65,000 km.
- OEM Technical Governance Services: Easydrive operates as a technical partner for vehicle manufacturers and importers, managing the full warranty process through the W-TEK platform: manufacturer warranty, legal conformity warranty, extended warranty, and centralized technical authority. Services include campaign management, financial control, and reporting. Revenue likely derived from service fees or licensing of the W-TEK platform.
- PDR® Technical Certification: Generation of Technical-Legal Declaration of Conformity via the PDR® engine. Integrated into all Easydrive warranty programs as the underlying qualification standard. The certification quantifies vehicle durability in an objective, verifiable KPI, aligned with the Italian Consumer Code.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Base Coverage — Extension within manufacturer warranty period |
| Subscription | Annual | Workshop-activated Extension — within 6 years of vehicle age |
| Subscription | Annual | Used Vehicle Warranty — up to 20 years (cars) or 10 years (motorcycles) |
| Subscription | Annual | Direct Consumer Warranty — 12 to 36 months for cars |
| Subscription | Annual | Direct Consumer Warranty — 12 to 24 months for motorcycles |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
EASYDRIVE product offering
Product offeringCore offering
EASYDRIVE designs and manages Extended Warranty solutions for new and used vehicles, supported by its patented PDR® (Performance Durability Rating) algorithm and the W-TEK governance platform. It sells tiered warranty programs (base to maximum coverage) for cars, motorcycles, quadricycles, commercial vehicles, trucks, and buses through a hybrid dealer-network and direct-to-consumer model. The Digital Warranty® mobile app delivers self-serve policy management, while PDR® technical-legal declarations underpin every warranty sold.
Product overview
EASYDRIVE operates as a Tech Protection Company offering a unified platform architecture for used vehicle technical qualification. The core offering centers on PDR® (Performance Durability Rating), a proprietary algorithmic engine developed with Politecnico di Torino that generates objective Technical Compliance Indices. This core engine powers the Digital Warranty® system, which connects vehicles, documents, and services in a digital experience. For OEM and importer partners, EASYDRIVE provides the W-TEK Platform for warranty governance, technical campaign management, and dealer network operations. The ecosystem also includes the Easydrive mobile app for dealers and private customers, and various Warranty Programs covering automobiles, motorcycles, quadricycles, commercial vehicles, trucks, and buses with tiered coverage options.
Differentiator
Problem solved
Functional benefit
Brands
- Digital Warranty®: Digital system connecting vehicle, documents and services in a single digital experience for warranty management.
- PDR® (Performance Durability Rating)
- W-TEK
Products and services
- PDR® (Performance Durability Rating) Proprietary algorithmic engine developed with Politecnico di Torino that analyzes multi-variable technical parameters of a vehicle, estimates residual durability, and returns an objective, verifiable Technical Compliance Index KPI. Underpins every EASYDRIVE warranty program as the vehicle qualification standard.
- Digital Warranty® App Mobile application (iOS and Android) connecting vehicle, documents, and services in a single digital experience. Provides the compliance declaration on smartphone, connects seller, customer, and workshop, enables immediate fault reporting, and tracks all service history and deadlines.
- W-TEK Platform Proprietary digital platform for OEM and importer warranty governance. Supports dealer network operations (claims, post-sale management, maintenance records), campaign and technical management, document and knowledge management with versioning, and financial control and reconciliation. API-ready for ERP, dealer platforms, and post-sale management systems.
- EASYDRIVE Warranty Programs Tiered extended warranty programs for new and used vehicles, with multiple coverage levels (base to maximum). Includes extension within manufacturer warranty, workshop-activated extension within 6 years of vehicle age, and used-vehicle warranty up to 20 years (cars), 10 years (motorcycles), and 9 years (trucks up to 850,000 km). Distributed through dealer network and direct-to-consumer web portal.
- Preventivo Garanzia (Direct-to-Consumer Warranty Quote & Purchase) Web-based service that lets private individuals purchase 12 to 36-month warranty coverage directly without intermediaries. Coverage is auto-proposed based on vehicle age and mileage; eligibility applies to cars, motorcycles, and quadricycles meeting age and km thresholds.
Quantifiable outcome
- PDR® reduces measurable post-sale dispute and litigation through verifiable documentation and objective technical parameters
- +3 more outcomes
Companies that use EASYDRIVE
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
EASYDRIVE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
EASYDRIVE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Politecnico di Torino (Polytechnic University of Turin)coreScientific collaboration initiated in 2017 with the Politecnico di Torino to develop the PDR® model for objective measurement of used vehicle residual durability. The partnership has produced the patented European PDR® algorithm, multiple academic papers and theses, and ongoing research including the PR-FESR 21-27 PRII-1-1 – Bando SWIch I CALL funded project (2024-2026). The Politecnico serves as the primary scientific advisor and validation partner, and the Research Center operates as the scientific interface for this collaboration.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
EASYDRIVE competitors and assessment
Company assessmentBroad incumbents
- Assurant (The Warranty Group): Assurant (formerly The Warranty Group) is a global incumbent in vehicle service contract administration and extended warranty products across multiple continents. It competes with EASYDRIVE in the same product category but serves a far broader geographic and OEM base.
- MAPFRE Warranty: MAPFRE is a large global insurance group with dedicated extended-warranty and vehicle protection lines distributed through dealer and OEM channels in Europe. It overlaps EASYDRIVE's warranty product but operates at materially larger scale and broader portfolio.
Emerging players
- SPOTICAR: SPOTICAR is Stellantis' certified used-vehicle program offering bundled warranty coverage across European markets. While OEM-captive rather than independent, it competes for the same dealer attachment point and consumer warranty spend that EASYDRIVE targets in Italy.
- AUTO1 Group (Autohero): AUTO1 / Autohero is a pan-European digital used-car platform that increasingly bundles warranty and protection products into its retail offering. It intersects with EASYDRIVE's consumer-facing warranty value proposition and dealer-supply ecosystem in Europe.
Direct peers
- MKG Garantie: MKG is a German extended-warranty specialist for used vehicles, working through dealers and certified workshops. It is comparable in product, target customer (used-vehicle dealers) and service contract administration.
- Warranty Solutions Group: Warranty Solutions Group is a European administrator of vehicle service contracts and warranty programs for OEMs, importers and dealer networks. Its B2B warranty administration and platform-based delivery are comparable to EASYDRIVE's W-TEK platform offering.
- Car Garantie: Car Garantie is a leading European administrator of extended warranties and service contracts for used vehicles across multiple markets. It is a direct competitor offering dealer-sold warranty programs with multi-country coverage, closely comparable to EASYDRIVE's dealer warranty business.
- Real Garant: Real Garant is a major German provider of extended warranties for used cars, motorcycles and commercial vehicles sold through dealerships. Its product scope and dealer-channel GTM closely mirror EASYDRIVE's warranty programs and certified workshop network.
- Defend Group: Defend Group develops and distributes vehicle protection products (warranties, GAP, ancillary cover) across European markets through dealer and OEM partnerships. Its portfolio and dealer-distribution model overlap directly with EASYDRIVE's extended warranty and dealer-conventioned programs.
Regional players
- Mobiliar: Mobiliar is a major Swiss insurance group offering vehicle warranty and protection products primarily in Switzerland. It is comparable in product but operates in a different national market than EASYDRIVE's current Italian footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EASYDRIVE social profiles
Digital presenceEASYDRIVE compliance and trust
Trust signalCompliance2 records
EASYDRIVE financial estimates
Financial estimateRevenue estimate
Valuation estimate
EASYDRIVE leadership team
Management profileNumber of profiles
EASYDRIVE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EASYDRIVE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EASYDRIVE
What does EASYDRIVE do?
EASYDRIVE designs and manages Extended Warranty solutions for new and used vehicles, supported by its patented PDR® (Performance Durability Rating) algorithm and the W-TEK governance platform. It sells tiered warranty programs (base to maximum coverage) for cars, motorcycles, quadricycles, commercial vehicles, trucks, and buses through a hybrid dealer-network and direct-to-consumer model. The Digital Warranty® mobile app delivers self-serve policy management, while PDR® technical-legal declarations underpin every warranty sold.
Is EASYDRIVE a public or private company?
EASYDRIVE is a private company. It is classified as corporate owned and is currently operating.
When was EASYDRIVE founded?
EASYDRIVE was founded in 2017. It employs 51 to 100 people.
Where is EASYDRIVE based?
EASYDRIVE is headquartered in Turin, Italy, in the Europe region.
How does EASYDRIVE make money?
Four revenue lines are on record. Extended Warranty Programs (Dealer) is the primary driver. The others are direct-to-Consumer Warranty (Privati), OEM Technical Governance Services and PDR® Technical Certification.
Who are EASYDRIVE's main competitors?
Broad incumbents on record are Assurant (The Warranty Group) and MAPFRE Warranty. Emerging players are SPOTICAR and AUTO1 Group (Autohero). Direct peers are MKG Garantie, Warranty Solutions Group, Car Garantie, Real Garant and Defend Group. Mobiliar is listed as a regional player.
Does EASYDRIVE have an API?
No public API is recorded for EASYDRIVE.
What industry is EASYDRIVE in?
EASYDRIVE's product category is Extended Vehicle Warranty Management. Its primary akta.pro industry code is FSAJALAA, Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI), with a secondary code of FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors).