Heartwood Wealth Advisors
Heartwood Wealth Advisors LLC is an independent, SEC-registered RIA in Richmond, Virginia, providing integrated wealth management, tax, trust, and family office services to high-net-worth individuals, families, and business owners with a $2 million minimum, managing $1.5B in AUM.
- Company typePrivate
- Founded2013
- HeadquartersRichmond, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Heartwood Wealth Advisors does
Heartwood Wealth Advisors LLC is an independent, SEC-registered investment advisory firm headquartered in Richmond, Virginia, founded in 2013. The firm delivers comprehensive wealth management and family office services to high-net-worth individuals, families, and business owners with a minimum account size of $2 million, operating across approximately 13 professionals across wealth management, tax, trading, and client service functions.
The firm's service stack is integrated rather than modular, combining financial planning, multi-asset investment management on an open-architecture platform, trust and estate advisory, tax planning and preparation delivered by in-house CPAs, lending and credit solutions sourced through a BNY Mellon, N.A. partnership, philanthropic advisory, custom financial reporting, insurance advisory, and family governance. The technology layer is non-proprietary; investment selection is delivered through curated third-party active and passive managers across domestic, international, and alternative asset classes.
Heartwood monetizes through fee-based AUM-style advisory engagements billed annually, with specific fee schedules not publicly disclosed. Go-to-market is high-touch and relationship-driven, supplemented by a content library and recurring educational seminars and webinars targeting HNW prospects in the Southeast US. The firm reports $1.5B in assets under management and emphasizes 100% independent ownership with no disclosed parent, PE, or VC backing.
Heartwood Wealth Advisors firmographics
Firmographics- Name
- Heartwood Wealth Advisors
- Legal name
- Heartwood Wealth Advisors LLC
- Website
- https://heartwoodva.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Heartwood Wealth Advisors LLC is an independent, SEC-registered RIA in Richmond, Virginia, providing integrated wealth management, tax, trust, and family office services to high-net-worth individuals, families, and business owners with a $2 million minimum, managing $1.5B in AUM.
- Ownership category
- akta.pro rank
Heartwood Wealth Advisors industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592)
- SIC
- Investment Advice (6282)
- akta.pro industry
- Financial Planning & Goals-Based Advice (Mass Affluent)Wealth Lending & Credit Solutions (Lombard/Margin, Mortgages, Structured Credit)Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments)Business Owner & Executive Financial PlanningFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning
Keywords
Where Heartwood Wealth Advisors is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heartwood Wealth Advisors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Investment Advisory Services: Fee-based investment advisory services offered through Heartwood Wealth Advisors LLC, an SEC registered investment advisor. Revenue is likely generated through AUM-based fees. Services include wealth management, tax planning, estate advisory, and lending solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | High-minimum wealth management services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Heartwood Wealth Advisors product offering
Product offeringCore offering
Heartwood Wealth Advisors provides comprehensive wealth management and family office solutions to high-net-worth individuals, families, and business owners with a $2 million minimum account size. Its integrated offering covers financial planning, investment management on an open architecture platform, trust and estate advisory, tax planning and preparation, lending and credit solutions through a BNY Mellon partnership, philanthropic advisory, custom financial reporting, and insurance advisory.
Product overview
Heartwood Wealth Advisors offers a comprehensive suite of wealth management and family office services as a unified offering rather than a modular platform. The core services include Financial Planning (integrating cash flow, tax, and estate planning), Investment Management (multi-asset strategies via open architecture), Trust & Estate advisory, Tax Planning & Preparation, Lending & Credit (through BNY Mellon), Philanthropic Advisory, Financial Reporting, and Insurance Advisory. These services are designed to work together holistically, with a minimum account size of $2 million, serving individuals, families, and business owners with complex financial needs. The company was established in 2013, manages $1.5B in AUM, and is independently owned and operated.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning
- Investment Management
- Trust & Estate Advisory
- Tax Planning & Preparation
- Lending & Credit Solutions
- Philanthropic Advisory
- Custom Financial Reporting
- Insurance Advisory
Companies that use Heartwood Wealth Advisors
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Heartwood Wealth Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heartwood Wealth Advisors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BNY Mellon, N.A.coreBNY Mellon, N.A. provides sophisticated liquidity solutions and lending services to Heartwood clients. Through this partnership, Heartwood offers credit solutions that address client needs while maximizing flexibility and managing taxes.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Heartwood Wealth Advisors competitors and assessment
Company assessmentBroad incumbents
- Bessemer Trust: Privately held wealth management and investment advisory firm specializing in HNW/UHNW individuals and families. Comparable to Heartwood in target market and comprehensive wealth/trust services, but at significantly larger scale and with a longer history.
- Northern Trust: Large financial services firm with a major private wealth management business serving HNW/UHNW clients. Comparable to Heartwood on comprehensive wealth, trust, and investment services, but as a broad incumbent with global scale and bank-based delivery.
- Glenmede: Independent, privately held investment and wealth management firm serving HNW families, foundations, and endowments. Comparable to Heartwood on independent ownership, HNW focus, and integrated wealth/trust capability, though at greater scale.
Regional players
- Truist Wealth: Wealth management division of Truist Financial serving HNW clients in the Southeastern US. Comparable to Heartwood on regional Southeast US geography and HNW client focus, but operating as a bank-affiliated incumbent rather than an independent RIA.
Direct peers
- Carson Group: Independent wealth management firm offering financial planning, investment, and tax services to HNW clients and advisors. Comparable to Heartwood on independent RIA model and comprehensive service offering.
- Edelman Financial: Independent, fee-only RIA providing comprehensive wealth planning, investment management, and tax services to HNW households. Directly comparable to Heartwood on independent ownership, integrated tax-wealth model, and HNW target market.
- Hightower Advisors: Independent RIA partnership serving HNW clients with wealth management, investment, and planning services. Comparable to Heartwood on independent ownership and HNW focus, with a partnership-driven growth model.
- Mariner Wealth Advisors: Large independent RIA offering comprehensive wealth advisory, tax, and estate planning to HNW individuals and families. Closely comparable to Heartwood on independent ownership, integrated service model, and HNW target client, though at significantly greater AUM scale.
- Sanctuary Wealth: Independent RIA partnership platform serving HNW clients with wealth management, investment, and planning services. Comparable to Heartwood in its independent model and HNW focus, with a partnership structure that supports advisor acquisition.
- Creative Planning: Independent, fee-only RIA providing financial planning, investment management, tax, and estate services to HNW clients. Comparable to Heartwood on independent ownership, comprehensive service suite, and HNW focus, with substantially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Heartwood Wealth Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heartwood Wealth Advisors leadership team
Management profileNumber of profiles
Profiles13 records
Heartwood Wealth Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heartwood Wealth Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heartwood Wealth Advisors
What does Heartwood Wealth Advisors do?
Heartwood Wealth Advisors provides comprehensive wealth management and family office solutions to high-net-worth individuals, families, and business owners with a $2 million minimum account size. Its integrated offering covers financial planning, investment management on an open architecture platform, trust and estate advisory, tax planning and preparation, lending and credit solutions through a BNY Mellon partnership, philanthropic advisory, custom financial reporting, and insurance advisory.
Is Heartwood Wealth Advisors a public or private company?
Heartwood Wealth Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heartwood Wealth Advisors founded?
Heartwood Wealth Advisors was founded in 2013. It employs 1 to 10 people.
Where is Heartwood Wealth Advisors based?
Heartwood Wealth Advisors is headquartered in Richmond, United States, in the North America region.
How does Heartwood Wealth Advisors make money?
One revenue line is on record: investment Advisory Services.
Who are Heartwood Wealth Advisors's main competitors?
Broad incumbents on record are Bessemer Trust, Northern Trust and Glenmede. Truist Wealth is listed as a regional player. Direct peers are Carson Group, Edelman Financial, Hightower Advisors, Mariner Wealth Advisors, Sanctuary Wealth and Creative Planning.
Does Heartwood Wealth Advisors have an API?
No public API is recorded for Heartwood Wealth Advisors.
What industry is Heartwood Wealth Advisors in?
Heartwood Wealth Advisors's product category is Wealth Management. Its primary akta.pro industry code is FSAAAAAF, Financial Planning & Goals-Based Advice (Mass Affluent), with a secondary code of FSAAABAG, Wealth Lending & Credit Solutions (Lombard/Margin, Mortgages, Structured Credit). Its NAICS code is 523940 and its SIC code is 6282.