DietMed
Dietmed is a privately-held Portuguese company, founded in 1987, that develops and markets over 200 own-brand dietary supplements, phytotherapy, cosmetics, and homeopathic products. It sells primarily to registered healthcare professionals and consumers across Portugal, Spain, and Italy, with international expansion underway.
- Company typePrivate
- Founded1987
- HeadquartersViseu, Portugal
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What DietMed does
Dietmed - Produtos Dietéticos e Medicinais, S.A. is a privately-held Portuguese company founded in 1987 by Milton dos Santos Lopes, headquartered in Viseu, Portugal. The company develops and markets over 200 own-brand products across four brand lines — Dietmed Complex, Naturmil, Premium Solutions, and Novity — spanning dietary supplements, phytotherapy, cosmetics, and homeopathic preparations. Manufacturing is outsourced to duly licensed pharmaceutical companies with quality control laboratory testing, and the company holds ISO 9001:2015, HACCP, and GDPR certifications, positioning it as a regulated, quality-focused supplier in the natural health category.
The business operates a dual B2B and B2C go-to-market: a registration-based portal grants access to healthcare professionals (naturopaths, homeopaths, osteopaths, TCM practitioners, doctors, pharmacists, nurses, physiotherapists, nutritionists) and to general consumers, while distribution is anchored from the Viseu headquarters and two wholly-owned regional subsidiaries — Dietmed Spain SL in Madrid and Dietmed Italia SRL in Milan. Supporting the channel, Dietmed runs the Dietmed Academy for professional education and a Vademecum mobile application on Android and iOS for product reference. International expansion into Europe, Africa, and Asia via a partner recruitment model is a stated strategic priority.
The revenue model is built on one-time product sales across the brand portfolio, with no public pricing, no disclosed funding, and no M&A activity recorded. The company is founder-owned, has no external institutional investment, and its geographic footprint outside its three country offices is distributed through partners rather than owned entities. Scale commentary highlights 39 years of operation, 200+ SKUs, and IAPMEI PME Líder 2023 / PME Excelência 2022 recognitions, consistent with a mid-sized regional natural health operator rather than a high-velocity scaling business.
DietMed firmographics
Firmographics- Name
- DietMed
- Legal name
- DIETMED - PRODUTOS DIETÉTICOS E MEDICINAIS, S.A.
- Website
- https://dietmed.pt
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dietmed is a privately-held Portuguese company, founded in 1987, that develops and markets over 200 own-brand dietary supplements, phytotherapy, cosmetics, and homeopathic products. It sells primarily to registered healthcare professionals and consumers across Portugal, Spain, and Italy, with international expansion underway.
- Ownership category
- akta.pro rank
DietMed industry classification
Industry- Product category
- Dietary Supplements and Natural Health Products
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Food And Kindred Products (2000), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
Keywords
Where DietMed is headquartered
LocationHeadquarters
- HQ city
- Viseu
- HQ country
- Portugal
- HQ region
- Europe
Offices3 records
Markets served
DietMed business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Dietary Supplements: Sale of over 200 own-brand products including dietary supplements, phytotherapy products, cosmetics, and homeopathic preparations through direct distribution.
- Product Sales - Healthcare Portfolio: B2B and B2C sales of healthcare products including Dietmed Complex, Naturmil, Premium Solutions, and Novity brand lines.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
DietMed product offering
Product offeringCore offering
DietMed develops, manufactures (through licensed pharmaceutical companies), and markets a portfolio of over 200 own-brand products including dietary supplements, phytotherapy products, cosmetics, and homeopathic preparations. The portfolio is organized under four brand lines: Dietmed Complex, Naturmil, Premium Solutions, and Novity, distributed directly to healthcare professionals, pharmacies, health stores, and consumers across Europe, Africa, and Asia.
Product overview
Dietmed operates as a unified product portfolio centered on its own-brand healthcare, dietary supplement, cosmetics, and homeopathic product lines. The company manages four distinct brands under its umbrella: Dietmed Complex, Naturmil, Premium Solutions, and Novity. Together, these brands comprise over 200 own-brand products focused on health and wellness, including phytotherapy and dietary supplement offerings. The portfolio is distributed internationally across Europe, Africa, and Asia.
Differentiator
Problem solved
Functional benefit
Brands
- Dietmed Complex: One of the company's own-brand product lines offering dietary supplements and healthcare products.
- Naturmil
- Premium Solutions
- Novity
Products and services
- Dietmed Complex A branded product line within the Dietmed portfolio offering dietary supplements and healthcare products, one of the company's four main own-brand collections.
- Naturmil A branded product line within the Dietmed portfolio offering dietary supplements and healthcare products, one of the company's four main own-brand collections.
- Premium Solutions A branded product line within the Dietmed portfolio offering premium dietary supplements and healthcare products, one of the company's four main own-brand collections.
- Novity A branded product line within the Dietmed portfolio featuring innovative healthcare solutions, one of the company's four main own-brand collections.
Companies that use DietMed
Customer profileSegments3 records
Ideal customer profiles3 records
DietMed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DietMed partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights6 records
DietMed competitors and assessment
Company assessmentDirect peers
- Arkopharma: French specialist in phytotherapy and natural health products sold through pharmacies and health professionals across Europe — a direct competitor in the herbal/plant-based supplement category Dietmed serves.
- Metagenics: Nutritional supplement brand focused on practitioner-only distribution across Europe and the US — highly comparable given the shared model of selling condition-specific supplements exclusively through licensed healthcare professionals.
- Heel: German manufacturer of homeopathic and phytotherapeutic medicines distributed internationally via healthcare professionals — overlaps directly with Dietmed's phytotherapy and homeopathy lines and its practitioner-led channel strategy.
- Boiron: French global leader in homeopathic medicines, distributing through pharmacies and healthcare professionals with a multi-country subsidiary structure — closely comparable to Dietmed's homeopathy + dietary supplement portfolio and professional-channel GTM.
- ESI S.r.l. Italian dietary supplement brand with broad European pharmacy distribution — directly comparable given Dietmed Italia's Italian market presence and ESI's similar natural-health/OTC supplement positioning.
- Salus-Haus: German family-owned manufacturer of phytotherapy, herbal medicinal products, and dietary supplements distributed across Europe — directly comparable as a mid-sized family-run phytotherapy specialist with multi-decade history.
- Aboca: Italian herbal and natural health products company with a broad phytotherapy and supplement portfolio distributed across Europe — directly comparable given Dietmed Italia's market overlap and shared natural-medicine positioning.
Broad incumbents
- Nestlé Health Science: Global nutrition/healthcare parent of Solgar, Pure Encapsulations and others — competes broadly in dietary supplements and medical nutrition, representing a much larger incumbent whose brands target Dietmed's same pharmacy and professional channels.
- Solgar: Premium vitamin and mineral supplement brand owned by Nestlé Health Science, distributed globally via pharmacies and health professionals — a broader incumbent operating at much greater scale in the same professional supplement channel Dietmed targets.
Regional players
- Pharma Nord: Danish dietary supplement manufacturer with European-wide pharmacy and healthcare-professional distribution — comparable in size, channel approach, and product breadth to Dietmed, but anchored in Northern Europe rather than Iberia.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
DietMed social profiles
Digital presenceDietMed compliance and trust
Trust signalCompliance3 records
DietMed financial estimates
Financial estimateRevenue estimate
Valuation estimate
DietMed leadership team
Management profileNumber of profiles
Profiles1 record
DietMed subsidiaries and ownership
Company hierarchySubsidiaries2 records
DietMed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DietMed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DietMed
What does DietMed do?
DietMed develops, manufactures (through licensed pharmaceutical companies), and markets a portfolio of over 200 own-brand products including dietary supplements, phytotherapy products, cosmetics, and homeopathic preparations. The portfolio is organized under four brand lines: Dietmed Complex, Naturmil, Premium Solutions, and Novity, distributed directly to healthcare professionals, pharmacies, health stores, and consumers across Europe, Africa, and Asia.
Is DietMed a public or private company?
DietMed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DietMed founded?
DietMed was founded in 1987. It employs 51 to 100 people.
Where is DietMed based?
DietMed is headquartered in Viseu, Portugal, in the Europe region.
How does DietMed make money?
Two revenue lines are on record. Product Sales - Dietary Supplements are the primary driver. The others are product Sales - Healthcare Portfolio.
Who are DietMed's main competitors?
Direct peers on record are Arkopharma, Metagenics, Heel, Boiron, ESI S.r.l., Salus-Haus and Aboca. Broad incumbents are Nestlé Health Science and Solgar. Pharma Nord is listed as a regional player.
Does DietMed have an API?
No public API is recorded for DietMed.
What industry is DietMed in?
DietMed's product category is Dietary Supplements and Natural Health Products. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 424210 and its SIC code is 2000.