Old Dominion University Athletics

What Old Dominion University Athletics does

Old Dominion University Athletics is the intercollegiate athletics department of Old Dominion University, a public research university located in Norfolk, Virginia, with athletic operations tracing to 1930. The department fields NCAA Division I teams under the "Monarchs" brand and is a member of the Sun Belt Conference, with home competitions staged at venues including Chartway Arena. Its commercial model spans ticket sales, donations through the Old Dominion Athletic Foundation (ODAF), licensed merchandise, broadcasting rights, and corporate sponsorships, with the program operating a diversified revenue surface rather than relying on a single monetization channel.

The department has invested in a modernized fan-engagement and revenue infrastructure, including the Monarch Mobile App, the Monarchs+ direct-to-consumer streaming platform, and SeatGeek-powered mobile ticketing. Media rights and sponsorship sales are managed through Playfly Sports, broadcast distribution extends through ESPN Radio 94.1 and linear ESPN programming, and on-site concessions are operated by Aramark. Tailgate and hospitality inventory is priced across multiple tiers—from single-game tailgates starting at $800 to premium single-game packages at $9,250, with season packages reaching $4,200—and installment payment plans extend through December 2026, indicating an effort to broaden the buyer base for premium inventory. Sponsorship categories span financial services (Atlantic Bay), healthcare (Sentara), and consumer packaged goods (Pepsi).

Name

Old Dominion University Athletics

Legal name

Old Dominion University Athletics

Website

https://odusports.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Old Dominion University Athletics is the NCAA Division I athletics department of Old Dominion University in Norfolk, Virginia, fielding Monarchs-branded teams in the Sun Belt Conference and monetizing through ticketing, donations, sponsorships, streaming, and broadcast rights via a Playfly/SeatGeek/ESPN partner stack.

Ownership category

akta.pro rank

Product category

Collegiate Athletics Programs

NAICS

Spectator Sports (7112), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

akta.pro secondary industries

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Sports OTT Aggregators & Bundling Services (MPAKAOAB), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Collegiate athletics programs
• NCAA Division I sports
• Athletic ticket sales
• Sports broadcasting network
• Team merchandise retail

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season tickets, mini-plans, group tickets, and premium seating (Chartway Arena, Kornblau Field at S.B. Ballard Stadium). Ticket sales are managed through Chartway Arena box office and SeatGeek marketplace.
2. ODAF Donations: Old Dominion Athletic Foundation membership donations providing exclusive member benefits including tailgate parking, hospitality access, unique gameday experiences. Flexible payment plans available through December 2026.
3. Merchandise and Licensing: Online retail store (shopodusports.merchorders.com) selling branded apparel and merchandise including team apparel, collectibles, and gameday merchandise.
4. Media Rights and Sponsorship: ODU Sports Properties, owned and operated by Playfly Sports, serves as the exclusive worldwide marketer for Old Dominion University Athletics. Generates revenue through statewide and regional radio and television network, in-venue signage, publications, promotional licensing, coaches endorsements, consumer and event promotions, and digital integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Old Dominion University Athletics fields 18 NCAA Division I varsity sports programs in the Sun Belt Conference and sells live gameday experiences through single-game and season tickets, premium seating, group/tailgate packages at Chartway Arena and Kornblau Field at S.B. Ballard Stadium, and gameday hospitality at Kaufman Mall. It also distributes branded merchandise, ODAF donor memberships, broadcast content via ODU Sports Network (Playfly), and streaming via Monarchs+ and ESPN+, while operating the Monarch Mobile app for ticketing, account management, and transfer/resale.

Product overview

Old Dominion University Athletics operates the official athletics website and digital platform (odusports.com) offering a comprehensive suite of services including mobile ticketing through the Monarch Mobile App, live streaming via Monarch+, and broadcast coverage through the ODU Sports Network by Playfly. The program supports 18 NCAA Division I athletic teams competing in the Sun Belt Conference, providing fan engagement through tailgate packages at Kaufman Mall, merchandise sales, and various membership programs.

Differentiator

Problem solved

Functional benefit

Brands

• Monarchs+: Premium subscription service offering exclusive ODU sports content and member benefits.
• Monarch Mobile
• Monarch Brew
• Big Blue's Kids Club

Products and services

• Kaufman Mall Tailgate Packages Tiered full-service tailgating experience at Kaufman Mall for ODU Football home games, including tent setup, tables, chairs, optional catering through Aramark, and premium hospitality signage; offered at Starter, Captain, All-Conference, All-American, and Heisman tiers for groups of 1 to 500.
• Monarch Mobile App Mobile application for ODU Sports providing latest news, scores, promotions, and seamless ticket account management with the ability to access, download, transfer, or resell tickets via SeatGeek integration.
• Monarchs+ Premium Subscription Subscription content service offering exclusive Old Dominion Monarchs athletics coverage, premium content, and member benefits to fans.
• ODU Sports Network by Playfly Official radio and television broadcast network for Old Dominion University Athletics, providing statewide and regional coverage including ESPN Radio 94.1 FM and Fox Sports 1310 AM, in-venue signage, publications, promotional licensing, coach endorsements, and digital integration.
• ODAF Membership and Donations Old Dominion Athletic Foundation donor membership program providing exclusive benefits including tailgate parking, hospitality access, and unique gameday experiences on a recurring donation basis.
• Single-Game and Season Tickets Single-game tickets, season tickets, and mini-plans across 18 NCAA Division I varsity sports at Chartway Arena and Kornblau Field at S.B. Ballard Stadium, sold through the Chartway Arena box office and the official online ticketing platform.
• ODU Sports Branded Merchandise Branded team apparel, collectibles, and gameday merchandise sold through the official ODU Sports online retail store.
• ESPN+ Olympic Sports Streaming Live streaming coverage of the majority of ODU Olympic sport contests distributed through ESPN+.
• Big Blue's Kids Club Membership program for young ODU Athletics fans providing youth-oriented engagement, gameday experiences, and community events.

Quantifiable outcome

• Over 22,500 students enrolled at the university
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Playfly Sports (ODU Sports Properties)coreGTM or Marketing PartnerODU Sports Properties is owned and operated by Playfly Sports, the official worldwide marketer for Old Dominion University Athletics. ODU Sports Properties is the exclusive marketer and producer of ODU sports programming including radio and television broadcasts, corporate hospitality, in-venue signage, social media integration, promotional activities and intellectual property rights. Playfly operates the ODU Sports Network including statewide and regional radio (ESPN Radio 94.1 FM, Fox Sports 1310 AM) and television distribution.
• SeatGeekcoreChannel Partner/ Reseller/ DistributorSeatGeek is the official ticket marketplace of ODU Athletics. The platform enables ticket resale and purchase for Old Dominion Monarchs football and other sporting events. SeatGeek integration provides mobile ticketing, transfer functionality, and secondary market access through ODU's mobile app and website.
• ESPN Radio 94.1 FMcoreChannel Partner/ Reseller/ DistributorESPN Radio 94.1 FM is the flagship radio station for ODU Sports broadcasts. All football, men's and women's basketball games are broadcast on ESPN networks through this partnership.
• Fox Sports 1310 AMsecondaryChannel Partner/ Reseller/ DistributorFox Sports 1310 AM serves as an additional radio broadcast partner for ODU Sports network coverage of athletics events.
• Chartway ArenacoreChannel Partner/ Reseller/ DistributorChartway Arena is the primary venue for ODU basketball, volleyball, and other indoor athletic events. The venue serves as the box office location for ticket sales and hosts premium seating options for athletics events.
• Atlantic Bay MortgagesecondaryGTM or Marketing PartnerAtlantic Bay Mortgage is a sponsor presenting the #ODUSPORTS branding across official athletics website and materials.
• PepsisecondaryGTM or Marketing PartnerPepsi is a sponsor of Old Dominion University Athletics with branding presence across official athletics materials and website.
• SentarasecondaryGTM or Marketing PartnerSentara is a sponsor of Old Dominion University Athletics with branding presence across official athletics materials and website.
• AramarksecondaryImplementation/ SI/ Consulting PartnerAramark is the official on-campus concessionaire providing catering packages for gameday tailgate experiences and corporate hospitality events. Offers food and beverage programs including cash bars, open bars, and drink tickets for groups of all sizes.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ODUSports
• YouTubeyoutube.com/user/ODUSports
• Facebookfacebook.com/ODUsports
• Instagraminstagram.com/odusports
• LinkedInlinkedin.com/company/old-dominion-university-athletics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Dominion University Athletics