Plan Be Living

What Plan Be Living does

Plan Be Living is a privately held Turkish furniture manufacturer headquartered in Bursa, Turkey, operating from a 1,000 m² manufacturing facility. The company designs and produces upholstered sofas, armchairs, pouffes, and benches, with product engineering centered on ergonomic comfort, modular configurability, and premium materials — including Solid Beech wood frames, S-Spring steel spring systems, HR (high-resilience) foam, thermobond fiber filling, and E1 certified plywood compliant with TS EN ISO fabric testing standards. The business was founded by two French designers from the fabric and decorative industry who partnered with a sofa production team possessing 20 years of manufacturing experience, and it underwrites product quality with a tiered warranty of 10 years on wooden frames, 5 years on foam, and 3 years on fabric.

The company runs a hybrid direct-to-consumer and B2B business model. On the DTC side, products are sold through the planbeliving.com e-commerce site and a downloadable PDF catalog, with all transactions initiated via an "Ask for Quotation" email flow to [email protected] rather than listed prices or instant checkout. Customer segments include individual residential buyers, hospitality businesses (with the Juno Sofa explicitly positioned for hotel and lounge use), and retail brand clients served through a private-label/white-label manufacturing service. Pricing is not publicly disclosed, revenue is generated via one-time product sales and B2B contracts, and there is no evidence of subscriptions, marketplaces, or third-party retail distribution. Marketing is digital-first, anchored by the company website, an Instagram channel (@planbeliving), and direct email engagement; no app, API, or external funding round is disclosed.

The product portfolio spans roughly 20 SKUs across three primary categories. Sofas include the flagship modular Alexis Collection (corner, 3-seat, 2-seat, chaise longue configurations), the Ken Sofa, Tulip, Marco, Mauro, Mulberry, Melvin, Kelly, Easy, Cornel, William, Juno, Gianmarco, and Lewis collections. Armchairs include Lola and Nole. Pouffes and benches include Ron 40, Mushroom, Corela, and the Veloni Bench. The Private Label Service operates as a fourth offering under the company's service category. The company is founder-led, privately held, with no disclosed parent, subsidiaries, external investors, M&A activity, or patents in the public record.

Name

Plan Be Living

Legal name

Plan Be Living

Website

https://planbeliving.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Plan Be Living is a Turkish furniture manufacturer in Bursa that designs and produces modular upholstered sofas, armchairs, pouffes, and benches, selling made-to-order directly to consumers worldwide and offering private-label manufacturing to retail and hospitality brands.

Ownership category

akta.pro rank

Product category

Upholstered Furniture

NAICS

Upholstered Household Furniture Manufacturing (337121)

SIC

Household Furniture (2510)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

Keywords

• Upholstered furniture manufacturing
• Modular sofa designs
• Custom made-to-order furniture
• Private label furniture
• Ergonomic seating solutions

Headquarters

HQ city

Bursa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Furniture Sales: Plan Be Living manufactures and sells upholstered furniture (sofas, armchairs, pouffes) directly to consumers through their e-commerce website. Products are customizable and made-to-order. Revenue is generated through one-time product sales with pricing determined by product specifications and customization options.
2. Private Label Manufacturing: Plan Be Living offers private-label upholstered furniture manufacturing services for retail brands, from residential to hospitality projects. This B2B revenue stream involves custom manufacturing under client brand names.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Plan Be Living designs and manufactures made-to-order upholstered furniture — modular sofas, armchairs, pouffes, and benches — using Solid Beech frames, S-Spring steel spring systems, HR foam, and premium fabrics. Products are sold directly to consumers through an e-commerce website (with email-based quotations) and also manufactured under private label for retail brands and hospitality projects.

Product overview

Plan Be Living is a Turkish furniture manufacturer specializing in upholstered sofas, armchairs, and pouffes. The company operates a 1000m2 manufacturing facility in Bursa, Turkey, founded by two French designers with an expert sofa production team. Their product portfolio includes the Alexis modular sofa collection (customizable as corner, 3-seat, 2-seat, or chaise longue configurations), Ken Sofa with piping details, Tulip sofa with round edges, and various armchair collections (Lola, Nole, Lolita, Mauro, Juno, Marco) alongside pouffe/ottoman options (Ron 40, Ron 35, Mushroom, Corela, Veloni Bench, Ada, Delta, Omega, Luv, Kula, Mia, Kemp, Aly, 4 LEG). The company also offers private-label manufacturing services for retail brands and hospitality projects, with a downloadable product catalog available.

Differentiator

Problem solved

Functional benefit

Products and services

• Alexis Collection Modular sofa that can be configured into corner sofa, 3 seat sofa, 2 seat sofa, and chaise longue; offers customizable sectional design combining aesthetics, comfort, and high-quality materials, targeted at residential buyers and hospitality projects.
• Ken Sofa Modular sofa with exclusive piping details and multi-functional size alternatives, allowing customizable element combinations for a signature look in living areas.
• Tulip Sofa with well-tailored details and delicately shaped round edges, featuring multifunctional elements for customizable combinations.
• Ron 40 Pouffe with solid beech and 15 mm multiplex frame, 3.8 mm steel springs, 45 HLB foam seat cushion with 100 Dacron.
• Lola Armchair with solid beech frame, 35 HR and 25 HR foam with 200gr Dacron cushioning.
• Marco Sofa featuring a deep, comfortable seat with slimline arms; adds visual completeness and a classy look to living spaces.
• Mauro Sofa offering optimized seat comfort and ergonomics with meticulously planned, perfectly angled seating.
• Mulberry Modular sofa with deep seats and large back cushions, allowing customization of the lounge environment.
• Melvin Sofa combining Scandinavian-design simplicity with functionality, available as 2-seater or corner combination.
• Kelly Sofa with goose feather-blend back cushions offering a luxurious sensation; high-quality and elegant option for relaxation.
• Easy Sofa with high-quality foam and cushions offering a comfortable sitting experience; eye-catching appearance with soft touch.
• Cornel Timeless sofa design offering soft comfort for relaxing moments.
• William Sofa described as "For another world" in the Plan Be Living catalogue collection.
• Juno Sofa with specially engineered multi-layered foam structure, relaxed shape, and generous size options; designed for lifetime comfort in hospitality areas.
• Gianmarco Sofa design available in the Plan Be Living catalogue collection.
• Lewis Sofa featuring a powerful look with high seat cushions and wide arms, designed as a centrepiece for interior decoration.
• Nole Armchair with walnut legs and HR foam cushioning.
• Mushroom Pouffe with a modern touch design, crafted with focus on quality, comfort, and durability; solid beech frame with 45 HLB foam.
• Veloni Bench Bench designed to balance elegance and functionality with clean lines and refined character, delivering everyday comfort with a sophisticated presence.
• Corela Modern-simplicity pouffe combining thoughtful design with reliable craftsmanship, offering a versatile form for different spaces.
• Private Label Manufacturing Service Custom private-label upholstered furniture manufacturing for retail brands, spanning residential to hospitality projects; white-label production under client brand names.

Quantifiable outcome

• 10-year warranty on wooden frames and springs
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Castlery: Singapore-based DTC modern furniture brand serving Asia-Pacific with designer sofas and case goods. Comparable on DTC premium furniture model with custom upholstery; serves a different geography but operates in adjacent international furniture e-commerce.
• Vincenzo De Cotiis (or equivalent Italian/Turkish artisan upholstery houses): Beliani is a European DTC furniture brand with Turkey-sourced manufacturing and direct-to-consumer showroom-light model — closely mirrors Plan Be Living's Turkey-manufacturing + European-consumer positioning, operating at similar scale and price tier.
• Rowico: Scandinavian-origin furniture brand offering sofas, armchairs, and home furnishings through European retail and dealer networks. Comparable on premium positioned upholstered furniture and design-led brand identity in adjacent European markets.

Direct peers

• Burrow: US DTC modular sofa brand with strong focus on configurable sectional designs shipped in boxes. Comparable on modular sofa DNA and DTC e-commerce model; competes in the same customization-led value proposition that Plan Be Living emphasizes.
• Article: DTC modern furniture brand offering mid-priced sofas, sectionals, and chairs with strong e-commerce focus. Comparable as DTC furniture e-commerce competitor in the same category and customer demographic.
• Maiden Home: US-based DTC premium upholstered furniture brand offering customizable sofas and sectionals made-to-order. Directly comparable on customization-led DTC model, premium positioning, and direct manufacturer-to-consumer go-to-market, though Maiden Home has materially larger scale and US-based manufacturing partners.
• Interior Define: DTC custom upholstery brand specializing in made-to-order sofas, sectionals, and chairs with extensive fabric and configuration choices. Directly comparable on customization depth, made-to-order model, and premium positioning.
• Joybird: DTC custom upholstered furniture company offering made-to-order sectionals, sofas, and chairs with broad fabric configurability. Directly comparable on customizable upholstered furniture sold direct to consumers via e-commerce.

Broad incumbents

• West Elm: Williams-Sonoma-owned mid-to-premium home furnishings retailer with extensive sofa, sectional, and armchair assortment. Comparable as a broader incumbent competing in the same consumer furniture category with overlapping product types.
• IKEA: Global mass-market furniture retailer with strong sofa, armchair, and home furnishings category presence. Comparable as a furniture retail incumbent serving overlapping customer use cases, though at a sharply lower price point and much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/planbeliving
• Facebookfacebook.com/Plan-Be-Living-100087253831543
• LinkedInlinkedin.com/company/plan-be-living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan Be Living