Libra Consulting

What Libra Consulting does

Libra Consulting is a Belgrade-headquartered, founder-owned boutique consulting agency established in 2016 by Jelena Đaković. The firm delivers a portfolio of interconnected services spanning brand development, hospitality consultancy, marketing consultancy, sales consultancy, and HR consultancy, serving enterprise and mid-market clients primarily across Serbia with select international engagements since 2018. Named clients span hospitality (Viceroy Hotels and Resorts, Crystal Hotel Belgrade, Hotel Tesla Belgrade, Hotel Moskva, Mark Hotel Belgrade, Hotel Club A, Huma Kotor Bay, Hostel Bigova), energy (NIS), postal services (Pošta Srbije), banking (AIK Banka, Vojvodjanska banka), tobacco and consumer goods (Philip Morris International), industrial (Siemens, VonRoll Hydro), investment (Galens Invest), real estate (RE/MAX Serbia), manufacturing (DLNPS, Dekainženjering), agriculture (KWS), telecommunications (Telegroup), media (Elle Serbia), education and cultural (British Council Serbia), and healthcare (Global Digital Clinic, Fizioplan).

The company's service portfolio comprises six interconnected offerings: Brand Development (logo design through pricing strategy), Hospitality Consultancy (hotel planning, design, business planning, operations, and staff training), Marketing Consultancy (strategic planning, digital marketing, content, media buying, photography and video), Sales Consultancy (strategy, pricing, and trade fair support), HR Consultancy (recruitment, training, and culture), and Libra Production (branded 'Made by Libra'), which produces personalised leather goods for personal, corporate, and hospitality use. The firm has no proprietary software platform, no AI or machine-learning stack, no patents, and no integrations or APIs; its delivery is service-led, drawing on a network of in-house and freelance professionals, with the firm claiming over 100 cumulative years of hospitality industry experience across its practitioner base.

Libra operates a classic professional services model: project-based and retainer consulting engagements delivered directly to clients through senior-led engagement, with marketing primarily conducted via the company website, a LinkedIn corporate page, and client referrals. Pricing is quote-based and not publicly disclosed. The firm is bootstrapped, with no disclosed funding rounds, no parent company, no subsidiaries, and ownership concentrated with the founder, consistent with a small owner-operated boutique agency. Operational scope covers Europe with a Serbia-centric base at Bircaninova 28a, Belgrade, and a documented international client delivery track record since 2018.

Name

Libra Consulting

Legal name

Libra Consulting

Website

https://consultingbylibra.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Libra Consulting is a Belgrade-based boutique consulting agency founded in 2016 by Jelena Đaković, offering brand development, hospitality, HR, sales, and marketing consulting to enterprise clients across Serbia and internationally, with a Maker sub-brand producing personalised leather goods.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Brand & Portfolio Strategy Consulting (MPAAAFAB), Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• Marketing consulting services
• Brand development services
• Hospitality consulting
• HR consulting services
• Sales consultancy

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Professional consulting services across marketing, brand development, hospitality, HR, and sales consultancy delivered on a project or retainer basis.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Libra Consulting is a full-service consulting agency that delivers strategic marketing, brand development, hospitality, sales, and HR consultancy services to businesses in Serbia and internationally. The firm also operates Libra Production, a sub-brand producing custom-made leather goods for personal, corporate, and hospitality clients. Services are delivered on a project or retainer basis with tailor-made solutions for each client.

Product overview

Libra Consulting is a full-service consulting agency that offers a portfolio of six interconnected service offerings. The core services include Brand Development (logo design through pricing), Hospitality Consultancy (comprehensive hotel consulting from planning to operations), Marketing Consultancy (digital marketing, campaigns, content, media buying), Sales Consultancy (strategy, pricing, team support), and HR Consultancy (recruitment, training, culture). Additionally, the company operates Libra Production as a sub-brand producing custom leather goods for personal, corporate, and hospitality clients. The services are designed to work together, with brand development feeding into marketing and sales, while hospitality consultancy often incorporates both marketing and the leather goods sub-brand.

Differentiator

Problem solved

Functional benefit

Brands

• Made by Libra: A leather goods brand developed by the founder of Libra Consulting, offering high quality, custom made leather goods for personal, corporate or hospitality needs. Products include wallets, card holders, passport covers, laptop cases, bags, and hospitality items such as menu covers, place mats, and bill folds.

Products and services

• Brand Development Comprehensive brand development service covering logo design, visual identity creation, and product pricing strategy for new and established brands. Designed for companies seeking to launch a new product or refresh an existing brand.
• Hospitality Consultancy Expert consulting for hotel planning, design, construction, and operations including concept creation, brand development, SWOT analysis, business planning, and staff training. Targets hotels, resorts, hostels and hospitality businesses.
• Marketing Consultancy Strategic and creative marketing services including strategic planning, digital marketing, campaign content development, copywriting, media buying, and photography and video production. Designed for companies requiring marketing campaign execution.
• Sales Consultancy Sales strategy development, networking, trade fair appearances, pricing strategy development, sales team training and support, and partnership development services. Aimed at companies needing help with pricing, positioning, and reaching target markets.
• HR Consultancy Human resources services including recruitment, employee development, employee training, education, implementation of company culture, and career advisory. Designed for businesses needing assistance finding and retaining the right people.
• Libra Production Personalised leather goods production offering custom-made leather products for personal, corporate, and hospitality needs including wallets, card holders, passport covers, laptop cases, bags, and hospitality items like menu covers and place mats.

Named customers25 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elmwood: Elmwood is a boutique brand design and strategy consultancy offering branding, packaging, and design services to global clients. Like Libra Consulting, it competes on close, personalized engagements at the intersection of brand development and creative execution, serving mid-sized and enterprise clients across multiple verticals.
• Lippincott: Lippincott is a brand strategy and identity consultancy advising corporations on brand positioning, naming, and customer experience. Comparable to Libra as a multi-disciplinary brand advisory firm delivering high-touch strategy and creative outputs to enterprise clients across sectors.
• Siegel+Gale: Siegel+Gale is a global brand strategy consultancy focused on simplicity in brand expression, with practices spanning brand, marketing, and customer experience consulting. Comparable to Libra in providing tailor-made brand and marketing advisory services to enterprise clients, including hospitality-adjacent work.

Broad incumbents

• Prophet: Prophet is a global consulting firm specializing in brand-led growth, marketing, and customer experience transformation. Comparable to Libra in combining management consulting, brand strategy, and digital marketing delivery under one roof for enterprise clients.
• Interbrand: Interbrand is a global top-tier brand consultancy offering brand strategy, valuation, design, and experience across more than 20 markets. It is a broader incumbent in the same brand consulting category where Libra operates at a boutique, regional scale.
• Landor & Fitch: Landor & Fitch is a global leader in brand consulting and design, with hospitality and travel among its core verticals. It competes for the same enterprise brand-and-strategy mandates Libra targets, particularly in hotel and luxury hospitality engagements.
• Wolff Olins: Wolff Olins is a global brand consultancy operating within Omnicom Group, advising corporations on brand strategy, identity, and experience. It is comparable as a broader incumbent offering the same enterprise brand advisory and creative services Libra provides to its multinational clients.
• FutureBrand: FutureBrand is an Interpublic-owned global brand consultancy providing brand strategy, design, and customer experience services. Comparable to Libra as a full-service brand and marketing consultancy serving enterprise clients, including those in the travel and hospitality sectors.

Regional players

• Horwath HTL: Horwath HTL is the world's largest hospitality consulting and hotel valuation network, advising hotel owners, operators, and developers on strategy, operations, and development. Comparable to Libra's Hospitality Consultancy as a specialist advisor across the hotel and tourism value chain, though with a heavier focus on feasibility, valuation, and operational benchmarking.
• HVS: HVS is a global hospitality consulting firm providing hotel valuation, feasibility studies, management contracts, and operational advisory. Comparable to Libra as a hospitality-specialist consultant, both serving hotel owners and operators across Europe on new openings and repositionings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/libraconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libra Consulting