DIC Entertainment
DIC Entertainment is now part of WildBrain, a global kids' and family IP platform that manages, produces, and licenses franchise content (Peanuts, Strawberry Shortcake, Teletubbies, Peter Rabbit, Miraculous) for broadcasters, licensees, and digital platforms worldwide.
- Company typePrivate
- Founded-
- HeadquartersHalifax, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
DIC Entertainment firmographics
Firmographics- Name
- DIC Entertainment
- Legal name
- Wild Brain Entertainment, Inc.
- Website
- https://dicentertainment.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DIC Entertainment is now part of WildBrain, a global kids' and family IP platform that manages, produces, and licenses franchise content (Peanuts, Strawberry Shortcake, Teletubbies, Peter Rabbit, Miraculous) for broadcasters, licensees, and digital platforms worldwide.
- Ownership category
- akta.pro rank
DIC Entertainment industry classification
Industry- Product category
- Children's Entertainment & Animation
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516), Arts, Entertainment, and Recreation (71), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)
- akta.pro secondary industry
- User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)
Keywords
Where DIC Entertainment is headquartered
LocationHeadquarters
- HQ city
- Halifax
- HQ country
- Canada
- HQ region
- North America
Markets served
DIC Entertainment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
DIC Entertainment product offering
Product offeringCore offering
DIC Entertainment (now part of WildBrain) is a global entertainment company that manages and produces children's and family entertainment franchises. It operates animation and live-action production studios, manages a portfolio of IP including Strawberry Shortcake, Peanuts, Teletubbies, Peter Rabbit, and Miraculous, and licenses these properties worldwide through its WildBrain CPLG licensing arm. The company also distributes content via a multi-platform YouTube, FAST, and AVOD network.
Product overview
WildBrain operates as a comprehensive media and entertainment platform with a multi-component architecture. The core offering consists of franchise management services overseeing properties like Strawberry Shortcake, Peanuts, Teletubbies, Peter Rabbit, and Miraculous, combined with WildBrain CPLG's global licensing operations. Content production capabilities span Studios (animation), House of Cool (creative development), Live Action, Digital Studio (digital-first content), and Content Sales divisions. The network division distributes content through YouTube, FAST & AVOD platforms and provides Media Solutions for advertising and brand partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- WildBrain CPLG: Licensing and location-based entertainment operations outside the Americas for Miraculous and other properties
- House of Cool
- WildBrain Network
Products and services
- Franchise Management Comprehensive franchise management services overseeing property portfolios, brand strategy, and property performance across global markets for properties including Strawberry Shortcake, Peanuts, Teletubbies, Peter Rabbit, and Miraculous.
- WildBrain CPLG Licensing Global licensing and commercial partnership services driving brand extensions and consumer products across international markets for family entertainment IP.
- Studios (Animation Production) Animation and content production studios creating original and franchise-based entertainment content for global audiences.
- House of Cool (Creative Development) Creative development initiative focused on generating new animated properties and intellectual property.
- Live Action Production Live action content production division developing and producing non-animated entertainment properties.
- Digital Studio Digital content creation and distribution services including short-form content, digital-first initiatives, and interactive media.
- Content Sales Content distribution and sales operations managing licensing agreements and distribution deals for the company's content library.
- YouTube, FAST & AVOD Network Multi-platform video distribution network managing content across YouTube, Free Ad-Supported Streaming TV (FAST), and AVOD platforms.
- Media Solutions Advertising and monetization solutions providing brand partnerships, sponsored content, and advertising inventory management.
Companies that use DIC Entertainment
Customer profileIdeal customer profiles3 records
DIC Entertainment technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DIC Entertainment partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
DIC Entertainment competitors and assessment
Company assessmentRegional players
- Corus Entertainment: Canadian media company operating kids television channels and Nelvana animation studio. Comparable as a Canada-headquartered kids broadcaster and animation producer serving overlapping audiences and licensing customers.
Broad incumbents
- Warner Bros. Discovery: Global entertainment conglomerate with Cartoon Network, HBO Max kids content, and a deep IP catalog. Comparable as a broad incumbent in kids entertainment and IP-driven licensing.
- Hasbro: Diversified global play and entertainment company with major owned IP (Transformers, My Little Pony, Peppa Pig via eOne). Comparable as a large-scale brand-IP licensor with consumer products and entertainment content divisions.
- Mattel: Global toy and family entertainment company with a deep IP portfolio (Barbie, Hot Wheels, Fisher-Price) and content production. Overlaps with WildBrain on licensing-led monetization of established family brands.
- The Walt Disney Company: Largest integrated family entertainment company spanning studios, streaming, parks, and consumer products. Sets the competitive benchmark WildBrain's franchise and licensing model competes against for kids audience attention and merchandise dollars.
- Lionsgate: Diversified content producer and distributor with Starz and a library of film/TV IP. Comparable as an incumbent entertainment IP owner using content licensing and franchise management across multiple channels.
Direct peers
- Spin Master: Toronto-based global kids entertainment, toy, and licensing company with a diversified IP portfolio and digital/games businesses. Closely comparable to WildBrain as a fellow Canadian kids IP owner combining toys, content, and global licensing.
- Moonbug Entertainment: Owner of CoComelon and other digital-first kids IP, distributed heavily across YouTube/streaming. Comparable to WildBrain's network-first kids IP strategy and YouTube-led audience monetization.
- 9 Story Media Group: Canadian-based kids and family content creator and distributor with brands such as Bluey (international) and Brown Bag Films. Comparable as a peer Canadian animation studio with global distribution and IP ownership.
- Entertainment One (eOne): Owner of Peppa Pig and PJ Masks and a major global kids content and licensing business, now part of Hasbro. Directly comparable to WildBrain's franchise management and licensing model for household-name kids IP.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DIC Entertainment social profiles
Digital presenceDIC Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIC Entertainment leadership team
Management profileNumber of profiles
DIC Entertainment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIC Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIC Entertainment
What does DIC Entertainment do?
DIC Entertainment (now part of WildBrain) is a global entertainment company that manages and produces children's and family entertainment franchises. It operates animation and live-action production studios, manages a portfolio of IP including Strawberry Shortcake, Peanuts, Teletubbies, Peter Rabbit, and Miraculous, and licenses these properties worldwide through its WildBrain CPLG licensing arm. The company also distributes content via a multi-platform YouTube, FAST, and AVOD network.
Is DIC Entertainment a public or private company?
DIC Entertainment is a private company. It is classified as corporate owned and is currently operating.
When was DIC Entertainment founded?
DIC Entertainment was founded in -1. It employs 101 to 250 people.
Where is DIC Entertainment based?
DIC Entertainment is headquartered in Halifax, Canada, in the North America region.
Who are DIC Entertainment's main competitors?
Corus Entertainment is listed as a regional player. Broad incumbents are Warner Bros. Discovery, Hasbro, Mattel, The Walt Disney Company and Lionsgate. Direct peers are Spin Master, Moonbug Entertainment, 9 Story Media Group and Entertainment One (eOne).
Does DIC Entertainment have an API?
No public API is recorded for DIC Entertainment.
What industry is DIC Entertainment in?
DIC Entertainment's product category is Children's Entertainment & Animation. Its primary akta.pro industry code is MPACAFAK, Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights), with a secondary code of BPAMAJAH, User-Generated Content (UGC) & Short-Form Video Platforms. Its NAICS code is 516210 and its SIC code is 7822.