eTool
eTool (trading as Cerclos) is an Australian-founded sustainability software company providing life cycle assessment (LCA) software for buildings and infrastructure, serving government agencies, design engineers, architects, and sustainability professionals via subscription SaaS and consulting services.
- Company typePrivate
- Founded2009
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What eTool does
eTool (now operating as Cerclos as of 13 February 2023) is an Australian-headquartered sustainability software company founded in 2009 that delivers life cycle assessment (LCA) software for the built environment. The company operates two legal entities — eTool Pty Ltd in Australia and eTool Global (UK) Ltd (trading as Cerclos) in the United Kingdom — and sells into government, design engineers, architects, and sustainability professionals across large-scale residential, commercial buildings, and infrastructure typologies.
The product portfolio comprises two core software products and a professional services arm. eTool (formerly eToolLCD) is the firm's flagship life cycle design software for measuring, improving, verifying, and reporting on environmental performance across asset lifecycles. RapidLCA is a lighter, faster carbon footprint assessment tool aimed at smaller-scale residential and faster-turnaround projects. The Net Zero Innovation Centre is the professional services division offering consulting, training, and third-party certification to verify environmental performance claims. The platform is accessed via etool.app using tiered subscription plans, with a self-serve product-led growth motion complemented by enterprise demo and quote-based sales for government and large-project engagements.
The business model is a hybrid of recurring software subscriptions and quote-based professional services. GTM combines self-serve PLG (free trial, self-login) with enterprise field sales, supported by a content engine (LearnHub, Net Zero Accelerator newsletter, Global Net Zero Leaders community). Pricing is not publicly disclosed. The company is privately held; in 2022 it took on new investors and executed a large expansion project spanning headcount growth and geographic expansion to meet global demand for net zero carbon solutions in the built environment.
eTool firmographics
Firmographics- Name
- eTool
- Legal name
- eTool Pty Ltd
- Website
- https://etoolglobal.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eTool (trading as Cerclos) is an Australian-founded sustainability software company providing life cycle assessment (LCA) software for buildings and infrastructure, serving government agencies, design engineers, architects, and sustainability professionals via subscription SaaS and consulting services.
- Ownership category
- akta.pro rank
eTool industry classification
Industry- Product category
- Sustainability Software
- NAICS
- Software Publishers (5132), Environmental Consulting Services (54162)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)
- akta.pro secondary industry
- Sustainable & Responsible Supply Chain (ESG, Scope 3) (BPAHAHAM)
Keywords
Where eTool is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
eTool business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Software Subscriptions: Subscription-based software licensing for eTool and RapidLCA products offered through tiered subscription plans. Users access the platform via etool.app with different plan levels.
- Professional Services: Net Zero Innovation Centre provides consulting and professional services for net zero carbon projects, including training, support, and implementation assistance.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
eTool product offering
Product offeringCore offering
eTool (now operating under parent brand Cerclos since 13 February 2023) develops and sells life cycle assessment (LCA) software for the built environment. Its flagship product eTool (formerly eToolLCD) and the rapid-assessment tool RapidLCA enable users to measure, improve, verify and report on environmental performance across asset lifecycles. The company also delivers consulting and implementation services through its Net Zero Innovation Centre to support net zero carbon projects in buildings and infrastructure.
Product overview
Cerclos (formerly eTool) offers a portfolio of sustainability software and services for the built environment. The portfolio consists of two core software products: eTool (a leading life cycle design software) and RapidLCA (a life cycle assessment tool), complemented by the Net Zero Innovation Centre professional services division. These tools collectively enable users to measure, improve, verify, and report on environmental performance across asset lifecycles, serving government agencies, design engineers, architects, sustainability professionals, and property developers across commercial, residential, and infrastructure projects.
Differentiator
Problem solved
Functional benefit
Brands
- eTool: Leading life cycle design software for measuring, improving, verifying, and reporting on environmental performance across asset lifecycles. Formerly known as eToolLCD.
- RapidLCA
- Net Zero Innovation Centre
Products and services
- eTool
Companies that use eTool
Customer profileSegments7 records
Ideal customer profiles3 records
eTool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
eTool partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights6 records
eTool competitors and assessment
Company assessmentEmerging players
- openLCA: openLCA is an open-source LCA platform with extensive databases. It is a partial competitor to eTool where users prefer free, flexible tools and are willing to forgo built-environment specialisation and third-party certification.
- EC3 (Building Transparency): EC3 is a free, Building Transparency-hosted embodied carbon calculator for North American construction. It overlaps with RapidLCA's rapid-screening use case and EPD database functionality, anchor-pricing the market downward.
- IES (Integrated Environmental Solutions): IES Virtual Environment is a building performance simulation suite that includes embodied and operational carbon modules. It overlaps with eTool in serving sustainability professionals and design engineers working on whole-life carbon in buildings.
Direct peers
- Madaster: Madaster provides a material passport and LCA platform for buildings and infrastructure, serving developers, architects, and asset owners. It competes directly with eTool in capturing whole-asset environmental performance data across the lifecycle.
- OneClick LCA: OneClick LCA is a SaaS platform for life cycle assessment and embodied carbon calculations in construction. It directly competes with eTool/RapidLCA by serving architects, engineers, and developers with similar LCA workflows and certification integrations.
Others
- Cobuilder: Cobuilder provides structured building materials data and digital product passports for the construction supply chain. It is thematically adjacent to eTool, addressing the upstream materials data needed for embodied carbon assessments.
- Carbon Leadership Forum: CLF is a research and convening community focused on reducing embodied carbon in buildings. It is an ecosystem peer shaping standards, policy, and practitioner networks that influence tools like eTool.
- Athena Sustainable Materials Institute: Athena develops the widely used Athena Impact Estimator for buildings and provides LCA data and research. It is an adjacent player, offering both a competing life cycle tool and underlying data that some eTool users may rely on.
Broad incumbents
- Tally (Autodesk): Tally is a Revit-integrated LCA plugin owned by Autodesk, serving the same architecture and design engineering persona as eTool. As a free add-on to a dominant AEC design platform, it represents a broad incumbent threat to standalone LCA tools.
- SimaPro: SimaPro is a long-established, general-purpose LCA software used across industries. While not built-environment-specific, it is a credible alternative for sustainability professionals who might otherwise choose eTool for product and project-level assessments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
eTool social profiles
Digital presenceeTool financial estimates
Financial estimateRevenue estimate
Valuation estimate
eTool leadership team
Management profileNumber of profiles
Profiles2 records
eTool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eTool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eTool
What does eTool do?
eTool (now operating under parent brand Cerclos since 13 February 2023) develops and sells life cycle assessment (LCA) software for the built environment. Its flagship product eTool (formerly eToolLCD) and the rapid-assessment tool RapidLCA enable users to measure, improve, verify and report on environmental performance across asset lifecycles. The company also delivers consulting and implementation services through its Net Zero Innovation Centre to support net zero carbon projects in buildings and infrastructure.
Is eTool a public or private company?
eTool is a private company. It is classified as venture growth investor backed and is currently operating.
When was eTool founded?
eTool was founded in 2009. It employs 11 to 50 people.
Where is eTool based?
eTool is headquartered in Perth, Australia, in the Oceania region.
How does eTool make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are professional Services.
Who are eTool's main competitors?
Emerging players on record are openLCA, EC3 (Building Transparency) and IES (Integrated Environmental Solutions). Direct peers are Madaster and OneClick LCA. Others are Cobuilder, Carbon Leadership Forum and Athena Sustainable Materials Institute. Broad incumbents are Tally (Autodesk) and SimaPro.
Does eTool have an API?
No public API is recorded for eTool.
What industry is eTool in?
eTool's product category is Sustainability Software. Its primary akta.pro industry code is EUAIANAH, Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA), with a secondary code of BPAHAHAM, Sustainable & Responsible Supply Chain (ESG, Scope 3). Its NAICS code is 5132 and its SIC code is 7372.